Jagat Shah: A Pioneer in Navigating Innovation and Perseverance in Tech Leadersh

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION | DECEMBER 2023 ROLEX Watches: New Era of Luxurious Time A Journey through Unforgettable Adventure Of BOGOTA JAGAT SHAH MOSTSUCCESSFUL Leaders Of The Year BUSINESS A Pioneer in Navigating INNOVATION AND PERSEVERANCE IN TECH LEADERSHIP

2. CASE STUDIES READ MORE SUBSCRIBE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World UPSHOT METROS READ MORE New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world. PRESS RELEASE READ MORE Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section. VIDEO INTERVIEWS READ MORE Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

3. SUBSCRIBE WWW.THEENTERPRISEWORLD.COM | APAC EDITION | DECEMBER 2023 The MostSUCCESSFUL To Watch BUSINESS LEADER Upshot BEYOND BORDERS: A Journey through Unforgettable Adventure of Bogota MANOJ SUVARNA Blog 4 Last Minute Christmas Dessert Recipes to Save the Day! Co-founder Case Study ROLEX WATCHES: New Era of Luxurious Time A CONTEMPORARY REVOLUTIONIZING AGROPRENEUR AGRICULTURE How about showcasing your products to 150,000+ C-suite Subscribers? To get recent updates of our magazines SUBSCRIBE US info@theenterpriseworld.com

4. F r o m E d i t o r ’ s D e s k F r o m E d i t o r ’ s D e s k

5. F r o m E d i t o r ’ s D e s k Sailing through Turbulent Seas! As we bid farewell to another remarkable year in the world of business, it is with great pleasure that we present to you our highly anticipated issue – “Most Successful Business Leaders of the Year.” In the pages that follow, you will find a celebration of the visionary minds, strategic thinkers, and resilient entrepreneurs who have not only navigated the challenges of our ever- evolving business landscape but have excelled in leading their organizations to unprecedented heights. This issue is a testament to the relentless pursuit of excellence displayed by these outstanding individuals. From diverse industries and backgrounds, each profiled leader shares a common thread of determination, innovation, and a commitment to making a positive impact on the global business stage. Jagat Shah, Our cover story features an in-depth interview with leadership has not only steered their company through turbulent times but has set a benchmark for others to follow. Through candid insights and reflections, you'll gain a unique perspective on the strategies and philosophies that have propelled them to the zenith of success. whose transformative Additionally, we delve into the success stories of several other business leaders who have demonstrated exceptional acumen in areas such as technology, sustainability, and social responsibility. In a world where corporate leadership is under increasing scrutiny, our featured leaders stand out for their commitment to ethical practices and contributing to the greater good. As we navigate the complexities of a rapidly evolving business landscape, it becomes imperative to understand the strategies and philosophies that drive success. This issue serves as a source of inspiration and knowledge, providing our readers with valuable insights from those who have not only weathered the storms but have emerged stronger on the other side. Have a happy read! Utkarsh D.

6. ENT Business World Media Pvt. Ltd., Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B, Wakad Aundh Main Road, Pune. 411057 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (Apac) Creative Content Editor Shalmali W. Suchita P. PR & Marketing Coordinator Business Development Executive Vasanti M. Graphic Designer James H. Creative Design Head Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T O Distribution, a company that has not only weathered the challenges of the dynamic tech industry but has emerged as a trailblazer in IT infrastructure distribution. Jagat Shah, n the cover, we have featured who is taking giant strides in the information technology sector. He serves as the Chairman & CEO of MITSUMI an exemplary leader Evolving from a Computer Engineer in India to leading a multinational conglomerate, Jagat Shah’s journey is a narrative of challenges, opportunities, and a steadfast commitment to continuous learning. In 1998, Jagat, alongside his brother Mitesh Shah, embarked on the MITSUMI odyssey, laying the foundation with MITSUMI Computer Garage Ltd. Beginning as a modest computer repair and services venture, this endeavor transformed into a thriving story of dedication and business acumen. At the pinnacle of success, leadership becomes crucial, and Jagat, alongside MITSUMI, stands as a testament to this reality. Jagat’s remarkable success includes accolades such as the Outstanding Channel Executive of the Year award. His journey at MITSUMI mirrors not only personal growth but also the dynamic landscape of the tech industry itself. Bob Nienaber, CEO of Elsewhere in the magazine, we have featured benefitRFP, forged a remarkable journey in the business world that extended well beyond his college years. He embarked on a path characterized by unwavering dedication and a relentless pursuit of growth and accomplishment. Master’s degrees in the realm of commercial finance became pivotal milestones in his quest for excellence. No definitive moment arose that prompted a shift in his course or direction. the Nienaber says, “I’ve always had the long-term goal of making this market space more user-friendly for the clients and participants. Throughout my personal journey, I’ve stayed focused through education, involvement, idea sharing and collaboration.” Year after year, Nienaber’s planning led to remarkable achievements, surpassing sales goals and shattering previous records.

8. C O N T E N T S 12 Jagat Shah

9. UPSHOT Beyond Borders: A Journey through Unforgettable Adventure of Bogota 22 CASE STUDY 38 Rolex Watches: New Era of Luxurious Time EXCLUSIVE Profile 30 Bob Nienaber BLOG 46 How can you make your Christmas Eve memorable?

12. Cover Story | December 2023 12

13. A Pioneer in Navigating Innovation and Perseverance in Tech Leadership JAGAT SHAH I From Engineer to Business Leader n the relentless pursuit of business success, the need for cutting-edge technology is imperative. A company’s ability to flourish is intricately tied to the efficiency of its IT systems. Here, strategic leadership becomes the cornerstone of success. Jagat Shah exemplary leader who is taking giant strides in the information technology sector. He serves as the Chairman & CEO MITSUMI Distribution, of company that has not only weathered the challenges of the dynamic tech industry but has emerged as a trailblazer in IT infrastructure distribution. Evolving from a Computer Engineer in India to leading a multinational conglomerate, Jagat Shah’s journey is a narrative of challenges, opportunities, and a steadfast commitment to continuous learning. In 1998, Jagat, alongside his brother Mitesh Shah, embarked on the MITSUMI odyssey, laying the foundation with MITSUMI Computer Garage Ltd. Beginning as a modest computer repair and services venture, this endeavor transformed into a thriving story of dedication and business acumen. is one such a The company’s mission, rooted in providing appropriate and affordable technologies to the Middle East and Africa region, has not only stood the test of time but has thrived in an ever-evolving market. With a rich 25 years of experience in the field, Jagat’s leadership has been instrumental in steering the company to unparalleled heights in the tech landscape. At the pinnacle of success, leadership becomes crucial, and Jagat, alongside MITSUMI, stands as a testament to this reality. Jagat’s remarkable success includes accolades such as the Outstanding Channel Executive of the Year award. His journey at MITSUMI mirrors not only personal growth but also the dynamic landscape of the tech industry itself. www.theenterpriseworld.com | 13

