Shyamal Kumar for The Most Influential Leaders to Watch

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION |JANUARY 2024 To Read More : Upshot Bora Bora: The Birth Place of Romance Article The Tech Revolution in Online Plant Identication Case?Study Case?Study Beauty Beyond Border: The Fascinating Journey of L’Oreal in Cosmetics SHYAMAL KUMAR SHYAMAL KUMAR The Most Influential Leaders To Watch Co-founder & Chief Executive Officer Lavelle Networks PIONEERING A NEW ERA In Technology Leadership

2. CASE STUDIES READ MORE SUBSCRIBE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World UPSHOT METROS READ MORE New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world. PRESS RELEASE READ MORE Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section. VIDEO INTERVIEWS READ MORE Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

3. SUBSCRIBE How about showcasing your products to 150,000+ C-suite Subscribers? To get recent updates of our magazines SUBSCRIBE US info@theenterpriseworld.com

4. F r o m E d i t o r ’ s D e s k F r o m E d i t o r ’ s D e s k

5. F r o m E d i t o r ’ s D e s k Dear Esteemed Readers, We are thrilled to bring forth the newest edition of The Enterprise World, and this month's spotlight is on the most compelling theme yet – Our cover story features a luminary in the business realm, Mr. Shyamal Kumar, the Co-founder & Chief Executive Officer of Lavelle Networks. "The Most Influential Leaders to Watch Out." In an era marked by dynamic shifts and unprecedented challenges, it is imperative to recognize and draw inspiration from leaders who not only navigate complexities but also redefine industry norms. Mr. Shyamal Kumar stands at the forefront of this league, a visionary whose leadership has propelled Lavelle Networks to new heights of innovation and success. The feature explores the journey, philosophies, and strategic insights of Mr. Shyamal Kumar, offering a unique glimpse into the mind of an influential leader. Lavelle Networks' exceptional growth under his guidance underscores the transformative power of visionary leadership in the ever-evolving landscape of business. As we celebrate "The Most Influential Leaders to Watch Out," we invite you to immerse yourself in the stories of these trailblazers, gaining valuable insights into the future of business and leadership. The Enterprise World is committed to bringing you narratives that inspire, inform, and shape the course of the business world, and we are confident that this issue will be a source of motivation for our esteemed readers. Thank you for your continued support and trust in The Enterprise World. Happy reading! Warm Regards Shalmali W.

6. Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (Apac) Creative Content Editor Shalmali W. Suchita P. PR & Marketing Coordinator Business Development Executive James H. Prathamesh K. Graphic Designer Creative Design Head Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T For the cover read about Shyamal Kumar (Co-founder and Chief Executive Officer of Lavelle Networks) is one such fearless leader who encourages his team to embrace challenges and view failures as opportunities. “I encourage people to face their fears and push them aside with courage — be fearless,” quotes Shyamal in a candid interview with The Enterprise World. His effective leadership combined with a team of the same passion created a tech revolution. Journey towards Leadership Excellence Shyamal is a graduate of BITS, Pilani, and has been in the data networking space for the last 18 years as a data networking product leader. He started his career with the venerable FreeBSD TCP/IP stack to the current SDN/NFV platforms. He has been instrumental in breakthrough product lines like the Juniper MX. Shyamal brought the initial generation of wireless broadband platforms worldwide through the Telsima WiMAX portfolio. In 2001, he was a key member of Inkra Networks, building the industry’s first virtual services switch. Shyamal has led several products at Tata Elxsi, Juniper Networks, Inkra Networks, Telsima Communications, Riverstone Networks, NetContinuum, Versa Networks, and other companies. This remarkable journey has witnessed his passion for embracing SDN and cloud technologies to bring simplicity and performance to data networks.

8. C O N T E N T S 12 Shyamal Kumar

9. upshot 22 Bora Bora: The Birth Place of Romance Blog 30 Lakshadweep: A Hundred Thousand Islands Case Study 40 Beauty Beyond Border: The Fascinating Journey of L’Oreal in Cosmetics article 48 The Tech Revolution in Online Plant Identification

12. SHYAMAL KUMAR | January 2024 12

13. Cover Story Pioneering a New Era in Technology Leadership Technology Leadership Shyamal Kumar Co-founder & Chief Executive Officer Lavelle Networks L team, creating an environment where innovation and creativity can thrive. Making bold decisions and taking calculated risks on the grounds of uncertainty are the qualities of such leadership. Ultimately, fearlessness is the driving force that moves everyone forward towards success. eadership is a multifaceted quality that requires a combination of various attributes, with fearlessness being crucial. The ability to confront challenges with resilience is what separates great leaders from ordinary leaders. A fearless leader inspires confidence in their Shyamal Kumar (Co-founder and Chief Executive Officer of Lavelle Networks) is one such fearless leader who encourages his team to embrace challenges and view failures as opportunities. “I encourage people to face their fears and push them aside with courage — be fearless,” quotes Shyamal in a candid interview with The Enterprise World. His effective leadership combined with a team of the same passion created a tech revolution. www.theenterpriseworld.com | 13

14. | January 2024 14

15. Cover Story Journey towards Leadership Excellence Shyamal is a graduate of BITS, Pilani, and has been in the data networking space for the last 18 years as a data networking product leader. He started his career with the venerable FreeBSD TCP/IP stack to the current SDN/NFV platforms. He has been instrumental in breakthrough product lines like the Juniper MX. Shyamal brought the initial generation of wireless broadband platforms worldwide through the Telsima WiMAX portfolio. In 2001, he was a key member of Inkra Networks, building the industry’s first virtual services switch. Shyamal has led several products at Tata Elxsi, Juniper Networks, Inkra Networks, Telsima Communications, Riverstone Networks, NetContinuum, Versa Networks, and other companies. This remarkable journey has witnessed his passion for embracing SDN and cloud technologies to bring simplicity and performance to data networks. Procuring decades of experience as a data networking product leader, he crossed the threshold of his own achievements in innovation and technology. Shyamal founded Lavelle Networks in 2015 with a dream to create a software legacy and a passionate team that introduced SD-WAN products to the market. Fulfilment of a Dream At a coffee shop on Bangalore’s Lavelle Road, Shyamal had a symphony, perhaps a dream. He recalls this street as the birthplace of the Lavelle Networks, a spark fueled by the belief that every organization in India deserves a network that propels them forward. “We’re a group of people trying to make tech a little friendlier,” he adds. He is on a mission with a team of like-minded people to achieve a revolution in technology. www.theenterpriseworld.com | 15

