Use These Mobile App Marketing Tips to Get Ahead on Launch Day

1. Use These Mobile App Marketing Tips to Get Ahead on Launch Day With hundreds of thousands of mobile applications available for download through smartphones and tablets, the ability to stand out as a mobile app developer is difficult at best. This is not because your mobile application isn’t unique or doesn’t provide an in-demand service but because there are so many choices out there, it’s very easy for your application to get lost in the charts. This does not mean though that you should not put some time, effort, and money into your mobile app marketing plan, as a successful launch is imperative to whether your application gains traction within those first few weeks. It may seem like there’s not much you can do on the surface, but there are a series of small tasks that you can do to propel your application to the top. In this article, we are going to break down a few tips that you can use to get your mobile app in front of the right audience. Step One: Optimize Your App for the App Store of Your Choice Whether you are launching your application on the Apple App Store or Google Play, optimizing it is incredibly important as this will get your app in front of the right people. Use Google Adwords to figure out which phrases and words individuals are searching for the most and use ones that are relevant to your application within your application title. Beyond making a keyword heavy title, make sure your ratings, tags, and screenshots all reflect your application in a relevant and easy-to-find way.

2. Step Two: Use Social Media as a Marketing Method Once you have your application optimized, focus on promoting it through social media. This is the easiest way to get your application in front of a mass audience without having to pay for it. Share it through Twitter, Facebook, Instagram, and Google+. Beyond this, if you do have budget, use Facebook’s advertising platform as this will allow you to combine sponsored stories and promoted posts as a way to get your app on the news feeds of your target audience. Just make sure that you use high-resolution images, accurate URL short links, and relevant page ads, as this is what will convert. Similarly, you can use promoted tweets on Twitter as a way to drive mobile application downloads. Like Facebook’s advertising platform, you will need to experiment with various keyword segments to figure out what gets the most conversions, so make sure to set aside a small budget for this. Another option to consider is using niche networks as a cheap advertising method. Both Reddit and Quora have high-quality traffic for extremely cheap, so if you are on a tight budget, this may be the way to go at first. You may also want to consider embedding social media sharing right into your application as this can help your app go viral with linear growth. Finally, do not forget about mobile-specific ad networks! Although this will require a lot of research into which ones provide high-quality traffic, as there are hundreds to choose from, they can provide you with a decent amount of exposure and press. Step Three: Consider Using Promotional Codes Before Launch Individuals like to get their hands on the goods before everyone else and so you can use this to your advantage by using promotional codes. Once your mobile application is approved, but not live on the app store, send out a promotional code to those who are interested. Not only will they get to take a look at the final product before everyone else but you may be able to get a “natural review” in exchange for the code. You can take this “natural reviews” a step further by providing something of value that the individual can use with your application in exchange for a review. This could be anything from a subscription to premium in-app credits. In Summary: You Can Truly Make Waves if You Market Your App Correctly In addition to launching your mobile application with a marketing strategy, make sure you are leveraging consistent communication and updates across your application’s social media pages, website, and app store page. When you engage with those who are talking about your app, it naturally brings about more interest, which can increase your visibility. If the tips above have helped you, feel free to reach out to us here at​​Amrev Media​, we would be happy to help you out! Remember, the launch of your application is just the beginning of the journey!