Mizzen Digital: Revolutionizing Global Maritime Trade with Innovative Solutions

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION |JANUARY 2024 To Read More : Upshot Beyond Borders: A Journey through Unforgettable Adventure of Bogota Case?Study Case?Study Rolex Watches: New Era of Luxurious Article Product Review Wix SAVINGS CHALLENGE: UNDERSTANDING THE 100 ENVELOPE METHOD ENTERPRISING Companies of The Year Revolutionizing SANDEEP DSILVA SANDEEP DSILVA Founder and CEO|Mizzen Digital Global Maritime Trade with Innovative Solutions

2. CASE STUDIES READ MORE SUBSCRIBE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World UPSHOT METROS READ MORE New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world. PRESS RELEASE READ MORE Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section. VIDEO INTERVIEWS READ MORE Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

3. SUBSCRIBE SUBSCRIBE How about showcasing your products to 90,000+ C-suite Subscribers? To get recent updates of our magazines SUBSCRIBE US SUBSCRIBE US How about showcasing your products to 150,000+ C-suite Subscribers? To get recent updates of our magazines info@theenterpriseworld.com info@theenterpriseworld.com

4. F r o m E d i t o r ’ s D e s k F r o m E d i t o r ’ s D e s k

5. F r o m E d i t o r ’ s D e s k In the dynamic tapestry of the business world, some companies stand out as beacons of innovation, resilience, and sheer enterprise. It is with great pleasure that The Enterprise World unveils its latest issue, a celebration of excellence and achievement – "Enterprising Companies of The Year." tribute to the organizations that have not only weathered the complexities of the global business landscape but have excelled, setting new standards and inspiring others to follow suit. This issue is a Our editorial team has meticulously curated a collection of profiles that showcase the diversity and brilliance of companies making a significant impact across various industries. From technological pioneers reshaping digital landscapes to sustainability champions fostering responsible corporate practices, each feature in this issue provides an intimate glimpse into the ethos and accomplishments of these enterprising entities. Through exclusive interviews, in-depth analyses, and comprehensive profiles, we aim to not only acknowledge the achievements of these companies but also to delve into the strategic approaches and leadership philosophies that have fueled their success. As a digital business magazine committed to providing timely and insightful content, we believe that highlighting these enterprising companies serves as a compass for professionals, entrepreneurs, and industry enthusiasts navigating the ever-evolving business terrain. We invite our readers to explore the pages of "Enterprising Companies of The Year" and to be inspired by the stories of resilience, innovation, and success that these companies represent. As we celebrate their achievements, we also look forward to witnessing the continued impact these enterprising organizations will undoubtedly have on the business landscape in the coming years. Best Regards Shalmali W.

6. Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (APAC) Creative Content Editor Shalmali W. Suchita P. PR & Marketing Coordinator Business Development Executive James H. Soniya H. Graphic Designer Creative Design Head Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T For the cover read about - This challenging niche demands specialized solutions to overcome its unique complexities. One company that has successfully navigated the waves of this industry is Mizzen Digital. At its helm is Capt. Sandeep DSilva, Founder & CEO, whose rich background in the maritime sector propels the company to excel and reshape the future of global shipping. His commitment to simplicity, customer benefits, and sustainable digital transformation encapsulates Mizzen Digital’s mission—forging a paradigm shift in maritime trade for a more efficient, connected, and sustainable future. A Closer Look at the Company Mizzen Digital is a pioneering tech company specializing in transforming the global maritime landscape. The company aims to achieve this by leveraging innovation and efficiency to their best. Simultaneously, it revolutionizes how maritime operations are managed, offering cutting-edge solutions that streamline processes and enhance collaboration across the complex network of stakeholders involved in global trade. Beyond operational efficiency, Mizzen Digital places a strong emphasis on data security and privacy. Through its special offering of a cloud-native portal, the company optimizes shipping processes while maintaining rigorous standards of data integrity and confidentiality. This dual focus on efficiency and security encapsulates Mizzen Digital’s commitment to driving a paradigm shift in maritime trade, marking the company as a trailblazer in the integration of technology for the benefit of the industry at large.

8. C O N T E N T S 12 Mizzen Digital

9. upshot 20 Beyond Borders: A Journey through Unforgettable Adventure of Bogota article 28 SAVINGS CHALLENGE: UNDERSTANDING THE 100 ENVELOPE METHOD CASE STUDY 32 Rolex Watches: New Era of Luxurious bLOG 40 How can you make your Christmas Eve memorable? Review 46 Wix

12. Sandeep Dsilva Founder and CEO | January 2024 12

13. Cover Story Mizzen Digital Revolutionizing Global Maritime Trade with Innovative Solutions A Closer Look at the Company The Beacon Platform The vast oceans have fascinated humans since the dawn of time. Amidst the boundless waters, where no clear direction or path is evident, we’ve developed technologies that not only transport but also enable travel on water. Today, the maritime sector is a diverse and indispensable component of the interconnected global economy. Mizzen Digital is a pioneering tech company specializing in transforming the global maritime landscape. The company aims to achieve this by leveraging innovation and efficiency to their best. Simultaneously, it revolutionizes how maritime operations are managed, offering cutting-edge solutions that streamline processes and enhance collaboration across the complex network of stakeholders involved in global trade. At the heart of Mizzen Digital’s offerings is the Beacon platform, a powerful tool designed to integrate traditionally siloed commercial operations. Unlike conventional systems, Beacon doesn’t merely facilitate data exchange; it redefines these exchanges, creating a seamlessly synchronized operational symphony. This user-centric approach ensures swift onboarding and adoption for a diverse array of stakeholders within the maritime trade ecosystem. The end result? Fostering simplicity and accessibility in an industry known for its complexity. This challenging niche demands specialized solutions to overcome its unique complexities. One company that has successfully navigated the waves of this industry is Mizzen Digital. At its helm is Capt. Sandeep DSilva, Founder & CEO, whose rich background in the maritime sector propels the company to excel and reshape the future of global shipping. His commitment to simplicity, customer benefits, and sustainable digital transformation encapsulates Mizzen Digital’s mission—forging a paradigm shift in maritime trade for a more efficient, connected, and sustainable future. Beyond operational efficiency, Mizzen Digital places a strong emphasis on data security and privacy. Through its special offering of a cloud-native portal, the company optimizes shipping processes while maintaining rigorous standards of data integrity and confidentiality. This dual focus on efficiency and security encapsulates Mizzen Digital’s commitment to driving a paradigm shift in maritime trade, marking the company as a trailblazer in the integration of technology for the benefit of the industry at large. Today, Beacon stands out as an advanced SaaS platform, offering clarity, control, and efficiency in managing commercial operations across various vessel types. It is ingeniously modular, seamlessly integrating into existing ecosystems and offering a flexible toolbox for Commercial Operations Management. Furthermore, with automation, data analytics , and integration capabilities, Beacon transforms industry standards, guiding clients not only through financial waters but also toward a sea of opportunities, optimizing costs, and unlocking new prospects for success. www.theenterpriseworld.com | 13