14. Comprehensive Product Offerings MITSUMI Distribution stands out with its diverse portfolio, offering authorized IT, Telco, and Enterprise products and services. The spectrum includes cloud computing, hardware, telco, networking, servers, and storage solutions. What makes MITSUMI unique is not just the comprehensive range but also the foundation of strong partnerships with industry giants like DellTechnologies, HP, Lenovo, Samsung, Hitachi, Canon, Toshiba, and more. This network allows the company to deliver quality products and personalized customer services, fostering relationships built on trust and reliability. The company acknowledges the vital role of continuous learning. Emphasizing this, it places a strong focus on ongoing training for partners, ensuring they stay abreast of the latest products and solutions. In the tech industry, staying updated is the essential key to cultivating expertise and remaining at the forefront of advancements. Under Jagat’s leadership, MITSUMI has expanded its presence across 25 countries in Africa, the Middle East, and Europe. Partnering with over 20 vendors, the company has excelled in providing exceptional distribution services, logistic solutions, and customer support to a network of over 3200 partners. | December 2023 14

15. Early Days and Challenges In the early days, Jagat faced the typical challenges of any startup—limited resources, fierce competition, and the need to establish a foothold across all regions. Despite these hurdles, MITSUMI’s innovative approach and commitment to delivering quality services propelled it to emerge as a prominent player in the Kenyan IT market. Cover Story The linchpin of the company’s enduring success can be traced to its dedicated employees. Through its unwavering commitment, adaptability, strategic expansion, loyalty, and relentless pursuit of excellence, the company overcame the challenges and solidified its position in the IT industry. www.theenterpriseworld.com | 15

16. Triumph in Tech Tech is a competitive industry and a company’s true standing is revealed through its accomplishments. MITSUMI has consistently set the pace in achieving milestones since its inception. This commitment to excellence was recently underscored when the company secured the prestigious TOP DISTRIBUTOR of the Year award at the Channel Partner Conclave Awards, courtesy of GEC Media Group and IT Training Provider of the Year award at the Intelligent ICT Awards 2023, highlighting MITSUMI’s dedication to fostering knowledge and skill development. Cover Story Fostering Excellence in Team Dynamics Jagat has always been an advocate of keeping employees happy and creating a sound, positive work environment for them. No amount of potential gets wasted if the employees are aligned with the company’s goal. MITSUMI places a premium on cultivating a positive work culture that nurtures innovation and invests in continuous learning. This approach ensures that the team remains at the forefront of industry trends, driving their collective journey toward excellence. The company’s growth is evident in its expansion efforts, establishing offices in Morocco, DRC, Saudi Arabia, and South Africa in the current year alone. With a vision aimed at a broader horizon, the company aspires to be present in every country in Africa and the Middle East, with the UAE playing a pivotal role. This dynamic progress is further exemplified by the recent establishment of a 75,000-square-feet Mitsumi Logistics center (MLC) in Jebel Ali, Dubai. In acknowledging the loyalty and dedication of the team, trust emerges as a cornerstone of the company’s success. It’s the collective spirit and dedication of the workforce that truly sets the company apart in the competitive landscape. Today, with over 320 skilled professionals operating across 25+ in- country offices throughout the Middle East and Africa region, the team stands as the bedrock of MITSUMI’s success. The dedication, expertise, and collaborative spirit of the professionals have been pivotal in propelling the company’s growth over the years. In addition to these achievements, MITSUMI has garnered recognition as HP Distributor of the Year, clinched the Canon DRBG Special Recognition Award, and earned accolades from industry giants such as Dell Technologies, Kioxia, Toshiba, and more. These global recognitions include honors like Africa Distributor of the Year at the EMEA Channel Academy Awards and the DISTREE Diamond Award for distributors in Kenya. However, beyond accolades, MITSUMI’s ethos is deeply rooted in empowerment, serving as a beacon of innovation, service, and collaborative triumph—a collective journey of growth and achievement for all involved. | December 2023 16

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18. A People-First Approach Resilience, Innovation, and the Essence of Success resilience and innovation, forcing organizations to reevaluate and adapt their strategies to stay competitive. While it may be pivotal to keep the people working inside the company happy, it is equally crucial to keep the clients happy as well. Happy customers create word of mouth and do marketing like no other strategy could. After all, people trust people. Keeping this very thought in mind, MITSUMI is actively engaged in cultivating robust partnerships with over 3,200 valued collaborators. Each Customer partnership holds paramount significance in the company’s operations. Placing partners at the forefront of every decision, MITSUMI prioritizes their needs and aspirations with a dedicated commitment to providing exceptional service and value. Jagat believes in the strength of perseverance and innovation, echoing his favorite quote: “Success is not final, failure is not fatal: It is the courage to continue that counts.” This concise yet profound mantra reflects the spirit of resilience and determination that has been a driving force in Jagat’s transformative journey with MITSUMI Distribution. Successful leaders navigating this transformed terrain must embody agility, recognizing the importance of quick and effective decision-making. Prioritizing the well-being of employees and fostering a culture of adaptability becomes paramount in sustaining and enhancing organizational success. Furthermore, leveraging technology emerges as a key imperative, offering a strategic advantage to those who harness its capabilities to meet the evolving demands of the dynamic global market. Jagat sees the post-COVID-19 business scenario as a forward-looking approach, where leaders strategically navigate challenges while embracing the abundant opportunities for growth and innovation. Moreover, Jagat firmly believes that innovation is and will always be the key to business growth. It serves as a fundamental driver of sustainable progress, guiding his company through the ever-evolving business landscape. Whether through the adoption of new technologies, exploration of untapped markets, or the development of groundbreaking solutions, innovation stands as the linchpin for maintaining relevance. Jagat emphasizes that his venture’s success is intricately tied to its ability to innovate, keeping the company at the forefront of the industry. To empower these partners, the company extends a range of facilities, including credit options, dedicated sales teams, comprehensive training, and marketing support. The company’s ethos revolves around the belief that true growth is a collaborative journey. Thus, at MITSUMI, they are not just distributors; they are partners in success, dedicated to fostering mutual growth and prosperity. Into New Frontiers Forward-thinking is imperative, and MITSUMI Distribution exemplifies this by employing strategic expansion fueled by dynamic making and thorough market assessments. By consistently venturing into uncharted sectors and expanding geographically, each move of the company reflects a forward-looking approach, establishing it as a leader in the market. Navigating the New Normal The dynamics of work within and outside companies worldwide have changed since the COVID-19 pandemic. In Jagat’s insightful perspective, the aftermath of the COVID-19 pandemic has ushered in a business landscape characterized by a blend of challenges and opportunities. The rapid acceleration towards digitalization, coupled with the pervasive adoption of remote work trends, has induced a profound transformation in the way businesses operate. This paradigm shift has been accompanied by an intensified focus on Recognizing the escalating demand in the Enterprise sector, MITSUMI strategically fortifies its presence. Furthermore, the company plans to unveil a dedicated website featuring cutting-edge cloud solutions. Navigating expansion with swiftness and precision, the company’s mission is to extend its footprint across Africa and the Middle East. This forward-thinking strategy, coupled with insightful forecasting, positions MITSUMI Distribution at the forefront of shaping the technology landscape. Outstanding Channel Executive of the Year - Jagat Shah By CPI Media Group Middle East | December 2023 18

