The Utmost Human Face of Dr. Gabriel Serrano

1. WWW.THEENTERPRISEWORLD.COM | EMEA EDITION | JANUARY 2024 The Most INNOVATIVE LEADERS In Beauty Industry 2024 Upshot Upshot Tasmania: Experience Nature Like Never Before To Read More : To Read More : 10 10 4 Expert-Approved Solutions to Small Business Failure Product Review Product Review Greenhouse Case Study Case Study Beautiful Design Makesa Beautiful Life: TIFFANY & CO. UTMOST THE HUMAN FACE OF DR. GABRIEL SERRANO

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5. F r o m E d i t o r ’ s D e s k I Innovative Leaders In Beauty Industry - 2024," dedicated to recognizing and celebrating the visionaries who are shaping the future of beauty with their pioneering ideas and trailblazing initiatives. n the ever-evolving landscape of the beauty industry, innovation is the heartbeat that propels trends, redefines standards, and sets the stage for transformative experiences. It is with immense excitement that The Enterprise World unveils its latest issue, "The Most Our editorial team has embarked on a journey to spotlight the individuals whose creative brilliance and entrepreneurial spirit are driving unprecedented changes in the beauty sector. From groundbreaking technologies and sustainable practices to inclusive approaches that redefine beauty standards, each feature in this issue offers a profound exploration into the minds of those pushing the boundaries of innovation. Through exclusive interviews, in-depth features, and comprehensive profiles, we aim to provide our readers with a front-row seat to the stories behind the most innovative leaders in the beauty industry. As a digital business magazine committed to delivering timely and relevant insights, we believe that highlighting these leaders not only acknowledges their achievements but also serves as inspiration for professionals, enthusiasts, and aspiring entrepreneurs in the beauty domain. We invite our readers to immerse themselves in the pages of "The Most Innovative Leaders In Beauty Industry - 2024" and to witness firsthand the transformative ideas and groundbreaking solutions that promise to shape the beauty landscape in the coming year. Here's to celebrating innovation, creativity, and the endless possibilities that lie ahead in the captivating world of beauty. Best Regards halmali S Shalmali W.

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7. L E A D E R S I N S P O T L I G H T For the cover read about - “I feel I have a moral duty to help those who have not had the same luck or opportunities as I have in life…” Dr. Serrano’s unwavering belief is that he is primarily a doctor before being a businessman. Similarly, as someone who graduated from the University of Valencia with a medical degree, he continued to practice as a dermatologist on his own dermatology clinic in Valencia. Now, when he is not attending international congresses or visiting various subsidiaries of the group, he dedicates his time to provide medical care to his patients. Born in Barranquilla, Colombia, he moved to Spain at the age of 16. Medicine was always a clear choice for him, influenced by his family background with both his father and grandfather being doctors. Following the completion of his studies in Dermatology and Veneorology at University of Valencia, he worked at the University General Hospital in Valencia as a resident doctor. He then became Head of Dermatology and Emergency Services, where he remained for more than 25 years. Dr. Serrano completed his training with post-graduate studies in Philadelphia, Charleston, Pennsylvania, South Carolina and Innsbruck. In 1976, after establishing his dermatological clinic in Valencia, he recognized the necessity of developing products to address his patients’ specific skin conditions. This realization led him to found Sesderma Laboratories in 1989, as a mean to create innovative solutions and provide effective skincare products.

8. C O N T E N T S 12 Sesderma

9. upshot 26 Tasmania: Experience Nature Like Never Before Article 34 4 Expert-Approved Solutions to Small Business Failure Case Study 38 Beautiful Design Makesa Beautiful Life: TIFFANY & CO. Review 46 greenhouse

12. Cover Story |JANUARY 2024 12

13. UTMOST HUMAN FACE OF HUMAN FACE OF THE THE DR. GABRIEL SERRANO SESDERMA |Founder & President www.theenterpriseworld.com | 13

14. Dr. Serrano's unwavering belief is that he is primarily a doctor before being a businessman. Similarly, as someone who graduated from the University of Valencia with a medical degree, he continued to practice as a dermatologist on his own dermatology clinic in Valencia. Now, when he is not attending international congresses or visiting various subsidiaries of the group, he dedicates his time to provide medical care to his patients. Born in Barranquilla, Colombia, he moved to Spain at the age of 16. Medicine was always a clear choice for him, influenced by his family background with both his father and grandfather being doctors. Following the completion of his studies in Dermatology and Veneorology at University of Valencia, he worked at the University General Hospital in Valencia as a resident doctor. He then became Head of Dermatology and Emergency Services, where he remained for more than 25 years. Dr. Serrano completed his training with post-graduate studies in Philadelphia, Charleston, Pennsylvania, South Carolina and Innsbruck. In 1976, after establishing his dermatological clinic in Valencia, he recognized the necessity of developing products to address his patients' specific skin conditions. This realization led him to found Sesderma Laboratories in 1989, as a mean to create innovative solutions and provide effective skincare products. |JANUARY 2024 14