14. Cover Story Beacon’s Unique Comprehensive Modules Beacon’s comprehensive suite of modules simplifies maritime complexities, offering tailored solutions to manage the chartering, operations, and financials of vessels. Here’s a glimpse of the comprehensive modules appreciated by customers worldwide. Charter Party Manager: Simplifies the management of chartering operations. VM Lite: Provides deep insights into vessel operations. Port Cost Management System: Streamlines the management of port costs. Agent Hub: Offers a cloud-based solution for port agents. Vendor Dock: Revolutionizes connections between ship owners, managers, and service providers. Bunker Price Index Monitoring: Enables stakeholders to monitor bunker prices. Ka-Ch!ng: Streamlines maritime payments. Commodity Intelligence: Provides insights into select dry bulk commodities. Ÿ Ÿ Ÿ Ÿ Ÿ Shivanshu Sharma, COO Ÿ Influence on Traditional Practices Ÿ Ÿ Embracing technology as a companion unlocks efficiency, innovation, and streamlined processes. This approach fosters a dynamic and adaptive business strategy, empowering businesses for sustained growth and success. Mizzen Digital has embraced this ethos in the creation of its Beacon platform. Defying the One-Size-Fits-All Approach What truly sets Mizzen Digital apart is its commitment to bespoke service offerings, a key differentiator in the competitive landscape of maritime technology. Understanding that every stakeholder in the maritime trade ecosystem has unique requirements, Mizzen Digital rejects a one- size-fits-all model. Instead, the company prides itself on delivering tailored solutions that precisely align with the individual needs of each client. This approach goes beyond generic solutions, showcasing a profound understanding of the nuanced and specific challenges inherent in the maritime trade industry. The proactive integration of processes and digitization of data at the source within Beacon offers a modular solution, minimizing manual intervention and reducing errors. This not only optimizes existing processes but also redefines industry operations, making technology and data catalysts for innovation and growth. Beacon becomes a testament to the transformative power of integrated, efficient, and intelligent systems in the modern industrial ecosystem. Mizzen Digital’s commitment to revolutionizing the maritime industry extends to the seamless user experience provided by the Beacon platform. From onboarding to transaction finalization, every step is meticulously designed to be tech-driven. Shivanshu Sharma, COO & a key figure in the founding team, emphasizes the company’s mission to democratize technology, crafting a user journey so seamless that complexity becomes invisible. Furthermore, the platform’s user-centric approach goes beyond simplifying interfaces, ensuring users engage effortlessly while the sophisticated application manages complexities in the background. This holistic and user-centric approach transforms the maritime experience, making it both intuitive and efficient. To adapt to changing market conditions and customer needs, the company partners with industry experts and stays plugged into market dynamics and customer needs through its representatives in various geographies in the world. The customer- centric strategy involves tailoring services based on direct feedback from diverse markets, ensuring that the company meets specific regional requirements. | January 2024 14

15. Mizzen Digital Mizzen Digital Setting Sail amidst Initial Challenges The customer satisfaction with the product over several months not only validated its effectiveness but also played a pivotal role in marketing efforts. The customer became a champion for the company, spreading the word and contributing significantly to its market reputation. This organic advocacy proved instrumental in attracting more customers, highlighting the strong alignment of the product with market needs. This initial customer relationship went beyond a mere transaction; it laid the foundation for sustainable growth through customer satisfaction and advocacy, perfectly aligning with the company’s long- term strategy for market expansion and reputation building. Navigating the maritime market is akin to sailing through complex waters, filled with challenges in operations, regulations, and global dynamics. Mizzen Digital, too, faced its initial obstacle, deciphering stakeholders’ needs. Sailing through the storm of adoption, the company addressed cost concerns, navigated crew training challenges, integrated systems seamlessly, and faced the challenge of risk assessment. All this was done with a sheer commitment to dispelling fears of disruptions and doubts about technology’s benefits. The Art of Remaining Innovative and Competitive Throughout the journey of decision- making, regulatory hurdles, and compatibility issues, Mizzen Digital not only adjusted its course but also reshaped the industry’s perception of technology. The voyage charts new courses, discovering possibilities, and fundamentally altering how the shipping industry embraces and benefits from technology. Remaining innovative and competitive in the shipping industry is a multi-faceted approach for the company. Strategic partnerships with industry experts are crucial, keeping the organization at the forefront of global shipping trends in real time. With representatives in APAC, America, and Europe, the company maintains a global presence, allowing it to grasp regional market dynamics and better understand the diverse needs of customers. Growth Triggers for the Company Achieving the firsts in business is always special. For Mizzen Digital, the turning point that fueled the growth of the company was the onboarding of its first customer. Beyond marking the initial market entry, this milestone brought positive feedback and word-of-mouth promotion. After developing the Minimum Viable Product (MVP), engagement with maritime hubs helped evaluate product-market fit. The invaluable feedback received during this phase prompted revisions and enhancements. However, the real game-changer came with the onboarding of the inaugural customer. Embracing cutting-edge technology is also integral to the company’s approach. The incorporation of AI and big data allows it to enhance efficiency and provide innovative solutions. Additionally, fostering a culture of creativity within the team encourages constant innovation. This blend of strategic partnerships, global presence, market-specific tailoring, and technological adoption ensures that the company remains not only competitive but also adaptable. www.theenterpriseworld.com | 15

