Signage – An Important Tool

1. Signage – An Important Tool There are several ways to advertise, to make sure your target audience knows who you are, what you do, and where to find you. Conventional advertising, advertising in the media may be the most important method, but the importance of signage as a tool cannot be denied. Different types of signs are used for different purposes, but they all have a central message: to ensure the public, or those that they are aimed at, is aware of them. One of the most important aspects of signage is the visual. When you see a sign clearly, it leaves an impression. And signs are important to not only businesses, or businesses that sell and market products; they can be used to great effect over a wide front. Signs can be used to inform, to help create opinion, such as the signs a political party would use, or the signs an organization would use to help establish themselves in their field, and then – of course – to help promote the ideals of a business, such as a good logo could, or clever text aimed at making you think. Depending on what message you want to convey, signage is chosen in accordance with your aims. For example, the well-known A-Frame sign, also known as ‘sandwich board,’ is one that is very flexible in its use and still one of the most popular and recognizable signs of all. So called for its two-sided “A” shape, the A-Frame sign is, typically, a sign made to display information on a flat surface to either call to action passers-by looking to purchase something, or to help people find a place they were looking for, for example. It reminds of an easel and is, therefore, very easy to handle. Depending on the design of the sign, it may actually display information on two surfaces. It is easy to put up: you simply pull the two sides away from each other and let the sign rest on a floor or walkway outside your business. Putting it away is equally easy – there is no complicated dismantling as you simply bring the two sides together and put the sign away. The fact that it is so portable is a great feature as you can use it almost anywhere – at your business, at the fair(s) you attend, open air events, virtually anywhere. These signs attract foot traffic to your business, they serve as wayfinding sign too, and they are easy to update with new messages, promotions and information. They can be used for various business reasons. You can place them outside your café, restaurant, pharmacy or other shop. They are great to display welcoming messages at functions, and they are excellent to use to indicate seating arrangements and rows at such functions. Think of real estate: the A-Frame sign is a great sign for FOR SALE and SOLD signs to be displayed on. Use them at garage sales, at flea markets and anywhere else for that matter where you want to draw attention. The A-Frame will always be popular, as it is hardly ever expensive to produce, and you can have it made to order in the size you want, in the material you prefer whether that is wood, plastic, acrylic, aluminum, metal or wrought iron. This sign is so flexible since it is so easy to move from one position to another, either outside buildings, or inside in walkways and passages – either inside your shop front, or just outside. These signs may be smaller and less obvious than signs on a tall building, but they are as effective, if not more, if you place them in the best position, and if you have them designed by a company that understands what you want to achieve with your a-Frame sign. About Us At Signarama Colorado we are a dedicated team that strives to bring all our valued clients the best in terms of the quality of the signage, art and graphics we provide. It is our passion to create designs that stand out above the others and to make sure our creations draw attention. We understand the world of advertising and offer every client a bespoke service to reach their market. We are well placed to assist any business with regard to signage, whether they need ADA signs, promotional material, banners and posters or custom signage for vehicles, for example. We also have great experience in terms of the displays clients need at trade shows. For more about us, please visit http://signaramacolorado.com/