RKA “ RANK” Team. Ryan Hoffman Kelly Johanns Andrew Lamb. Background of E!. E! Entertainment is a cable network owned by Comcast Corp. Leading network in entertainment news and shows. Has an online website at www.eonline.com . Background of RANK.
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25 Sexiest Women...and Seven Who Scare Us!
Most Outrageous Celebrities
The 25 Top Entertainers of 2002
Holiday Movies: Unwrapped
- Brooke Burke.
- Some celebrities being ranked.
- Celebrity input.
- Commercial rankings.
- The show was slow and boring (outcome was obvious).
- Flashy and had no interesting content.
- Dave Holmes was of little interest (random).
- No explanation of why certain celebrities won over others.
- Time frame was terrible.
- Cable t.v. and satellite.
- Zipping and zapping.
(recording for later viewing or constant changing of channels).
- Broadcast company that owns two stations in the same market.
- Host (Brooke Burke)
- Entertainment informative
- Creditable source (E!)
- Comedy incorporation
- Time frame (Saturday evenings) - Genres
- No viewer interactivity - Broad topics
- No validity as to ranking order
- Website address (Go through E!)Competitive Analysis
- Provider of inside entertainment scoop.
- Attract advertisers of a wide range due to show variety.
- Connection with E! Online site.
- Other countdown shows (VH1/MTV).
- Educational programs
- Shows running during same time frame.
- Repetition of content (re-runs).
- Highest average RANK rating (Exhibit 2).
- Focus group recommendation.
“RANK would be better suited to women because they are the ones who want the inside information…they’re always after something to gossip about.”
- 13% about Average Index have graduated high school.
- 51% are employed part-time/ 27 % employed full-time.
- Read at least 1 weekly and 1 weekend newspaper.
- Read magazines such as Mademoiselle (288%),
Glamour (246), Shape (46%).
Increase RANK rating (central concept).
- Why one artist/actor is better than the next.
- Sunday evenings (7 pm) when people are home.
- Viewers feel they have a say in who is ranked.
- Hottest couples of 2003 played 7 times the week of 4/7.
- Viewers will get bored with the show topics (new, exciting, and not repetitive).
- Public is often unaware as to why a celebrity may rank above another.
- Show results of polls of the viewers.
- “What the people in Hollywood think vs. viewers.”
- Reach target audience with voting of what they want to see (topics of interest).
- Date with Brooke.
- Trip to taping of show.
- Co-host with Brooke.
- Come up with RANK idea (Top party colleges in USA.)
- Some RANK shows don’t focus on just one time era (25 hottest blondes).
- Room for 80’s, 90’s, and today.
- Times have changed and most celebrities can’t be fairly placed against each other.
- Too broad and create diversity.
- The 25 Top Entertainers of 2002 (Alternative vs. country…etc.)
RKA “RANK” Team