15. Cover Story One day more than 15 years ago, at an uncertain point of the road that crosses the immense swamp between Barranquilla and Santa Marta, in Colombia, Dr. Gabriel Serrano stopped the car in which he was traveling to eat a couple of arepas with egg and a chinola juice in one of the many street stalls that mark this route. He sat down and enjoyed for a while those flavors that he longed for so much, because he lived in Valencia, in Spain, since he was 17 years old. While drinking a café largo, a girl with very vivid eyes and a careless appearance caught his attention: she was almost barefoot and poorly dressed. He grew interested in her, learned about the conditions in which she lived with her family, her most pressing needs and greatest dreams, and from that moment on took charge of her education, paid for her books, paid for many expenses of the whole family and personally committed himself to do everything in his power so that she could have better opportunities in life and get out of that environment of poverty. Helping those most disadvantaged, offering development opportunities to those who have near to nothing, engaging with those most in need, is in Dr. Gabriel Serrano's DNA because he learned it from his father, a vocational doctor like the one who traveled on foot or on horseback the fields and roads of Barranquilla to care for the sick, many of whom paid him with a huacal of fresh eggs or a pair of mangoes. Founder and president of Laboratorios SESDERMA, prestigious dermatologist, university professor, researcher and entrepreneur, Dr. Gabriel Serrano is at the head of a multinational company with presence in more than 85 countries across four continents. Although he has traveled the world many times and his latest success is the clinic that has opened at the Dubai Mall, the largest and most exclusive shopping center, Dr. Serrano continues to treat a child with very high fever on the street, aided by the feeble light of a mobile phone, or to launch various initiatives in different countries to try to help people who lack resources. www.theenterpriseworld.com | 15

16. AWARDS AND ACCOLADES As a renowned dermatologist, Dr. Gabriel Serrano is the author of over 400 papers in national and international scientific magazines. He was featured at Tycoon Magazine as one of the Most Influential leaders in Beauty Industry 2023 and his first autobiographical book “The Story of My Life” was published in January of the same year. The Doctor also hosts master classes and conducts symposiums worldwide, whilst taking part in the major congresses of the sector. “I feel I have a moral duty to help those who have not had the same luck or opportunities as I have in life…” |JANUARY 2024 16

17. Cover Story Dr. Gabriel Serrano is member of the Illustrious Ramón y Cajal Academy of Health Sciences since 2018 (Complutense University of Madrid), the Spanish Academy of Dermatology and Venereology, the American Academy of Dermatology - AAD (42 years of continuous membership), the Ibero Latin American College of Dermatology (CILAD, according to its initials in Spanish), the Annual Meeting of Latin American Dermatologists (RADLA, according to its initials in Spanish), and the most important dermatological societies worldwide. He is also Honorary Professor at University of Bali (Indonesia) and actively collaborates with Dr. Huberto Bogaert Dermatological Institute in the Dominican Republic. This center is a reference in Latin America that was created with the purpose of collaborating in the fight against leprosy and stimulating the study of skin and venereal diseases in the country. For more than 20 years, Dr. Serrano has been actively collaborating with this institute. In fact, he was the precursor of the Cosmetic Department, when dermocosmetic products were barely known to contribute to the treatment of skin with conditions. Currently, Sesderma continues to work on its joint initiatives for the benefit of dermatology in the Dominican Republic. Moreover, in 2018 he was awarded by the Spanish Academy of Dermatology and Venereology for his over 10-year contribution to the Academy and his more than 25 years to the service of dermatology. This same year, he was named one of the “10 Colombians of the Year”, acknowledgement given by the Colombian Embassy to those Colombians resident in Spain who have contributed with their work and professional career to fostering the image of this country. In 2019, he received the “Dermatologist of the Year” Award from the international publication Les Nouvelles Esthétiques, as well as the “A Tu Salud” award from La Razón for his professional career. In 2021, the newspaper La Razón awarded him a new “A Tu Salud Award” for his research into the development of potential preventive treatments and care for patients affected by Covid-19. Dr. Serrano recently received the Rotary Club of Valencia Award for his service to the community. This award means a lot because helping others is in Sesderma's DNA. Solidarity, the will to try to improve the lives of those most in the need or the drive to launch initiatives that help people in need are values that Dr. Gabriel Serrano learned from his father, who was a great doctor and an extraordinary person. www.theenterpriseworld.com | 17

18. 25th JUNE WORLD VITILIGO DAY Dr Gabriel Serrano, together with the Dominican Institute for Dermatology and Skin Surgery and the team of the Vitiligo Research Foundation, have developed an extensive program for WORLD VITILIGO DAY 2024. BAYAHIBE, DOMINICAN REPUBLIC 23 June • Scientific Day: an open symposium for professionals to discuss vitiligo research and treatments. 24 June • Clinical Day: interactive sessions for healthcare providers, focusing on vitiligo management. 25 June • Patient Day: activities for vitiligo patients, including free skin check-ups and consultations. Additionally, World Vitiligo Day 2024 will feature a Digital Day, making the event globally accessible through webcasts, recordings, and an AI Guide on SESDERMA ACADEMY Aesthetic Dermatology and Gynecology VITILIGO RESEARCH FOUNDATION |JANUARY 2024 18

19. Dr. Gabriel Serrano: World Vitiligo Day 2024 President Dr Gabriel Serrano, together with the Dominican Institute for Dermatology and Skin Surgery and the team of the Vitiligo Research Foundation, have developed an extensive program for Dr. Gabriel Serrano was recently announced as the President of World Vitiligo Day 2024 of Vitiligo Research Foundation, a non-profit organization the mission of which is to develop effective treatments for millions of people around the world who suffer from vitiligo. In words of his founder Dmitry Aksenov: “It's a privilege to delve into the life and work of this distinguished figure in dermatology. Dr. Serrano has become a synonym for innovation and compassionate care in the medical community, offering a story that is as inspiring as it is impactful.” • Scientific Day: an open symposium for professionals to discuss vitiligo research and treatments. • Clinical Day: interactive sessions for healthcare providers, focusing on vitiligo management. • Patient Day: activities for vitiligo patients, including free skin check-ups and consultations. Dr. Serrano has a personal connection to vitiligo, a condition affecting some of his family members, and this sparked a decade-long, multi-million-dollar research initiative into the disease. This endeavor reflects Dr. Serrano's dedication not only to the field of dermatology but also to addressing the challenges faced by those close to him. His new role as the President of World Vitiligo Day 2024 underscores his commitment to raising awareness and understanding of skin conditions on a global scale. 2024 will feature a Digital Day, making the event globally accessible through webcasts, recordings, and an AI Guide on www.theenterpriseworld.com | 19

