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Smart Circle Presentation

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Smart Circle Presentation

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  1. Smart Marketing Strategy The SCI Advantage

  2. SCI Sales NetworkA Complete Footprint 110+ Marketing OfficesStaffed By Teams Of Trained Professional Sales & Marketing Distributors 1,000+ Field Marketing Specialists Total Market CoverageMarketing & Distribution Teams Can Cover Local Marketing Strategy Any Major or Minor Market of 20,000 or larger 2

  3. SCI- Overview Nation-wide leader in face-to-face Local Referral Marketing solutions and Retail Event planning and Sales Execution Over 110 sales offices and 1,000 full-time sales representatives Daily staffing placement in over 1,400 retail stores and corporate events Highly experienced and tenured management team Established relationships with top national big box and warehouse club retailers: Established relationships with over 5000 local and regional client retail locations: 3

  4. Experts In Direct & Referral Marketing • Consumer Acquisition & Consumer Retention Programs • Active Marketing Via 4 Unique Marketing & Distribution Channels • Complete Local Market Immersion & Coverage • Average Marketing Professional Presents To 100+ People Daily • National Sports Team Example = 25,000 Promotions Sold, 2,500,000 + Individual Presentations Made • Programs Founded In Partnerships • Two Decades Of Growth, Experience, And Leadership • 100% Commitment To Customer & Client Satisfaction

  5. Some of our SC National Brand Partners Our professionalism and results have earned us the opportunity to work with the best brands in the country...

  6. Reaching The Community F2F Through Multiple Channels Retail Sales Events • Full-time ISRs present products and services in retail environment • Engage decision-makers when they are in “buy mode” • We become your “Talking Billboards” • Retailer receives % of gross sales with no fixed site cost • Corporate Fairs & Appreciation Events • Staff and manage events at corporations of 50 or more employees, inclduing hospitals, government buildings and community events • Build client businesses while generating funding for worthy causes • Turn-key program • Host receives % of gross sales with no fixed site cost • Community Outreach: B2B and Residential • Professional, full-time reps canvass business under 50 employees • Engage consumers at workplace and at home on Saturdays • Positive conversations deliver immediate results for client advertisers 6

  7. Our Program vs. Other Media VehiclesMore Transactions At $0 Media Cost Co-OpCoupon FSI SoloNewspr Insert SoloDirect Mail Targeted Demographic20,000 20,000 20,000 20,000 Media Cost Per Thousand: $20 CPM $60 CPM $350 CPM $0 Total Media Cost:$400 $1,200 $7,000 $0 Average Redemption Rate: 1% 1.5% 5% - SCI Certificates Placed: - - - 1,000+ Total Transactions: 200 300 1,000 8,000 Cost Per Transaction: $2.00 $4.00 $7.00 $0 To generate 8,000 transactions like The Smart Circle via Solo Direct Mail,it would require over $56,000 in media costs - without guaranteed results!!!

  8. V.I.P. Transaction Level52-Week Trend 300 2nd YearRenewal Peak @ Week #4300 Transactions 3-6 Wk Field Campaign Case Study: 1,000 Piece Restaurant CampaignDrove 7500+ Transactions Over 12 Months 20,000 Business/Households Targeted 10,000 1-On-1 Advertising Presentations Completed 1,000+ V.I.P. Certificates Purchased 7500+ Restaurant Transactions Over 12 Months 2nd Year campaign was started in Month #11 to prevent traffic drop off

  9. Smart Marketing Strategy Appreciation Events

  10. CORPORATE APPRECIATION EVENTS Exposure at the largest and top employers in each community • Featured weekly in scheduled events at corporate HQs, hospitals, office buildings, government buildings, etc. • Reach thousands of employees at hundreds of companies weekly through our staffed events. • Map shows our local foot print of Corporate Appreciate Events.

