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Sharing Biotechnology at Fairs & Expositions. International Association of Fairs & Expositions December 4, 2002 Tom Zinnen Biotechnology Policy & Outreach University of Wisconsin-Madison& University of Wisconsin-Extension. IAFE Missions:. To Educate To Inform To Entertain.

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sharing biotechnology at fairs expositions

Sharing Biotechnology at Fairs & Expositions

International Association of

Fairs & ExpositionsDecember 4, 2002

Tom Zinnen

Biotechnology Policy & Outreach

University of Wisconsin-Madison&

University of Wisconsin-Extension

Biotechnology WorkshopIAFE Annual Conference

iafe missions
IAFE Missions:

To Educate

To Inform

To Entertain

Biotechnology WorkshopIAFE Annual Conference

biotechnology is controversial
Biotechnology Is Controversial

Biotechnology is changing how we look at life and how we lead our lives.

It’s about our bodies, our families, our land, our sense of right and wrong.

Biotechnology WorkshopIAFE Annual Conference

biotechnology is controversial4
Biotechnology is Controversial
  • Its controversial nature makes it an opportunity for learning
  • and for what Cooperative Extension folks call “engagement”.

Biotechnology WorkshopIAFE Annual Conference

inform entertain
Inform & Entertain:
  • It’s also an opportunity for some fun with science.

Biotechnology WorkshopIAFE Annual Conference

slide6
Our Mission at BioTrek:
    • Sharing Science with Wisconsin
  • Our Goal:
    • Transforming How People View & Do Science
  • Our Objective:
    • Enabling People to Use Science Better in Making Personal Choices & Public Policies

Biotechnology WorkshopIAFE Annual Conference

at biotrek we ask
At BioTrek, we ask:
  • What is science?
  • How is science different from other ways of knowing?
  • Is science about answering “What do you know?”
  • Or is science more about asking “How do you know that? Show that? Test that?”

Biotechnology WorkshopIAFE Annual Conference

slide8
What makes a good experiment?
  • What makes a good experiment better?

Biotechnology WorkshopIAFE Annual Conference

here s what we avoid
Here’s what we avoid:
  • Explainaholism

Biotechnology WorkshopIAFE Annual Conference

we embrace exploration
We embrace Exploration.
  • What’s the Difference Between a Problem and a Puzzle?
  • We Present Parables, Puzzles, & Paradoxes

Biotechnology WorkshopIAFE Annual Conference

what we do
What we do:
  • Tours & Workshops at the Biotechnology Center on Campus
  • Hands-on Science Workshops Anywhere in Wisconsin
  • Website of Resources: http://www.biotech.wisc.edu/Education

Biotechnology WorkshopIAFE Annual Conference

special events
Special Events:
  • Farm Progress Days
  • UW Day at the Wisconsin State Fair
  • Campus Open House
  • Family Science Nights
  • UW On the Road
  • Future Fair

Biotechnology WorkshopIAFE Annual Conference

here s where we do special events
Here’s where we do Special Events:
  • In a Tent in an Alfalfa Field
  • In the UW Stock Pavilion
  • In a school gymnasium
  • At museums
  • In convention centers

Biotechnology WorkshopIAFE Annual Conference

we work with
We work with:
  • Flow-by audiences
  • Family groups
  • Small mixed groups
  • Clumps of students

Biotechnology WorkshopIAFE Annual Conference

we collaborate with
We collaborate with:
  • Our staff
  • Extension colleagues
  • Adult volunteers
  • Youth volunteers
  • University researchers
  • Children of University researchers

Biotechnology WorkshopIAFE Annual Conference

we do two types of exploration stations
We do two types of Exploration Stations:
  • Hands-on Exploration Stations
  • ReSearch Exploration Stations

Biotechnology WorkshopIAFE Annual Conference

both require an engaging person
Both Require An Engaging Person
  • A Puzzle Giver for Hands-on Exploration Stations
  • A Researcher for ReSearch Exploration Stations
  • This is the strength, and this is the weakness, of the Exploration Stations model.

