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mGovernanace Bharti Airtel Ltd. Introduction to Bharti Airtel Ltd. Bharti Airtel has steered the course of the telecom sector in the country with its world class products and services.

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Introduction to Bharti Airtel Ltd

  • Bharti Airtel has steered the course of the telecom sector in the country with its world class products and services.
  • Three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services.
  • The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles.
  • Airtel Telemedia Services offers broadband & telephone services in 94 cities.
  • Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers.

Bharti Airtel – Some facts and figures

  • Overall customer base of over 102 Mn
  • Market leader with 24% market share of all India wireless subscribers
  • Total Revenues of Rs. 36,960 Cr in FY 08-09 (up 37% Y-o-Y).
  • EBITDA of Rs. 15,170 Cr in FY 08-09 (up 33% Y-o-Y).
  • Optic fibre laid (national) of over 100,000 km.
  • GSM Pan-India presence with more than 95,000 BTS
  • Ownership of i2i submarine cable, consortium member on SMW-4 cable.
  • Five international POPs (NY, London, LA, Hong Kong, Singapore).
integrated solution partner
Integrated Solution Partner
  • The Trusted Partner in providing Integrated
  • Communication Solutions and Services to our
  • All turnkey projects

Data & Internet


Voice Services


Mobile Services

System Integration


Satellite Services

Network equipments integration

IT system Integration

Security solutions

Passive equipment

Facility Management


Corp Internet


Leased Lines


GSM Applications

GPRS Based Applications

Business Solutions



Centrex / Widex

Dial Port- Voice VPN

Local Toll Free

PRI Service


Audio/Video Conf

Value Added Services


Managed Hosting

Business Continuity

Disaster Recov Services

Web Hosting Services

Value Added Services

ASP Services



Satellite Based



airtel mobility coverage
Airtel Mobility Coverage

Mobile users 102 mn

Census Towns covered: 5075 Villages covered : 484 K

Cell Sites 95K

Area Covered: 1963K sq. km. (60%)

National Highway Covered 56371 Km (87.6%)

Pop. Coverage : 930 mn (91.48%)

Rail Routes Covered 61711 Km (93.49%)

mobility solutions
Mobility Solutions
  • Basic Voice Service
    • Digital Fixed Cellular Terminal
  • Mobile Data VAS
    • BlackBerry
    • Data Card
      • PC MCIA
      • USB Modem
    • Application on Device
      • Q Buster
      • GPS
      • Impatica
  • Content Based VAS
    • Corporate Ring Back Tone
    • Mchek
  • Enterprise Business Tool VAS
    • SMS Based
      • Employee Communication Mgr.
      • Bulk SMS
      • Other SMS Solutions
      • Campaign Manager
    • GPRS/EDGE Based
      • MATE
      • BASE
      • Vehicle Tracking System
      • GPRS Access Solution
      • Automatic Meter Reading
    • Integrated Solutions (Inbound Call Centre & Toll Free Service)
our positioning in mgovernance
Our Positioning in mGovernance
  • Turnkey solution comprising of hardware, software, application, integration and maintenance
  • Partnership with different domain experts
  • Solution Platform based on:
      • BASE (Blackberry Application suite for Enterprise)
      • MATE (Mobile Application Tool for Enterprise)
  • Solutions components comprises of:
      • Black Berry Handsets/ POS devices
      • Biometric, Smart Card Reader, Bluetooth printer
      • Back end hardware (servers etc)
      • Back end Application
      • Client end Application
airtel s role
Airtel’s Role
  • Airtel, as partner for Mobile Value Added Service provider to Govt, will cover:
  • 1. Write detailed Mobile Governance strategy for a state, including:

a) Back-ends (databases of the different government agencies, service providers, state governments etc.)

b) Middle ware and the Front-end delivery channels (home PCs, mobile phones, Handhelds, PDAs, kiosks, integrated citizen service centers etc) for citizens and businesses.