19. Cover Story Continuing Legacy MITSUMI Distribution—from a humble beginning with a single product and a team of two to becoming an international business group across various sectors—is a testament to his unwavering commitment and adaptability. Beyond mere presence, Jagat and MITSUMI place a profound emphasis on providing quality service to their partners. Whether ensuring swift responses or addressing unique needs personally, their goal is not solely to expand their reach but to enrich the experience for all those who join them on this remarkable journey. Under Jagat’s leadership, the company continues to evolve in the technology landscape with its dedication to fostering robust connections and empowering nations remains steadfast. Jagat’s ethos of collaboration, innovation, and a people-centric approach defines not just its past achievements but shapes a promising trajectory for the future of the company. www.theenterpriseworld.com | 19

22. A Journey through Unforge?able Adventure ? Bog?a | December 2023 22

23. B Bogota, capital of Colombia—a place where whispers of history dance through vibrant street art and the pulse of contemporary life. This city is an intertwining of the old and the new. A city with cobbled streets of La Candelaria, centuries-old echoing tales, and sleek skyscrapers that pierce the sky. It is a dynamic canvas where colonial charm and modern vitality unite. Thanks to this fusion of the past and present, this city is an ideal location with history, entertainment, delicious cuisine, culture, business, and much more. As the largest city in Colombia, its diverse and multicultural atmosphere is a center of attraction for artists worldwide. It is the melting pot where all the cultures from different regions of the country have a place. From the cuisine of the Coffee Triangle to the joy of the Caribbean, or the artisanal heritage of Boyaca and the Valle de Cauca Festival—this capital city brings together the best of Colombia. As the heart of the country’s art, politics, and innovation, this city is at the top of the list of many travelers and explorers. If you are someone looking to cross out Bogota from your “Must Visit” list, this article might be the best and cheapest guide for your trip. Cultural Heritage of Bogota’s Museums Bogota’s museums weave a rich fabric of cultural exploration. These museums are enriched with Colombian history art, and cultural heritage in this vibrant city. We have mentioned a few of these museums that will evoke the artist within you. Ÿ Gold Museum (Museo del Oro): Showcasing a remarkable collection of pre-Columbian golden artifacts. Ÿ Botero Museum: Home to Fernando Botero’s distinctive sculptures and an extensive art collection. Ÿ National Museum of Colombia: Covers a wide range of exhibits, from archaeology to contemporary art. Ÿ Museo del Oro Zenu: Dedicated to the artistic legacy of the Zenu culture. Ÿ Museo Nacional de la Independencia – Casa del Florero del 20 de Julio: Commemorates Colombia’s struggle for independence. Ÿ Maloka Interactive Center: Engages visitors with interactive science and technology exhibits. Whether you’re drawn to ancient civilizations, contemporary art, or hands-on scientific exploration, the museums here are the best place for you. Each museum is a chapter, contributing to the city’s vibrant cultural narrative. www.theenterpriseworld.com | 23

24. Wonders of Nature in Bogota: A Paradise for Adventurers As the sun bathes the city in golden warmth, and raindrops dance on cobblestone streets, Bogota’s nature whispers tales of resilience, inviting all to witness its timeless beauty. Here are some places in the womb of nature that one must visit at least once in a lifetime. 1. The Zipaquirá Salt Cathedral Fall into the heart of Bogota’s history at the Zipaquirá Salt Cathedral, a mesmerizing underground sanctuary 200m below the surface. It was transformed into a colossal cathedral in the 1930s, which was originally a salt mine. Passing by the vibrantly illuminated passages into large rooms adorned with the Stations of the Cross, statues, and religious icons. This leads to a grand chamber crowned by a towering cross—an engineering marvel. A morning departure to the Salt Cathedral would be the best time to visit this magical place, leaving before the capital’s notorious traffic jams. 2. Gautavita At the heights of 3100 meters above sea level, the sacred Guatavita Lake unveils the living legend of El Dorado—a claim grounded in ancient rituals. A newly appointed cacique (a native chief), shrouded in golden dust, submerging into the icy waters offering golden statues to the lake’s depths. Despite many attempts to drain the lake water to recover the presumed wealth—some involving dynamite, Guatavita remains a sacred Place. Along with these historical tales this place also offers mesmerizing microclimates and exotic flora. | December 2023 24

