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Developing Wellness for the Mid-Sized Employer… A CFO’s Perspective. GlobalFit’s Fourth Annual Wellness Summit May 13, 2010. The ACW. History Mission Membership Events Special thanks to WellNow, BHS, and other ACW members for their input!. Your Speaker.

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developing wellness for the mid sized employer a cfo s perspective

Developing Wellness for the Mid-Sized Employer…A CFO’s Perspective

GlobalFit’s Fourth Annual Wellness Summit

May 13, 2010

the acw
  • History
  • Mission
  • Membership
  • Events

Special thanks to WellNow, BHS, and other ACW members for their input!

your speaker
Your Speaker
  • Bill Lacy – President & CFO, Association for Corporate Wellness
    • Over 25 years CEO, CFO, and other executive positions (Fortune 500, middle market, and start-up)
    • EVP CFO-Finance and Admin, Business Health Services; CFO-Planet Fitness PA
    • President, ACW; founder Entre Advisors, LLC & GreatLife Wellness Centers, LLC
    • Entered corporate wellness industry 2003
    • Facilitated or lead over 100 of corporate wellness speaking engagements and panels
    • MBA, Drexel University
corporate wellness
Corporate Wellness
  • Reduce health care costs
  • Boost productivity
  • Corporate Wellness Components
    • Reduce health care claims
    • Absenteeism
    • Productivity - presenteeism
    • Worker Comp Claims / Work Site Injury / Ergonomics
    • ST&LT Disability
    • Mental Health
    • Financial / Legal
    • Other
today s objectives
Today’s Objectives
  • HCR corporate wellness highlights
  • Four corporate wellness models
  • CFOs perspective
health reformation highlights
Health Reformation Highlights
  • Ten year roll-out
  • Wellness impacts
  • Boost incentives
  • New agencies / new regulations
  • Greater need for sound Corporate Wellness strategies
health care reformation
Health Care Reformation
  • Increases incentives for employers to offer workers from 20% (current) to as much as 50% off their premiums for participating in such programs (effective 2014)
  • Requires chain restaurants and vending machines to disclose nutritional information
  • Provides additional resources for children, pregnant women and people trying to quit smoking (Lazarus, Los Angeles Times, 3/26)


health care reformation8
Health Care Reformation
  • Establishes a National Prevention, Health Promotion and Public Health Council to coordinate federal efforts to promote healthy living
  • Eliminates copayments for Medicare and Medicaid beneficiaries receiving preventive services
  • Increases reimbursement rates for physicians who offer certain preventive services
  • Provides grants to small business for establishing wellness programs
    • Source:
hcr grant program
HCR – Grant Program
  • $200 billion, five-year program to provide grants to certain small employers (fewer than 100 employees) for comprehensive workplace wellness programs(*)

(*) small employers that did not have a wellness program when the law was enacted


health care reformation10
Health Care Reformation
  • In 2010: Employer-provided adoption assistance benefits under the IRC Section 137 are increased to $13,170
      • Source:
  • In 2011: New group health plans must provide preventive care without cost sharing
  • In 2014: Employer government reporting begins on employee health coverage
hcr running afoul of the excise tax
HCR: Running Afoul of the Excise Tax?
  • The health reform law is likely to give a short-term boost to the use of financial incentives in wellness plans, says Corporate Synergies CEO Thom Mangan. But employers should beware of triggering the 40 percent excise tax on high value or "Cadillac" plans that takes effect in 2018, for plans valued annually at more than $10,200 for individuals and $27,500 for families. Employers spending on wellness programs would add to their health plan's value, pushing them closer to that trigger.
  • "Those who are not early adopters in using wellness initiatives to curb the cost of their health insurance will end up being hurt if they try to launch a program in 2018 or later," Mangan notes, because "the cost curve does not come down for two to three years once you've implemented a wellness program."
  • The excise tax will become a disincentive for employers to add to the cost of their health benefits and, as a result, health care reform could have a reverse effect on employers’ efforts to promote wellness and healthy behaviors, in Mangan's view.


hcr running afoul of the excise tax12
HCR: Running Afoul of the Excise Tax?
  • "We're strongly encouraging companies to step up their wellness efforts today to better control their future health spending, making it more likely they'll avoid the tax," Mangan advises.
  • In a March 2010 letter to Congress, the Society for Human Resource Management urged lawmakers not to count the value of supplemental benefits such as wellness plans toward the excise tax threshold.


corporate wellness models
Corporate Wellness Models
  • General
  • Data-Driven
  • “Safeway”
  • Hybrid
basic model
Basic Model
  • Description:
    • Wide variety of offerings
  • Costs:
    • Per event or intervention
  • Results:
    • Difficult to track
    • Limited ROI
data driven model
Data Driven Model
  • Description:
    • Input, Analysis of Biometric and/or Claims Experience
  • Costs:
    • High initial investment: Software, data analysis, interventions, tracking ($12 - $14 / PEPM)
  • Results:
    • Strong predictive modeling capabilities
    • Future ROI
data driven model17
Data Driven Model

Changes toPolicy Plan Design Vendor Contracts

Claims Data


Updates &


Employee Health Programs


Multiple Stream Analysis

Tracking & Outcomes


Focus Groups



Cultural Changes

data driven model19
Data Driven Model
  • Strong Reporting!
  • Examples:
    • Medical conditions contributing to highest number of claims
    • Leading single health risk indicators
    • RX claims analysis
    • Health risk profile vs. national average
    • Unmanaged medical spend





BASED ON 572 HRA Takers, $295.15* population average PMPM and 2,630* insured



Management By Spend Levels

safeway model
Safeway Model
  • Description
  • Results
  • Benefits:
    • Wellness Program cost neutral
    • Provides greater employee accountability
    • Immediate ROI
    • Works with any size firm
safeway model overview
Safeway Model – Overview
  • History
  • Why Does It Work?
    • Based upon Auto Insurance Model
    • Good drivers pay less; Healthy employees pay less
  • How can my company save money…immediately?
    • Wellness program subsidized by unhealthyemployees
safeway model overview27
Safeway Model – Overview
  • Self insured
  • Strong executive support
  • 3rd largest supermarket chain in N.A.
  • Publicly traded (NYSE:SWY)…$40+ Billion in revenue…over 1,400 stores
  • Total health care costs = $1billion (about 2.5% of revenues)
safeway model overview28
Safeway Model – Overview
  • 70% of Health Care Costs behavior related
  • 74% of Health Care Costs due to the following four diseases:
    • Cardiovascular (80% preventable)
    • Cancer (60% preventable)
    • Diabetes (80% preventable)
    • Obesity (90% preventable)
  • 78% of employees surveyed rated plan good or excellent; 76% asked for more incentives
safeway model overview29
Safeway Model – Overview
  • Automobile insurance model
    • Personal responsibility
    • Bad driving behaviors = higher premiums
  • $780 ind ($1,560 family) insurance rebates if employee passes four measures.
    • Greater weighting to Smoking & Obesity and less to BP & Cholesterol
  • Tested every 12 months
    • if employee fails (or made appropriate progress employee can qualify for rebate (full year) if passes test the next time
safeway model results
Safeway Model – Results
  • Cost contained since 2005
  • Total workforce = approx. 233,000 workers
    • 25,000 employees participate on a voluntary basis (75% of Safeway’s non-union workforce)…only 11% of total workforce...significant savings could still be realized!
  • Company plans to phase in its 200,000 union workforce over next six years
safeway model challenges
Safeway Model – Challenges
  • (Radical) Change to company culture
  • Administration
  • Requires third party
safeway model case study
Safeway Model – Case Study
  • 781 employees
  • Average health insurance premium = $8,600
  • Average incentive = $1,720
  • Year one = full incentive for participation (Biometric based HRA)
  • Year two and beyond = compliance with Biometric tests
  • 1% claims reduction year one; 5% years two and three.
safeway case study results
Safeway Case Study - Results
  • Year One:
    • 70% Participation
    • $98,460 Wellness Program ($180 / PEPY…robust)
    • $402,516 cost reduction
    • $39,872 claims reduction (1% of total claims)
  • Year One ROI = 4.49
  • No absenteeism, no presenteeism included
safeway case study results34
Safeway Case Study - Results
  • Year Two:
    • 70% Participation; 20% did not pass tests
    • $98,460 Wellness Program ($180 / PEPY…robust)
    • $590,701 cost reduction
    • $199,361 claims reduction (5% of total claims)
  • Year Two ROI = 8.02
  • No absenteeism, presenteeism included