16. Lavelle Networks is the biggest Make-In-India success in the enterprise networking sector. It has become the architect of tomorrow’s networks and the backbone of every enterprise. Lavelle impels a story of perseverance, passion, and the relentless pursuit of providing the best network experience. It achieves this by crafting networks that make enterprise networking seamless and reliable through the “ScaleAOn” SD-WAN solution. Shyamal has led the organization to build some of the world’s largest SD-in-WAN rollouts digital transformation projects in a record time of weeks. Its most recent collaboration with Airtel marks various verticals, including NaaS (Network as a Service), SASE, and network security. Products: CloudStation Controller CloudStation Controller 100 - 2E Series CloudStation Controller 1000 - 2E Series CloudStation ControllerXL Series CloudPort Edge ScaleAOn Edge Micro ScaleAOn Edge Lite ScaleAOn Edge Turbo ScaleAOn Edge Dynamo CloudPort Gateway CloudPort Gateway 500-6E Series CloudPort Gateway 1000-6E Series CloudPort Gateway 1000-2E Series CloudPort Gateway 1000 Series | January 2024 16

17. Cover Story Today, Lavelle is the largest SD-WAN network with over 15,000+ locations throughout India. toughest one. Shyamal’s industry expertise and valuable experiences helped overcome these hurdles. Looking back at the past accomplishments, Shyamal adds “From a coffee shop idea to every corner of India, we’ve grown, stumbled, and laughed together. It’s not just a company; it’s a story, still unfolding.” Disrupting the traditional way of working is another challenge that cannot be overlooked. Shyamal believes disruption is not about breaking things but rather making them better. Hence, Lavelle Networks disrupts the traditional way of working by simplifying it. Instead of complex hardware operations, it provides a network that adapts effortlessly to software, a simple, secure, and scalable solution. Dealing with these challenges ultimately helped to shape the company’s character and define the organizational essence. Redefining Leadership Shyamal’s leadership philosophy reflects patience and the pursuit of excellence. He believes fear is a challenge, meant to be faced and conquered with courage. Fearlessness becomes the heartbeat of Lavelle Networks, resonating through a culture where each team member plays a part in propelling the organization and fostering individual growth. A Balance between Innovations and Risks Placing the seed of innovation into the foundation of Lavelle Networks, Shyamal says, “Challenges are the stepping stones to greatness, and in each obstacle, we found the seeds of innovation.” However, his leadership circles around the combination of innovations and risks. He believes innovation must reside at your heart and risk in the head. Taking calculated risks with every measured step, boldly and steadily, is a fundamental quality of a leader. His approach to identifying and developing talent is another cornerstone for progress. He prioritizes hiring individuals whose values align with the core values and vision. His mentorship transcends conventional guidance. It involves sharing stories, instilling fearlessness, learning collectively, and cultivating an environment where daily growth for everyone is the ultimate objective. In areas of risk-taking and decision- making, Shyamal views risks as stepping stones to something greater. Under his leadership, risks cease to become the catalysts that propel the organization toward achievements. Finding the right balance between these two factors is the key to exponential growth. Once achieved, Lavelle’s technology seamlessly enhanced the enterprise experience by delivering flexible, scalable, and secure networks. Whether linking 10 or 10,000 locations, its products eliminated the challenges of deploying additional manpower and hardware operations. This combination of innovation and technology with calculated risks resulted in a dependable, efficient, and secure network experience with over 99% uptime. Accordingly, it has enabled enterprises to realize substantial cost reductions and a noteworthy increase in profitability. Encountering Challenges to Fulfil a Dream Addressing the obstacles in creating a software legacy from scratch, Shyamal recalls, “They made us who we are.” Lavelle encountered challenges in the establishment of the start-up and forming a dependable team. However, competing with multi-million dollar giants without the same firepower seemed to be the www.theenterpriseworld.com | 17

18. Cover Story One Step Ahead: Staying Competitive “Innovation is our compass, and staying competitive is about being agile. We prioritize continuous listening to our team, customers, and the market,” claims Shyamal. The organization’s approach involves regular feedback, quick adaptation to market changes, and understanding the needs of the customers to tackle competition and the continuous need for evolution. It’s not just about following the trends but anticipating them and responding with flexible solutions, adds Shyamal. This type of culture encourages curiosity, embraces change, and sees challenges as opportunities for growth. Adapting to market needs, user preferences, and technological advancements are the factors that Lavelle uses to stay ahead of the curve. Customer feedback is crucial in guiding its product and service expansion, ensuring it meets evolving demands. Lavelle is not just another name in the market, as it is actively shaping the future of the network industry. Driving Growth and Ensuring Success Positioned as the catalyst for growth, the organization responds to the pressing needs of Indian companies for faster and safer networks, providing enterprise networking solutions. Recently, it has onboarded a significant banking customer and swiftly transitioned a network of 10,000 locations online in just four weeks. Following the last year’s success, Airtel has also expanded its collaboration with Lavelle Networks. The organization attributes its enduring success to a commitment to delivering optimal network experiences, underlining innovation, concentrated customer support, and adapting to industry trends. These factors collectively have earned the trust of the Indian Enterprise market, solidifying Lavelle’s position in facilitating growth and achieving sustained success. | January 2024 18

