project charge
Download
Skip this Video
Download Presentation
Project Charge

Loading in 2 Seconds...

play fullscreen
1 / 23

Project Charge - PowerPoint PPT Presentation


  • 258 Views
  • Uploaded on

Project Charge. “To create a product with a paper component that will improve the quality of life in Panama”. Lejía Fácil (Easy Bleach) . Angelica Anatole Alice Fisher Jody Helm Matt Lease Gretchen Williamson. Overview. Product Background Panama Background Lejía Fácil (Easy Bleach)

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Project Charge' - Solomon


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
project charge
Project Charge

“To create a product with a paper component that will improve the quality of life in Panama”

lej a f cil easy bleach

Lejía Fácil (Easy Bleach)

Angelica Anatole

Alice Fisher

Jody Helm

Matt Lease

Gretchen Williamson

overview
Overview
  • Product Background
  • Panama Background
  • Lejía Fácil (Easy Bleach)
  • Rationale
  • Discussion
  • Next Steps
  • Rejected Ideas
product background
Product Background
  • Bleach Cleaning Agent
  • Meets Procter & Gamble’s Needs
    • Reduces Waste
      • Limited Packaging
    • Improves Peoples Lives
    • Easily Incorporated In Panama
panama background
Panama Background
  • Target Market
    • Upper Class and Upper Middle Classes
    • 20% of Population in Panama
    • Housewives
    • Household Cleaning Staff
    • Single Working Professionals
  • Marketing Surveys
lej a f cil easy bleach6
Lejía Fácil (Easy Bleach)
  • Lejía Fácil (Easy Bleach)
    • Used Like Carbon-less Paper
    • Micro-Capsules
      • Water Soluble Instead of Pressure Sensitive
      • Adheres with Polyvinyl Alcohol
  • Packaging
    • Child Proof
      • Similar to Baby Wipe Containers
      • Locking Safety Lid
rationale
Rationale
  • Cost-Effective
  • Reduces Common Headaches Associated with Bleach Use
    • Spillage
    • Dripping
    • Direct Contact with Skin
  • Works as an Effective Bleaching Agent
product profitability
Product Profitability
  • Micro-Capsules (in-house production) $3 per lb
    • Polyvinyl Alcohol $1.85 kg ($0.84 per lb)
    • Liquid Bleach (sodium hypochlorite) $0.59 per lb

(sold in 450 lb, 55 gallon drum for $263.25)

    • Cost of Manufacturing Estimated $1.57 per lb (Remaining Cost)
  • Non-Soluble Paper (in-house production)
    • 100 lb roll of coated paper $56.80

(approx. $0.57 per lb)

next steps
Next Steps
  • Production
    • Use P&G Factories
      • Albany and Augusta Plants in Georgia
      • Oxnard and Sacramento Plants in California
  • Shipping
    • United Parcel Service (UPS)
  • Promotion
    • Kiosks in Grocery Stores
    • Posters
    • Piggyback with existing P&G products
    • Street teams
rejected product designs
Rejected Product Designs
  • Alternative Paper Bleach Products
    • Dissolving Bleach Strip
    • Teabag Bleach Pouch
    • Bleach Honeycomb
    • Dissolving Bleach Roll
rejected product ideas
Rejected Product Ideas
  • Other Product Ideas
    • Mosquito Patch
    • Water Purification Strip
    • Nail Polish Remover Pen
    • Deodorant Pad
summary
Summary
  • P&G Product Requirements
  • Need In Panama
  • Lejía Fácil (Easy Bleach)
  • Manufacturing
  • Distribution
  • Other Product Ideas
end of presentation
End of Presentation

Please Feel Free to Ask any Questions

ad