20. Cover Story Dr. Serrano, what drives you to help people? have had a long career of personal, professional, and business success, I believe that I have a moral duty to return a part of what I accomplished to people who have not been as lucky or have the same opportunities as I did. I feel this repayment as an obligation towards society, so that the less fortunate will have new opportunities. self-consumption and—most importantly—we offered them to work in the assembly of the needles for our NANOPORE, so they ceased to depend on the charity of others and went on to have a paid job with which they could earn a living and take their children to school. My greatest satisfaction is to see how their lives changed and how they had a real chance of getting out of poverty. It is an act of justice. I feel privileged for the blessings that life has given me: a wonderful family that offered me the opportunities for me to develop as a person and for me to be able to study in Spain. I had wonderful parents who knew how to provide me with a lot of love while being examples of high standards and responsibility, qualities that have defined me over the years and I have tried to teach my children because I think what is most important is that they are good people, responsible, generous, and supportive. I have traveled all over the world and the reality is that millions of people in dozens of countries do not have the minimum conditions to get out of poverty and need help, a push that will allow them to overcome the barriers that prevent them from advancing and improving their living conditions. As I We know that one of its first solidarity initiatives was the Bali Foundation… From what I see, you are in favor of implementing actions that allow the independent development of individuals and their families in the face of charitable payments that do not generate the autonomy of the poorest people… Yes, this is an action I launched more than 10 years ago following a visit to Bali, Indonesia. Our guide, Budi, was a very spiritual and extraordinarily generous person who helped a community of very, very poor people living in the jungle. Budi introduced me to a family whose members were all blind and therefore depended absolutely on the charity of others. After this meeting we built them a small house, we bought them some domestic animals for Of course. You must teach people how to fish instead of putting a fish on the table. What is important is education, which is the basis of development and the condition for young people to |JANUARY 2024 20

21. unconditionally to collaborate in this noble purpose of helping disadvantaged children and offering them opportunities for educational and personal development. Love, in conclusion, love for Dominicans is the word that summarizes the momentum of this project that makes me immensely happy. escape poverty in poorer countries, such as Indonesia or India. Often, with small loans we can get women to buy a sewing machine or a cart to sell on the street or a bicycle so that men can travel to a job far away from where they live. These little aids, these impulses, allow their lives to change radically, as they create the conditions for them to work for themselves and earn their own bread. In other cases, for example, we get a job for women—many of whom have young children in their care—so that they can move their family forward. launched a series of business initiatives that I hope will bring wealth and well-being to many people. I feel so comfortable there that I bought a house and other properties in Bayahibe, a piece of paradise where friendly and smiling people live with whom I am very happy. My contact with their neighbors has allowed me to see their needs, which are many, and so I thought to help them doing whatever was in my hand, and that is why I have promoted the Dr. Gabriel Serrano Foundation Dominican Republic, a non-profit organization whose purpose is to help the most needy, to provide education for children and young people and to improve the living conditions and health of families with a lack of resources. Is it true that the doctors of the multidisciplinary medical center that has just opened in Bayahibe will offer free consultations one day a week to people without resources in the area? His latest solidarity initiative is the Gabriel Serrano Foundation Dominican Republic. What are its purposes? That's right, the medical care that the clinic will provide will not only be aimed at foreign tourists of high purchasing power who can pay for the consultations of specialists or the treatments we offer. We will offer the same medical care, the same treatments for everyone, both for those who We could say that I am the promoter, yes, but I am not alone, because my enthusiasm has infected dozens of prominent Dominicans from all backgrounds who are part of the board of this foundation. With them is also, as it could not be otherwise, the Board of Directors of Fight against Leprosy and the Dominican Institute of Dermatology Dr. Huberto Bogaert, which has joined me Indeed, the Dominican Republic is a place I hold dear to my heart. I am in love with this land and its people since I first arrived there almost forty years ago. I have returned on a regular basis, I have dared to make a handful of great friends that I consider as family and have www.theenterpriseworld.com | 21

22. Cover Story have enough resources to pay for it and for those who do not earn enough to do so. Free, universal medical attention for those who are in need. It is a decision that fills me with pride, because it is an example that I not only saw in my father when he was a doctor in Colombia, but more than forty years ago, in Dr. Huberto Bogaert, founder of the Dominican Institute of Dermatology that bears his name, who also went out to the fields and traveled the roads of the island to care for patients with leprosy and other diseases wherever they lived, since many of them had no means of getting to a hospital or a doctor's office. Many years have passed, but unfortunately there are still thousands of people in some areas of the country who do not even have the means to go to a hospital, much less pay for the consultation of a specialist. So, we will go and find them with our ambulance, offer them the medical attention they deserve and fulfill the moral duty that we have set ourselves. You talked about the Dominican Institute of Dermatology Dr. Huberto Bogaert, what is your relationship with this medical center? My relationship is very intense and full of affection, because it was thanks to Dr. Huberto Bogaert—whom I met at a Dermatology Congress—that I go to know the Dominican Republic. He invited me to go and from that moment on I saw everything he was doing at his Institute, and I fell in love with his work and the country. The Institute not only carries out an invaluable care work to the more than two thousand patients who are treated every day in their consultations, but it is a reference center of the highest prestige throughout Latin America. For the admiration I feel for the work they carry out, throughout these years I have contributed technical material, I have shared with their professionals the most advanced procedures and techniques that we were developing in my clinics in Valencia or Madrid, Spain. I have collaborated in the improvement of the training of resident doctors of the Institute and have even provided two scholarships to improve the training of young |JANUARY 2024 22

