Empathy Mapping | What Is An Empathy Map? | Empathy Mapping In Design Thinking | Simplilearn

1. What Is Kubernetes?

2. Scrum Board In simple terms, VMware builds virtualization software. Virtualization software generates an abstraction layer over computer hardware This layer allows the hardware elements (like RAM, memory, storage, and more ) to be categorized into multiple virtual machines

3. Before VMware Challenges Why is the application not working!! Poor performance Poor Maintenance Poor Data recovery

4. What Is Kubernetes? Click here to watch the video

5. Before VMware Why is the application not working!! Challenges Poor performance Poor Maintenance Poor Data recovery

6. After VMware Why is the application not working!! Solutions • Reduced operating costs • Increased IT productivity, efficiency, and agility • Faster provisioning of applications

7. After VMware Why is the application not working!! Solutions • Greater business continuity • Disaster recovery • Simplified data center management

8. Scrum Board In simple terms, VMware builds virtualization software. Virtualization software generates an abstraction layer over computer hardware This layer allows the hardware elements (like RAM, memory, storage, and more ) to be categorized into multiple virtual machines

9. Reduced capital and operating costs. • Minimized or eliminated downtime. • Increased IT productivity, efficiency, agility and responsiveness. • Faster provisioning of applications and resources. • Greater business continuity and disaster recovery. • Simplified data center management.

10. Do Think

11. What is she thinking? Expertise

12. Research

13. Observe Research

14. Observe Research Ask

15. Observe Research Ask Surmise

16. Helps UX understand end-users Visualizing user attitudes

17. What’s in it for you today?? • What is empathy mapping? • What are four-quadrants in Empathy mapping • What is theming • Difference between one user and multi-user empathy mapping

18. What Is Empathy Mapping?

19. What Is Empathy Mapping? Visualization tool where designers gain an in-depth understanding of the user's behaviour and attitude

20. What Is Empathy Mapping? Visualization tool where designers gain an in-depth understanding of the user's behaviour and attitude  Represents a group of users, such as a customer segment

21. Four Quadrants

22. User Say Think Feel Does

23. User Say Think  Direct statements Feel Does

24. User Say Think What the client thinks about their experience  Direct statements Feel Does

25. User Say Think What the client thinks about their experience  Direct statements Feel Does Actions that clients take

26. User Say Think What the client thinks about their experience  Direct statements Feel Does Emphasizes the consumer's mental state Actions that clients take

27. Name: Sam Say Think What the client thinks about their experience  Direct statements Description: XYZ Feel Does Emphasizes the consumer's mental state Actions that clients take

28. Name: Sam • I was expecting something different • I want something reliable • What do you think? Say Think What the client thinks about their experience Description: XYZ Feel Does Emphasizes the consumer's mental state Actions that clients take

29. Name: Sam • I was expecting something different • I want something reliable • What do you think? Say Think Curious about milestones Description: XYZ Feel Does Avoids excessive meetings Stressed about deadlines

30. What Next? Name: Sam • I was expecting something different • I want something reliable • What do you think? Say Think Curious about milestones Description: XYZ Feel Does Avoids excessive meetings Stressed about deadlines

31. What Next? Name: Sam • I was expecting something different • I want something reliable • What do you think? Theming Say Think Curious about milestones Description: XYZ Feel Does Avoids excessive meetings Stressed about deadlines

32. Theming Name: Sam • I was expecting something different • I want something reliable • What do you think? Say Think Curious about milestones Description: XYZ Feel Does Avoids excessive meetings Stressed about deadlines

33. Theming

34. Theming Themes Focus on the key areas that need attention

35. Theming Themes Focus on the key areas that need attention Look at major user problems

36. Theming Common themes At what time is the football match Have to watch a movie What’s for lunch I was expecting something different I want something reliable Say Twitter marketing groups are amazing FB posts were best At what time is the meeting

37. Time table Theming Different ideas Common themes At what time is the football match Have to watch a movie What’s for lunch I was expecting something different I want something reliable Say Twitter marketing groups are amazing FB posts were best At what time is the meeting Social media platforms Timing

38. One User vs. Multi User Empathy Map

39. One User vs. Multi-User Empathy Map Empathy maps can be implemented upon either one user or multiple users Maps • One User – • Focuses on a user interview

40. One User vs. Multi-User Empathy Map Empathy maps can be implemented upon either one user or multiple users Maps • One User – • Focuses on a user interview • Multi-user empathy - • It focuses on a user segment • It combines numerous empathy maps • It groups users who meet similar behaviors