  11. Corporate Event Set Up & Display 11

  12. Corporate Appreciation Events Target the Working Consumer at some of the Country’s Best Companies Kraft Foods Philips Dun & Bradstreet Sovereign Bank Dorchester Horizon Blue Cross / Blue Shield Liz Claiborne Marsh & McLennan Federal Reserve Ortho McNeil AVIS MetLife Pfizer Orange County Resources & Development Wyeth Cushman & Wakefield One Newport Place Bell Helicopter Plant 1 State Compensation Insurance Merrill Lynch The Wynn Hotel Chevron Exxon Mobil NASA Google CB Richard Ellis San Jacinto Tower Oracle Federal Building Federal Executive Board CB Richard Ellis – Arena Corporate Center Macy’s CVS Southwest Airlines Headquarters Texas Instruments Horizon Blue Cross / Blue Shield Custom House Children’s Center / U.S. Custom House A.M. Best Company Heinz North America USAA Realty Company Curves AT&T Mitsubishi Digital Electronics America Hyundai Motor ACS-Affiliated Computer Services Irvine Company Herbalife Pentagon Caremark

  13. Smart Marketing Strategy Retail and Roadshow

  14. Retail and Roadshow EVENTS Exposure at the Membership based Retailer in the World • Featured weekly in scheduled events at Sams Club and BJ’s Wholesale • We have a presence for 7-11 days at each location on a rotating basis • Reach thousands of Members at Retailers that have an average household income of $70,000+ per year • Map shows our Nationwide foot print of Retail Event.

  15. SCI Road Shows 15

  16. Smart Marketing Strategy Business to Business

  17. Target your Local ConsumerB2B Marketing at its BestLocal Business & Community Based Smart Circle direct marketing channel is designed to promote through our full-time professional representatives within the local Community targeting your locaiton(s). We reach out to the general public engaging your potential customers in a positive conversation about your business. We help you capture an increase in business and customer traffic. Provide exposure and bring in highly desirable new customers from the work force of businesses in each community around your locations. We focus the sales around the areas of your locations that require additional customer traffic, new customers or require a sales boost. Focus market-wide and/or place specific emphasis on competitive markets. We customize our target marketing to meet your needs.

  18. Local Target Marketingwith National Capabilities Programs can be Scaled from a Single Location and Community to a Full National Execution Smart Circle has a standing sales organization of 3000+ full-time sales professionals in each of the Top 50 US metro areas Ability to impact markets #51 to #100 through the temporary relocation of a sales team to a smaller market Ability to “micro-target” at the level of zip codes, counties, 3 – mile radius focusing on highly competitive or underperforming markets

  19. Smart Marketing Strategy AdilityeMarketing

  20. E – MarketingOnline availability for consumer • Online Presence • Ability To Reach Valued ‘E’ Savvy Consumers • Services Available To Reach Consumers Via Online, Mobile, & Social Networks • Seamless Integration With Active Marketing Campaign • Builds Foundation Of Market Awareness & Brand Through Utilization Of Authorized E-Partners

  21. Smart Marketing Strategy Template for Success

  22. Anatomy of your Smart Circle Promotional Piece Variety of OffersDrives Multiple Occasions AndDifferent Access Purchase Required Terms and Conditions Locations Address, Phone # 1-On-1 Reinforcement Of Brand Imagery Inventory Numbered

  23. Smart Circle Promotional Piece Customer Survey Demographic Survey Find out your Customers Buying Habits NEW! Variety of OffersPerforated Coupon Format Improves Track-ability Location on Each Coupon (option) Rules of Useprinted on each coupon and Customized

  24. Anatomy of your Smart Circle Promotional Piece Rules of Use on each Coupon 1-On-1 Reinforcement Of Brand Imagery Variety of OffersDrives Multiple Occasions AndDifferent Access Purchase Required Locations Address, Phone #

  25. Smart Circle Promotional Piece Customer Survey Demographic Survey Find out your Customers Buying Habits NEW! Variety of OffersPerforated Coupon Format Improves Track-ability Location on Each Coupon (option) Rules of Useprinted on each coupon and Customized Expiration Dates

  26. Customer Acquisition Campaign Report Survey Results taken from individual Demographic Proof of Purchase Stubs

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