23. doctors both from the Dominican Republic and throughout Latin America. Carmen Sanchez association. Three of these women had been attacked with acid by their partners or ex-partners, but two others were bestially assaulted by men who had no connection with them. I was moved by their inner strength and willingness to overcome their tragedy even though the attacks they had suffered had forever marked them and changed their lives. I keep thinking about the testimony of two of them, who told me with tears in their eyes that thanks to our help they had looked back in the mirror and that they had removed the black glasses that hid the scars from their faces when they went out into the street. That is why I already feel enormously rewarded. Another of the solidarity actions it carries out has to do with women who are victims of machoist violence and attacked with acid by their partners or former partners in Mexico. It shows that you are man who is happy with what he does… Indeed. The truth is that society is not aware that these criminal acts affect so many women in Mexico, and after having met some of them I feel intimately committed to their cause and I will continue to help them in whatever way I can. A few weeks ago I was in Mexico City and, with Dr. Isela Mendez, who is one of the most prestigious dermatologists in the country and a woman who is supportive and committed to the cause of these abused women, I personally met five women who were part of the In the clinic of Dr. Mendez we apply the most modern treatments for skin regeneration and the most effective products that we develop in our factory in Valencia, as we have been doing for more than a year, and I felt the priceless satisfaction of seeing that all the efforts we have been making for many years in research and development of new skin products serve to improve people's lives, restore hope and help them regain their self- esteem. Yes. The truth is that, as I say in the book in which I tell my life story... At this point in my journey, I feel happy because I have achieved what I set out to do several decades ago: to become a human being whose professional life and vocation are devoted to people's all-round health and who has the ability to build a home everywhere I go...” www.theenterpriseworld.com | 23

24. The Most INSPIRING BUSINESSWOMEN to Follow

25. Case?Study Case?Study Keeping time with elegance and precision, there exists a name that stands above all others—Rolex watches. These timepieces are not merely instruments, they are finely crafted chapters in the rich history of horology—a place of weaving a legacy of sophistication and innovation in between metal pieces. The mere utterance of “Rolex watches” creates an atmosphere of timeless luxury, where painstaking craftsmanship meets state-of-the-art technology From the iconic Oyster Perpetual to the illustrious Submariner, every Rolex creation is a living legend and a symbol of unwavering dedication to excellence. Such accuracy would have baffled Einstein himself in his theories of time and relativity. Let us unravel the mystique concealed behind the crown, where each tick of a Rolex watch resonates with the heartbeat of horological mastery. The Beginning of a New Era Founded by Hans Wilsdorf, rather than any “Hans Rolex” as any of us would have guessed, in the year 1905, in London. He aimed to make it short and simple, a name that was easy to pronounce in any language. Moreover, the term “Rolex” possessed onomatopoeic qualities, echoing a sound like the winding of a watch. It is practicality shone through, given that the name was compact enough to effortlessly grace the face of any watch. Wilsdorf’s profound appreciation for precision timekeeping paved the way for the Rolex watches to surge in popularity in 1910. That pivotal year marked a historic milestone as Rolex became the inaugural wristwatch to bear the esteemed Swiss certificate of chronometric precision, bestowed by the official Watch Rating Centre in Switzerland. This certification proved transformative, sparking a notable uptick in sales.Read More... w w w . t h e e n t e r p r i s e w o r l d . c o m

26. T asmania, an island state of Australia, is located 240 kilometers to the south of the Australian mainland. It is separated by the Bass Strait, with the archipelago, containing the southernmost part of the country. It accommodates the surrounding 1000 islands and is the 26th largest island in the world. It is Australia's least populated state with a population of 5,69,825 residents as of December 2021. It constitutes a southern extension of the Great Dividing Range. The state owes its name to the Dutch explorer- navigator Abel Janszoon Tasman, who became the first European to discover the island in 1642. Till 1856, the island was known as Van Diemen's Land, named for Anthony Van Diemen, the governor of the Dutch East Indies who had sent Tasman on his voyage of exploration. An alternative settlement was established by Capt. David Collins at a distance of 5 km to the south in 1804 in Sullivans Cove to the western side of Derwent, where the freshwater is available in abundance. This settlement became known as Hobart Town, later shortened as Hobart, which was named after the British Colonial Secretary of that time Lord Hobart. At least, one-fifth of Tasmania is a World Heritage Area. The area which covers 1.58 million hectares includes national parks, marine, and forest reserves. So it is safe to say that 20% of it is a World Heritage Area that extends far South to the Cradle Mountain in the west. Many of the remote destinations that are untouched or unspoiled are accessible only by foot. | January 2024 26

27. Experience Nature Like Never Before www.theenterpriseworld.com | 27

28. Culture: Shell stringing is a cultural practice in Tasmania. It comprises collecting, preparing, and stringing shells to make necklaces and bracelets by Tasmanian Aboriginal women. This skill and knowledge is passed from mothers to grandmothers to their daughters and granddaughters. It helps to maintain an important link between traditional and contemporary Aboriginal life. Neckace-making is one of the most significant cultural traditions of Tasmanian Aboriginal women. A tradition as ancient as it has continued without interruption before the European colonization in 1803. Whereas colonization disrupted or destroyed so much of its Aboriginal life and heritage, necklace- making has not only continued but evolved. Famous foods: Tasmania is famous for its foods and fresh produce too. The high-quality food and wine are literally at your doorstep when you're there. If you're a food enthusiast and one who is excited about trying out new delicacies this is the perfect place for you. From scallop pies to wine and some of the best freshly shucked oysters, there is plenty to eat and drink. If you're lucky enough to visit the aesthetic state of Tasmania, you cannot ignore the dishes and produce the island has to offer. | January 2024 28

