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Sharing Biotechnology at Fairs & Expositions

Sharing Biotechnology at Fairs & Expositions. International Association of Fairs & Expositions December 4, 2002 Tom Zinnen Biotechnology Policy & Outreach University of Wisconsin-Madison& University of Wisconsin-Extension. IAFE Missions:. To Educate To Inform To Entertain.

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Sharing Biotechnology at Fairs & Expositions

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  1. Sharing Biotechnology at Fairs & Expositions International Association of Fairs & ExpositionsDecember 4, 2002 Tom Zinnen Biotechnology Policy & Outreach University of Wisconsin-Madison& University of Wisconsin-Extension Biotechnology WorkshopIAFE Annual Conference

  2. IAFE Missions: To Educate To Inform To Entertain Biotechnology WorkshopIAFE Annual Conference

  3. Biotechnology Is Controversial Biotechnology is changing how we look at life and how we lead our lives. It’s about our bodies, our families, our land, our sense of right and wrong. Biotechnology WorkshopIAFE Annual Conference

  4. Biotechnology is Controversial • Its controversial nature makes it an opportunity for learning • and for what Cooperative Extension folks call “engagement”. Biotechnology WorkshopIAFE Annual Conference

  5. Inform & Entertain: • It’s also an opportunity for some fun with science. Biotechnology WorkshopIAFE Annual Conference

  6. Our Mission at BioTrek: • Sharing Science with Wisconsin • Our Goal: • Transforming How People View & Do Science • Our Objective: • Enabling People to Use Science Better in Making Personal Choices & Public Policies Biotechnology WorkshopIAFE Annual Conference

  7. At BioTrek, we ask: • What is science? • How is science different from other ways of knowing? • Is science about answering “What do you know?” • Or is science more about asking “How do you know that? Show that? Test that?” Biotechnology WorkshopIAFE Annual Conference

  8. What makes a good experiment? • What makes a good experiment better? Biotechnology WorkshopIAFE Annual Conference

  9. Here’s what we avoid: • Explainaholism Biotechnology WorkshopIAFE Annual Conference

  10. We embrace Exploration. • What’s the Difference Between a Problem and a Puzzle? • We Present Parables, Puzzles, & Paradoxes Biotechnology WorkshopIAFE Annual Conference

  11. What we do: • Tours & Workshops at the Biotechnology Center on Campus • Hands-on Science Workshops Anywhere in Wisconsin • Website of Resources: http://www.biotech.wisc.edu/Education Biotechnology WorkshopIAFE Annual Conference

  12. Biotechnology WorkshopIAFE Annual Conference

  13. Biotechnology WorkshopIAFE Annual Conference

  14. Biotechnology WorkshopIAFE Annual Conference

  15. Special Events: • Farm Progress Days • UW Day at the Wisconsin State Fair • Campus Open House • Family Science Nights • UW On the Road • Future Fair Biotechnology WorkshopIAFE Annual Conference

  16. Biotechnology WorkshopIAFE Annual Conference

  17. Biotechnology WorkshopIAFE Annual Conference

  18. Here’s where we do Special Events: • In a Tent in an Alfalfa Field • In the UW Stock Pavilion • In a school gymnasium • At museums • In convention centers Biotechnology WorkshopIAFE Annual Conference

  19. Biotechnology WorkshopIAFE Annual Conference

  20. We work with: • Flow-by audiences • Family groups • Small mixed groups • Clumps of students Biotechnology WorkshopIAFE Annual Conference

  21. We collaborate with: • Our staff • Extension colleagues • Adult volunteers • Youth volunteers • University researchers • Children of University researchers Biotechnology WorkshopIAFE Annual Conference

  22. We do two types of Exploration Stations: • Hands-on Exploration Stations • ReSearch Exploration Stations Biotechnology WorkshopIAFE Annual Conference

  23. Both Require An Engaging Person • A Puzzle Giver for Hands-on Exploration Stations • A Researcher for ReSearch Exploration Stations • This is the strength, and this is the weakness, of the Exploration Stations model. Biotechnology WorkshopIAFE Annual Conference

  24. Exploration Stations: • Our competition at Farm Progress Days, at UW Day at the Wisconsin State Fair, and at other Special Events are not passive museum-type exhibits. • The competition is the people who staff the other booths and exhibits and activities. • No kiosk can compete with a Live Person. Biotechnology WorkshopIAFE Annual Conference

  25. Hands-on Exploration Stations: • Extracting DNA from Wheat Germ Biotechnology WorkshopIAFE Annual Conference

  26. Hands-on Exploration Stations • Using a $200 Micropipette: Learning to Measure & Move a Millionth of a Liter Biotechnology WorkshopIAFE Annual Conference

  27. Hands-on Exploration Stations: • The Glo Germ Handwashing Challenge Biotechnology WorkshopIAFE Annual Conference

  28. Hands-on Exploration Stations: • Manduca Life Cycle Biotechnology WorkshopIAFE Annual Conference

  29. Biotechnology WorkshopIAFE Annual Conference

  30. ReSearch Exploration Stations: • Alfalfa • Arabidopsis in Space • C. elegans: The See-through Worm of Insight • Zebrafish: From Fry to Fish in a Flash • Colorful Carrots • Gene Screening: Wisconsin Newborn Screening Program Biotechnology WorkshopIAFE Annual Conference

  31. ReSearch Exploration Stations Biotechnology WorkshopIAFE Annual Conference

  32. ReSearch Exploration Stations: Biotechnology WorkshopIAFE Annual Conference

  33. ReSearch Exploration Stations: Biotechnology WorkshopIAFE Annual Conference

  34. ReSearch Exploration Stations: Biotechnology WorkshopIAFE Annual Conference

  35. ReSearch Exploration Stations: Gene Screening: Wisconsin Newborn Screening Program Biotechnology WorkshopIAFE Annual Conference

  36. We work with the press to amplify our impact: Press conference a month before Farm Progress Days Wisconsin Public Radio call-in shows a week before special events Newspaper and Radio coverage on the first of three days of Farm Progress Days Biotechnology WorkshopIAFE Annual Conference

  37. Biotechnology WorkshopIAFE Annual Conference

  38. Some things we haven’t figured out how to do yet: • Ethics in Under Five Minutes • Scheduled talks • Learner-driven computer-based interactive exhibits • Evaluation of satisfaction • Evaluation of transformation Biotechnology WorkshopIAFE Annual Conference

  39. On the horizon: • Genomics • Proteomics • Stem Cells • Drug Development • Designer Foods • Industrial Feedstocks from Crops • Bioterrorism • Invasive Species • Diatoms: Nanotechnology Driven by Microbial Savvy Biotechnology WorkshopIAFE Annual Conference

  40. Benefits to your clients: • Science Savvy • Enabling people to use science better in making personal choices and publicpolicies • Awareness and insight into ethical analyses of current and upcomingtechnologies. Biotechnology WorkshopIAFE Annual Conference

  41. Benefits to you: • Relevance through Being at the Edge • Working with Researchers and Outreachers to Engage Your Visitors Biotechnology WorkshopIAFE Annual Conference

  42. Contact information: • Tom Zinnen • Biotechnology Policy & Outreach • 425 Henry Mall • Madison, WI 53706 • 608 265 2420 • Zinnen@biotech.wisc.edu • www.biotech.wisc.edu/Education Biotechnology WorkshopIAFE Annual Conference

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