19. TESTIMONIALS: “I have my stores connected on a Lavelle SD-WAN that has enabled me with deep insight into my network and application behavior in real time with cloud based management” - Satyavrat Mishra, Head, IT & Infrastructure. “We have been extremely happy with Lavelle Networks SD- WAN solution. It has helped us in leveraging hybrid WAN transport which resulted in enhanced user experience in terms of improved application accessibility speed” - Ritesh Mishra, AVP. “Lavelle Networks ScaleAOn SD-WAN has helped us in saving cost, always ON connectivity with near 100% up-time for each of the locations along with sufficient bandwidth.” - Irshad Saifi, AVP IT, Havells. “Bank’s customer experience has shown great improvement, it takes less time to service a customer at Lavelle Networks enabled branch. Also, ScaleAOn’s Dashboard has improved the visibility on WAN usage” - Rahil Patel, CIO, The Kalupur Commercial Co-operative Bank Ltd www.theenterpriseworld.com | 19

22. C an there be any place more romantic than Brad Pitt’s ocean-blue eyes or Shah Rukh Khan’s open arms? Surprisingly the answer is yes, there is a place that may be even more romantic. Like a gem in the heart of the South Pacific, Bora Bora emerges from the vast expanse of the azure sea like a dream painted on nature’s canvas. This Polynesian paradise draws travelers to an uncharted dimension where reality transcends into poetry. The sky above conspires with the island, creating a beautiful dance of colors from gentle pastels to deep crimson as the sun sets. An epic dance of hues, like the sky and the island, are having their little party. It’s not just a sunset but nature showing off, and Bora Bora is the perfect stage for this breathtaking performance. This island is like a beautiful song of aromas – flowers mixing with the salty air, making a sweet scent. The lagoon is like a mirror, reflecting the sky’s romantic stories of love between the island and the sea. When the sun goes down, it clings to the horizon as if in love, making the island glow softly. Bora Bora doesn’t want you to just watch but to be a part of this magical dance – where nature, sky, sunset, and sea come together in a love story that’s not like any other. | January 2024 22

23. www.theenterpriseworld.com | 23

24. How to get there? If your travel plans include French Polynesia, your initial destination will be Papeete Airport, situated on the main island of Tahiti. When booking flights, be sure to look for the airline code PPT. Traveling from the US, particularly the West Coast offers a convenient direct flight of just 7.5 hours from SF/LA. Upon arrival in Tahiti, you might have a layover, whether for a few hours or an overnight stay. This situation often arises due to late evening arrivals or departures from Papeete. Many travelers use this time for a quick stopover before continuing their journey or catching a ferry to other islands. If your ultimate destination is Bora Bora from Tahiti, your only airline option is Air Tahiti (distinct from Air Tahiti Nui). With several daily flights, it offers convenience. The 45-minute flight is renowned for its breathtaking scenery, and as it operates on open seating, arriving early at the airport is recommended to secure a favorable seat. Ideal Time to Explore this Magical Island As an island getaway, the optimal period to explore Bora Bora is during the dry season from May to October. This season offers warm, comfortable days with abundant sunshine and minimal rainfall, creating an ideal setting for outdoor adventures. However, it’s worth noting that the peak season comes with higher costs for accommodations, flights, and other expenses. To avoid this, you might want to contemplate visiting during the shoulder months of April or November. | January 2024 24

25. Where to Stay? For a Bora Bora retreat, accommodations extend beyond the classic overwater bungalow, catering to various budgets. Here are a few recommendations: 1. Four Seasons Bora Bora: Known for its five-star luxury, this resort offers an ideal location and overwater villas. While pricier, direct bookings often come with attractive deals. 2. Intercontinental Bora Bora Resort & Thalasso Spa: Part of the Intercontinental French Polynesia group, with options in Tahiti and Bora Bora. IC Thalasso, situated on its motu, boasts luxurious features, including breathtaking views of Mount Otemanu. 3.Conrad Bora Bora Nui Resort: The newest addition to luxury resorts, offering modern accommodations, spacious decks with overwater pools, and a half-mile- long private beach. It caters to various preferences, including unique villa options. 4.Le Bora Bora by Pearl Resorts: The only Relais and Châteaux property on this island, combining luxury with authentic Polynesian hospitality. Positioned on Motu Tevairoa, it captures the essence of a luxurious escape with laid-back Polynesian vibes. Travelers can find diverse stay experiences in this tropical paradise. Booking directly with the resorts often unveils exclusive deals, ensuring a memorable visit. Now that we are done with the essentials, it’s time for the adventure. www.theenterpriseworld.com | 25

26. A Culinary Journey of Heavenly Flavors island offers more than just idyllic blue waters. Embarking on a culinary adventure in Bora Bora is a treat for the taste buds. The island’s food scene, influenced by Polynesian flavors, offers a delightful array of dishes that cater to various palates. as they breed and give birth. Opt for animal-friendly tours that adhere to eco-friendly practices and maintain a respectful distance from these magnificent creatures. 6 Activities one should not Miss: 3. Cycling For those visiting Bora Bora, the Opt for independent exploration by cycling around the 32 km asphalted road that encircles the main island. Revel in the picturesque views of beaches, nature, and tranquility. Rent a bike for about €12 for a day, and don’t forget the sunscreen. 1. Lagoon Tour: Snorkeling with 1. Fresh Seafood Extravaganza: Sharks and Stingrays Ÿ Indulge in a seafood feast with an abundance of fresh catches, including tuna, mahi-mahi, and lobster. Ÿ Grilled to perfection, these ocean delights showcase the island’s maritime charm. harmless black-tip reef sharks and gentle stingrays. The tour provides both thrills and breathtaking views of Bora Bora and its volcanic hills. Otemanu. While Mount Otemanu is too steep to climb, Mount Pahia offers a challenge for experienced climbers. Hiking enthusiasts can explore various trails, with the Valley of the Kings track being highly recommended. 6. Enjoy the Beautiful Beaches Venture into the crystal-clear waters on a lagoon tour for an unforgettable experience of swimming with Revel in the soft sands and stunning turquoise and emerald waters on the many beaches. While luxury resorts often grace the Motus, Matira Beach on the mainland offers a public beach with its charm. 4. Mountain Climbing or Hiking Its volcanic origins showcase steep peaks like Mount Pahia and Mount 2.Tropical Fruit Paradise: Ÿ Savor the sweetness of tropical fruits like pineapple, mango, and papaya. Ÿ These fruits, bursting with flavor, are often served fresh, adding a refreshing touch to every meal. variety of fish, including nurse sharks, reef sharks, hammerhead sharks, manta rays, and stingrays. Top Dive is a recommended diving center for an amazing underwater experience. 2. Diving in Lagoon These activities provide a diverse and unforgettable experience for visitors exploring the wonders of this magnificent island. Explore the rich marine life of this island through diving. Encounter a What makes a place extraordinary?—Food! Dragging your drained bodies after the marvelous adventures in search of food? We’ve got your back. 5. Whale Watching 3. Poisson Cru Delight: From July to October, witness the majestic humpback whales in the waters Ÿ Try the local specialty, Poisson Cru, a dish featuring raw fish marinated in coconut milk. Ÿ This refreshing dish captures the essence of Bora Bora’s culinary traditions. 4. Taro and Plantains Galore: Ÿ Explore the island’s unique staples, such as taro and plantains, prepared in various ways. Ÿ Taro, a starchy root vegetable, often accompanies main courses, while plantains make for delicious snacks or sides. 5.French-Polynesian Fusion: Ÿ Polynesian twists. Ÿ French-inspired pastries, baguettes, and fine wines complement the local flavors, offering a sophisticated culinary fusion. This food landscape is a harmonious blend of fresh, flavorful, and culturally rich dishes, making every dining experience a journey into the heart of Polynesian gastronomy. | January 2024 26