16. Cover Story Leadership at Mizzen Digital The Leadership Team at Mizzen Digital comprises of Capt. Sandeep DSilva, the visionary founder of Mizzen Digital along with Chetan Mehrotra, Co-Founder, Hiren Deshpande, Chief Revenue Officer and Shivanshu Sharma, COO bring extensive experience from the Maritime and Digital sectors, showcasing expertise in driving growth, forming strategic partnerships, and ensuring operational excellence across diverse markets. Mizzen Digital’s management philosophy is ingrained in its culture, guiding the team as a collective of limitless thinkers focused on building a lasting legacy. Mizzen Digital leadership prioritizes simplicity and true victory through tangible customer benefits in the company’s management approach. Values and culture aren’t just ideals but the daily foundation at Mizzen Digital. This shared vision aligns core beliefs seamlessly with new recruits, fostering a blend of personal and organizational goals. The mantra, “Nothing ventured, Nothing gained,” underscores the company’s approach—unafraid of taking risks but doing so in a calculated manner. Each innovation is a product of careful planning and strategic thinking, ensuring that the equilibrium between risks and rewards is an integral aspect of their innovation framework. Chetan Mehrotra, Co-Founder Cultivating Talent through Mentorship Effective talent management is the linchpin of organizational success, ensuring that companies identify, nurture, and retain skilled individuals. That is why Mizzen Digital places great emphasis on talent identification and development to harness numerous growth opportunities. The company ensures a nurturing environment that supports both personal and professional growth, highlighting career mobility and the pursuit of passion to enable employees to chart their unique paths. Mentorship is a critical element in this process, with less experienced team members paired with seasoned professionals to provide personalized guidance and support. This approach not only nurtures hidden talents but also offers valuable insights and networking opportunities. The company’s commitment to regular feedback, continuous improvement, and a culture that celebrates achievements contributes to creating a dynamic workforce. The overall approach, as shared by Chetan Mehrotra, Co-Founder, revolves around empowering employees, encouraging their passions, and providing the necessary tools and opportunities for them to thrive professionally. Mizzen Digital places a strong emphasis on creating a content and happy workforce. The goal is to cultivate a workspace that is not only productive but joyful, fostering growth and recognition for every team member. | January 2024 16

17. Factors in a Flourishing Product Launch or Expansion The company adopts a distinctive and successful approach to product launches, prioritizing simplicity and customer integration over grandiose unveilings. This strategy, evident in the launches of the Port Cost Management system and the innovative Ka-ching platform, ensures a seamless transition into the market by intertwining the launch with customer onboarding. The well-received products owe their success to the company’s straightforward approach, precisely meeting the industries and users’ needs without overwhelming complexity. Hiren Deshpande, Chief Revenue Officer The team’s extensive experience in the maritime domain, viewed through the lens of Chief Revenue Officer and a member of Founding Team, Hiren Deshpande, is foundational to their success, enabling the development of custom-made solutions tailored to the industry’s unique rhythm. This success is a balanced combination of industry knowledge, a commitment to simplicity, and a customer-oriented approach, resonating deeply within the maritime sector and establishing the company as a reliable and impactful player in the industry www.theenterpriseworld.com | 17

18. Cover Story The Next Stage in Offerings Guided by a profound commitment to customers and their evolving needs, Mizzen Digital takes a step further in enhancing its products and services. The company’s decisions are anchored in understanding customer aspirations, ensuring that each enhancement or new product aligns seamlessly with their requirements. Furthermore, Mizzen Digital’s forward-thinking approach focuses on crafting solutions that not only address present needs but also anticipate future aspirations. Some essential considerations that sculpt the company’s strategy for product or service evolution: The Legacy of Success a. Anticipating Future Needs: Ensuring offerings align not only with current customer demands but also anticipate emerging trends and industry trajectories. Mizzen Digital’s enduring success is a result of its steadfast principles, anchored in a dedicated customer-rst philosophy. Celebrating not only internal victories but also sharing in clients’ successes, this commitment guides every decision and action, creating a unique approach that goes beyond slogans, ingraining the practice of consistently surpassing expectations. b. Alleviating Pain Points: Meticulously evaluating initiatives to transform customer challenges into opportunities for growth and satisfaction. c. Simplicity and Clarity: Focusing on crafting solutions that simplify users’ lives and bring clarity to complex scenarios. What sets Mizzen Digital apart is its boldness in innovation and calculated risk-taking, navigating new challenges with a belief in straightforward solutions. The company’s success is driven by a team whose unwavering commitment forms the backbone of the organization. This collective spirit of excellence, coupled with a focus on customer needs and a culture of innovative risk-taking, offers a guiding blueprint for others in the business world. d. Measurable Value: Assessing the tangible benefits of enhancements, with a focus on saving time, reducing costs, and boosting productivity to deliver measurable value. e. Future-Ready Compliance: Ensuring innovations are not only relevant today but also agile and responsive to future legislative and regulatory landscapes. This forward- thinking approach ensures long-term relevance and compliance. | January 2024 18