29. Wild abalone and lobster: Tasmania is well-known for its marine life and great fishing. It is one of the world's top suppliers of wild abalone and lobster. Apart from having the cleanest air in the world, it also enjoys the throne of the world's last remaining unspoiled marine environments. Without a doubt, it is the wild abalone and lobster that thrive on Tassie's coastline. This seafood is recognized as some of the best in the world. Black truffles: Ever since the first black truffle was discovered in northern Tasmania in 1999, the island has emerged as one of the bigger producers of this delicacy. France isn't the only country known for truffles. The black truffles available here are also famous as much as in France. Detection of the same might be different, but the exposure is almost the same. Farmed salmon: The Atlantic Salmon is the salmon of choice for many chefs not just in Tassie, but around Australia and, indeed the rest of the world. The crystal clear and pollution-free water is just perfect for breeding top- quality salmon. The fact is that it's rich in omega-3 fatty acids, vitamins and minerals. It means it tastes good, and is healthy for you too, a rare combo, isn't it? Premium fresh fruits and vegetables: You will hardly find a better place for fresh fruits and vegetables anywhere else in the world. Whether you like to buy fresh fruits and vegetables from the supermarket, fresh farmers' produce is a scene you can't find anywhere else in the world. The perfect environment, ideal climate, and passionate farmers are some of the key reasons why the state is so loved for its amazing, fresh, and premium fruits and vegetables. Leatherwood honey: Leatherwood honey may not be as sweet as the other ones, but this is thick, creamy, and amber-yellow, with a unique flavor and pungency. The rainforests in the western part of the island enjoy plenty of rainfall. It results in the humongous growth of leatherwood trees, which give plenty of honey to produce in huge quantities. www.theenterpriseworld.com | 29

30. Places to Visit in Tasmania: The island has a whole lot of tourist attractions. Greenery, nature, and clean air are the highlights of the island state. Bruny Island: The Bruny Island is a popular spot for a day trip from the city for foodies and nature buffs. The island lies across the D'Entrecasteaux Channel from the seaside town of Kettering. It's famous for its flavorsome foods such as handmade chocolates, local berries, artisan cheeses, and succulent seafood. Tasman National Park: Nature lovers will have a good time here, especially people who love solitude. An extremely good way to replenish your energy levels. This park protects the most incredible coastal scenery. The wind-lashed Tasman peninsula is 56 kilometers east of Hobart. You get to experience the raw beauty of nature here. Three Capes Track: This four-day, three-night hike, is suitable for all kinds of hikers, even children. It's one of the best things to do in Tasmania, during the Spring season. Hard-core hikers can also bear the hiking during winter if they are dressed appropriately. they are dressed appropriately. Three Capes Track: This four-day, three-night hike, is suitable for all kinds of hikers, even children. It's one of the best things to do in Tasmania, during the Spring season. Hard-core hikers can also bear the hiking during winter if | January 2024 30

31. Salamanca Place: At, Salamanca place there are adoringly restored sandstone buildings, and is a tourist hub in the heart of Hobart's historic waterfront. Built by convicts between 1835 and 1860, these beautiful Georgian buildings were once warehouses along the commercial center of old Hobart. Today, there are house art galleries, cafes, restaurants, shops, etc. Cataract Gorge, Launceston: A mere 15-minute leisurely walk along the river from Launceston's city center, the wild and romantic Cataract Gorge is a deep chasm carved over many centuries by the South Esk River. Sharp walking paths, built in 1890 cut into the cliff face on both sides of the gorge, offering heart-stopping views of the river far below. Fascinating Facts about Tasmania Ÿ Tasmania is the world's 26th largest island and it has the world's cleanest air. Ÿ It was first “discovered” on November 24, 1642, by Abel Tasman. Ÿ More than 20% of the island is Tasmanian Wilderness World Heritage Area Ÿ Hobart is the capital city of Tasmania, the second driest capital city in Australia. Ÿ It has the oldest trees in the world and has dense rainforests. www.theenterpriseworld.com | 31

34. 4 Expert-Approved Solutions to Small Business Failure I While many set out with high hopes, the sad reality is that a significant number of them encounter the grim specter of failure. According to the Small Business Administration, approximately 20% of new businesses don’t make it past their first two years, and nearly half don’t survive beyond their fifth. This may seem like a disheartening statistic, but the good news is that there are solutions to small business failure that have been expertly approved. These solutions can help steer your small business away from the abyss and towards a path of long- term success. To address this critical issue, expert-approved financial solutions can help small businesses thrive. Here are a few tips to consider: n the unpredictable world of entrepreneurship, small businesses often sail through choppy waters. their journey to sustainable growth and success. Let’s delve into these solutions and learn how to navigate the challenges of entrepreneurship. Cash Flow Management: Ensuring a steady cash flow is essential for your business’s survival. Delayed payments from clients, overextended credit, and inconsistent cash flow can wreak havoc on your finances. Implement effective accounts receivable and payable systems, and keep a close eye on your cash flow statement. 1. Robust Financial Management One of the leading causes of small business failure is inadequate financial management. Regardless of your industry or the size of your venture, financial stability is a cornerstone of success. Without a clear and sustainable financial strategy, your business is sailing without a rudder, at the mercy of turbulent economic waters. Emergency Fund: Establish an emergency fund to cover unexpected expenses and downturns in your business. This financial cushion can be a lifesaver during tough times. Seek Professional Advice: Consult with financial experts, such as accountants or financial advisors, to guide you in making informed financial decisions. They can help you understand tax implications, maximize deductions, and optimize your financial strategy. To address the issue of small business failure effectively, it’s essential to understand the common challenges that entrepreneurs face and the best strategies to overcome them. This article will explore four expert- approved solutions to small business failure, providing insights, advice, and actionable steps to empower small business owners and entrepreneurs on Budgeting: Creating a well- structured budget is the foundation of sound financial management. It helps you monitor your expenses, set revenue targets, and allocate resources more efficiently. | January 2024 34

