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Physical Facilities of Retailers. location design layout. Forms of Retailing. independents corporate chains Franchising and other VMS. Other VMS. retail co-operatives and voluntary chains product and trade name franchising. Major Types of Retailers. department stores discount houses.

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Physical facilities of retailers l.jpg
Physical Facilities of Retailers

  • location

  • design

  • layout


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Forms of Retailing

  • independents

  • corporate chains

  • Franchising and other VMS


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Other VMS

  • retail co-operatives and voluntary chains

  • product and trade name franchising


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Major Types of Retailers

  • department stores

  • discount houses


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Limited-line Retailers

  • specialty stores

  • off-price retailers include factory outlets

  • category-killer


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Other Forms of Retailing

  • supermarket

  • convenience

  • warehouse club


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Nonstore Retailing

  • direct selling

  • telemarketing

  • direct marketing


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Online Retailing

  • struggled to become profitable

  • shopping-cart abandonment


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Retailing Management

  • positioning

  • managing seasonal and fashion cycles

  • retailers will place greater emphasis on convenience, customer service, and customer retention


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EXERCISE

  • 1. Select a retail sector you know, such as fashion, sports equipment, banks, etc.

  • 2. List several key players in that insdustry.

  • 3. Id the key differences in their strategies, thinking in terms of prod. Assortments, pricing strategies, and svs.

  • 4. Define the 2 key attributes.

  • 5. Position each firm on the diagram.

  • 6. What clusters can you see? What gaps can you see? Which combination do you think would be ideal for most consumers of that product?