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Smarter Navigation: Our Business Analytics Blog Just Got an Upgrade

Discover how Select Distinct restructured its Business Analytics Blog to deliver faster, clearer, and more intuitive content discovery. <br><br>This SlideShare walks through our data-driven refresh u2014 from revamped categories and smarter tagging to visual enhancements and curated reading paths.<br><br>Whatu2019s Inside:<br>- Why we revisited our blog structure<br>- How we used GA4 & Search Console to guide changes<br>- New categories for streamlined exploration<br>- Smarter tagging and visual tag cloud<br>- Whatu2019s next: filters, feedback loops, and curated path<br><br>https://www.selectdistinct.co.uk/business-analytics-blog/

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Smarter Navigation: Our Business Analytics Blog Just Got an Upgrade

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  1. Behind the Brand Dashboard Design & BI Tools Data Analytics & Business Intelligence Business Analytics Blog Data Integration & Automation Financial Strategy & Management Accounting How To Guides https://www.bensound.com/ (energy) https://www.bensound.com/

  2. Smarter Navigation, Better Insights Our Blog Just Got an Upgrade! We’ve restructured and re-tagged our Business Analytics Blog - making it faster, clearer, and more intuitive to explore. Because clarity isn’t just for data, it’s how we share ideas

  3. Why We Revisited Our Blog Structure • As our content grew, so did complexity: • Categories were outdated or overlapped • Tags became inconsistent • Valuable posts were hard to find

  4. Practising What We Preach: Using Our Own Data We turned to our own analytics to guide this refresh. Google Analytics (GA4) & Google Search Console helped guide every change: Identified top-performing posts and landing pages Mapped real search queries to improve tagging Analysed engagement and navigation paths Optimised linking based on user behaviour Every decision was backed by data, not guesswork.

  5. What We Changed • New Blog Categories • Behind the Brand – Find Out More About Who We Are • Dashboard Design & BI Tools – Build Dashboards That Speak Your Brand’s Language • Data Analytics & Business Intelligence – Transform Data Into Actionable Insight with BI Tools and Strategies • Data Integration & Automation – Streamline Reporting with Smart Integrations and Automation • Financial Strategy & Management Accounting – Your Toolkit for Confident Financial Decision-Making • How To Guides – Step-by-Step Tutorials for Smarter, Faster Data Workflows

  6. Why It Matters • Each post now lives in one clear category • Post counts show topic depth, so you can explore what matters most

  7. Smarter Tagging, Now Visualised • Our tag cloud just got sharper, here’s what’s changed: • Clearer Labels • Consistent tags like “Power BI” replace scattered variants • Streamlined Naming • Logical grouping across tools and topics (e.g., “SQL Server,” “BigQuery”) • Visual Relevance • Tag size reflects frequency, spot popular topics at a glance

  8. Smarter Tagging Result • Faster discovery • Cleaner navigation • Better search results • More meaningful connections

  9. What’s Next • We’re building even more ways to help you explore with purpose: • Curated reading paths for roles and challenges • Topic filters by industry, tool, or maturity level • Reader feedback loop to suggest tags or flag gaps • As the blog grows, your input guides us. Spot a gap? Let us know.

  10. Final Thoughts • Our Mission:Make business analytics accessible, actionable, and inspiring. • With This Update: • •Discover ideas that matter most • •Navigate with ease • •Explore your favourite categories

  11. Business Analytics Blog - Select DistinctCredit: elle.harrison@selectdistinct.co.uk So go ahead, explore the new layout, choose a category, and uncover fresh insights. Visit our Updated Blog

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