35. 4 Expert-Approved Solutions to Small Business Failure Invest in Accounting Software: Leverage technology by using accounting software to streamline your financial management. These tools can simplify tasks like tracking expenses, managing invoices, and generating financial reports. significant challenge for small businesses. Without a strong marketing and branding strategy, you risk fading into obscurity, which can lead to failure. To address this issue, experts recommend the following solutions: brand identity creates recognition and trust among consumers. Leverage Online Marketing: In today’s digital age, online marketing is essential. Utilize social media, email marketing, search engine optimization (SEO), and online advertising to reach a broader audience. Engage with your customers through social media channels and establish a strong online presence. Identify Your Target Audience: One of the most common marketing mistakes is trying to appeal to everyone. Instead, focus on defining your target audience. Understand their needs, preferences, and behaviors, and tailor your marketing efforts accordingly. By implementing these financial management solutions, you’ll be better equipped to navigate the unpredictable financial terrain that small businesses often face. With a strong financial foundation, you can focus on growing your business and achieving long-term success. Develop a Unique Brand Identity: A distinctive brand identity sets your business apart from competitors. It encompasses your logo, color scheme, tagline, and overall image. A strong Content Marketing: Create valuable and informative content that resonates with your target audience. This not only attracts potential customers but 2. Effective Marketing and Branding In today’s competitive business landscape, getting noticed is a www.theenterpriseworld.com | 35

36. Customer Feedback: Actively seek and listen to customer feedback. also positions you as an authority in your industry. Regularly updating your website with blog posts, articles, and other content can help improve your search engine rankings and drive organic traffic. Staff Training: Ensure your employees are well-trained and equipped to perform their roles efficiently. Invest in training programs and encourage ongoing skill development. An efficient team can significantly impact your business’s success. Understand their evolving needs and preferences, and use this information to improve your offerings and customer experience. Measure and Adjust: Analyze the results of your marketing efforts regularly. Use tools like Google Analytics to track website traffic, engagement, and conversion rates. Adjust your strategies based on the data to ensure continuous improvement. Inventory Management: Efficient inventory management prevents overstocking or understocking, reducing costs and improving customer satisfaction. Implement inventory tracking systems to monitor stock levels and sales trends. Diversify Revenue Streams: Relying on a single product or service can be risky. Diversify your revenue streams to spread risk and generate income from multiple sources. Adapt to Market Changes: Be flexible and responsive to market changes. If you see a shift in customer behavior or preferences, adjust your strategies accordingly. Adaptation and innovation are crucial for small businesses to thrive in an ever-changing marketplace. By staying informed, embracing innovation, and being receptive to customer feedback, you can position your business to withstand challenges and flourish in the long run. Effective marketing and branding are crucial for small businesses looking to survive and thrive in a competitive market. By defining your target audience, creating a compelling brand identity, and leveraging online marketing techniques, you can increase your visibility and attract new customers, ultimately driving your business toward success. Quality Control: Delivering quality products or services is essential for long-term success. Implement quality control measures and regularly assess your offerings to meet or exceed customer expectations. By focusing on operational efficiency, you can optimize your resources, reduce costs, and enhance customer satisfaction. This, in turn, will increase your chances of small business success. 3. Strong Operational Efficiency Operational inefficiencies can quickly lead to small business failure. Wasting resources, time, and energy on inefficient processes can cripple your growth potential. To address this issue, consider these expert-approved solutions: Conclusion: Small business failure is a daunting reality, but it’s not an inevitability. By implementing expert-approved solutions, such as robust financial management, effective marketing and branding, strong operational efficiency, and a commitment to adaptation and innovation, small business owners can navigate the turbulent waters of entrepreneurship and chart 4. Adaptation and Innovation The business landscape is ever- evolving, and small businesses that fail to adapt to changes can quickly become obsolete. To avoid this pitfall, experts recommend the following solutions: Streamline Business Processes: Evaluate your business operations and identify areas where you can streamline processes. Eliminate unnecessary steps, automate routine tasks, and find ways to increase efficiency. Stay Informed: Keep up-to-date with industry trends, market shifts, and emerging technologies. Subscribe to industry publications, attend conferences, and network with professionals in your field. Invest in Technology: Embrace technology to enhance operational efficiency. Use software and tools that help manage inventory, track sales, and optimize supply chain management. Customer relationship management (CRM) systems can also improve customer service and retention. Embrace Innovation: Don’t be afraid to innovate and introduce new products, services, or processes. Innovation can set you apart from competitors and attract a broader customer base. | January 2024 36

37. THE ENTERPRISE WORLD AUGUST 2023 READ LEADER’S IN SPOTLIGHT Galya Westler TED speaker and Co- Founder and CEO Plazus Technologies Inc.

