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NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2010 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000 Students, 2500 Batches, students from 20 Countries, Trainees got placed in Top MNC companies in India and guided over 100 Startups
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WhyShouldYouUseTwitterforB2Bmarketing? TheriseofinfluencermarketinghasencouragedmanyB2Corganizationsto flocktosocialmedia,partneringwithinternetstarstoselltheirproduct.Butthere isanever-growingmarketforB2Borganizationstoemploythesesame platforms,albeitalittledifferentlythantheirB2Ccounterparts
1.LetYourBrandingShine socialmediaallowsorganizationtobuildtheirbrand inadifferent,moreeffective way than ever before. brands now have the opportunity to connect on a humanlevelwithkeydecision-makersandshowcase brandvalues. don'tletthisopportunitystop yourorganizationfrommasteringthebrandingbasics. AUGUST2032
2.OfferValuetoYourAudience B2B BUYERS ARE ALWAYS LOOKING FOR ADDITIONAL VALUE PROPOSITIONS FROM THEBRANDSTHEYSUPPORT,EVENIFTHEYAREN’TCONSCIOUSLYAWAREOFIT.BY TAKING TIME ON SOCIAL MEDIA TO PROVIDE EDUCATION, OFFER AN INSIDE LOOK AT THE BUSINESS, OR EVEN SHOWCASE LEADERSHIP PROFILES, POTENTIAL CUSTOMERS WILLFEELLIKETHEYKNOWTHEBRANDBETTERANDBEMORELIKELYTOSUPPORTIT.
3.AvoidConstantSalesPosts Thoughit’snaturalforB2Bmarketerstostartthinking salespitchesanddiscountblitzes,it’simportantto rememberthatsocialmediaconstantlybombardsaudiences withinformationandadvertisements Manyusershavebecomeaccustomedtotuning outannoyingsalespitches.
4.FindtheRightCollaborations AlthoughB2Bmarketingorganizationsarenottryingtosellatrendyjuicecleanseorapparelitem,using professional influencers can be a game-changer in many industries. Twitter is full of B2B influencers just waitingfortherightproducttopartnerwiththem.Awhopping84%ofB2Bmarketersworkwithinfluencers tocreatebrandawareness,andyoushouldtoo.
THEBENEFITSOFTWITTERFORB2BMARKETING. • Theabilitytoletfollowersknowifabusinessaccountofferscustomerand product-relatedsupport • Automatedwelcomingmessagestoengagefollowers • Quickreplyoptionstomakethecustomerexperienceabreeze.
5.SetaContentStrategy Sixteenpercentofinternetusersfromtheagesof16to64 useTwittertoresearchbrandsthatareofinterest. Inthemarketingworld,thismeansthatorganizationsneed tohaveacontentstrategyforTwitterB2Bmarketin AUGUST2032
6.MEASUREYOURSUCCESS Youwouldn’tpublishaspecificmarketingcampaignwithoutunderstandingthe metricssurroundingthatcampaign’ssuccess.Twitterhasabuilt-inanalytics toolallowingmarketerstomeasurethesuccessoftheirTwitterstrategywithreal- timedataregardingfollowercount,Tweetengagement,andmore.
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