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Unlocking Conference Data with konectar Conference Analytics_ A MedTech Success Story

A global MedTech leader leveraged konectaru2019s conference analytics to transform participation data into actionable insights, boosting HCP engagement and ROI.<br><br>

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Unlocking Conference Data with konectar Conference Analytics_ A MedTech Success Story

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  1. Unlocking Conference Data with konectar Conference Analytics: A MedTech Success Story Introduction This case study highlights how a global MedTech leader used konectar Medical Conference Analytics to shape strategic decisions, gain competitive edge, and maximize the impact of every HCP engagement. About the Company The global MedTech company specializes in cutting-edge medical devices, diagnostic solutions, and advanced healthcare technologies. The company's Medical Affairs teams actively participate in international conferences to showcase innovations, gain scientific insights, and gather competitive intelligence, which help shape their current and future strategies.

  2. Challenges Despite major investments in registrations, booths, sponsorships, and travel, the company’s teams struggled to translate conference participation into actionable insights and measurable outcomes. Key challenges included: I dentifying priority sessions, topics, and speakers amid dozens of tracks and thousands of participants. Inability to gain insights from other simultaneous global events while attending one. Fragmented session insights, resulted in incomplete understanding of key discussions. Limited visibility into conference outcomes made it difficult to measure ROI or plan future participation. Solution The client leveraged konectar Medical Conference Analytics to gain comprehensive, end-to-end insights into conference dynamics. Pre-Conference Reports : The platform provided actionable insights on key elements, including top speakers, session schedules, sponsors, and trending topics. This allowed teams to anticipate conference highlights, plan participation strategically, focus on sessions most relevant to their goals, and optimize time and resources effectively. Post-Conference Analytics : After each event, konectar delivered consolidated insights on sessions, social media buzz, attendee demographics, late-breaking trial updates, and more. Teams gained a complete view of conference proceedings, ensuring no high-value interaction or emerging trend was missed. Result P re-event analytics helped the client prioritize key sessions, driving 80% of meaningful KOL interactions. Access to ready-to-use post-event analytics streamlined decision-making, eliminating manual data analysis. Focused engagement on high-impact opportunities led to a 35% rise in engagement and a 22% boost in ROI. konectar pre- and post-conference analytics transformed how we approach conferences. From planning to follow-up, the insights gave us clarity, making each event significantly more impactful. – Senior Marketing Director, MedTech Company. Contact us : sales@aissel.com Book a Demo Today! www.aissel.com

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