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B2B vs. B2C Digital Marketing

business to business vs business to customers digital marketing differences

Sreeraj
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B2B vs. B2C Digital Marketing

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  1. B2B vs. B2C Digital Marketing Presented By: SREERAJ zypher learning

  2. What is Digital Marketing? • Promoting products/services using digital platforms. Two Major Types • B2B (Business-to-Business): Marketing to businesses. • B2C (Business-to-Consumer): Marketing directly to consumers.

  3. What is B2B Marketing? • Definition: Marketing products or services to other businesses or organizations. Key Focus • 01 • Building long-term relationships. • 02 • Providing ROI-driven solutions. • 03 • Logical and data-driven decision-making. • Examples: SaaS companies, manufacturing equipment providers. • Platforms Used: LinkedIn, Email Marketing, Industry Events.

  4. What is B2C Marketing? • Definition: Marketing products or services to other businesses or organizations. Key Focus • 01 • Emotionally engaging customers. • 02 • Driving quick purchase decisions. • 03 • Wide audience reach. • Examples: Retail products, entertainment, food & beverages. • Platforms Used: Facebook, Instagram, YouTube, Google Ads.

  5. Key Differences Between B2B and B2C Aspect B2B Marketing B2C Marketing Businesses, decision-makers Individual consumers Target Audience Shorter, quick decision-making Longer, complex, multiple stages Purchase Cycle Logic, ROI, data-driven Emotion, needs, desire-driven Decision Drivers

  6. B2B Marketing Strategies • 01 Content Marketing • Whitepapers, eBooks, case studies. • 02 LinkedIn Marketing • Connecting with professionals and decision-makers. • 03 Email Marketing • Personalized lead-nurturing campaigns. • 04 SEO • Targeting industry-specific keywords.

  7. B2C Marketing Strategies • 01 Social Media Marketing • Instagram, Facebook, TikTok for visual storytelling. • 02 Influencer Marketing • Leveraging influencers to reach target audiences • 03 Paid Advertising • Google Ads, Facebook Ads, retargeting. • 04 Email Campaigns • Promos, newsletters, and customer retention offers.

  8. Tools for B2B and B2C Marketing B2C Tools B2B Tools LinkedIn, HubSpot, Salesforce, Google Analytics Facebook Ads, Instagram Ads, Mailchimp, Google Ads.

  9. THANK YOU • for watching this presentation SREERAJ.V +91 81379 18885 mentor@zypherlearning.com zypherlearning.com Zypher Learning Pvt Ltd 77 Spaces, 4th Floor, Lotus Tower, Kumarapuram-Murinjapalam Road, Kumarapuram, Trivandrum, 695011

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