27. A Culinary Journey of Heavenly Flavors Embarking on a culinary adventure in Bora Bora is a treat for the taste buds. The island’s food scene, influenced by Polynesian flavors, offers a delightful array of dishes that cater to various palates. 1. Fresh Seafood Extravaganza: Ÿ Indulge in a seafood feast with an abundance of fresh catches, including tuna, mahi-mahi, and lobster. Ÿ Grilled to perfection, these ocean delights showcase the island’s maritime charm. 2.Tropical Fruit Paradise: Ÿ Savor the sweetness of tropical fruits like pineapple, mango, and papaya. Ÿ These fruits, bursting with flavor, are often served fresh, adding a refreshing touch to every meal. 3. Poisson Cru Delight: Ÿ Try the local specialty, Poisson Cru, a dish featuring raw fish marinated in coconut milk. Ÿ This refreshing dish captures the essence of Bora Bora’s culinary traditions. 4. Taro and Plantains Galore: Ÿ Explore the island’s unique staples, such as taro and plantains, prepared in various ways. Ÿ Taro, a starchy root vegetable, often accompanies main courses, while plantains make for delicious snacks or sides. 5.French-Polynesian Fusion: Ÿ Polynesian twists. Ÿ French-inspired pastries, baguettes, and fine wines complement the local flavors, offering a sophisticated culinary fusion. This food landscape is a harmonious blend of fresh, flavorful, and culturally rich dishes, making every dining experience a journey into the heart of Polynesian gastronomy. www.theenterpriseworld.com | 27

28. Extra Tips for Travelers: The ultimate feeling of freedom! When venturing into the captivating landscapes of French Polynesia, it’s helpful to keep a few key details in mind. Here’s a quick guide: Language Diversity: French holds the status of the official language, yet indigenous languages like Tahitian remain prevalent across the archipelago. In tourist hubs, English is commonly spoken, ensuring effective communication. Bora Bora is a jewel clamped in the heart of the Pacific, with a symphony of nature’s finest notes. As the sun caresses the horizon, casting hues of warmth upon its shores, love becomes an eternal affair between sea and sky. From vibrant coral gardens to the soft embrace of Matira Beach, every moment here is a dance of beauty. The scent of tropical blooms mingles with the sea breeze, creating an olfactory sonnet. The turquoise waters cradle your dreams and invite all to be part of its ethereal ballet. Furthermore, the overwhelming feeling of being at the end of the world. One can find the true essence of freedom. The tropical music, relaxed atmosphere, and enormous peace ensure ultimate relaxation. A place for your heart, a place for your soul. Ÿ Currency Insight: The primary local currency is the French Pacific Franc (CFP), where 1 USD equals 101.40 CFP. While USD is widely accepted, having some local CFP proves beneficial, particularly for minor transactions. Ÿ Cash and Cards Convenience: Credit cards suffice for most transactions, except for local markets in Tahiti where cash may be preferable. Convenient ATMs, including one at Tahiti airport, are available across the islands. Ÿ Tipping Practices: While not obligatory, tipping is a gracious way for visitors to express satisfaction with service. There are no strict rules on tip amounts, allowing travelers to show appreciation as they deem fit. Ÿ Water Wisdom: Tap water in this heaven is safe to drink. In other islands, it’s advisable to inquire about water safety. When in doubt, opt for sealed bottles of mineral water. | January 2024 28

30. | January 2024 30

31. Lakshadweep is like a real-life Avalon, a mysterious island from the Arthurian legend. Similar to the Avalon’s legendary charm, Lakshadweep islands are known for its beautiful and isolated coral atolls. It also features stunning lagoons that disguise many bio- diverse mysteries beneath their surface. In Lakshadweep, cultural treasures and vibrant marine life create a unique attraction, making it a real-world counterpart to the legendary Avalon. It’s a place where time seems to stand still, and the boundaries between reality and fantasy blur. This article makes that boundary a bit clear and denes everything you need to know about Lakshadweep islands. www.theenterpriseworld.com | 31

32. HISTORY OF LAKSHADWEEP Arrival of a Muslim saint Legend has it that a Muslim saint, guided by a dream of the Prophet, traveled to Lakshadweep to spread Islam. Initially rejected, a girl fell in love with him, leading to conflict. The saint's prayers caused temporary blindness, and when he left, sight returned. Through miracles, he won people's trust, and Lakshadweep embraced Islam, blending Islamic and Hindu traditions. Today, his grave on Andrott Island remains sacred. The Race between India and Pakistan In 1947, right after India gained independence, Pakistan eyed Lakshadweep despite the geographical distance. Sardar Patel, the Home Minister, swiftly acted. The Mudaliyar brothers from Malabar, with a limited battalion and scarce weapons, hoisted the Indian flag on Lakshadweep on Patel's orders. Just in time, a ship with a Pakistani flag approached, creating a nail-biting situation! | January 2024 32

