Students are reminded that AMERICAN IDOL is on tonight! ... Students are instructed to watch American Idol and analyze the Coca-cola ...
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Laura Ellen Healy
Draws extensively upon Coca-cola advertising in the Library of Congress
Using their class text, students will learn the four qualities that make up a good ad:
Individuals will present to the class
Students are instructed to watch American Idol and analyze the Coca-cola commercials for their content.
Why did Coca-cola’s advertising techniques change so drastically?
Students will examine past Coca-cola ads, available for viewing on the Library of Congress, such as…
“I’d like to buy the world a Coke”
*the quality of the commercials
*the advertising techniques used
*the societal factors that affected the advertising.
Commercial viewing will be supplemented with excerpts from the “History of television advertising” article provided by the LOC.
Students will meet in small groups to discuss the reading and ads to determine why Coca-cola now relies mainly on wit and humor techniques.
They are required to create their own commercial for a fictional product. They should use:
the four qualities of a good ad
one of the techniques we studied
humor or irony
(I stole that idea from Joe)