10 USEFUL TIPS & TOOLS TO CREATE A GREAT CONTENT MARKETING CAMPAIGN.pptx

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2. 2 10 Useful Tips & Tools To Create A Great Content Marketing Campaign

3. 3 3 Introduction ● If you are like most businesses, you need a solid content strategy to fuel your inbound marketing. ● However, it is a struggle for busy professionals to come up with great content ideas and turn it into a professional product.

4. 4 4 10 Tips And Tools For Content Marketing Campaign 1. Start with a Goal: Have a clear view of what you want your content marketing to achieve. Your content strategy will vary greatly depending on your goal. 2. Listen to your Customers: Successful content creators will tell you that the best content created around questions your consumers ask and the feedback they provide. 3. Build an organized content repository: Make sure that your repository is organized so that you can find and view it later. 4. The 40-40-20 Rule: It’s a good place to start your social strategy where about 40% of all content should be self-created, 40% is curated from third party sources, and 20% is user generated or contributed.

5. 5 5 10 Tips And Tools For Content Marketing Campaign 5. Do content mapping: For content creation activities, take into account your user persona(s) and purchase lifecycle stages to map out your content. 6. Content Type: A good rule of thumb in social content strategy is the one-third rule – one-third is self-promotion, one-third is informative, and one-third should be general, fun shares and posts. 7. Be Consistent: This one is obvious. The more consistent you are, the more results you will see. 8. Use Social Management Tools There are many useful social content management, curation, marketing, and analytical tools that can make help you streamline the content creation and dissemination process.

6. 6 6 10 Tips And Tools For Content Marketing Campaign 9. Develop Metrics: If you are looking to build thought leadership and manage your online reputation, make sure you use social tracking and monitoring tools. 10. Validate: Set up A/B tests for your content marketing strategies. Track and analyze your campaign and make sure you track at least these basic metrics: ● Reach & Engagement ● Channel Reports ● Conversions ● Influence ● Response Rate

7. 7 7 Conclusion Webtage, the best digital marketing company in Naperville, has developed the capacity to communicate high quality and credible information and has marketed B2B businesses to generate solid revenue streams for our clients.

9. 9 CORE VALUE PROPOSITION A build + market firm that delivers meaningful digital experiences to drive top line growth and operational efficiencies through: 1. Digital Asset Design -Technology Solutions (Apps & Websites) - Creative Solutions (Multimedia, Print & Brand) 2. Digital Marketing Solutions 3. Analytics Solutions

10. 10 10 OUR STATEMENT “ ” Over 90% of our marketing strategy, design, and content recommendations are approved and implemented by our clients and that’s a testimony to our obsessive attention to details, strong creative and technical minds, and a desire to move the business needle for our clients. That forms our foundation of premium digital work and has won us awards, admiration, and recognition from industry organizations, stalwarts and peers.

11. 11 Contact US ADDRESS 8821 Ramm Dr., #5 Naperville, IL 60564 EMAIL info@webtage.com PHONE 630 854 9109 WEBSITE https://webtage.com/