33. First humans to set foot on Lakshadweep King Perumal of the Chera dynasty is believed to have converted to Islam and left for Mecca from his Malabar empire in the 7th century. Hindu sailors who were searching for him landed on Bangaram island after their ship was wrecked in a storm near Lakshadweep. When they returned to Malabar, they explored other Lakshadweep islands. Later, a group from Malabar, including sailors and soldiers, settled permanently on Amini Island. The Portuguese & British invasion In the 1490s, the Portuguese attempted to colonize Kochi but were driven away. They then turned Lakshadweep into a seafarers' hub, exploiting coconut coir. Islanders cleverly ousted them later. Over time, Lakshadweep's rule shifted among Malabar royal houses, eventually under the care of the Arakkal family. Dissatisfied with oppressive rulers, islanders sought help from Tipu Sultan in Mangalore, Karnataka. Following discussions, Tipu gained control over parts of Lakshadweep. After Tipu's demise in the 1790s, the British acquired five islands under him. This might explain the rare presence of Kannada speakers in Lakshadweep. www.theenterpriseworld.com | 33

34. These points broadly summarize the history of Lakshadweep Islands. However there are many more such tales that define the mystique of this place. ECONOMY OF LAKSHADWEEP ISLANDS Agriculture and shing: Lakshadweep relies on coconut palms for agriculture, exporting copra to the mainland. In certain areas, coral removal and organic fertilization enable the cultivation of bananas, vegetables, root crops, and millet. Fishing, especially for tuna, is a significant economic activity, with skilled navigators using traditional boats called odam to sail between islands and the mainland. Manufacturing: Lakshadweep’s main industry revolves around fish processing, particularly tuna. Minicoy hosts a tuna cannery and follows traditional bonito drying methods. Other manufacturing activities in the region include coir production, hosiery production, weaving, and boat building. Lakshadweep Tourism: Lakshadweep promotes responsible tourism with mandatory permits and government- sponsored tour packages. Additionally, the islands boast vibrant coral reefs and pristine beaches, offering a unique natural experience. Transportation: Lakshadweep is linked to mainland India by sea and air. The nearest seaport is Kozhikode and ships to the islands depart from Kochi. Agatti Island has an airport with regular flights to and from Kochi. Helicopter services connect the mainland and islands. However, Lakshadweep has limited road infrastructure, with only a few miles of roads. | January 2024 34

35. Eco-System at Lakshadweep Ÿ Why visit Lakshadweep? Ÿ Land and Climate: Just 10m from the shore, dive into turquoise waters to discover vibrant coral and Nemo (yes, the Clownfish). The islands, surrounded by coconut groves, offer constant sea views as you drive. With a small population of 66,000, it feels like there are more coconut trees than people. Lakshadweep’s regulated tourism preserves its marine and land ecosystems, creating an eco-friendly haven. For an affordable beach getaway with India’s cleanest shores, head to the less-explored Lakshadweep. Lakshadweep consists of small islands, without exceeding the width of 1 mile. The Amindivis are the northmost, and Minicoy is the southmost. Inhabited islands are mostly coral atolls, with higher eastern sides suitable for living and lagoons on the west protecting from monsoons. The sandy soils are coral-derived. Temperatures range from about 70 °F to nearly 90 °F throughout the year. Cyclones rarely make landfall on the Arabian Sea islands, but their associated winds and waves can alter the topography. Ÿ How to reach Lakshadweep? Ÿ Plant and Animal Life: Start your Lakshadweep journey in Kochi, Kerala, accessible by cruise or flight. Kochi, a delightful blend of colonial and Malabar architecture, offers a fascinating start. Spend a few days exploring this vibrant city before choosing between a flight or cruise to Lakshadweep Islands based on your preferences. Once on the islands, walking is sufficient, as they are easily navigable. Boats are the primary mode of transport, and while there’s a chopper service, it’s pricier for island hopping. Lakshadweep Islands teems with coconut palms and diverse trees, including banyans, casuarinas, pandani (screw pines), breadfruits, tamarinds, and tropical almonds. Betel nuts and betel leaves thrive here. In the surrounding waters, sharks, bonitos, tunas, snappers, and flying fish are prominent, while manta rays, octopuses, crabs, turtles, and various gastropods abound. The islands also host a variety of water birds like herons, teals, and gulls. Best Things to do in Lakshadweep: A Group of 36 Islands Ÿ People and Faith: People in Lakshadweep, except on Minicoy, trace their roots to migrants from the Malabar Coast in southwest India, arriving before the 7th century CE. These migrants, later converting to Islam, established the predominant religion in Lakshadweep. While Islam is the main faith, remnants of the original Hindu migrants’ religious and social practices persist, as seen in matrilineal kinship and caste-like groups. Malayalam is the primary language, with Mahi spoken on Minicoy and some Hindi speakers. The population is concentrated on Andrott, Kavaratti, Minicoy, and Amini islands. 1. Don’t miss the beautiful view during Agatti’s landing After landing at 30+ airports worldwide, most flights are uneventful. Ladakh stands out with its stunning Himalayan views, but nothing compares to Agatti’s runway, Measuring 7 km on Google Maps. A 120m-wide black runway, seemingly floating amid turquoise waters, bordered by green bushes and white sand. It is one of the most beautiful sights as your first glimpse of this island paradise is from the plane. Capturing the moment is like securing a Lakshadweep travel permit – challenging. What, Where, and Why Lakshadweep Islands? 2. Go Scuba Diving and Snorkeling Ÿ What and where is Lakshadweep? Dive into the wonders of Lakshadweep Islands through scuba diving and snorkeling. Although smaller than the Red Sea in marine life, it’s perfect for occasional divers. Boats take you to prime diving spots, while just a short walk from your room unveils a psychedelic underwater world for snorkeling. Wear water-resistant shoes to explore sunken shipwrecks with metal plates underneath. The underwater is covered with vibrant corals and fish, disconnecting you from the everyday hustle. Experience the magical transition from chirping birds to the soothing sound of flowing water. The diving instructors there can summon a school of fish with a snap, creating a mesmerizing underwater spectacle. Located 500 km southwest of Kochi, the 4200 sq km lagoon land of Lakshadweep comprises 36 islands, of which only ten are inhabited, covering a total landmass of 32 sqm. Despite its political and historical connection to India, it remains somewhat isolated from mainland developments. The islands faced challenges due to the delayed communication of Gandhi’s assassination, which took 14 days to reach them. Primarily dependent on imports, from tissue paper to vegetables and electricity, everything comes from the Indian mainland, as the islands lack power plants for electricity generation. www.theenterpriseworld.com | 35