19. w w w . t h e e n t e r p r i s e w o r l d . c o m

20. A Journey through Unforge?able Adventure ? Bog?a | January 2024 20

21. B Bogota, capital of Colombia—a place where whispers of history dance through vibrant street art and the pulse of contemporary life. This city is an intertwining of the old and the new. A city with cobbled streets of La Candelaria, centuries-old echoing tales, and sleek skyscrapers that pierce the sky. It is a dynamic canvas where colonial charm and modern vitality unite. Thanks to this fusion of the past and present, this city is an ideal location with history, entertainment, delicious cuisine, culture, business, and much more. As the largest city in Colombia, its diverse and multicultural atmosphere is a center of attraction for artists worldwide. It is the melting pot where all the cultures from different regions of the country have a place. From the cuisine of the Coffee Triangle to the joy of the Caribbean, or the artisanal heritage of Boyaca and the Valle de Cauca Festival—this capital city brings together the best of Colombia. As the heart of the country’s art, politics, and innovation, this city is at the top of the list of many travelers and explorers. If you are someone looking to cross out Bogota from your “Must Visit” list, this article might be the best and cheapest guide for your trip. Cultural Heritage of Bogota’s Museums Bogota’s museums weave a rich fabric of cultural exploration. These museums are enriched with Colombian history art, and cultural heritage in this vibrant city. We have mentioned a few of these museums that will evoke the artist within you. Ÿ Gold Museum (Museo del Oro): Showcasing a remarkable collection of pre-Columbian golden artifacts. Ÿ Botero Museum: Home to Fernando Botero’s distinctive sculptures and an extensive art collection. Ÿ National Museum of Colombia: Covers a wide range of exhibits, from archaeology to contemporary art. Ÿ Museo del Oro Zenu: Dedicated to the artistic legacy of the Zenu culture. Ÿ Museo Nacional de la Independencia – Casa del Florero del 20 de Julio: Commemorates Colombia’s struggle for independence. Ÿ Maloka Interactive Center: Engages visitors with interactive science and technology exhibits. Whether you’re drawn to ancient civilizations, contemporary art, or hands-on scientific exploration, the museums here are the best place for you. Each museum is a chapter, contributing to the city’s vibrant cultural narrative. www.theenterpriseworld.com | 21

22. Wonders of Nature in Bogota: A Paradise for Adventurers As the sun bathes the city in golden warmth, and raindrops dance on cobblestone streets, Bogota’s nature whispers tales of resilience, inviting all to witness its timeless beauty. Here are some places in the womb of nature that one must visit at least once in a lifetime. 1. The Zipaquirá Salt Cathedral Fall into the heart of Bogota’s history at the Zipaquirá Salt Cathedral, a mesmerizing underground sanctuary 200m below the surface. It was transformed into a colossal cathedral in the 1930s, which was originally a salt mine. Passing by the vibrantly illuminated passages into large rooms adorned with the Stations of the Cross, statues, and religious icons. This leads to a grand chamber crowned by a towering cross—an engineering marvel. A morning departure to the Salt Cathedral would be the best time to visit this magical place, leaving before the capital’s notorious traffic jams. 2. Gautavita At the heights of 3100 meters above sea level, the sacred Guatavita Lake unveils the living legend of El Dorado—a claim grounded in ancient rituals. A newly appointed cacique (a native chief), shrouded in golden dust, submerging into the icy waters offering golden statues to the lake’s depths. Despite many attempts to drain the lake water to recover the presumed wealth—some involving dynamite, Guatavita remains a sacred Place. Along with these historical tales this place also offers mesmerizing microclimates and exotic flora. | January 2024 22

23. 3. La Chorrera Waterfall Next on our list is an exhilarating day hike to the majestic La Chorrera Waterfall, standing tall at 590 meters near Chachi. Trail markers guide the way from Bogota to Choachi, unveiling a scenic route through farms before entering the mystical cloud forest. After a 45-minute trek, discover a quaint restaurant offering refreshments. Pass the enchanting Chiffon Waterfall, navigating a narrow and occasionally slippery path leading to the main falls. This beautiful journey will relish glimpses of this city, diverse orchids, and vibrant birdlife. Adding more colors to this city, the birdlife is a must-see in a lifetime. Narrow trails and 2.5 hours of altitude-ranging adventure are rewarded by this dramatic and calming waterfall. 4. The Páramo of Sumapaz The sprawling Páramo of Sumapaz is the world’s largest high- altitude desert, elevated up to 4000 meters. A 1.5-hour drive from the southern part of the city leads to this breathtaking expanse. Sumapaz unfolds panoramic views over Cundinamarca, Meta, and Huila, offering diverse climates like wind, rain, and sunshine. This sacred land for the Muisca people is now also a protected water source for Bogota. Encountering fragile desert flora, wildflowers, and the iconic espelita (frailejónes) plants and lakes will silence all the harsh lights and noises from city life. Packing some warm clothing and rain gear to savor this high-altitude marvel would be best. 5. Chicaque Parque Natural Nestled just 30 minutes from Bogota, Chicaque Parque Natural unfolds over 20km of marked trails meandering through the cloud forest. With campsites and rentable cabins, this place is a haven for hikers and bird enthusiasts, boasting around 300 avian species. Encounter sloths, llamas, and deer while expert biologist guides offer immersive experiences. For thrill-seekers, imagine canopy rappelling from an 80-meter oak or a 340-meter zip-line soaring over the cloud forest at 40 km/h, allowing a captivating view of the Magdalena River valley. This place gives you wings with the purity of nature that fulfills one’s heart. www.theenterpriseworld.com | 23

