Website Dating Services Jonathan Riddle Liane Marcotulli Kevin Broome CSCI 110 Computer Geeks April 23, 2008 Website Dating Services Registration Availability Special Features Ease of Use Help Services Match.com Short questionnaire Easy questions Fill-in the blank Questions
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April 23, 2008
Match.com registration is less demanding, easier to fill out
Loaded with features, but it costs money to use them.
Free six month subscription. Allows the user to see their matches.
The search feature gives the user a great deal of information
Search results show the person’s age, location, and gives a brief description.
In addition, the user has the option to send an email, chat (if the person is online), wink at the person, leave a voicemail for the person, or add the person to your favorites.Match.com Ease and Usability
After signing up, you must complete an in-depth personality survey that literally takes about an hour or so to finish.
The survey inquires into hundreds of these "dimensions," then uses your responses to cross match you with other eHarmony members.
It is very easy to find matches because the site actually does it for the user.eHarmony.com Ease and Usability
Many headings with subheading that help the user easily find what they are inquiring about.
Headings include FAQ, contact info, advice, and safety tips.
Links the user to a forum for people to discuss problems they have encountered on the website.
Focused more towards Frequently Asked Questions (FAQ).
Popular question examples
A search field that allows the user to type any keyword of a question they have
Lacking contact information.Help Features
*$29.95 per month *$49.95 per month
*Anyone with an *Limited to hetero- Internet connection sexuals looking to get married
* Open 24 hours a day * Does not experience log-in delays due to heavy usage
looking to get married (casual daters and one night stands need not apply)
Match.com’s Marketing Strategy 1
Match.com’s Marketing Strategy 2
both a positive and a negative to consumers
Pro: Individuals looking for serious relationships and who fall within eHarmony’s standards see the website as upholding their own beliefs, and are more comfortable using their services
Eharmony’s Marketing Strategy
Con: Individuals who are rejected by the website see it as an oppressive institution
eHarmony *extensive questionnaire
*takes about one hour to complete
*patented Compat- ibility Matching System
Look over a page of detailed introductory information about the match. Learn about their match's occupation, proudest moment, and most important influences, etc.
Choose five easy-to-answer, informative questions to ask your match.
For example: "If you were taken by your date to a party where you knew no one, how would you respond?"
a) Stay close to my date, letting him/her introduce me
b) Find a quiet spot and relax alone c) Strike out on my own and make friends
d) Ask my date if I could skip the event
(The user may also compose their own answers to their match's questions)
Exchanging personal lists of "Must Haves" and "Can't Stands" with their match
Examples of “Must Have's:
Chemistry - I must feel deeply in love and attracted to my partner.
Communicator - I must have someone who is good at talking and listening.
Wit - I must have someone who is sharp and will keep me on my toes.
Examples of “Can't Stands:
Rude - I can't stand someone who is belittling or hateful to people.
Grudges - I can't stand someone who has a chip on their shoulder.
Materialistic - I can't stand someone who sees material items as a measure of success
Exchange three open-ended questions. These questions allow for more thorough, detailed answers that reveal someone's inner values.
"What person in your life has been most inspirational, and why?"
"Tell me about your closest friend. How long have you known them, and what do you like best about them?“
In a search for Men ages 22-29, 20 miles from zip code 29401, 32 matches came up
Lets you see who is currently active and who has been recently active
Match.com seems to provide the best and easiest experience overall for the following reasons: