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Canola Quality Review Canola Council of Canada 38 th Annual Convention Halifax, July 18, 2005 Dave Hickling Canola Coun PowerPoint Presentation
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Canola Quality Review Canola Council of Canada 38 th Annual Convention Halifax, July 18, 2005 Dave Hickling Canola Council of Canada. Quality = Value Background and Assumptions Canola is subject to commodity pricing due to high global production

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slide1

Canola Quality Review

Canola Council of Canada 38th Annual Convention

Halifax, July 18, 2005

Dave Hickling

Canola Council of Canada

slide2

Quality = Value

  • Background and Assumptions
    • Canola is subject to commodity pricing due to high global production
    • Canola is facing increased commodity competition from soybeans and palm
    • Canola oil is a high value product in some markets
slide3

Quality = Value

  • Background and Assumptions
    • There are current opportunities (health, functionality) to increase canola value
    • Canola quality weaknesses should be identified and fixed
    • Research and development will be value driven
slide4

Canola Quality Review Project Outline

  • Interview customers and industry to determine quality components
    • What quality components currently provide value?
    • What new or different quality components would provide value?
  • 2. Review quality competitiveness
  • 3. Analyze and prioritize quality components
  • 4. Recommend improvements
customer comments
Customer comments

United States

Oil

- Saturated fat content (< 7%) (Food labelling)

- Chlorophyll a concern

- Light, neutral taste positive for bottlers

- Nutritionists like fatty acid profile (“Perfect oil”) (Nutrition guidelines, health claims)

- High stability canola positive as trans fat replacement (Food labelling)

Meal

- Premium value in dairy feed

customer comments6
Customer comments

Japan

Seed

- Chlorophyll maximum: 20 mg/kg

- Moisture content: 7.0% - 8.0%

- Oil content minimum: 42.5%

- Keep free fatty acid levels low

customer comments7
Customer comments

Japan

Oil

- Appreciate light taste and low cooking odour

- Good iodine values (110 – 120 units) (mayonnaise)

- Saturated fat levels and health benefits of fatty acid profile not currently perceived as a benefit

Meal

- Energy undervalued in Japan Feed Standards

- Generally considered a byproduct and is not well promoted

customer comments8
Customer comments

Mexico

Seed

- High oil content is important

- Chlorophyll is important

Oil

- Most canola oil is sold as vegetable oil – health benefits an emerging issue

- Light taste and neutral flavour a benefit for vegetable oil use

Meal

- Generally get good value for meal

- Enhanced meal value for poultry would be beneficial

customer comments9
Customer comments

China

Seed, Oil

- High oil content is important

- Chlorophyll content more important as more oil is RBD

Meal

- Canola meal value not generally appreciated due to mixing with rapeseed meal

customer comments10
Customer comments

Pakistan

Seed, Oil and Meal

- Oil content versus Australian a concern in 2003

- Chlorophyll removal a technical problem

- Like protein content of Canadian canola

canola seed quality
Canola Seed Quality
  • Oil content
  • Chlorophyll level
  • Moisture
  • Free fatty acids
  • Seed size
  • Variability
slide13

The average oil content of Canadian canola from 1994 to 2004 as per the Canadian Grain Commission Harvest Survey. DeClercq, 2004.

slide14

Value of higher oil (and lower meal) content in canola seed based on oil price of $600/t and meal price of $150/t.

slide15

The average chlorophyll content of Canadian canola from 1994 to 2004 as per the Canadian Grain Commission Harvest Survey. DeClercq, 2004.

slide16

Cost of removing chlorophyll from canola oil based on the costs of bleaching clays, phosphoric acid treatment and other processing costs.

canola oil quality
Canola Oil Quality
  • Saturated fat level
  • Mono-unsaturated fat level
  • Polyunsaturated fat level
  • Erucic acid level
  • Functional characteristics: taste, stability
  • Other components: sterols and tocopherols
  • Non-food use functionality
  • Variability
slide19

The average saturated fat content of Canadian canola from 1994 to 2004 as per the Canadian Grain Commission Harvest Survey. DeClercq, 2004.

slide20

The relative amount of Brassica napus and Brassica rapa planted in Western Canada from 1994 to 2004 as per the Canadian Grain Commission Harvest Survey. DeClercq, 2004.

canola meal value
Canola meal value
  • Protein level
  • Amino acid levels (lysine, methionine, histidine)
  • Amino acid digestibility (heat damage, structural matrix)
  • Energy level (fibre content – carbohydrate digestibility)
  • Vitamins and minerals (choline, phosphorus, selenium)
  • Anti-nutrients (glucosinolates, phytate, tannins, sinapine)
  • Colour
  • Variability
slide23

The average protein content of Canadian canola from 1994 to 2004 as per the Canadian Grain Commission Harvest Survey. DeClercq, 2004.

canola meal value24
Canola meal value

Canola meal is the second most popular protein meal in world. Value is related to soybean meal

- Canola meal has 75% the protein of 47% protein soybean meal

- Canola meal has 80% - 90% the energy value of dehulled soybean meal

- The price of canola meal usually ranges between 60% and 70% the price of soybean meal

canola meal relative value to soybean meal
Canola meal relative value to soybean meal

Animal type Relative value

(% soybean meal)

Broiler chicken 55% - 65%

Layer chicken 60% - 70%

Hog grower 65% - 75%

Dairy Cattle 70% - 85%

quality improvement priorities
Quality improvement priorities

Seed

-Higher oil content

- Lower chlorophyll levels

Oil

-Saturated fat content

- Extra value components (omega-3, tocopherols)

- Functionality (oxidative stability)

Meal

- Energy content

methods to improve quality
Methods to improve quality

Incentives / Penalties

  • Market premiums
  • Regulatory mandate ?

Mechanisms

  • Breeding objectives (WCC/RRC)
  • Agronomic management
  • Regulatory (inspection and grading) standards (CGC)
  • Processing
  • Sourcing and handling management
next steps
Next steps

Further analysis

  • Determine cost / benefit of key quality improvements

Industry consultation

  • Provide quality improvement framework for industry consideration
  • Work with industry and regulatory authorities on mechanisms by which to improve canola quality
further analysis
Further analysis

Determine cost / benefit of key quality improvements

  • Oil content: potential premium/discount system
    • Logistical (segregation) issues
    • Effect on other components in seed
    • Study existing systems in other countries
  • Chlorophyll content
    • Reduction through breeding and/or agronomics
    • Improved measurement or grading
    • Improved handling
further analysis32
Further analysis

Determine cost / benefit of key quality improvements

  • Saturated fat levels
    • Variability by growing region
    • Reset breeding objectives (?)
  • Canola meal energy content
    • Breeding (yellow seeded napus, other fibre reduction)
    • De-hulling or other processing
    • Enzymes
thank you

Thank you

www.canola-council.org