PROPAGANDA. versus persuasion. What is propaganda. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” — Jowett & O'Donnell, Propaganda and Persuasion.
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“I’m persuading. The other guy is using propaganda.”
Propaganda has a strong ideological bent.
example: PETA, Queer Nation, or the Army of God
Propaganda is institutional in nature. It is practiced by organized groups
governments, corporations, social movements, special interests
Propaganda relies on mass persuasion
television, radio, Internet, billboards
Propaganda tends to rely on ethically suspect methods of influence.
deception, distortion, misrepresentation, or suppression of information.Five characteristics of propaganda
School children participating in federally funded abstinence-only programs have been taught “false, misleading, or distorted information” over the past three years.
Included in the misinformation were claims that:
HIV, the virus that causes AIDS, can be spread via sweat and tears.
Condoms fail to prevent HIV transmission as often as 31 percent of the time in heterosexual intercourse
half the gay male teenagers in the United States have tested positive for the AIDS virus
touching a person's genitals "can result in pregnancy"Propaganda in “abstinence” based sex education
Jarod Fogle for Subway