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Marketing Search Engines

Marketing Search Engines. William M. White Business Library. Resource available through CU-Boulder Listing of databases that offer many different resources (Scholarly journal articles, news articles, company information, reports, etc.) http://ucblibraries.colorado.edu/business/index.htm.

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Marketing Search Engines

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  1. Marketing Search Engines

  2. William M. White Business Library • Resource available through CU-Boulder • Listing of databases that offer many different resources (Scholarly journal articles, news articles, company information, reports, etc.) • http://ucblibraries.colorado.edu/business/index.htm

  3. RDS Business and Industry • Articles from a large selection of industry & trade publications • Articles classified by concept terms • Very broad or targeted searches • Concept terms (mergers, new company, marketing trends, intellectual property, industry forecast, market share, patents) • Other searchable fields: Marketing terms, Industry types, Document types, Region • (An example follows)

  4. CorpTech • Proprietary database available through CU-Boulder • Information on both large, public and small, private companies • Taxonomy of products to search or a free text search • Levels to search: Company, Location, Corptech Industry, General Industry, Sales • (An example follows)

  5. Hoovers On-line • Database available through CU-Boulder • Search term with company name, industry, news reports, stock symbol • Information available: company synopsis, historical information, people in the company, industry information, competitors, news, company contact information

  6. Other search engines • ScienceDirect: accessible through CU, publications ranging from art to engineering to pharmacology • AccessScience: Science for the lamen; search in an encyclopedia, dictionary, news article, etc. • Who’s Who: find individuals in certain geographical areas, occupations, gender, religion, name, city, etc. • MarketResearch.com, Frost & Sullivan: available through CU-Boulder, access to market reports in all areas • PubMed: Search through medical journals/articles by keyword, name, etc. • Biospace: Market information, search keyword in such areas as news articles, company bio, diseases, events, available jobs; free resource • Business.com: free resource, search by keyword for company information, people, etc.

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