38. Beautiful Design Makes Beautiful Design Makes A Beautiful Life: A Beautiful Life: TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. | January 2024 38

39. T ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed. he huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it. TIFFANY & CO. TIFFANY & CO. www.theenterpriseworld.com | 39

40. Time Line of Tiffany & Co. Founded in 1838 by Charles Lewis Tiffany (1812–1902) and his partner, J. B Young, as Tiffany & Young, a “fancy goods” store on Broadway in New York. Charles Lewis Tiffany introduced the iconic blue color in the 1840s. 1830s and 40s Charles Lewis Tiffany took sole control, renaming it Tiffany & Co. 1853 Moved to a grand store in Union Square in 1870. Became a hub for New York’s elite, known for Japonesque-style silverware and diamond jewelry. 1870s Purchased the Tiffany diamond, a massive 128.54-carat canary yellow stone. 1878 Introduced the Tiffany setting in 1886. Won awards for designs at international exhibitions. 1880s Louis Comfort Tiffany became the first design director in 1902. 1900s Flourished through the Art Deco era and embraced the 30s Retro or cocktail style. 1920s & 30s Designers Elsa Peretti (1974) and Paloma Picasso (1980) joined. 1970s & 80s | January 2024 40

41. Introduced designer-jeweler Jean Schlumberger in 1956. 1950s The Tiffany & Co. Foundation was established, committing to environmental support. 2000 Committed to net-zero greenhouse gas emissions by 2050. 2015 Launched the Diamond Craft Journey, revealing the countries of origin for diamonds. 2020 Unveiled the Landmark at 57th Street and Fifth Avenue, featuring 10 floors of stunning creations and custom works. 2023 www.theenterpriseworld.com | 41

42. Products and Legacy: The Diamond King Charles Lewis Tiffany, a visionary entrepreneur driven by a profound passion for acquiring the most exceptional and rare gemstones, laid the foundation for luxury as we recognize it today. In 1837, he inaugurated Tiffany & Co. in New York City as a purveyor of fancy goods and stationery. Mr. Tiffany’s ground-breaking acquisition of jewels from French aristocrats during the 1840s marked a pivotal moment. He introduced major gemstones to the United States for the first time. This move reached widespread attention, and the press awarded Tiffany the illustrious title of “The Diamond Kings,” a distinction the House proudly upholds to this day. The Modern Engagement Ring The first Tiffany Setting, introduced in 1886, had a single diamond lifted above the ring by six platinum prongs. Melvyn Kirtley, the top gem expert at Tiffany, says, “These prongs lift the diamond off the ring and into the light.” Lifting the diamond off the finger and letting in as much light as possible makes it sparkle a lot. The Blue Box A hundred years later, Tiffany added the finishing touch to their famous packaging. A white satin ribbon on all their Blue Boxes. It’s carefully tied into a bow, and with a gentle pull, it opens up to show the amazing Tiffany item inside. The Blue Box is known all over as the most famous and wanted packaging globally. It is a tradition that goes back to the time our founder started the company. Legacy of Gemstones Tiffany has a fascinating history rooted in exploration and a love for rare gems, driven by the passion of its founder. Back in the day, Charles and his gem experts not only showed the world brand-new gemstones but also played a big role in making Tiffany & Co. a famous jeweler worldwide. One such gem introduced by Tiffany in 1968 is tanzanite, known for its beautiful blue color and named after Tanzania, where it comes from. Tiffany’s collection also boasts centuries- old favorites like rubies, emeralds, and sapphires, all of top-notch quality. Symbol of Love Charles Tiffany was the first jeweler to make diamond rings a symbol of love. In 1886, he created the Tiffany Setting which became a world-famous engagement ring. For over 130 years, this ring has been a part of many incredible love stories. This innovation didn’t just make Tiffany & Co. a jewelry store, it turned it into a place known for classic designs, amazing craftsmanship, and celebrating love. | January 2024 42

43. 7,500 7,000 6,500 Brand Value In Million U.S. Doller 6,000 5,500 5,000 4,500 4,000 (Source: https://www.statista.com/) Global Recognition: The brand’s global recognition is reflected in its substantial brand value, signifying that it has successfully positioned itself as a symbol of luxury on a worldwide scale. Tiffany & Co. has consistently demonstrated robust brand value on the global stage, with a noteworthy trajectory from 2010 to 2023. In 2023, the iconic brand reached a staggering brand valuation of around seven billion U.S. dollars, showcasing a remarkable surge of nearly 500 million dollars from the preceding year. This significant increase underscores the enduring appeal of Tiffany & Co. along with its ability to elevate brand value in a competitive market. Let’s break down the factors that resulted in the exponential growth of this brand. • Consumer Resonance: The consistent growth in brand value suggests that Tiffany & Co. continues to resonate with consumers, leveraging its heritage and distinctive offerings to maintain a strong market presence. • • • Consistent Financial Performance: The brand’s financial strength is evident in the nearly 500 million dollar surge in brand value compared to the previous year, highlighting its ability to navigate and excel in the market. Adaptability: the brand’s ability to adapt to evolving market dynamics is evident in its financial performance, indicating a brand that stays attuned to consumer preferences and market trends. • Enduring Appeal: Tiffany & Co.’s enduring appeal lies in its legacy of luxury, exceptional craftsmanship, and timeless elegance, making it a preferred choice for consumers seeking prestige and quality. Strategic Initiatives: The brand’s strategic initiatives, possibly in areas such as marketing, product innovation, or market expansion, have likely contributed to its impressive brand value growth. • • Competitive Market: Operating in a competitive market it has not only maintained its market position but has also enhanced its standing, reflecting its strategic market approach. • This comprehensive market analysis illuminates Tiffany & Co.’s prowess in navigating the market, solidifying its status as a global leader in the luxury segment. www.theenterpriseworld.com | 43

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46. Establishment Year: 2012 Founder: Daniel Chait Headquartered: New York City No. of Employees: 501 to 1000 employees Website: https://www.greenhouse.com/ Greenhouse Product Greenhouse Product Review? Review? | January 2024 46

