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Emerging Markets Break-Out Session. Kelly Forese, VP Ops and Applications AppsDay April 8, 2005. Overview of IGN Entertainment. We are a digital entertainment company that transforms the creation, promotion, distribution and consumption of entertainment content and services.

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Emerging Markets Break-Out Session

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emerging markets break out session

Emerging Markets Break-Out Session

Kelly Forese, VP Ops and Applications

AppsDay April 8, 2005

overview of ign entertainment
Overview of IGN Entertainment
  • We are a digital entertainment company that transforms the creation, promotion, distribution and consumption of entertainment content and services.
    • Rapidly growing company, Acquisitions ~ 1/quarter
    • 280 employees nationwide
    • HQ: Brisbane, CA with offices in NY, Chicago, LA and Irvine.
    • Revenue Model – 3 businesses in 1
      • Advertising Clients and Agencies – Online Media
      • Consumers - Subscriptions and Digital Distribution
      • Game Publishers - Technology Licensing and Services
    • >20 million unique visitors a month
ign entertainment network
IGN Entertainment Network

Games. Gear. Movies. Music.

Download PC Games Direct to Your Hard Drive

Multiplayer Gaming’s Home Page

The Latest Gaming News 24/7

Free Games, Downloads, Mods, Patches, Maps, Trailers, Demos and Betas

Community and News for the RPG

and MMO Gamer

The Insider’s Choice for Xbox Information

The Universe’s Best Video Game Fan Sites

A Bazillion Critics, One Opinion

Covering 30,371 Games and Counting

Where it All Begins for 3D Games

for the PC

Insight info the Gamer Audience

the value to our customers

Developer / Publisher

User (e.g.: Gamer)

The Value to our Customers

The Internet

Value-Add Services

Extend Product Lifecycle

Market and Promote

Distribute Product

Research and Develop

Enhance EntertainmentExperience

Evaluate content

Educate and Inform

Acquire Product

why we were looking for a solution
Why we were looking for a Solution
  • Today: We’ve outgrown a collection of largely independent applications, facilitated by manual business processes and controls…
    • Financials: Solomon
    • Order Management: Media Division only, a hosted ASP solution
    • Inventory Management: Manual
    • Billing/Revenue Recognition: Manual
    • Fulfillment Systems:
      • Ad Serving
      • Email Marketing
      • Registration and Subscription Systems – proprietary
      • Several 3rd party ad serving solutions
  • Needed to automate our high volume core Media business from Quote/Proposal to Cash, including auto-provisioning the Fulfillment Systems and calculating Revenue Recognition
rfp overview who we considered
Tier 1 Vendors:




cancelled with Oracle acquisition

Siebel (for CRM/OMS only)

Rated on Cost, Strengths/Weaknesses, match to our Key Objectives

Create 2 viable solutions for IGN:

Option 1: A single integrated application suite

Tier 1: Oracle Applications 11.5.10

Option 2: A best in class CRM/OMS with a lower cost Financials product and integrate them

Tier 2: Siebel 7.8 CRM/OMS & Great Plains Financials

Tier 2 Vendors:

Great Plains



Best Software


RFP Overview – Who we considered
key decision factors
Workflow Management

Proposal to Cash&RevRec


Web Based

Integration Ability

Total Cost of Ownership

Acquisition &Integration

Ongoing Operational

Std Functionality: Current & Future

SOX 404

Upgradeability and Extensibility


Oracle scored 3.9

compared to

2nd option

score of 2.7

Key Decision Factors:

Scale: 0 to 5 (0 = Not Supported, 5 = Excellent)

why oracle continued
Why Oracle? Continued
  • Oracle Customers in our industry:
    • At least 10 customers in the online advertising space using Oracle
    • Yahoo, CNET and others
  • Employee Feedback:
    • Strongly in favor of Oracle over other demonstrated solutions.
    • Depth of experience with Oracle within our finance and IT teams.
  • One Time Costs:
    • Oracle 13% more affordable than 2nd option in acquisition, implementation and integration cost.
    • Red Hat/Linux Platform and Hardware 30% more affordable than 2nd option, and substantial experience within IGN already.
  • Recurring Costs:
    • Fewer requirements for integration -> full time staff requirements were reduced as well in the areas of integration development and quality assurance.
why oracle continued9
Why Oracle? Continued
  • Comparable CRM feature set to Siebel with stronger contract management.
  • Leverage the more standard functionality with Oracle
  • With a single integrated solution:
    • Utilize developer skills across the CRM and the ERP in a single development framework sharing the same data model across the solution.
    • No duplicate record masters
    • Upgrading does not require upgrading multiple applications
    • Deployment hardware requirement is significantly less
  • The Oracle solution is based on the J2EE framework, on which IGN has a strong pool of talent.
  • The Oracle eBusiness Suite also supports future IGN requirements like HR Management Systems, Planning, Budgeting, Incentive Compensation, etc. Implementation of these will not require major effort since they are part of the eBusiness Suite already or as optional licensing.
project scope and phases
Phase 1: (Q305)

CRM, Forecasting

Quoting, Proposal Generation

Advanced Pricing

Sales Contracts

Order Management

Custom Inv Reservations

GL, Sub-ledgers, Invoicing

Revenue Recognition

Internet Expenses


Phase 1.5: (Q405)

Bi-directional ad server integration with full flow-through provisioning & delivery status

Initial eCommerce integration

Project Scope and Phases
  • 2006 Phases:
    • Email Server integration
    • Other 3rd party integration
    • HRMS/SS HR
    • Subscriptions/Support
    • Data Mining, Reporting