25. 3. La Chorrera Waterfall Next on our list is an exhilarating day hike to the majestic La Chorrera Waterfall, standing tall at 590 meters near Chachi. Trail markers guide the way from Bogota to Choachi, unveiling a scenic route through farms before entering the mystical cloud forest. After a 45-minute trek, discover a quaint restaurant offering refreshments. Pass the enchanting Chiffon Waterfall, navigating a narrow and occasionally slippery path leading to the main falls. This beautiful journey will relish glimpses of this city, diverse orchids, and vibrant birdlife. Adding more colors to this city, the birdlife is a must-see in a lifetime. Narrow trails and 2.5 hours of altitude-ranging adventure are rewarded by this dramatic and calming waterfall. 4. The Páramo of Sumapaz The sprawling Páramo of Sumapaz is the world’s largest high- altitude desert, elevated up to 4000 meters. A 1.5-hour drive from the southern part of the city leads to this breathtaking expanse. Sumapaz unfolds panoramic views over Cundinamarca, Meta, and Huila, offering diverse climates like wind, rain, and sunshine. This sacred land for the Muisca people is now also a protected water source for Bogota. Encountering fragile desert flora, wildflowers, and the iconic espelita (frailejónes) plants and lakes will silence all the harsh lights and noises from city life. Packing some warm clothing and rain gear to savor this high-altitude marvel would be best. 5. Chicaque Parque Natural Nestled just 30 minutes from Bogota, Chicaque Parque Natural unfolds over 20km of marked trails meandering through the cloud forest. With campsites and rentable cabins, this place is a haven for hikers and bird enthusiasts, boasting around 300 avian species. Encounter sloths, llamas, and deer while expert biologist guides offer immersive experiences. For thrill-seekers, imagine canopy rappelling from an 80-meter oak or a 340-meter zip-line soaring over the cloud forest at 40 km/h, allowing a captivating view of the Magdalena River valley. This place gives you wings with the purity of nature that fulfills one’s heart. www.theenterpriseworld.com | 25

26. Elevate Your Experience: Top 10 Things to Do in Bogota Bogota, Colombia, is a city pulsating with life and culture, offering a plethora of experiences for both locals and visitors. Here are the top 10 things to do: 1. Cerro de Monserrate: Ascend this green mountain for a breathtaking view. Choose between a cable car and a challenging trail, explore market stalls, indulge in local treats, and enjoy panoramic views at the top. 2. La Candelaria: Stroll through the historic neighborhood with narrow, colorful streets. Explore Plaza de Bolívar, local art shops, and the Gabriel Garcia Marquez Cultural Center. Visit Museo Botero and experience the vibrant street life. 7. Usaquén Craft Market: Explore trendy Usaquén, filled with artisans and trendy restaurants. The craft market offers gold-plated earrings, hand-painted mugs, and other unique goods. 6. Andres Carnes de Res: Indulge in Colombian comfort food at Andres Carnes de Res. Try unique dishes like plantain pizza, paired with tangerine vodka cocktails. As night falls, the restaurant transforms into a dance club. 8. Mercado Paloquemao: Immerse yourself in a tropical fruit safari at this bustling market. Sample exotic fruits like lulo and guanabana while exploring the vibrant corridors. | December 2023 26

27. 3. Tejo at Barrio San Felipe: Embrace the local sport of Tejo, combining beer, aim, and explosive fun. Several venues in San Felipe offer Tejo along with craft beers and a lively atmosphere. 4. Theatron: Dive into the vibrant nightlife at Theatron, Colombia’s largest gay- themed nightclub. Dance across its 17 rooms to tunes ranging from Cher to reggaeton, and experience drag queen shows. 5. Salsa Clubs: Despite the chilly weather, explore the city’s salsa scene. El Goce Pagano, Quiebra Canto, and Galeria Café Libro offer lively atmospheres and dance-worthy tunes. Bogota’s dynamic offerings cater to a diverse range of interests, making it a city that never fails to captivate and surprise. 9. Sunday Ciclovia: Rent a bike and join the Sunday Ciclovia, where cars are banned from main roads. You can explore these sights and neighborhoods without the usual traffic congestion. Conclusion: A City that Never Ceases to Mesmerize Bogota, Colombia, transcends the boundaries of time, seamlessly blending the echoes of its past stories with the vibrant rhythms of contemporary life. This city, where history whispers through cobblestone streets and modern skyscrapers pierce the sky, offers an unparalleled journey through the old and the new. Nature’s wonders into the beautiful colors of this city. Pulsating with life and culture, this place invites both locals and visitors to savor its diverse offerings. That leads to creating memories that linger as a testament to the city’s captivating charm. Whether exploring its natural wonders, art scene, or dynamic cultural attractions, Bogotá promises an adventure that transcends borders and resonates with the spirit of a city that never ceases to mesmerize. 10. Graffiti Tour: Discover the modern side of Bogota’s historical center through street art. Take a graffiti tour of La Candelaria, featuring works by artists like Guache and the Toxicomano collective. www.theenterpriseworld.com | 27

30. BOB NIENABER Guiding with Resilience and Innovation benetRFP | CEO | December 2023 30

31. Special Profile Special Profile www.theenterpriseworld.com | 31

32. I n the fast-paced world of business, true leadership is a rare and invaluable quality. Amongst the multitude of executives, a select possess the vision, expertise, and determination to drive their organizations to unparalleled heights. Bob Nienaber is undeniably one of these exceptional individuals and a beacon of inspiration and accomplishment in the business landscape. With his strategic acumen and commitment to excellence, Nienaber has cemented his position as a top business leader. As we delve into his remarkable journey and achievements, The Enterprise World is proud to introduce him as one of the Most Successful Business Leaders to Watch Out for – 2023. Path to Success Bob Nienaber, the CEO of benefitRFP, forged a remarkable journey in the business world that extended well beyond his college years. He embarked on a path characterized by unwavering dedication and a relentless pursuit of growth and accomplishment. Master’s degrees in the realm of commercial finance became pivotal milestones in his quest for excellence. No definitive moment arose that prompted a shift in his course or direction. Nienaber says, “I’ve always had the long-term goal of making this market space more user-friendly for the clients and participants. Throughout my personal journey, I’ve stayed focused through education, involvement, idea sharing and collaboration.” Year after year, Nienaber’s planning led to remarkable achievements, surpassing sales goals and shattering previous records. Such outstanding performance earned him prestigious accolades, including | December 2023 32