47. Establishment Year: 2012 Founder: Daniel Chait Headquartered: New York City No. of Employees: 501 to 1000 employees Website: https://www.greenhouse.com/ Overview: Greenhouse is a candidate hiring software. It guides organizations to implement hassle-free hiring processes. A software that is designed to make the hiring process simpler. A non-biased platform makes the process more fair and equitable for every candidate. It provides an opportunity for potential candidates to an organization. All people-first companies are on the constant lookout for deserving candidates. The software helps organizations to attract, hire, and on-board top talent. The process is made a lot easier and the right candidates for the job are discovered. It tracks the right candidates for an organization, so it is of course time-saving and brings efficiency into the hiring process. The platform offers various products and services for candidates and organizations to get noticed and notified of job postings. Greenhouse Greenhouse www.theenterpriseworld.com | 47

48. Pros and Cons: who are fit for the job. The talent acquisition industry has been open to adopting applicant-tracking software. According to experts, it is showing gradual growth in the industry. So, it is proved that it is well-accepted by many organizations. Let us dive deep into its pros and cons to see the reason for this acceptance: Greenhouse has a proactive approach to helping organizations to hire candidates. The platform is reliable when it comes to remote recruiting, social media recruiting, and much more. It is the right applicant tracking software that guides hiring managers to meet candidates PROS CONS Well-aligned Decision Making Features UI can be better All candidates cannot be seen in a single pipeline Candidates like the way the platform works Candidate search via data functionality can be improved Quick response by customer support Value for Money Page loading times can be optimized • Advanced Plan: The advanced plan includes everything that is included in the essential plan. Plus it offers some enticing features like hosting 10+ online events regarding hiring, a dedicated single sign-in, higher data configuration, and custom reports that help to track the candidates’ profiles. Core Features: Greenhouse features help organizations to set up a considerate interview process. Employers can easily obtain potential employees' information and automate the process of outreach. A special feature wherein the candidates have the facility to pre-record the correct pronunciation of their names. It also helps to indicate their pronouns so the hiring team gets it right, and the candidate feels recognized. Greenhouse promotes itself as a people-first employer brand. It automates surveys to measure candidate experience, manages data from in-person interviews with candidates, and provides liberty to candidates to self- schedule their interview timings. • Expert Plan: In the expert plan, all features of the essential and advanced plans are included. Additionally, expert data configuration, developer sandbox, and BI connector, these features are offered too. With these features offered, the candidates and the hiring organizations find it easy to locate each other. Various candidates from diverse backgrounds and different fields are found on the platform which helps the candidates to start the “getting hired” process faster. Greenhouse Plans: • Essential Plan: The essential plan of Greenhouse software includes applicant tracking, structured hiring, team collaboration, multichannel sourcing, mobile app, core reports, candidate experience, etc. However, the essential plan comes with some restrictions. Features like advanced data configuration, single sign- on, and advanced career page configurations are not included in this plan. So the essential plan is useful for small-scale businesses and individuals. Customer Reviews: A lot of startups and established business organizations are using Greenhouse software. Each one has a different review of the hiring software. Some customers are happy about the quick response of their customer service team while some are a bit concerned about the UI of the platform. Let’s read some more reviews here: | January 2024 48

49. • Easy to navigate, even easier to customize and optimize: I found Greenhouse very versatile. If you conduct high- volume recruitments, you can utilize templates and make copies of previous requisitions to streamline what could be a very administrative process. At the same time, Greenhouse has awesome features for creating a personalized candidate experience, and I've had candidates share that they love the DEIB features (voice pronunciation recording, pronouns, and more!). Greenhouse continues to implement new features that streamline existing manual processes I followed, I like the new 24-hour interview reminder! Great ATS System: I like how easy the greenhouse is to use. It allows me to easily manage my positions and candidates. I can set reminders to follow up with candidates and easily keep track of where candidates are in the interview process with the "Pipeline" tab on roles. Greenhouse also makes it easy to find and pull data for all different parts of the process from time in stage to pass- through rates. It allows you to build custom reports and save them making it easy to keep track of any data you may need. I would recommend Greenhouse to other companies as their ATS tool as it is something that has worked very well for myself and our recruiting team. • www.theenterpriseworld.com | 49

50. STORIES TOLD WITH A NEW PERSPECTIVE! If conveyed in an engaging manner, good stories can develop into great ones. At The Enterprise World, we are on a pursuit to give voice to some of the untold success stories from the world of business. Our proficient team has the knack for identifying successful stories and transforming them into compelling stories through our professional and artistic touch. This, combined with our proven industry experience, make our magazines compelling and insightful. In these business stories, we cover clients across various sectors such as technology, consulting, finance, manufacturing, healthcare, etc. These include inspiring success stories of companies as well as business leaders from these verticals. From North & South America, Europe, and Middle-east to Africa and APAC, we serve clients across the globe. These clients include startups, small and medium-sized businesses (SMBs), as well as large conglomerates. We focus on building positive and long-term relationships with our clients. To align with the client's vision and mission, we give a human touch to every story we publish. Our team prioritizes the promotion of services and products of clients through our reader- friendly platform. Our experience in storytelling helps us connect with the featured leaders/companies, helping them achieve steady organic growth without having to invest too much time or money. We also keep in mind our avid readers. Through these neatly-depicted business success stories, we aim to inspire the younger generation to pursue entrepreneurship and business as a lucrative career option. Moreover, through our exclusive section 'The Enterprise Diary', we provide readers with the much-necessary market insights and trends from the business world. Keep reading our magazine to get inspired and stay up-to-date with everything business!