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What Digital Signage for Retail Stores Is Best

Newton TOUCH is the latest LCD signage by SOLUM designed and engineered to make the shopping experience more interactive. Similar to Newton Electronic Shelf Labels (ESL), Newton TOUCH is designed to be interactive, allowing customers to do simple commands or gestures, such as browsing more products of the same kind, downloading content using your mobile phone, or adding items to a shopping cart online.

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What Digital Signage for Retail Stores Is Best

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  1. What Digital Signage for Retail Stores Is Best?

  2. Newton TOUCH is the latest LCD signage by SOLUM designed and engineered to make the shopping experience more interactive. Similar to Newton Electronic Shelf Labels (ESL), Newton TOUCH is designed to be interactive, allowing customers to do simple commands or gestures, such as browsing more products of the same kind, downloading content using your mobile phone, or adding items to a shopping cart online. Imagine when your loyal customers enter your store and see your store equipped with this new kind of LCD signage. They will never interact with your shelves the same way!

  3. Why Must Retailers Go for Digital Signage? Perhaps the reason behind the efficiency of digital signage is because of its attractiveness. Not to discredit traditional signages, they are impressive; however, they are not as flexible as a digital sign – having the capacity to display much content. Also, electric systems are interactive; thus, drawing shoppers inside the retail establishment.

  4. For small-scale entrepreneurs, digital signage is an economic tool to hype sales and promote in-store events. Moreover, it can help facilitate brand-building and highlight content that reinforces the image that retailers want to establish. It can increase visibility if set up in the store’s strategic areas; hence, a digital sign entices consumers and conveys the message about the store’s brand and merchandise. Over the years, more and more retailers attract customers by using digital signage – it makes communications faster with target consumers from different places. In regards to feedback, store owners also get it more quickly; hence, they can give a swift response. Not to mention, the production cost is lower – printing is not necessary – retailers save money in the long run

  5. SOLUM Newton SOLUM ESL offers a new digital label performance level that acts as better digital signage than any other electronic shelf label: Newton. Newton is perfect for retailers who are seeking new ways to improve operational efficiency and customer engagement. Here are six benefits your store can get by applying Newton as digital signage for your business. Easy and Flexible OperationUnlike traditional printing, Newton is more cost-efficient when it comes to the price adjustment process. It can update three thousand tags within five minutes, making it ten times faster than other ESLs.

  6. Your staff won't need to update the prices now and then—it saves time and labor spent on printing, cutting, placing new labels. Additionally, you can ensure that price updates are real and necessary changes can be applied before customers raise concerns.

  7. Enhanced Long-Term VisibilityNewton comes with a brilliant design—sleek and straightforward— giving a premium and modern look to wherever you choose to put it. Its e-ink features clear fonts and colors to welcome approaching customers, redefining an ESL's capabilities as it brings more life to product details. Our ESL's screen resolution got upgraded by 20%. Now, its display is crisper and more precise, with 184dpi for our 1.6" display, and 145dpi for our 2.9". Not to mention, the displays require minimal power to operate, with small, long-lasting batteries which deliver optimal performance for up to five years.

  8. Convenient, Unified Content ManagementNewton is backed-up by a seamless, unified management called the Aims software. Through the Aims software, your staff can create, deploy, and schedule content across shelves from any location, resulting in a more convenient process of viewing and updating price details. Shopping Experience is More InformedOnce you apply digital price tags in your store, it's not just about displaying product prices anymore. Many features come along with shelf labeling systems like Near Field Communication. Newton's NFC capability guides customers with their purchasing decisions by offering a range of information. By displaying additional product details through your store's mobile app, customers will see more in-depth information about your product and be inspired to do immediate on-site shopping instead of leaving the store to research further.

  9. Show More PagesFor sure, your store sells various products that are accompanied by much information. From nutritional facts to expiration dates, all of this information can be displayed in Newton's seven pages. Using Newton's interactive buttons, anyone can flip through the different pages to access more data about your products.

  10. Align Your Retail BrandNewton's real beauty is the fact that it is customizable. Through its customizable design, you can add an ambiance of modernity to your store's aisles and incorporate your company's colors, patterns, and company logo. You can select from various sizes to match your store's layout and product lineup, and colors to catch customers' attention. With Newton, your store is more interactive, and your customers have a more informed and engaging shopping experience. For more information about our digital labels, you may contact us today or visit our website at www.solumesl.com.

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