24. Elevate Your Experience: Top 10 Things to Do in Bogota Bogota, Colombia, is a city pulsating with life and culture, offering a plethora of experiences for both locals and visitors. Here are the top 10 things to do: 1. Cerro de Monserrate: Ascend this green mountain for a breathtaking view. Choose between a cable car and a challenging trail, explore market stalls, indulge in local treats, and enjoy panoramic views at the top. 2. La Candelaria: Stroll through the historic neighborhood with narrow, colorful streets. Explore Plaza de Bolívar, local art shops, and the Gabriel Garcia Marquez Cultural Center. Visit Museo Botero and experience the vibrant street life. 7. Usaquén Craft Market: Explore trendy Usaquén, filled with artisans and trendy restaurants. The craft market offers gold-plated earrings, hand-painted mugs, and other unique goods. 6. Andres Carnes de Res: Indulge in Colombian comfort food at Andres Carnes de Res. Try unique dishes like plantain pizza, paired with tangerine vodka cocktails. As night falls, the restaurant transforms into a dance club. 8. Mercado Paloquemao: Immerse yourself in a tropical fruit safari at this bustling market. Sample exotic fruits like lulo and guanabana while exploring the vibrant corridors. | January 2024 24

25. 3. Tejo at Barrio San Felipe: Embrace the local sport of Tejo, combining beer, aim, and explosive fun. Several venues in San Felipe offer Tejo along with craft beers and a lively atmosphere. 4. Theatron: Dive into the vibrant nightlife at Theatron, Colombia’s largest gay- themed nightclub. Dance across its 17 rooms to tunes ranging from Cher to reggaeton, and experience drag queen shows. 5. Salsa Clubs: Despite the chilly weather, explore the city’s salsa scene. El Goce Pagano, Quiebra Canto, and Galeria Café Libro offer lively atmospheres and dance-worthy tunes. Bogota’s dynamic offerings cater to a diverse range of interests, making it a city that never fails to captivate and surprise. 9. Sunday Ciclovia: Rent a bike and join the Sunday Ciclovia, where cars are banned from main roads. You can explore these sights and neighborhoods without the usual traffic congestion. Conclusion: A City that Never Ceases to Mesmerize Bogota, Colombia, transcends the boundaries of time, seamlessly blending the echoes of its past stories with the vibrant rhythms of contemporary life. This city, where history whispers through cobblestone streets and modern skyscrapers pierce the sky, offers an unparalleled journey through the old and the new. Nature’s wonders into the beautiful colors of this city. Pulsating with life and culture, this place invites both locals and visitors to savor its diverse offerings. That leads to creating memories that linger as a testament to the city’s captivating charm. Whether exploring its natural wonders, art scene, or dynamic cultural attractions, Bogotá promises an adventure that transcends borders and resonates with the spirit of a city that never ceases to mesmerize. 10. Graffiti Tour: Discover the modern side of Bogota’s historical center through street art. Take a graffiti tour of La Candelaria, featuring works by artists like Guache and the Toxicomano collective. www.theenterpriseworld.com | 25

28. SAVINGS CHALLENGE: UNDERSTANDING THE 100 ENVELOPE METHOD | January 2024 28

29. S perception. Enter the 100 envelope challenge, a savings strategy that has caught the attention of many looking to put away a little extra cash. The method is simple engaging, and can lead to significant savings. This article explores how it works and why it’s become so popular. aving money can sometimes feel like an uphill battle, but a fun approach can change that anticipation into the process, making it more enjoyable and sustainable over time. savings capacity and maintaining financial stability. Engaging the Community Potential Savings with the Method The beauty of this challenge is its potential. Participants can save a whopping $5,050 over 100 days if completed successfully. This amount can substantially boost an emergency fund, a nice vacation, or even a down payment on a significant purchase. Considering the simplicity of the challenge, the potential returns are impressive. One of the joys of this challenge is its communal aspect. Many participants share their progress on social media, encouraging friends and family to join. This shared experience fosters motivation and accountability. Watching others succeed can be a strong driving force to stick with the challenge until the end. What Is the 100 Envelope Challenge? At its core, the 100 envelope challenge is a systematic way to save money over a specific period, typically 100 days. Participants get 100 envelopes and number them from 1 to 100. Each day, they randomly pick an envelope and deposit the amount corresponding to the number written on it. For instance, if they select envelope number 30, they’ll put $30 into it. Understanding the 100 Envelope Challenge | The Enterprise World The sense of community that arises from participating in the 100 envelope challenge adds an extra layer of motivation. It transforms saving from a solitary endeavor into a collective achievement. The support and encouragement of peers can make the journey more enjoyable and increase the likelihood of completing the challenge. The 100 envelope challenge demonstrates that consistent, small contributions can lead to significant savings over time. It reinforces the idea that even modest daily savings can add to a substantial financial cushion. Adapting the Challenge to Your Needs The Appeal: Gamifying Savings Understanding the 100 Envelope Challenge | The Enterprise World Not everyone might be comfortable with the idea of possibly saving $100 in a day. That’s okay! The 100- envelope challenge can be adapted to fit various budgets. Instead of $1 to $100, envelopes could be labeled with smaller amounts, such as 10 cents to $10. The primary aim is consistency, making savings enjoyable, and not straining one’s finances. Understanding the 100 Envelope Challenge | The Enterprise World One of the main reasons the 100- envelope method has become a hit is its game-like nature. Instead of viewing savings as a chore, it becomes a daily surprise. You never know how much you’ll save that day until you pick an envelope. This unpredictability adds a fun twist to the otherwise mundane task of saving money. SoFi states, “These gamified savings techniques provide motivation for you to stash away cash and see your savings account steadily grow.” The 100 envelope challenge offers a fresh and exciting way to approach savings. By turning the process into a game and potentially engaging with a community, it becomes less about the money and more about the journey. It’s a testament to the fact that even tasks as routine as saving can be revitalized and made enjoyable with a bit of creativity. The gamification aspect of this challenge can be a game-changer for individuals who struggle with traditional savings methods. It injects an element of excitement and The flexibility of this challenge is one of its strengths. It can be tailored to suit individual financial circumstances and goals. The key is to find the right balance between stretching one’s www.theenterpriseworld.com | 29