  • 2. Responsible for identifying new services as well as user departments for the State Wide roll out of m-Gov services
  • 3. prepare functional requirement specifications for the services
  • 4. Be responsible for the implementation of the entire project
  • 5. Managing the infrastructure in a managed services mode.
benefits of mgovernance
Benefits of mGovernance
  • Most Penetrative Medium.
  • Low Initial and Running Cost.
  • Reduction in delivery time
  • Easy to Use.
  • Mass reach.
  • Provide continuous connectivity among the Parties.
  • Highest availability of mobile phones ensured delivery of critical information on time.
  • Transparency.
  • Online / All Time Interactive Medium.
identified areas for m governance
Identified Areas for M Governance
  • Panchayati Raj Institution
  • Rural Development
  • Food & Civil Supplies
  • National Rural Health Mission
  • Disaster Management
  • Agriculture
  • Education
  • Animal Husbandry
  • mCommerce
mgovernance in panchayti raj institutions
mGovernance in Panchayti Raj Institutions
  • The proposed solution highlights the usage of the mobile/handheld device for two way communication between the government and the PRI functionaries and to disseminate the information to the PRI functionaries & Citizens through SMS & Voice based solutions.
  • SMS Based Applications between PRIs & Citizens
  • Using SMS /USSD, information on government service delivery can be monitored by the different levels in government and Panchayati Raj. Using SMS Pull & Push functions :
  • The PRIs and citizens can obtain financial information pertaining to PRIs on a local basis (Gram Panchayat)
  • The department can inform the various tiers and the levels of government the financial status to the PRIs and also alert fund Transfers.
  • SMS Push the state government and its line offices can inform the status and performance of different poverty alleviation and social security program.
  • Using SMS Push, the information on Government orders can also be messaged to various levels and make available to citizens the information on Government service delivery including that of utilities, infrastructure, education, health.
  • Alert regarding issue of any order related to release of fund.
  • 6. Using either SMS Push or SMS Pull, information on government services can be sent by the various governments and same can also be pulled by stakeholders. The services include:
  • Lifting status of the food grains under PDS
  • Irrigation related information
  • New schemes of Government
  • Health camps
  • Education resources and schemes
  • 7. Complaint Monitoring: When a complaint is registered at a call center, a Complaint number is automatically generated and sent over SMS to the caller. He can later query the status of the complaint through IVR / SMS based on the given Complaint number.
  • 8. Up dating of Rural House Survey (RHS) using a handheld by developing a client application for handheld and using SMS PULL function to obtain data from the server and update
voice based messages
Voice Based Messages
  • The Solution is voice message based where the beneficiary will listen to the message as a voice on his/her mobile phone. This is an excellent tool for the people who are unable to read the sms alerts. The message will be pre recorded & will get delivered in a form of a phone call. Under PRIs these can be utilized well for broadcasting information to the Citizens :
  • Irrigation related information
  • New schemes of Government
  • Health camps
  • Education resources and schemes
mgovernanace in rural development
mGovernanace in Rural Development


  • Enrollment of the beneficiaries can be done on both SMS based & Mobile based applications.
  • Daily transaction (muster Rolls) can be developed on handheld devices and can be uploaded as a real time on central server for monitoring purpose.
  • Can also be linked with banking gateway for wages disbursement.
  • SMS alerts to beneficiary as well once the funds disbursed.
  • Daily reports from supervisors of NREGS in respect of fund utilization, workers attendance.
  • For authentication, either finger print of the beneficiary or the smart card based solution can also be integrated with the handheld device.
voice based messages15
Voice Based Messages
  • Voice Based Messages to beneficiaries from department’s end can be sent as :
  • Confirmation on their enrolment can be send as a voice message.
  • Starting of work.
  • Number of days worked by a beneficiary.
  • Total wages to be paid.
  • On other hand Beneficiary can also dial a four digit toll free number & can check :
  • His account balance with respect to NERGA Wages.
  • His complaint registration dialing the four digit number.
  • Check for payment arrived in his account.
  • Can Report for delay in Payments
mis report view of application
MIS Report & View of Application
  • MIS Report