Biotechnology WorkshopIAFE Annual Conference

exploration stations
Exploration Stations:
  • Our competition at Farm Progress Days, at UW Day at the Wisconsin State Fair, and at other Special Events are not passive museum-type exhibits.
  • The competition is the people who staff the other booths and exhibits and activities.
  • No kiosk can compete with a Live Person.

Biotechnology WorkshopIAFE Annual Conference

hands on exploration stations
Hands-on Exploration Stations:
  • Extracting DNA from Wheat Germ

Biotechnology WorkshopIAFE Annual Conference

hands on exploration stations26
Hands-on Exploration Stations
  • Using a $200 Micropipette: Learning to Measure & Move a Millionth of a Liter

Biotechnology WorkshopIAFE Annual Conference

hands on exploration stations27
Hands-on Exploration Stations:
  • The Glo Germ Handwashing Challenge

Biotechnology WorkshopIAFE Annual Conference

hands on exploration stations28
Hands-on Exploration Stations:
  • Manduca Life Cycle

Biotechnology WorkshopIAFE Annual Conference

research exploration stations
ReSearch Exploration Stations:
  • Alfalfa
  • Arabidopsis in Space
  • C. elegans: The See-through Worm of Insight
  • Zebrafish: From Fry to Fish in a Flash
  • Colorful Carrots
  • Gene Screening: Wisconsin Newborn Screening Program

Biotechnology WorkshopIAFE Annual Conference

research exploration stations31
ReSearch Exploration Stations

Biotechnology WorkshopIAFE Annual Conference

research exploration stations32
ReSearch Exploration Stations:

Biotechnology WorkshopIAFE Annual Conference

research exploration stations33
ReSearch Exploration Stations:

Biotechnology WorkshopIAFE Annual Conference

research exploration stations34
ReSearch Exploration Stations:

Biotechnology WorkshopIAFE Annual Conference

research exploration stations35
ReSearch Exploration Stations:

Gene Screening: Wisconsin Newborn Screening Program

Biotechnology WorkshopIAFE Annual Conference

we work with the press to amplify our impact
We work with the press to amplify our impact:

Press conference a month before Farm Progress Days

Wisconsin Public Radio call-in shows a week before special events

Newspaper and Radio coverage on the first of three days of Farm Progress Days

Biotechnology WorkshopIAFE Annual Conference

some things we haven t figured out how to do yet
Some things we haven’t figured out how to do yet:
  • Ethics in Under Five Minutes
  • Scheduled talks
  • Learner-driven computer-based interactive exhibits
  • Evaluation of satisfaction
  • Evaluation of transformation

Biotechnology WorkshopIAFE Annual Conference

on the horizon
On the horizon:
  • Genomics
  • Proteomics
  • Stem Cells
  • Drug Development
  • Designer Foods
  • Industrial Feedstocks from Crops
  • Bioterrorism
  • Invasive Species
  • Diatoms: Nanotechnology Driven by Microbial Savvy

Biotechnology WorkshopIAFE Annual Conference

benefits to your clients
Benefits to your clients:
  • Science Savvy
    • Enabling people to use science better in making personal choices and publicpolicies
    • Awareness and insight into ethical analyses of current and upcomingtechnologies.

Biotechnology WorkshopIAFE Annual Conference

benefits to you
Benefits to you:
  • Relevance through Being at the Edge
  • Working with Researchers and Outreachers to Engage Your Visitors

Biotechnology WorkshopIAFE Annual Conference

slide42
Contact information:
  • Tom Zinnen
  • Biotechnology Policy & Outreach
  • 425 Henry Mall
  • Madison, WI 53706
  • 608 265 2420
  • [email protected]
  • www.biotech.wisc.edu/Education

Biotechnology WorkshopIAFE Annual Conference

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