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This presentation on SWOT Analysis will acquaint you with all the essential details you need to know for performing a thorough analysis of any strategy, project, or business plan. In this tutorial, you will understand What Is SWOT Analysis along with SWOT Matrix. To help you understand this method of analysis in detail, we will also look at one example. So, let's get started!<br><br>The topics covered in this slide are:<br>1. Introduction <br>2. What Is SWOT Analysis?<br>3. Understanding SWOT Sections<br>4. Sample SWOT Analysis of Tesla
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What’s in It For You? What Is SWOT Analysis? Understanding SWOT Sections Sample SWOT Analysis of Tesla
What Is SWOT Analysis? S Strength W Weakness O Opportunities T Threats
What Is SWOT Analysis? Internal Factors External Factors
What Is SWOT Analysis? By Clearly outlining positives and negatives of a project or business model, SWOT analysis makes it easier to decide How to move forward?
SWOT Analysis Strengths are the characteristics that distinguish your firm from the competition. 1. Strengths Your strengths are an important component of your organization, therefore identify and list all the aspects that make your business fly. Loyal Customer Base Strong Brand Value Unique Technology
SWOT Analysis Strengths are the characteristics that distinguish your firm from the competition. 1. Strengths Your strengths are an important component of your organization, therefore identify and list all the aspects that make your business fly. Physical Resources Hefty Investors Focused Employees
SWOT Analysis Weaknesses prevent a company from doing its best. These are aspects in which the company has to improve to remain competitive. 2. Weaknesses List all factors that need improvement, and the practices you should avoid as well. Inadequate Supply Chain Weak Brand Low Turnover
SWOT Analysis Weaknesses prevent a company from doing its best. These are aspects in which the company has to improve to remain competitive. 2. Weaknesses List all factors that need improvement, and the practices you should avoid as well. Lack of Capital High Debts Unskilled Workforce
SWOT Analysis Opportunities refer to favorable external conditions that can offer a competitive edge to a business. 3. Opportunities The ability to discover and take advantage of opportunities can substantially alter the competitiveness of your company and seize the lead in market. Positive Change in Social Patterns Government Policies Market Growth
SWOT Analysis Threats relate to external factors that might harm a business. 4. Threats List all obstacles you face in getting your product to market and selling it. Increased Competition Low Human Resources Natural Disasters Rising Costs of Materials
Strengths Weaknesses Threats Opportunities
Strengths Weaknesses 1. Strong brand value Founded by Elon Musk, one of the most influential person in world. Everyone knows Tesla! Tesla, INC Threats Opportunities
Strengths Weaknesses 2. Leading Electronic Car Vendor Innovators Spirit First to Make move for Electronic cars Elegant Design Energy Efficiency Positive Customer Review Tesla Autopilot Mode Tesla Electric Car Threats Opportunities
Strengths Weaknesses 3. Tesla USP: Preserving the Global Environment Tesla's marketing pitch lies around a story that preserves global environment by eliminating the usage of fuels. Threats Opportunities
Weaknesses Strengths 1. Elon Musk made all the Tesla’s patents open Source This might put the firm in jeopardy in the long run, as Tesla cannot safeguard its inventions against replication. Threats Opportunities
Weaknesses Strengths 2. Experimental and Complex Procedures Tesla has encountered the problem of imbalance between supply and demand due to complex automobile construction. Threats Opportunities
Weaknesses Strengths 3. Premium Product Range Phantom Braking Suspension Issues Touchscreen Issues Autopilot Accuracy Tesla has encountered setbacks such as the affordability of electric vehicles and the trust of consumers. Threats Opportunities
Weaknesses Strengths Threats Opportunities Strengths 1. Electric cars are the future The electric car revolution is expected to occur by experts in the next ten to forty years.
Weaknesses Strengths Threats Opportunities Strengths 2. Need for emphasizing business outside the US Tesla is not yet established in the Asian and UK market to expand their business.
Weaknesses Strengths Threats Opportunities Strengths 3. Economies of Scale and Scope Increase Production Decrease Cost Tesla, INC By increasing the rate of production the market price of automobiles can be brought down.
Strengths Weaknesses Opportunities Threats 1. Intensity of Competition Increases Lexus BMW Mercedes Audi Ford Volvo Toyota
Strengths Weaknesses Opportunities Threats 2. Claim due to problem with product quality Autopilot vehicles face disputes and claims in connection with product specifications faults.
Strengths Weaknesses Opportunities Threats 3. Material Shortage The company uses aluminum, steel, lithium, nickel, cobalt, as well as lithium-ion battery which has low supply levels.
Strengths Weaknesses • Strong brand value • Leading electronic car vendor • Tesla USP: Preserving the global environment • Elon Musk made Tesla’s all patents public • Experimental and complex procedures • Premium product range Opportunities Threats • Electric cars are the future • Development in Asia market • Economies of scale and scope • Claim due to problem with product quality • Intensity of competition increases • Material Shortage