NREGA Mobile Based application

mgovernanace in public distribution system
mGovernanace in Public Distribution System
  • Automation at FPS - GPRS Based Solution
  • The propose solution consist of a Blackberry Device/Pos with GPRS connectivity & a Blue tooth printer. The Handheld device can also be customize with the finger print option, smart card swipe & as well with Barcode reader & writer.
  • The application on a handheld would have following Key deliverables:
  • Display of stock position at FPS on handheld device
  • Display of commodities allocated to each beneficiary.
  • Display of quantity being sold each day against the beneficiaries will be given a unique ID.
  • Centralized recording of all sales made at each FPS, at DF&CS level
  • Tracking of stocks available at central level by recording all procurement and consumption. Closing balance of the shop.
  • Real time display of day’s transaction on central server for department to view & keep track of consumption of commodities per fair price shop.
  • Generation of requisite MIS reports.
sms voice based
SMS & Voice Based
  • Using Bulk Push, the sms can be sent to citizens as soon as the material reaches to the FPS.
  • To avail the services, Citizens can easily registered their mobile number by sending an SMS to a virtual number e.g. "MPPDS FPS ID“
  • Using SMS Push, the department can inform the various tiers (FCI/WSP/FPS) as soon as the material is lifted from the warehouse / Godown.
  • Ration Tracking and Inventory Management System can be done using SMS/USSD.
  • Stock movement form FCI to WSP to FPS can be updated thru SMS.
  • SMS alerts can be sent to FPS owners on any kind of schemes/ Price change.
  • Voice Messages
  • This can be very well utilized in PDS:
  • To inform the beneficiaries about the Ration arrived at nearest FPS
  • To announce new schemes or subsidy to beneficiaries.
  • Any information which needs to be delivered by department to the consumers, can utilized it by recording the message & then send it to the registered mobile numbers.
mgovernanace in health gprs based solution
Mgovernanace in Health – GPRS Based Solution
  • The proposed solution on a Handheld device, aims to provide an integrated framework for streamlining the day to day activity in NRHM.
  • Data Capturing on Handheld Device through GPRS :
  • Online Data capturing on a handheld device by ASHA/ANM workers in a localize language
  • This data is collected at Block level and district level again and sent to State HQ where the complete data is collected and appropriate reports are prepared.
  • This application would automate the process of consolidation and save a lot of effort that was required in consolidation at every level.
  • Performance Monitoring - State government can monitor the performance on real time report on various parameters such as:
    • Early pregnancy is registered within first 14 weeks of pregnancy or not.
    • ANC record for missing ANCs
    • Institutional deliveries
    • ANM’s actual performance versus her target etc.
sms based solution
SMS Based Solution
  • Drug stock at village dispensary/primary health care centers & attendance can be monitored through SMS.
  • Aaganwadi children-teacher attendance & food stock can be monitored.
  • SMS Alerts to rural citizens / health workers regarding the epidemic.
  • SMS alerts can be used to transmit health information that facilitates diagnosis of the primary ailments of ill health in case the sickness is not observed as serious.
  • Bulk Push to all health workers form department’s end.
  • Health awareness or capacity building by sending 4-5 sms per day either through voice or Text
  • All services available on SMS / Voice SMS on Entry level handsets.
mgovernanace in disaster management
mGovernanace in Disaster Management
  • mSecurity - Floods, Cyclone, Tsunami (Disaster Management)
  • SMS Based
  • SMS Alerts can be sent to citizens in a local language thru a web interface from departments end.
  • Using SMS Push to send disasters alerts to various levels from the grassroots and also inter and intra government
  • Using SMS Pull to get information on the status of Post disaster situation
  • SMS alerts to government officials and members of the gram panchayats about impending disasters such as a Bird Flu outbreak.
  • Voice Based
  • Department can broadcast to citizens on an emergency.
