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Music Exchange 2010 - PowerPoint PPT Presentation


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Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Music Exchange 2010. Brian Currin. www.WebMarketer.co.za. Adapt to Change. Information Overload. Last year Music Exchange had a website and a Facebook Group. This year

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Music Exchange 2010


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    1. Creating a cost effective web presence Utilizing free tools and platforms to get your message and music out there. Music Exchange 2010 Brian Currin www.WebMarketer.co.za

    2. Adapt to Change

    3. Information Overload

    4. Last year Music Exchange had a website and a Facebook Group

    5. This year Music Exchange has:

    6. Website (with feeds) • Blog • Twitter • Facebook Page • Facebook Group • Soundcloud • Fanbridge

    7. The Internet is full of Free and Freemium products to help build your online reputation. Free and Freemium

    8. FREE!

    9. YouTube Delicious Stumble Upon Digg Google Buzz Gmail Google Analytics Other Profiles and Tools

    10. Find You Trust You Engage with you 3 Elements of Online Marketing

    11. Content Search Engine Optimization Social Media Marketing 3 Pillars of Online Marketing- Jeff Bullas

    12. 9300

    13. It's free Over 200 million websites Endorsed by Google Post to Blog by sending an email, including attached image Wordpress pings Google everytime you post Wordpress Blog (est 2003)

    14. Subscribers can receive emails YouTube, Soundcloud and Slide.com can be embedded. Can automatically Tweet Can automatically update profiles like Yahoo and LinkedIn Can automatically update your website Wordpress Blog (cont.)

    15. It's free 80 million people can't be wrong Headlines Engage with people Can update your Facebook, Website, MySpace, Reverbnation, etc Creates inbound links to your own Blog, Website, Facebook, etc Twitter (est 2006)

    16. Profile Group Page 3 types of Facebook presence

    17. It's free 400 million people can't be wrong (April 2009: 200 million) Wall can be updated by Blog posts and Tweets Statistics available for Pages Search Engine (partnered with Bing) Facebook (est 2008)

    18. It's free (up to 2 hours worth of music) Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc New songs added, automatically updates all embedded players. Streaming or Downloading Link songs or groups of songs to online store. Soundcloud (est 2007)

    19. It's free (up to 400 mails per month) Subscribe and unsubscribe taken care of Personalize emails Not Spam Easy to use with excellent support Fanbridge (est 2006)

    20. Not free – about R300 to R400 renewable annually Can point anywhere: Facebook, Blog Twitter, etc Sub domains can be created. i.e. www.facebook.briancurrin.com Email redirect i.e. brian@currin.co.za forwards to brian.currin@gmail.com Domain Name

    21. Embed Blog and Twitter Feeds Google Analytics Optimize for search engines www.seoworkers.com Things to do if you have a website

    22. RhythmMusicStore.com Digital Sales

    23. SAMP3.com / Channel24 (MWeb) Promotion – free giveaways

    24. Passion and Perseverence What do you need?