33. peak service awards and top technology honors. With attention to detail, he orchestrated seamless operations, ensuring that every aspect came together beyond even his expectations. executive benefit planning, allowing clients to save valuable time while retaining their strategic business focus and competitive edge. As a one-stop shop for corporate executive benefits, the company seamlessly integrates diverse products and services from leading investment and insurance vendors with robust, cost-competitive administrative solutions. associated with each strategic move. Effective communication plays a vital role during times of transition, ensuring that the entire team comprehends the broader vision and remains at ease throughout the transformative process. Nienaber says, “By fostering collaborative cooperation between leaders and team members, we emphasize the importance of working hand-in- hand to achieve shared objectives.” However, his ultimate pursuit was not merely financial success but customer satisfaction. Nienaber’s team’s most significant triumphs lay in their ability to avoid lawsuits, never lose an audit, and receive zero participant complaints,while also earning top influential service awards year after year —a testament to the collective effort and dedication of the entire team. benefitRFP thrives under the steadfast leadership of Nienaber. He assumes a comprehensive range of responsibilities, including cost management, maintaining a present and future focus, providing guidance and training to new team members, and overseeing external providers to ensure alignment with the company’s objectives and core principles. His astute leadership sets the tone for the organization’s success, driving its growth and maintaining a steadfast commitment to its vision and values. The Power of AI “Business leadership has changed recently through the integration of new technology, specifically AI technology.” Unveiling benefitRFP Founded in 2009, benefitRFP emerged as a distinguished entity focused on fostering client-side fiduciary relationships within the corporate executive benefit landscape. Setting itself apart, the company maintains complete autonomy, devoid of ownership by external carriers, providers, or investors, and remains debt-free. Initially catering solely to clients’ corporate executive benefit needs, the company has since expanded its scope to encompass comprehensive risk and wealth management solutions. As a forward-thinking organization, benefitRFP has fully embraced the transformative potential of AI advancements within the dynamic business landscape. Recognizing the profound impact of these technological innovations, the company has taken proactive steps to implement comprehensive training initiatives. These initiatives serve as a catalyst for equipping the sales and service teams with the essential skills and knowledge required to harness the power of cutting-edge technological tools effectively. Transforming Leadership Approach In this dynamic and ever-evolving environment, benefitRFP recognizes the significance of visionary qualities and the courage to pursue ambitious visions. Leaders within the company are encouraged to demonstrate adaptability and agility, breaking free from traditional approaches and embracing the inevitability of change. To thrive amidst rapid transformations in the business landscape, the leaders are tasked with proactively conceptualizing visionary ideas and objectives while proactively identifying and overcoming potential obstacles. Anchored in Sacramento, CA, it boasts an exceptional team of seasoned advisors, leveraging their extensive knowledge to deliver direct, high-end national Executive Benefit Plan solutions. With a sterling track record spanning over 15 years, the company has had the privilege of serving an extensive portfolio of clients, including numerous large privately held corporations and Fortune 100 companies. Through specialized training programs, team members are empowered to seamlessly integrate AI-powered solutions into their strategies, enabling them to deliver enhanced value and efficiency to clients. By keeping pace with the latest advancements and equipping its workforce with the necessary expertise, the company remains at the forefront of technological innovation, positioning itself as a leader in leveraging AI for superior business outcomes. Strong leadership within the company requires a blend of visionary thinking, effective communication, focus, and character. Fear of change must be relinquished, making way for a comprehensive plan that considers and understands the implications and costs Employing state-of-the-art technology that has garnered industry recognition, it simplifies the intricate realm of www.theenterpriseworld.com | 33

34. Embracing the Versatility an extended period to advocate for legislative changes that would support his company’s objectives. These challenges tested Nienaber’s determination and strategic acumen, compelling him to seek innovative solutions and drive transformational change in the face of adversity. Nienaber is an individual with diverse interests and a deep commitment to both his professional and personal life. He understands the importance of maintaining a clear focus in each domain. Sustained Excellence He says, “Coming from somebody that has a daughter that lives in Europe and has a lot of outside interests, I make sure that when I am at work, I am 100% at work and when I am away from work, I am 100% focused on family members or whatever it is I am working with. I have a lot of outside interest in automobile racing, bike racing, any outdoor sports or activity, and cooking.” The enduring success of the company can be attributed to its unique strategy in the marketplace. By offering distinct and unparalleled opportunities to clients, the company sets itself apart from competitors and establishes a unique value proposition. Central to its accomplishments is a steadfast dedication to providing top-tier service, ensuring that clients’ needs and expectations are consistently met and exceeded. Embracing the philosophy that success is a continuous journey rather than a static destination, the company remains proactive in pursuing innovative strategies, adapting to evolving market conditions, and continuously seeking ways to enhance its offerings. Beyond his personal pursuits, Nienaber maintains a consistent presence in the political arena, engaging with Congress members from both sides, including the Ways and Means Committee and Senate Finance Committee. As an ambassador within the industry he serves, he remains vigilant in staying abreast of regulatory changes and ever- evolving customer needs. Fostering Collaboration His expertise and influence make him a respected speaker, with industry professionals valuing his insights and perspectives. To ensure that he remains well-informed, Nienaber maintains an impressive reading habit, devouring approximately 80 books annually across various genres. By staying current, he is able to share up-to-date knowledge and keep his team well-informed and prepared to navigate the ever-changing business landscape. “What makes my team unique is having set structured goals that we do not waiver from.” With a deep understanding of the importance of employee well-being, the company implements a range of thoughtful strategies to foster a happy and harmonious team. Embracing a flexible work schedule, employees are afforded the opportunity to achieve a healthy work-life balance. Turning Challenges into Opportunities Irrespective of the industry in which they operate, every company confronts a multitude of challenges as an inherent part of their journey. These hurdles stem from diverse factors, including market dynamics, evolving consumer preferences, disruptive technological advancements, and intricate regulatory landscapes. This arrangement allows for two days of office work, two days spent working remotely, and a floating day each week, which can be utilized for catching up on tasks or simply enjoying a well-deserved break. Furthermore, the company recognizes and appreciates the team’s hard work by providing 100% compensation bonuses annually, tied directly to the collective performance in achieving goals. Nienaber, as a seasoned business leader, encountered his fair share of formidable challenges throughout his career, further highlighting the universal nature of these trials in the business realm. One of the notable obstacles he confronted was market resistance and skepticism towards his visionary ideas. Overcoming doubts and fostering a belief in the feasibility of his concepts required perseverance and persuasive efforts to gain the trust of stakeholders. Nurturing a family-oriented company culture, the organization encourages open discussions about personal lives. This allows team members to share anecdotes and celebrate the joys of their families and loved ones, fostering a deep sense of empathy and camaraderie. Unparalleled Service The company prides itself on its proprietary technology, setting itself apart as the sole provider within the financial sector. It offers comprehensive and innovative diagnostics Additionally, Nienaber navigated the complex landscape of legal constraints, actively collaborating with Congress over | December 2023 34