  • Time to time information to citizens on post disaster situation.
  • SMS based solution for farmers -: Subscription based services thru USSD / SMS / IVR/Voice based messages on:
  • Nearest Mandi rates for specific crop(s)
  • Crop Buyer / Seller information
  • Seeds information
  • Fertilizer information Farming techniques.
  • Government Schemes – thru Voice SMS
  • Weather forecast for crops.
  • Information related to how to plant, grow, and harvest particular crop, in localize language.
  • Communities that are more difficult to reach by traditional means can more easily access the agricultural information they need to more efficiently grow their crops.
mpest survillance
mPest Survillance
  • Using Blackberry POS for Surveillance. The application for pest surveillance can be developed in a localize language & the data can be sent from field thru GPRS connectivity to the central server for better monitoring of disease in crops.
    • Create a record for the field
    • Enter data about field conditions
    • Begin survey, plant by plant
    • Check for disease incidence, severity
    • Review Survey
    • Farmer Details
  • The Outcome
  • Geo-referenced reliable data points across the country
  • Uniform surveillance protocols & convergence
  • Processed reports available in 24 hours
  • Prediction of pest developments & pest forecasting
  • Improved understanding of “ climate change” impact, development of appropriate mitigation steps
  • Better farm advisories leading to effective pest management & Farmer’s prosperity
mpaddy procurement gprs based
mPaddy Procurement – GPRS Based
  • The proposed solution is Blackberry based where the device will be given to the Paddy procurement center to capture the details of the farmer & the paddy.
  • Activity at Paddy Procurement center is broadly classified into 2 types:
  • Procurement
  • Distribution
  • The details of the application is mentioned in the below sections.
  • Solution enables PPC to procure the paddy from the farmers & hand over the receipt after the procurement.
  • The data access is simple and highly secure
  • The handheld application has the capability to print data from the screen on a Bluetooth enabled printer.
  • It is a complete Solution including a Back End Server Hardware/Software, Communication and Front End handheld Hardware/ Software apart from Bluetooth enabled printers. .
mschool education
mSchool - Education
  • SMS based solution for schools is the most advanced text message information disbursal system available. With the help of SMS, the system can be revolutionized the way in which it communicates with students and their families.The school administration can send important notifications about various school activities to parents and/or students. This system can be integrated into the IT infrastructure of the school, thereby automating the process.
animal husbandry
Animal Husbandry
  • Subscription based services thru USSD / SMS / IVR/Voice based msgs on:
  • In order to check the spread of influenza in Animals, the use of the short message service (SMS) can help increase transmission speed of alerts and execute the necessary precautionary measures.
  • SMS based reporting system for state's animal husbandry and veterinary services (AHD)to track the health of livestock and breeding services in the state.
  • The animal husbandry field staff, working at the grassroots level, can send weekly reports via cell phone using SMS capacity to their directorate, the data then can be compiled for a consolidated weekly report that will include critical analysis and a list of appropriate remedial measures.
  • SMS alerts to government officials about impending disasters such as a Bird Flu outbreak. Animal Husbandry related queries.




Eliminate Friction

Customer Delight

  • Bank led
  • Increased access to customer
  • Lower transaction cost
  • Aggregate demand
  • Improved access & convenience
  • Better value
  • Solution throughBanks :
  • Bank-led model
      • Give everyone a bank account – use BCs
      • The model uses the mobile phone and there is no need for smart card!! or POS at the disbursal outlet
  • Customer Service Points
      • Set-up touch points in villages
      • Cash-in and cash-out at neighborhood grocer
  • Medium of transaction: Mobile phone
      • Account opening is quick and easy
      • Transactions - simply dialing
      • Instant account updates