30. # If you haven’t learned any lesson from the crisis, it’s time to think about it before it happens again. STORIES TOLD WITH A NEW PERSPECTIVE! www.theenterpriseworld.com

31. -Michael Gareau CEO / Founding President STARPAX BIOPHARMA

32. W A T C H E S New Era Of Luxurious Time Keeping time with elegance and precision, there exists a name that stands above all others—Rolex watches. These timepieces are not merely instruments, they are finely crafted chapters in the rich history of horology—a place of weaving a legacy of sophistication and innovation in between metal pieces. The mere utterance of “Rolex watches” creates an atmosphere of timeless luxury, where painstaking craftsmanship meets state-of-the-art technology. From the iconic Oyster Perpetual to the illustrious Submariner, every Rolex creation is a living legend and a symbol of unwavering dedication to excellence. Such accuracy would have baffled Einstein himself in his theories of time and relativity. Let us unravel the mystique concealed behind the crown, where each tick of a Rolex watch resonates with the heartbeat of horological mastery. | January 2024 32

33. www.theenterpriseworld.com | 33

34. The Beginning of a New Era Founded by Hans Wilsdorf, rather than any “Hans Rolex” as any of us would have guessed, in the year 1905, in London. He aimed to make it short and simple, a name that was easy to pronounce in any language. Moreover, the term “Rolex” possessed onomatopoeic qualities, echoing a sound like the winding of a watch. It is practicality shone through, given that the name was compact enough to effortlessly grace the face of any watch. Wilsdorf's profound appreciation for precision timekeeping paved the way for the Rolex watches to surge in popularity in 1910. That pivotal year marked a historic milestone as Rolex became the inaugural wristwatch to bear the esteemed Swiss certificate of chronometric precision, bestowed by the official Watch Rating Centre in Switzerland. This certification proved transformative, sparking a notable uptick in sales. Empire at sea, both in warfare and commerce. This achievement set the stage for Rolex to establish itself as a provider of mechanical precision coveted by many. The brand's ascent to popularity reached new heights with the introduction of the first waterproof watch. Rolex's commitment to innovation, coupled with its timeless design, launched it to the forefront of the luxury watch industry. Since its inception, Rolex has consistently delivered cutting- edge accuracy, solidifying its position as a pioneer in high-end timepieces. Ÿ In 1914, Wilsdorf further solidified Rolex's reputation by securing a “Class A” Precision Certificate from the Kew Observatory, typically reserved for marine chronometers. This recognition resonated particularly with British customers, who recognized the critical role of accurate timekeeping in the dominance of the British Ÿ Awareness and Association of Rolex Watches Brand awareness: As a premier luxury brand, Rolex enjoys widespread recognition among its potential customers. The brand establishes connections by sponsoring events and utilizing social media platforms to showcase the value of its wristwatches. The Rolex narrative extends beyond extreme exploits to encompass more commonplace sports competitions. These include the 24 Hours of Le Mans and noteworthy partnerships like being the official sponsor for the Women's World Golf Rankings. This approach allows Rolex Watches to resonate with a diverse range of audience. Brand association: For a brand like Rolex, it's essential to engage in positive impact activities beyond being just a large manufacturing entity. Rolex consistently sponsors organizations like National Geographic to contribute to aqua and nature conservation, wildlife protection, and various environmental causes. This association extends to Rolex's commitment to technological advancements, exemplified by innovations like waterproof cases and resistance features. This effort showcases the brand's dedication to both environmental stewardship and ongoing technological improvements. | January 2024 34

35. Market and Distribution Strategy I. Marketing Strategy: What sets this brand apart is the impeccable craftsmanship of its watches along with the ingenious marketing strategies. This combination together has propelled it to the pinnacle of global luxury. Compelling Stories: Partnerships and Sponsorships: One of the key strategies lies in the brand's ability to craft a compelling story. Rolex doesn't just sell watches; it sells a lifestyle, an embodiment of success and achievement. Through carefully curated campaigns, Rolex aligns itself with icons of achievement, from explorers conquering the highest peaks. The brand's association with excellence isn't just implied, it's boldly proclaimed through these captivating narratives. By gracing the wrists of influential personalities, celebrities, and sports icons, Rolex embeds itself in the fabric of success. The brand strategically sponsors events that align with its values, from Formula 1 racing to Wimbledon. These associations are responsible for the enhancement of Rolex's visibility. Exclusive Distribution: Digitalizing: Rolex has also mastered the art of scarcity. By controlling the supply of its watches and releasing limited editions, the brand creates an aura of exclusivity. The scarcity principle fuels desirable Rolex watches into timepieces and coveted artifacts. The brand's social media presence is a gallery of aspirations, showcasing watches and the experiences they embody. From Instagram to YouTube, Rolex crafts a visual narrative that transcends the tangible, inviting enthusiasts into a world where time is not just measured but lived. II. Distribution Strategy: Overcoming Challenges for a Sustainable Future Distribution is pivotal for any product, and Rolex's strategy distinguishes it from other watchmakers. A Rolex isn't just a watch; it's a rarity. With a limited number of exclusive stores globally, the brand crafts an air of exclusivity. Rolex predominantly distributes through its stores, e-commerce platforms, and select multi-brand outlets. Despite producing around 2000 watches daily, their scarcity amplifies desirability, making each Rolex a coveted emblem of distinction. Even brands like Rolex face challenges in the pursuit of perfection. Challenges to dethrone the king of watchmaking, challenges like a sudden change of leadership and decline in sales worldwide. Throughout its history, Rolex watches have encountered a series of challenges that have tested its mettle. www.theenterpriseworld.com | 35