35. alongside customized solutions that effectively meet clients’ goals and requirements. The impact of benefitRFP’s technology and service is profound, leading clients to recognize the company’s distinctiveness. Many clients enthusiastically attest that it has empowered their organizations, enabling them to attain newfound levels of success and competitiveness in the realm of risk and wealth management. This, in turn, guarantees that each client receives unparalleled care and support both in the present and in the future. By making its advanced technology widely available, it empowers every client, whether they operate in the for-profit, not-for-profit, public or private sectors, to benefit from its innovative offerings and forge a valuable long-term partnership that ensures ongoing success. Nienaber says, “Our technology also shops for the best product, administration, and service. We provide integration, total reward solutions for the clients’ programs to include participants so all the benefits which benefitRFP guarantees will reduce cash flow related to risk and wealth management.” Technological Empowerment Parting Words The company’s commitment to technological advancement extends to providing comprehensive access to cutting-edge solutions for companies of all sizes and types in the marketplace. It utilizes state-of-the-art technology, coupled with its globally recognized and award-winning service. Through seamless integration and total reward solutions, the company ensures that its clients’ programs, including their participants, enjoy a comprehensive range of benefits. This effectively reduces cash flow risks and optimizes wealth management. Focus on where you want to go and then work every day towards getting there. Education is not a distraction from work, it’s an addition to the work that you do. Make your clients better every day by utilizing the knowledge and skills you learn and in turn they will make you greater as well. www.theenterpriseworld.com | 35

38. W A T C H E S New Era Of Luxurious Time Keeping time with elegance and precision, there exists a name that stands above all others—Rolex watches. These timepieces are not merely instruments, they are finely crafted chapters in the rich history of horology—a place of weaving a legacy of sophistication and innovation in between metal pieces. The mere utterance of “Rolex watches” creates an atmosphere of timeless luxury, where painstaking craftsmanship meets state-of-the-art technology. From the iconic Oyster Perpetual to the illustrious Submariner, every Rolex creation is a living legend and a symbol of unwavering dedication to excellence. Such accuracy would have baffled Einstein himself in his theories of time and relativity. Let us unravel the mystique concealed behind the crown, where each tick of a Rolex watch resonates with the heartbeat of horological mastery. | December 2023 38

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40. The Beginning of a New Era Founded by Hans Wilsdorf, rather than any “Hans Rolex” as any of us would have guessed, in the year 1905, in London. He aimed to make it short and simple, a name that was easy to pronounce in any language. Moreover, the term “Rolex” possessed onomatopoeic qualities, echoing a sound like the winding of a watch. It is practicality shone through, given that the name was compact enough to effortlessly grace the face of any watch. Wilsdorf's profound appreciation for precision timekeeping paved the way for the Rolex watches to surge in popularity in 1910. That pivotal year marked a historic milestone as Rolex became the inaugural wristwatch to bear the esteemed Swiss certificate of chronometric precision, bestowed by the official Watch Rating Centre in Switzerland. This certification proved transformative, sparking a notable uptick in sales. Empire at sea, both in warfare and commerce. This achievement set the stage for Rolex to establish itself as a provider of mechanical precision coveted by many. The brand's ascent to popularity reached new heights with the introduction of the first waterproof watch. Rolex's commitment to innovation, coupled with its timeless design, launched it to the forefront of the luxury watch industry. Since its inception, Rolex has consistently delivered cutting- edge accuracy, solidifying its position as a pioneer in high-end timepieces. Ÿ In 1914, Wilsdorf further solidified Rolex's reputation by securing a “Class A” Precision Certificate from the Kew Observatory, typically reserved for marine chronometers. This recognition resonated particularly with British customers, who recognized the critical role of accurate timekeeping in the dominance of the British Ÿ Awareness and Association of Rolex Watches Brand awareness: Brand association: For a brand like Rolex, it's essential to engage in positive impact activities beyond being just a large manufacturing entity. Rolex consistently sponsors organizations like National Geographic to contribute to aqua and nature conservation, wildlife protection, and various environmental causes. This association extends to Rolex's commitment to technological advancements, exemplified by innovations like waterproof cases and resistance features. This effort showcases the brand's dedication to both environmental stewardship and ongoing technological improvements. As a premier luxury brand, Rolex enjoys widespread recognition among its potential customers. The brand establishes connections by sponsoring events and utilizing social media platforms to showcase the value of its wristwatches. The Rolex narrative extends beyond extreme exploits to encompass more commonplace sports competitions. These include the 24 Hours of Le Mans and noteworthy partnerships like being the official sponsor for the Women's World Golf Rankings. This approach allows Rolex Watches to resonate with a diverse range of audience. | December 2023 40

41. Market and Distribution Strategy I. Marketing Strategy: What sets this brand apart is the impeccable craftsmanship of its watches along with the ingenious marketing strategies. This combination together has propelled it to the pinnacle of global luxury. Compelling Stories: Partnerships and Sponsorships: One of the key strategies lies in the brand's ability to craft a compelling story. Rolex doesn't just sell watches; it sells a lifestyle, an embodiment of success and achievement. Through carefully curated campaigns, Rolex aligns itself with icons of achievement, from explorers conquering the highest peaks. The brand's association with excellence isn't just implied, it's boldly proclaimed through these captivating narratives. By gracing the wrists of influential personalities, celebrities, and sports icons, Rolex embeds itself in the fabric of success. The brand strategically sponsors events that align with its values, from Formula 1 racing to Wimbledon. These associations are responsible for the enhancement of Rolex's visibility. Exclusive Distribution: Digitalizing: Rolex has also mastered the art of scarcity. By controlling the supply of its watches and releasing limited editions, the brand creates an aura of exclusivity. The scarcity principle fuels desirable Rolex watches into timepieces and coveted artifacts. The brand's social media presence is a gallery of aspirations, showcasing watches and the experiences they embody. From Instagram to YouTube, Rolex crafts a visual narrative that transcends the tangible, inviting enthusiasts into a world where time is not just measured but lived. II. Distribution Strategy: Overcoming Challenges for a Sustainable Future Distribution is pivotal for any product, and Rolex's strategy distinguishes it from other watchmakers. A Rolex isn't just a watch; it's a rarity. With a limited number of exclusive stores globally, the brand crafts an air of exclusivity. Rolex predominantly distributes through its stores, e-commerce platforms, and select multi-brand outlets. Despite producing around 2000 watches daily, their scarcity amplifies desirability, making each Rolex a coveted emblem of distinction. Even brands like Rolex face challenges in the pursuit of perfection. Challenges to dethrone the king of watchmaking, challenges like a sudden change of leadership and decline in sales worldwide. Throughout its history, Rolex watches have encountered a series of challenges that have tested its mettle. www.theenterpriseworld.com | 41

