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Perhaps the most interesting aspect of D-IDu2019s content creation platform is that it allows its users to publish in a variety of ways: for example, using artificial intelligence or humans. Users can also choose to protect their content with zero-knowledge encryption, ensuring that it cannot be traced back to them. This user-centricity is what makes the platform so exciting. Synthetic media is now an option for practically any video content that would otherwise take considerable resources to create.
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D-ID: This Start-Up’s Betting Synthetic Media Can Democratize Content Creation In The Age Of Privacy
When I first met Gil Perry, CEO and Co-Founder of D-ID four years ago, he envisioned a future where our photos of our faces, or videos of our friends or families would be free from computer tracking. His use of technology to obfuscate image data using Generative Adversarial Network (GANS) (which creates synthetic images that closely resemble the original photo, and is perceived as identical to the human eye, but completely dissimilar to a machine learning model) has created an alternative revenue model that enables organizations to protect the privacy of their employees. D-ID soon moved to video, hired the top deep learning computer vision experts in Israel and built top expertise in synthetic human faces computer vision.
D-ID’s technology was already being leveraged by fortune 100 companies, two smart city applications, CCTV manufacturers and users, and automotive companies. When Covid-19 hit, another opportunity arose for D-ID in the media and entertainment industry. Today, in the content industry, there is a considerable gap between the demands of an endless array of social media sites and content outlets, and what content makers can afford to make, given time and cost. The use of synthetic media gets over this gap by allowing the production of large amounts of audio, video or image content without the need for costly, physical processes.
Gil Perry, Sella Blondheim and Eliran Kuta, D-ID’s Co-Founders spotted this opportunity during the global pandemic. Perry explains: “Full film productions were halted because actors were unable to leave their homes. We understood that we could help in these circumstances and help deliver advertising required without actors needing to leave their homes. So we researched for six months, spoke to many potential prospects to understand what they required. We tested our tech limits and built a proprietary technology - our AI Face Platform, which enables the creation of high-quality, realistic video footage using any driver video to guide movement and bring still photos to life.”
For D-ID, their recent partnership with MyHeritage provides a great opportunity to showcase their AI Face Platform. MyHeritage, the genealogy site which allows members to discover their roots, is bringing old family images to life in a totally new way. People who were born before the era of video can now be seen to move their heads and make facial expressions. And it’s all done using AI and D-ID’s Live Portrait.
Photos are mapped and then animated by a driver video, allowing the subject to mimic the motions of the driver video. As Gilad Japhet, CEO of MyHeritage, put it: “MyHeritage is excited to partner with D-ID and integrate its technology into MyHeritage’s suite of advanced photo features. Historical photos provide us with a tangible link to our past. Seeing our ancestors’ faces come to life through video reenactment deepens our connection to our family history and is simply breathtaking.”
D-ID has also partnered with Peach Content, a Creative Agency, to produce high-quality creative content - with powerful tools that streamline creativity. “D-ID's unique technology allowed us to take a still photo and combine it with live-action movement,” said Peretz Markish, VP Creative and Production at Peach Content. “It removes the limits that confined filmmaking in the past and gives us a brand new canvas of options.”