36. List of 10 Best Rolex Watches Revolutionizing Time Rolex Submariner 41mm Rolex GMT-Master II 'Pepsi' 1953 1955 $9,150 10,700 Rolex Submariner 126610LV Rolex Explorer II 226570 2020 2021 $10,800 $9,650 Rolex Submariner 5513 Rolex Daytona 1963 1962 $21,995 $12,258 Rolex Explorer 36mm Rolex Oyster Perpetual 126000 1953 1950 $6,450 $9,055 Rolex Submariner 14060 Rolex Datejust 1945 1990 $4,800 $7,000 | January 2024 36

37. FAQs 1. What makes Rolex so special? Rolex is renowned for its precision, craftsmanship, and enduring style. Each timepiece is a testament to the brand's commitment to excellence and innovation. 2. Why are Rolex watches so expensive? The high cost is justified by the meticulous craftsmanship, quality materials, and extensive research invested in creating each watch. The exclusivity and brand prestige also contribute to their premium pricing. 3. Are Rolex watches a good investment? Yes, Rolex watches are often considered a sound investment. Their reputation for quality and timeless design tends to be appreciated over time, making them sought-after collector's items. 4. How can I spot a fake Rolex? Genuine Rolex watches have distinct features, including a smoothly sweeping secondhand and a hologram- encoded sticker on the case back. Purchasing from authorized dealers and being aware of these details can help identify authenticity. 5. Do Rolex watches hold their value? Yes, Rolex is known for retaining its value well. The combination of craftsmanship, brand prestige, and limited availability contributed to their value appreciation over the years. 6. Can I wear my Rolex in water? Most Rolex are water-resistant, and some are specifically designed for underwater use. However, it's crucial to check the specific water resistance rating of your model and ensure it www.theenterpriseworld.com | 37

38. 9. Are vintage Rolex watches a good buy? Vintage Rolex watches can be a great investment, but it's crucial to authenticate and verify their condition. Purchasing from reputable dealers or having a thorough appraisal is recommended. 10. Where can I buy an authentic Rolex watch? To ensure authenticity, it's recommended to purchase Rolex watches from authorized dealers or reputable sources. Be cautious of deals that seem too good to be true, as counterfeit watches are prevalent in the market. undergoes regular servicing to maintain this feature. 7. How often should I service my Rolex watch? Rolex recommends servicing every 10 years, but it may vary based on usage. Regular maintenance ensures optimal performance and longevity of your timepiece. 8. Can I customize my Rolex watch? Rolex offers limited customization options. While you can choose certain features during purchase, extensive modifications may void the warranty and affect the watch's authenticity. | January 2024 38

39. Subscribe Join The Newsletter Subscribe to our newsletter now and stay informed!

40. | January 2024 40

41. www.theenterpriseworld.com | 41

42. Lip-smacking Global Christmas Delicacies: The delicacies taste just wow during the festival especially, isn't it? If you take notice, all the delicacies taste even better than usual. It is believed that the delicacies are made with pure love and affection that adds to the taste of it. All parts have the world on their way of preparing various dishes for the festival. Let's get immersed into the flavors of it and imagine us having the same. Here are some delicacies from around the world: 1. Christmas pudding:England 2. Stollen: Greece A traditional dish with many names. Plum pudding or figgy pudding are the synonyms and it is served in England during the festival. It acts as a stand-out dish because it doesn't have any plums in it. Earlier, raisins were known as plums in the Victorian era. So the name plum pudding. It is made of molasses, dried fruits, suet, spices, and eggs. Famously known as Weihnachtsstolle or Christollen, is a sugarcoated bread that is packed with marzipan, rum, and dried fruits. This fruit cake is long and flat and often resembles a fruit cake. 3. Feast of Seven Fishes: Italy 4. Kolaczki cookies: Poland This is a traditional Italian dinner that has a seven-course menu. Known as Festa Dei Sette Pesci, a foodie can enjoy octopus, carp, calamari, mussels, shrimp, and fried eel. Not to forget the Italian Panettone that is a traditional tiramisu. Stuffed with raspberry and apricot jam, cream cheese or sour cream also adds flavor to this variety of fillings. These cookies are folded specially and topped with confectioner's sugar immediately before serving. It adds to the flavor and is quite flavorsome. | January 2024 42

43. Here is a short and sweet Christmas poem we would love to share with you all. A poem by Norman Wesley Brooks: Christmas is forever, not for just one day, Loving, sharing, and giving, are not to be put away Like bells and lights and tinsel, in some box upon a shelf. The good you do for others is the good you do for yourself. Customs of Christmas in Other Areas 1. Philippines: In the Philippines, the city of San Fernando celebrates the Ligligan Parul (the festival of giant lanterns). It features dazzling parols that symbolize the Star of Bethlehem. Each parol consists of thousands of spinning lights that illuminate the night sky. This festival has made San Fernando the "Christmas Capital of the Philippines". 2. Sweden: The Yule Goat is a Swedish Christmas symbol dating back to ancient pagan festivals. In 1966, the tradition underwent a transition. Someone came up with the idea of making a giant straw goat, now referred to as the Gavle goat. According to the official website, the goat is more than 42 feet tall, 23 feet wide, and weighs 3.6 tons. Fans can livestream every year the construction of it on Sunday of Advent. 3. Finland: On Christmas morning, Finish families make a porridge of rice and milk topped with cinnamon, milk, or butter. Whoever finds the almond in the porridge wins. Of course, to please the kids some families make sure it comes into their plates and they aren't upset during the festive environment. 4. Barbados: A typical scene in Barbados is of a table with a baked ham decked up with pineapple and sorrel glazes, a rum cake, and Jug Jug, a dish inspired by the Scottish influence on the island combining of pigeon peas, corn flour, herbs, and salt meat. www.theenterpriseworld.com | 43