42. List of 10 Best Rolex Watches Revolutionizing Time Rolex Submariner 41mm Rolex GMT-Master II 'Pepsi' 1953 1955 $9,150 10,700 Rolex Submariner 126610LV Rolex Explorer II 226570 2020 2021 $10,800 $9,650 Rolex Submariner 5513 Rolex Daytona 1963 1962 $21,995 $12,258 Rolex Explorer 36mm Rolex Oyster Perpetual 126000 1953 1950 $6,450 $9,055 Rolex Submariner 14060 Rolex Datejust 1945 1990 $4,800 $7,000 | December 2023 42

43. FAQs 1. What makes Rolex so special? Rolex is renowned for its precision, craftsmanship, and enduring style. Each timepiece is a testament to the brand's commitment to excellence and innovation. 2. Why are Rolex watches so expensive? The high cost is justified by the meticulous craftsmanship, quality materials, and extensive research invested in creating each watch. The exclusivity and brand prestige also contribute to their premium pricing. 3. Are Rolex watches a good investment? Yes, Rolex watches are often considered a sound investment. Their reputation for quality and timeless design tends to be appreciated over time, making them sought-after collector's items. 4. How can I spot a fake Rolex? Genuine Rolex watches have distinct features, including a smoothly sweeping secondhand and a hologram- encoded sticker on the case back. Purchasing from authorized dealers and being aware of these details can help identify authenticity. 5. Do Rolex watches hold their value? Yes, Rolex is known for retaining its value well. The combination of craftsmanship, brand prestige, and limited availability contributed to their value appreciation over the years. 6. Can I wear my Rolex in water? Most Rolex are water-resistant, and some are specifically designed for underwater use. However, it's crucial to check the specific water resistance rating of your model and ensure it www.theenterpriseworld.com | 43

44. 9. Are vintage Rolex watches a good buy? Vintage Rolex watches can be a great investment, but it's crucial to authenticate and verify their condition. Purchasing from reputable dealers or having a thorough appraisal is recommended. 10. Where can I buy an authentic Rolex watch? To ensure authenticity, it's recommended to purchase Rolex watches from authorized dealers or reputable sources. Be cautious of deals that seem too good to be true, as counterfeit watches are prevalent in the market. undergoes regular servicing to maintain this feature. 7. How often should I service my Rolex watch? Rolex recommends servicing every 10 years, but it may vary based on usage. Regular maintenance ensures optimal performance and longevity of your timepiece. 8. Can I customize my Rolex watch? Rolex offers limited customization options. While you can choose certain features during purchase, extensive modifications may void the warranty and affect the watch's authenticity. | December 2023 44

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46. CHRISTMAS EVE CHRISTMAS EVE CHRISTMAS EVE Introduction: Finally, the month of December is here! The "Christmasy feel" is knocking on our hearts as November ends soon. We already are close to Jesus from within, but a spiritual feeling and Him being around us, watching upon us is what we feel. The winter is in full swing bringing in the feel of the festival. Older generations become nostalgic about how their parents used to organize the festival and what was their definition of having fun on Christmas Eve. Relatives, friends, and family members start discussing ways to celebrate this year. In the middle of that discussion, the previous years' celebrations are also discussed. The celebration of Christmas Eve should be a reflection of love and selflessness taught by the savior. The spirit of the festival helps us to soften our hearts. We feel for those in need, enemies are forgiven, old matters are settled with a tearful smile and a tight hug, and the spirit to celebrate reaches new heights. He is there, watching all of it with a smile on His face too, maybe shedding a tear or two. Let the fun and frolic begin. | December 2023 46

47. How can you make your CHRISTMAS EVE CHRISTMAS EVE CHRISTMAS EVE memorable? The traditions and customs: your place, the joy and the connection you feel with Him is immeasurable. The age-old tradition of caroling is still alive even today. Enjoying the tunes of hymns and carols while being in the vicinity of your loved ones is the vibe all of us crave. Discussing the traditions puts us in the zone of the festival. All of us have ways to celebrate the said festival. Someone's ways have modernized while some people still celebrate it traditionally. Visiting the church is the most divine feeling ever. All of us become vulnerable when we kneel before Him. We come across a gush of mixed emotions. Calm, emotional, happy, positive, and often we shed a tear without anybody noticing. Some more traditions we follow are: 3. Writing a letter to Santa (his reindeer too): Santa and his reindeer, Rudolph, are believed to be traveling the whole world on the sleigh delivering gifts to children. The children too, with their innocence keep carrots for the reindeer, and cookies for Santa to savor. The night before Christmas Eve is the most exciting for kids, and parents and elders too, become kids while witnessing twinkle in the eyes of the children. 1. The fir tree has been used for many years to decorate for thousands of years. The pagans used branches of it to decorate their homes during the winter season, as it made them think of spring to come. The Romans used fir trees to decorate their temples during the festival of Saturnalia, which eventually became Christmas. The Christmas tree idea gained popularity when Queen Victoria's husband, Prince Albert brought one from Germany in 1841 and placed it in Windsor Castle. GIF Image. A decorated Christmas tree with kids dancing around. Decorating the Christmas Tree: 4. Spending time with people you Christmas Eve is all about celebrating the festival with the people you love. The inner circle of your family is the people you want to be with and around. We believe the visuals of a family celebrating Christmas Eve relishing baked cookies, the gingerbread house, singing the "family-favorite" carols, and snuggling up in one blanket while watching a Christmas movie is the best kind to rejoice. 2. Sing Christmas Eve carols: No Christmas is celebrated without the Christmas Eve carols. Be it in the church or at www.theenterpriseworld.com | 47