36. 3. Have a hammock dream. places beyond being mere backdrops for Instagram selfies. As we advocate to “Save the earth,” let’s remember that nature has its ways of preserving itself, urging us to travel responsibly and respect the destinations we explore. Lie back and dream in a hammock amid the mesmerizing beauty of Lakshadweep. For non-avid sailors, the irresistible beachscape keeps us outdoors, away from our rooms. The soft sand is inviting, but locals frequent the beach in the evening. For a peaceful nap, savor your heavenly “Me Time,” observing palm leaves sway and the turquoise water transforms into golden hues. Why Choose Lakshadweep over Maldives? Lakshadweep has a unique charm that might make it a preferred choice over the Maldives. Here’s why: 4. Explore Islands and Fishing Adventures. Fall in love with an island, where the coral world is a short walk away, and good food is always at your fingertips. The true charm, however, lies in scuba diving and boat rides. Engage with local boatmen and learn the art of fishing with sharp hooks. Witness fishermen patiently waiting with widespread nets in shallow lagoons. Despite not spotting turtles while diving, the fishermen had caught one in their nets, releasing it back into the sea. As a seafood enthusiast, relish the delicious catch cooked by boatmen, offering an authentic taste of Lakshadweep. Experience island hopping, engage in fishing, and savor the best Lakshadweep cuisine. 1. Less Crowded: Lakshadweep is quieter and less crowded than the Maldives. Strict entry regulations help maintain the islands’ pristine beauty, offering a more serene and secluded atmosphere. 2. Authentic Cultural Experience: Lakshadweep provides a genuine Indian cultural experience. Interact with local communities, learn about traditions, and immerse yourself in an authentic cultural environment. 5. Sunset Magic in Lakshadweep Islands 3. Untouched Natural Beauty: Known for its untouched natural beauty, Lakshadweep boasts pristine coral reefs, lagoons, and marine life—ideal for nature lovers and those into underwater activities. Lakshadweep offers a unique sunset experience. There is no need to scout for the perfect spot, whether on the beach with kids flying kites or on a boat heading back to Kavaratti, facing west unveils a mesmerizing sunset. The sun, seemingly larger, paints the turquoise waters in shades of gray and copper. The beauty of Lakshadweep is that you can savor this magical moment without any prior planning. Just face west and let the enchantment unfold. 4. Biodiversity: Home to diverse marine life, including various fish, coral, and turtles, Lakshadweep is a paradise for snorkeling and diving enthusiasts. Lakshadweep vs Maldives: A Closer Look into the Controversy 5. Government Regulations: Strict government regulations in Lakshadweep preserve ecological balance and promote sustainability, making it an attractive destination for environmentally conscious travelers. The Indian Prime Minister, Narendra Modi’s recent visit to Lakshadweep on January 2, 2024, has triggered a significant shift in travel plans for many Indians, diverting attention from the Maldives. While this move is beneficial for the Indian economy, questions arise about Lakshadweep’s readiness for a sudden surge in tourism. 6. Less Commercialized: Lakshadweep is less commercialized than the Maldives, offering an off-the-beaten-path experience. Limited tourist infrastructure contributes to a more authentic and unspoiled environment. Obtaining a permit is a prerequisite for visiting Lakshadweep, even for Indian citizens, setting it apart from more accessible destinations like Andamans or Pondicherry. Striking a balance, the local authorities must manage tourist inflow to prevent over-tourism and maintain the island’s unique charm. 7. Cost Considerations: Traveling to Lakshadweep can be more cost-effective compared to international destinations like the Maldives, eliminating the need for international flights. With the local community’s pride and love for Lakshadweep Islands, there is confidence that conscious travel practices will be embraced. Tourists must view these | January 2024 36

37. Comparison of Trip Costs: Lakshadweep vs. Maldives Here is a detailed breakdown of the estimated expenses for a romantic getaway to the enchanting destinations of Lakshadweep and the Maldives. From flight costs to daily expenditures, this comparison aims to assist travelers in making an informed decision based on their preferences and financial plans. www.theenterpriseworld.com | 37

40. | January 2024 40

41. www.theenterpriseworld.com | 41

42. ,how simple and catchy to know that your existence has been admired by some brand! L’Oreal is dedicated to empowering every woman in society and providing solutions to anti-aging, skin issues, hairfall problems, etc. With the change of the seasons and generations, beauty standards keep evolving and every brand needs to cope with the customer requirements. L’Oreal has captured the essence of elegance and innovation in the industry and become a global giant. In this article, we embark you on the journey of an international brand to understand its various marketing strategies, and the challenges it faced and know how they contributed to its success. From humble beginnings to becoming a powerhouse in cosmetics, L'Oreal's story is one of resilience, challenges, and strategic brilliance. Humble Beginning L’Oreal, an international beauty brand ruling the cosmetics industry is inventing new standards for female customers worldwide. It gives access to the best cosmetic products in quality, efficiency, and safety. Established in 1909, L’Oreal has become a leading brand with 68,000 employees working in 130 countries and earning revenue of €20.3 billion. It uses traditional recruitment tools to find the best talent in the market and reshapes the leadership qualities through them. In areas like logistics and finance, the brand faced a challenging situation in recruiting, senior, early- career professionals, and experts. Usually, many companies target the population looking for a job, however, L’Oreal focused on passive candidates and created its brand value in the market. To attract the best talent and build its employer brand for future candidates applicant, the company developed its online presence. For better and faster recruitment the company used the LinkedIn platform and reached up to potential candidates. It started increasing its visibility through social ads which include offsite campaigning, link ads, and carousel ads. Moreover, the company implemented its marketing strategy on social media platforms like Instagram and Facebook. It took advantage of Christmas and New Year occasions and showed how the right marketing at the right time can be reflected in increasing its revenue in the last quarter of the corporate companies. By placing targeted ads, L’Oreal was able to generate clicks and sales at the same time which proves that its timing to run ads was accurate. | January 2024 42