44. Lesser Known Facts about Christianity: The United States of America has the highest Christian population: Ÿ With almost 225 million Christians or about 70% of the population in the United States of America remains the nation of the Christians. The average age of Christians around the world is 30 years: Ÿ The number is similar to the global average age. The Muslim population in general is much younger, with an average age of 23. Jews and Christians have a higher education than any other religious group in the world: Ÿ The number of years for formal education for Jews and Christians is 13.4 and 9.3 years respectively. Muslims and Hindus are the two main religious groups with the lowest formal education, with an average of 5.6 years. Jesus Christ of Nazareth is the founder and central figure of Christianity: Ÿ Every single aspect of Christianity is influenced by the life and teachings of Jesus. Christians believe that Jesus is God incarnate and that only through Him can people be saved and have a place in heaven. Conclusion: Christmas Eve is the most awaited part of the year. People keep on making plans for that particular day. At this time all the resentment and rage are long gone. Relatives, friends, and families come together to make the most of this time by creating memories till the next Christmas Eve. The house is filled with joy and bliss. May we all learn to give, just more and more giving, without expecting anything in return! We immediately assume to get something from someone, but practicing selflessness will take you miles. Let's take a plunge to help those in need, and bring blossom to their lives. Our hearts are so full after writing this blog. Merry Christmas to all of you. Have a great one and keep showering your love on us. Hope you had a good read. HAPPY SOLSTICE! | January 2024 44

46. F O U N D E R S R E V I E W Roy Reznik ESTABLISHMENT YEAR: 2020 Assaf Rappaport HEADQUARTERED: NYC Ami Luttwak NO. OF EMPLOYEES: 650 WEBSITE: www.wix.com Yinon Costica | January 2024 46

47. Overview: Wiz is a cloud security startup. The company's platform analyzes computing infrastructure hosted in AWS, Azure, GCP, and Kubernetes. According to the information of 2023, Wiz employed over 650 employees, with a maximum of sales and marketing personnel. The individuals are scattered across North America and Europe while most engineering individuals are based in Tel Aviv, Israel. The company partners with Amazon Web Services (AWS), Google Cloud, Azure, Alibaba Cloud, and VMware. With their visionary and talented team, they are on a mission to help organizations create secure cloud environments that accelerate their businesses. As fraud and hacking have increased these days, securing your personal or organizational information has become extremely vital these days. Pros and Cons: Wiz is a full-stack multi-cloud security platform. It is trusted by security teams all over the world. The company has protected over 5 million cloud workloads securely and successfully. The organization provides products like agentless scanning, foundational risk assessment, graph visualization, and toxic combinations. Wiz connects in minutes via API and achieves full coverage across PaaS resources or virtual machines. It continuously enforces correct configurations across cloud resources and monitors workloads. The IT security industry shows interconnections between technologies running in your cloud environment and immediately visualizes the pathways to breach. PROS CONS Provides too much information at times Exceptional UI Lacks a paid training and certification program Provides the needed data and functional processes Some dashboards are tricky to understand Cost-effective Compliance modules are limited User-friendly www.theenterpriseworld.com | 47

48. Features: A variety of products with a focus on providing security at all times is the core belief of the Wiz organization. Being a cloud security company, a variety of products according to client's needs are provided to them too. Until now cloud security companies have created thousands of low-priority alerts because they look at vulnerabilities or misconfigurations in isolation. 1. Snapshot Scanning: The system takes a snapshot of each VM system volume and analyzes its operating system, application layer, and data layer statistically with no performance impact. 3. Remediation workflow: It sends risk alerts to the right people to fix using built-in integrations to Slack, ServiceNow, Jira, and more. SOME IMPORTANT FEATURES ARE: 2. Noise-cancelling alerts: Collapses alerts for related resources into one alert (e.g. multiple VMs part of an instance group or containers from the same image). 4. Extensibility: Built on Wiz's robust and fully documented webhooks and APIs that enable easy integration to any data platform you need. 3. Business Plan: The business plan offers 10 collaborators, 100 GB storage space, a standard marketing suite, standard site analytics, accept payments, and standard e-commerce. The business plan costs Rs. 799/month. 1. Light Plan: The light plan offers just the basics. 2 collaborators, 2 GB storage space, a light marketing suite, and a free domain for 1 year. The price of the light plan is Rs. 199/month. WIZ PLANS: 4. Business Elite: The elite plan offers 15 collaborators, unlimited storage space, an advanced marketing suite, advanced site analytics, advanced developer platform. With more features added, the business elite plan is up to Rs. 1,599/month. 2. Core Plan: The core plan has 5 collaborators, 50 GB of storage space, a basic marketing suite, a free domain for 1 year, basic site analytics, accept payments, and basic e-commerce. The price of the core plan is Rs. 399/month. 5. Enterprise Plan: This plan offers everything without any restrictions. Unlimited collaborators, multi-site management, single sign-in, dedicated success manager, and much more. The prices are not revealed yet in this one. | January 2024 48

49. Customer Reviews: A lot of businesses are using the Wiz cloud security system and seem quite satisfied with it. The features it offers, the amount of information, the User Interface, and plans are very much on-point. A lot of customers are happy about the quick response of the back- end team to help in matters of despair. COMPLETE VISIBILITY OVER MY CLOUD ASSETS AND THEIR SECURITY POSTURE, LIKE MAGIC.” The UX amazingly, it's responsiveness and ability to pack tons of data into a single page. You can see everything you need and if it is not there pre-built, you can just filter out exactly what you are looking for and get the whole picture just via the security graph. Wiz can dig deep and find connections between components, asses those, and emphasize the critical from everything else. I can prioritize with Wiz with no effort on my part and most importantly I can customize the rules to fit my organization perfectly with unmatched granularity. Lastly, the recommendations are precise. LEADER IN CLOUD SECURITY MONITORING!” Wiz has helped my team and me gain visibility and context into the security health of our cloud resources. Its recommendations and proactive screening of cyber and cloud vulnerabilities along with tailor-made remediation and preventive actions have helped us stay risk-aware and secure our cloud assets in a single place. www.theenterpriseworld.com | 49

50. The Most INSPIRING BUSINESSWOMEN to Follow