Free vs Paid SEO Audits – Which One Delivers Better Results

1. Free vs Paid SEO Audits – Which One Delivers Better Results? An SEO audit is an imminent measure when an improvement of the website functioning and the search results is in demand. But there is one thing that every business should ask themselves, should I pursue a free SEO audit or a paid one. Both alternatives are useful when identifying problems with the web site, and there is a large variation in depth, accuracy, and utility with respect to the length of time. Knowledge of Free SEO audits Free SEO audit has become most common and has been known this time to be a swift diagnostic metric. Such audits tend to be automated, and depend on rudimentary type of scanning applications to point out the obvious issues of broken links, missing meta tags, or pages with slow loading times. They are perfect to: Newbies that want to gain a very superficial understanding of their site health. Small firms that are interested in the introduction to SEO without expenses. But there are limitations on free audit. They might not be very analytical and may give generic recommendations, and more often than not, technical elements of search optimization will be overlooked by them, which need professional review. The Worth of Paid SEO audits A paid SEO audit is more intensive and does a complete analysis of both technical and strategic data. These audits are conducted by the SEO professionals rather than automated checks alone and may consist of an integration of data obtained via automatization tools and the information analyzed manually. A paid audit typically includes: •Comprehensive review of the keyword strategy. •Crawl errors that are technical in nature are detected and repaired. •A competitor searches to define where to rank. •Tactical recommendations that would meet your business objectives. As opposed to free audit, a paid audit provides its customers with a clear and accurate picture of the situation with a course of action that can be used to display specific results.

2. Making the Correct Decision with regards to Your Aims A free audit may be a nice first step in starting SEO unless you are experimenting with SEO and simply do not have the time. However, when fighting to rise the ranking, increase the flow of traffic and remain competitive, opting to spend money on a paid audit would be the more advantageous decision. It can be described in the following way- free audits are similar to a simple check-up, whereas paid audits are similar to a complete medical examination and consultation. Final Thoughts The competitive digital marketing sphere requires you to know the strong and weak aspects of your websites. A free SEO site audit can give you an indication of how your site is performing but a paid audit can offer the detail, insight and understanding to enable long term development. When it comes to trying to achieve the highest search ranking and your business is serious about it, then a professional paid SEO audit should become a pillar of a solid and successful SEO campaign.