43. Ÿ A model based on listening and engaging L’Oreal’s Social Media Marketing Strategy is focused upon : The ‘Listen-to-engage’ campaign was run by L’Oreal’s digital team to understand customer expectations and better serve them. The model consists of the following things: Ÿ Improving Customer Experience Management According to Marc Duquesnoy, Social Media Performance Director, L’Oreal, “We had 120 tools to manage social networks and we did some streamlining to migrate to Sprinklr in every country by involving 3,000 users with 35 brands in 75 countries. Sprinklr is the foundation of our social media strategy. It is our backbone.” 1. Monitor brand reputation and collect insights from customers to track the product marketing. Catering to this, it is important to listen to all social media channels, blogs, news, etc. 2. Publishing the content on the social media accounts of the brand and building engagement with customers. Community managers find Sprinkler’s social listening capabilities interesting to trace the interesting conversations and react to them in a personalized way. Every single customer-facing department was targeted and community managers were trained to strengthen their roles. Moreover, its social media marketing strategy increased its autonomy and responsibilities. 3. Detecting influencers to deploy a brand ambassador program. 4. Customer care across social channels Listen Customer Care Publish & Engage LISTEN TO ENGAGE Paid Amplify Inuencers www.theenterpriseworld.com | 43

44. Being the only cosmetics company to earn more than one brand franchisee, L’Oreal is a France- based global cosmetics company. With a market share of 16.8 percent, it has remained the global brand across the industry. Road to Success Focus areas: Focus areas: 3. 2. 4. 1. Colour Cosmetics Hair Care and Colour Fragrance Skin Care L’Oreal started an extraordinary and legendary advertisement for hair color, “Because, you are worth it”. The advertisement was diversified into a wide range of beauty products across the USA, South Asia, the Far East, Russia, etc. The company started expanding globally by introducing Maybelline in the USA, whose tagline was, “Maybe she’s borne with it.” The brand was popular for various lipstick products and nail polishes in the USA. By adding the tagline “Urban American Chic”, the company promoted its products. L’Oreal acquired Maybelline in 1996 when the brand lost its focus and equity. It was extended to the Japanese market and captured nearly 56% of the market outside the USA. By acquiring different brands, it is collaborating with the national culture and diversifying its portfolio which is part of its long-term growth strategy. With the help of research centers in New York and Paris, L’Oreal attained 493 patents registered in the name of the company in 2001. Challenges and Solutions | January 2024 44

45. Key Takeaways 1. L’Oreal owns 36 brands worldwide and continues to acquire famous beauty brands like Maybelline New York, a leading beauty product. 2. Its other acquisitions and mergers include Granier, NYX Professional Makeup, CeraVe, Redken, etc. 3. Since its establishment, L’Oreal has kept buying its competitors which are highly desirable brands, and increases the scope of its product offerings. L’OREAL OWNS BRANDS WORLDWIDE www.theenterpriseworld.com | 45

46. Challenges and Solutions For more than 100 years, customers have believed in the products of the L’Oreal Group. It is fulfilling the requirements of customers for performance and quality and is committed to giving the best cosmetics products. Quality is a global commitment upheld by the entire company and all of the Group's brands worldwide. The company guarantees packaging quality and safety with the help of its packaging and development teams. The packaging of the product is designed and approved through formula design, and the company checks its stability, compatibility, and dispensing system. Before becoming a global brand, L’Oreal faced severe challenges in its journey that proliferated its presence at the international level. Keeping different brands in one basket was one of the biggest issues the company faced in its early years. However, the company built its strategy to deal with it and constructed good brand management. Hitting the right target audience at the right time with the right product is the solution that the company came up with. Celebrities from different cultures were hired for advertisement and promotion. Furthermore, the company has an efficient R & D department on which the company spends at least 3% of its revenue every year. Lessons of Worth For many decades, L’Oreal has emphasized its mission to increase its self-worth. It has dedicated its “Lessons of Worth” dedicated of the self-esteem of every woman and gives voice to celebrities from various cultures and their opinions about the beauty standards of women. Whether it is lipstick that empowers you to be the best version of yourself or a nourishing act of self-care to boost your confidence, L’Oreal is there to encourage every woman. With the help of the ‘Lessons of Worth’ campaign, the company asked every woman to embrace their character. It included various celebrities like Kate Winslet, Helen Mirren, Camila Cabello, Jane Fonda, etc. Middle-aged and working women are the main target audience of the company and established educational centers to create awareness about its products in various countries and conducted various programs regarding hairdressers. By providing a wide range of products, the company opted for the complete makeover. L’Oreal has established long-term positioning within the minds of teen-age girls and working women. Due to its science-based products, it is the only company that is known as a scientific beauty company. L'Oreal's strategic acquisitions have helped the company to catch a market cap of nearly $227 billion, with annual sales of $38 billion. From making shampoos and serums to lipsticks, L’Oreal has made a long journey, and if you are willing to build your own brand in the future, here are some lessons you should learn from it: Customer Experience Management L’Oreal Paris gave access to deep customer experience management based on their unique journey, regardless of the device they use. However, mobile devices lack responsive design and their complicated time-consuming management activities could be problematic. It is been claimed that customers using L’Oreal products for a long are diagnosed with cancer including hair and skin problems. CO2 emissions during its manufacturing have raised issues over the sustainability of the brand. Its efforts have been drawn out in its ‘For the Future’ program, launched in 2020 to address specific objectives, such as reducing all GHG emissions by 50 percent per product by 2030. 1. Create Opportunities To establish your brand, rather than waiting for the best opportunity, it is always recommended to create your opportunity. Through L’Oréal Women of Color Think Tank, the company made connections with women of all ethnicities and celebrate diversity. The initiative gave a competitive edge to the company and raised its authenticity among the customers. The company took models of natural hair to promote the brand. | January 2024 46