48. Lip-smacking Global Christmas Delicacies: Lip-smacking Global Christmas Delicacies: The delicacies taste just wow during the festival especially, isn't it? If you take notice, all the delicacies taste even better than usual. It is believed that the delicacies are made with pure love and affection that adds to the taste of it. All parts have the world on their way of preparing various dishes for the festival. Let's get immersed into the flavors of it and imagine us having the same. Here are some delicacies from around the world: the same. Here are some delicacies from around the world: The delicacies taste just wow during the festival especially, isn't it? If you take notice, all the delicacies taste even better than usual. It is believed that the delicacies are made with pure love and affection that adds to the taste of it. All parts have the world on their way of preparing various dishes for the festival. Let's get immersed into the flavors of it and imagine us having 1. Christmas pudding:England 1. Christmas pudding:England 2. Stollen: Greece 2. Stollen: Greece A traditional dish with many names. Plum pudding or figgy pudding are the synonyms and it is served in England during the festival. It acts as a stand-out dish because it doesn't have any plums in it. Earlier, raisins were known as plums in the Victorian era. So the name plum pudding. It is made of molasses, dried fruits, suet, spices, and eggs. dried fruits, suet, spices, and eggs. A traditional dish with many names. Plum pudding or figgy pudding are the synonyms and it is served in England during the festival. It acts as a stand-out dish because it doesn't have any plums in it. Earlier, raisins were known as plums in the Victorian era. So the name plum pudding. It is made of molasses, Famously known as Weihnachtsstolle or Christollen, is a sugarcoated bread that is packed with marzipan, rum, and dried fruits. This fruit cake is long and flat and often resembles a fruit cake. often resembles a fruit cake. Famously known as Weihnachtsstolle or Christollen, is a sugarcoated bread that is packed with marzipan, rum, and dried fruits. This fruit cake is long and flat and 3. Feast of Seven Fishes: Italy 3. Feast of Seven Fishes: Italy 4. Kolaczki cookies: Poland 4. Kolaczki cookies: Poland This is a traditional Italian dinner that has a seven-course menu. Known as Festa Dei Sette Pesci, a foodie can enjoy octopus, carp, calamari, mussels, shrimp, and fried eel. Not to forget the Italian Panettone that is a traditional tiramisu. traditional tiramisu. This is a traditional Italian dinner that has a seven-course menu. Known as Festa Dei Sette Pesci, a foodie can enjoy octopus, carp, calamari, mussels, shrimp, and fried eel. Not to forget the Italian Panettone that is a Stuffed with raspberry and apricot jam, cream cheese or sour cream also adds flavor to this variety of fillings. These cookies are folded specially and topped with confectioner's sugar immediately before serving. It adds to the flavor and is quite flavorsome. and is quite flavorsome. Stuffed with raspberry and apricot jam, cream cheese or sour cream also adds flavor to this variety of fillings. These cookies are folded specially and topped with confectioner's sugar immediately before serving. It adds to the flavor | December 2023 48

49. Here is a short and sweet Christmas poem we would love to share with you all. A poem by Norman Wesley Brooks: A poem by Norman Wesley Brooks: Here is a short and sweet Christmas poem we would love to share with you all. Christmas is forever, not for just one day, Loving, sharing, and giving, are not to be put away Like bells and lights and tinsel, in some box upon a shelf. Like bells and lights and tinsel, in some box upon a shelf. Christmas is forever, not for just one day, Loving, sharing, and giving, are not to be put away The good you do for others is the good you do for yourself. The good you do for others is the good you do for yourself. Customs of Christmas in Other Areas Customs of Christmas in Other Areas 1. Philippines: 1. Philippines: In the Philippines, the city of San Fernando celebrates the Ligligan Parul (the festival of giant lanterns). It features dazzling parols that symbolize the Star of Bethlehem. Each parol consists of thousands of spinning lights that illuminate the night sky. This festival has made San Fernando the "Christmas Capital of the Philippines". has made San Fernando the "Christmas Capital of the Philippines". In the Philippines, the city of San Fernando celebrates the Ligligan Parul (the festival of giant lanterns). It features dazzling parols that symbolize the Star of Bethlehem. Each parol consists of thousands of spinning lights that illuminate the night sky. This festival 2. Sweden: 2. Sweden: The Yule Goat is a Swedish Christmas symbol dating back to ancient pagan festivals. In 1966, the tradition underwent a transition. Someone came up with the idea of making a giant straw goat, now referred to as the Gavle goat. According to the official website, the goat is more than 42 feet tall, 23 feet wide, and weighs 3.6 tons. Fans can livestream every year the construction of it on Sunday of Advent. year the construction of it on Sunday of Advent. The Yule Goat is a Swedish Christmas symbol dating back to ancient pagan festivals. In 1966, the tradition underwent a transition. Someone came up with the idea of making a giant straw goat, now referred to as the Gavle goat. According to the official website, the goat is more than 42 feet tall, 23 feet wide, and weighs 3.6 tons. Fans can livestream every 3. Finland: 3. Finland: On Christmas morning, Finish families make a porridge of rice and milk topped with cinnamon, milk, or butter. Whoever finds the almond in the porridge wins. Of course, to please the kids some families make sure it comes into their plates and they aren't upset On Christmas morning, Finish families make a porridge of rice and milk topped with cinnamon, milk, or butter. Whoever finds the almond in the porridge wins. Of course, to please the kids some families make sure it comes into their plates and they aren't upset during the festive environment. during the festive environment. 4. Barbados: 4. Barbados: A typical scene in Barbados is of a table with a baked ham decked up with pineapple and sorrel glazes, a rum cake, and Jug Jug, a dish inspired by the Scottish influence on the A typical scene in Barbados is of a table with a baked ham decked up with pineapple and sorrel glazes, a rum cake, and Jug Jug, a dish inspired by the Scottish influence on the island combining of pigeon peas, corn flour, herbs, and salt meat. island combining of pigeon peas, corn flour, herbs, and salt meat. www.theenterpriseworld.com | 49

50. Lesser Known Facts about Christianity: The United States of America has the highest Christian population: Ÿ With almost 225 million Christians or about 70% of the population in the United States of America remains the nation of the Christians. The average age of Christians around the world is 30 years: Ÿ The number is similar to the global average age. The Muslim population in general is much younger, with an average age of 23. Jews and Christians have a higher education than any other religious group in the world: Ÿ The number of years for formal education for Jews and Christians is 13.4 and 9.3 years respectively. Muslims and Hindus are the two main religious groups with the lowest formal education, with an average of 5.6 years. Jesus Christ of Nazareth is the founder and central figure of Christianity: Ÿ Every single aspect of Christianity is influenced by the life and teachings of Jesus. Christians believe that Jesus is God incarnate and that only through Him can people be saved and have a place in heaven. Conclusion: Christmas Eve is the most awaited part of the year. People keep on making plans for that particular day. At this time all the resentment and rage are long gone. Relatives, friends, and families come together to make the most of this time by creating memories till the next Christmas Eve. The house is filled with joy and bliss. May we all learn to give, just more and more giving, without expecting anything in return! We immediately assume to get something from someone, but practicing selflessness will take you miles. Let's take a plunge to help those in need, and bring blossom to their lives. Our hearts are so full after writing this blog. Merry Christmas to all of you. Have a great one and keep showering your love on us. Hope you had a good read. HAPPY SOLSTICE! | December 2023 50