47. 2. Be brave to make out-of-the-box decisions As you know the beauty industry is growing continuously, it is important to be brave enough to come up with next-generation life-changing decisions. When your target customers are mainly women, it is important to break the stereotypes and make them feel empowered through your brand. That’s how you create truly disruptive, superior, and addictive beauty experiences for your consumers. 3. Being hungry and ambitious At L’Oreal, employees are asked to stay creative and encouraged to be curious all the time to oppose the status quo and be never satisfied. The company has developed various serums, lotions, cleansers, creams, and face masks to deal with anti- aging and enhance brightening, shine control, hydration, etc. www.theenterpriseworld.com | 47

48. ONLINE PLANT | January 2024 48

49. THE TECH REVOLUTION IN ONLINE PLANT IDENTIFICATION I world of plant identification and how technology is revolutionizing the way we connect with nature. magine you're on a nature hike, and you stumble upon a unique plant. You want to learn more about it, but you're not a botanist. In the past, this might have been a puzzling situation, but today, technology has come to the rescue. Totally plant identifier app have become a reality, thanks to advancements in tech. In this article, we'll explore the The Challenge of Plant Identification Plant identification is no simple feat. With over 390,000 different species of vascular plants on Earth, even seasoned botanists can face challenges when identifying plants. Traditional methods involve leafing through field guides, comparing physical characteristics, and consulting experts, which can be time-consuming and, for amateurs, a daunting task. In the digital age, plant identification online has been revolutionized by technology in various ways, making it more accessible, user-friendly, and efficient. Here are some key options how users can identify the plant via application: Online Databases: Numerous online databases are dedicated to cataloging plant species. These databases provide an extensive collection of plant images, detailed descriptions, and characteristics, making it easier for enthusiasts to identify plants. Websites like “Flora of North America” and “Plants of the World Online” are valuable resources for identifying plants from around the world. • www.theenterpriseworld.com | 49

50. Mobile Apps for Identification: Mobile applications have emerged as one of the most convenient tools for plant recognition. Apps like “PLNT,” “PlantNet,” and “iNaturalist” allow users to capture photos of plants and receive real-time identification results. These apps often utilize machine learning and artificial intelligence to provide accurate identifications. Challenges and Limitations • and scientific names, as well as other interesting details. The extensive database of it covers a wide range of plants from around the world. While technology has certainly made plant identification more accessible, it's not without its challenges and limitations: PlantNet: PlantNet is a user- friendly app that encourages citizen science by allowing users to submit photos and contribute to a vast database of plant images. With the help of machine learning algorithms, PlantNet identifies plants based on leaf shape, flowers, and fruits. It's an excellent choice for plant enthusiasts who want to actively participate in plant identification efforts. • Accuracy: The accuracy of identification depends on the quality of data and algorithms used. Machine learning models can occasionally misidentify plants, especially if the images are of poor quality or the species are rare or understudied. • AI-Powered Identification apps: Machine learning and artificial intelligence have taken identification to new heights. By training algorithms with extensive datasets of plant images, AI models can quickly and accurately identify plant species based on user-submitted photos. This approach is especially useful for amateurs who may not have in- depth botanical knowledge. • Cost: While many identification apps and databases are free, some may require a subscription or purchase. This cost can be a deterrent for some users. • iNaturalist: iNaturalist is a global citizen science platform that covers a wide range of species, including plants, animals, and fungi. Users can record their observations, connect with experts, and contribute to scientific research. The app combines crowdsourcing and AI to assist in plant identification and further scientific knowledge. • Connectivity: Reliable internet access is crucial for using online tools. In remote areas or during outdoor excursions, where connectivity can be limited, these tools may not be as effective. • Citizen Science Projects: Citizen science platforms, like iNaturalist and Project Noah, engage the public in documenting and sharing their plant observations. Users can contribute to a global database, and their submissions often undergo verification through AI and expert contributors. • PictureThis: PictureThis is a plant identification app that boasts an extensive database of over 1,000,000 plant species. Users can take a photo of a plant or upload an image from their gallery, and the app provides detailed information about the plant's taxonomy, care, and characteristics. It's a valuable tool for both beginners and seasoned gardeners. • Complement, Not Replace: Technology should not replace the valuable knowledge and expertise of seasoned botanists and ecologists. Instead, these digital tools should complement and enhance our understanding of the natural world. • Global Accessibility: Plant identification online tools and databases have global reach, making them invaluable for travelers and botany enthusiasts. Whether you're in the heart of the Amazon rainforest or your own backyard, you can identify plants with just a smartphone or an internet connection. • As technology continues to advance, we can expect even more precise and user-friendly plant solutions to emerge. These developments will empower individuals to explore the wonders of the plant kingdom, foster a deeper appreciation for nature's diversity, and contribute to the protection of our natural environment. Online plant identification applications is not just a technological advancement. It's a bridge between the digital and natural realms, connecting us to the botanical bounty that surrounds us. Seek by iNaturalist: Seek is a kid- friendly app developed by iNaturalist, designed to engage younger users in the wonders of nature. It gamifies the identification process by awarding badges and achievements for different observations. With its user-friendly interface and educational approach, Seek is an excellent choice for family outings and educational purpose • Top Plant Identification AppsPLNT: PLNT is a popular app that utilizes AI to identify thousands of plant species. Users can simply take a photo of a plant, and the app quickly provides information on the plant's common • | January 2024 50