Frank Huang: A Multifaceted Marketing Leader Fostering Dynamic Growth in the Fin

1. WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | JANUARY 2024 The Most ADMIRED LEADERS In Marketing Sector - 2024 BEYOND BORDERS: BEYOND BORDERS: A Journey through Unforgettable Adventure of BOGOTA BOGOTA Beautiful Design Makes a Beautiful Life: TIFFANY & CO. TIFFANY & CO. FRANK HUANG GENESIS WEALTH MANAGEMENT CORP Chief Marketing Officer & Dealing Representative A Multifaceted Marketing Leader FOSTERING DYNAMIC GROWTH in the Finance Landscape

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5. F r o m E d i t o r ’ s D e s k In the dynamic realm of business, where innovation and influence intersect, The Enterprise World proudly unveils its latest issue: "The Most Admired Leaders in Marketing Sector - 2023." heart of the marketing landscape, our mission is clear—to recognize and celebrate the visionaries who have not only shaped the industry but have become beacons of inspiration for aspiring leaders. As we delve into the Marketing, in its essence, is an ever-evolving canvas where creativity meets strategy, and impactful leaders carve paths that others follow. In this issue, we bring you a curated selection of individuals whose foresight, resilience, and innovative approaches have not only elevated their organizations but have left an indelible mark on the marketing sector. Through in-depth interviews and profiles, we provide an intimate look into the minds of these admired leaders. From sharing their professional journeys and triumphs to the challenges they've overcome, our features aim to inspire the next generation of marketers and business leaders. Their stories are a testament to the power of vision, determination, and adaptability in navigating the intricacies of the modern marketing landscape. Furthermore, our editorial team has conducted thorough market research and analysis to uncover the trends, strategies, and technologies that are shaping the marketing sector in 2023. From the rise of digital transformation to the impact of socio-cultural shifts on consumer behavior, this issue is a comprehensive guide for those seeking to stay at the forefront of the marketing game. We extend our sincere gratitude to the leaders who generously shared their insights, as well as to our readers who continually place their trust in The Enterprise World as a source of cutting-edge business information. As a digital business magazine, our commitment to delivering timely, relevant, and thought- provoking content remains unwavering. "The Most Admired Leaders in Marketing Sector - 2023" is not just a reflection of the present state of the industry but a compass guiding us toward the future. We invite you to immerse yourself in the stories, strategies, and successes of these marketing luminaries, and to glean insights that will propel your own endeavors in this dynamic and ever-evolving sector. Thank you for being part of our journey as we continue to spotlight excellence and innovation in the world of business. Best Regards, Shalmali W.

6. The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (Americas) Creative Content Editor Shalmali W. Peter J. PR & Marketing Coordinator Business Development Executive James H. Jenna W. Graphic Designer Creative Design Head Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T For the cover read about - Frank has achieved significant milestones throughout a lucrative career spanning over 3 decades, from venturing into new industries to founding successful publications and marketing ventures. In the early 1990s, he embarked on a career in marketing and investment, as a Manager employed by a Hong Kong-based conglomerate. He was key in planning and developing various projects, from tourist attractions to innovative technologies. After nearly a decade in Hong Kong, he pursued an MBA in Paris, France, focusing on business management and marketing. Upon completing the program, he entered the media industry in Vancouver, working for organizations like Radio Canada International and Global Chinese Press. His tenure as Editor-in-Chief earned him consecutive Jack Webster Awards, which recognize excellence in journalism in Canada. Frank later founded publications, adapting to changing market demands. Transitioning to real estate, he became VP and Marketing Director at a major Vancouver company, overseeing marketing for large-scale integrated communities. In 2020, Frank passed the Exempt Market Proficiency Course, joining Genesis Wealth Management Corp. as a registered exempt market dealing representative and assuming the role of the CMO.

8. C O N T E N T S 12 Frank Huang

9. upshot 24 Beyond Borders: A Journey through Unforgettable Adventure of Bogota bLOG 32 How can you make your Christmas Eve memorable? CASE STUDY 38 Beautiful Design Makes a Beautiful Life: Tiffany & Co. Review 46 Greenhouse

12. Cover Story FRANK HUANG A Multifaceted Marketing Leader FOSTERING DYNAMIC GROWTH in the Finance Landscape GENESIS WEALTH MANAGEMENT CORP Chief Marketing Officer & Dealing Representative | January 2024 12

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14. M technologies. After nearly a decade in Hong Kong, he pursued an MBA in Paris, France, focusing on business management and marketing. Upon completing the program, he entered the media industry in Vancouver, working for organizations like Radio Canada International and Global Chinese Press. His tenure as Editor- in-Chief earned him consecutive Jack Webster Awards, which recognize excellence in journalism in Canada. Frank later founded publications, adapting to changing market demands. Transitioning to real estate, he became VP and Marketing Director at a major Vancouver company, overseeing marketing for large-scale integrated communities. In 2020, Frank passed the Exempt Market Proficiency Course, joining Genesis Wealth Management Corp. as a registered exempt market dealing representative and assuming the role of the CMO. Marketing is an ever-evolving field that demands leaders who can continuously adapt and evolve as per the latest trends. Successful marketing in the contemporary landscape requires more than just a keen understanding of traditional strategies; it necessitates an ability to harness the power of data analytics, social media dynamics, and the rapidly changing digital ecosystem. Hence, marketing leaders must stay informed about the latest trends and possess the foresight to anticipate the next wave of innovations. With a proven track record in adapting to changing market conditions and addressing evolving audience demands, Frank Huang Chief Marketing Officer & Dealing Representative Genesis Wealth at Management Corp) is a recognized marketing leader who has also contributed to reshaping the print media landscape by offering specialized and personalized content. Turning Obstacles into Opportunities of Growth Although Frank faced significant challenges throughout his professional journey, he turned them into opportunities for growth and learning. Transitioning from tourism to media, real estate development, and asset management, each shift posed hurdles. Moving from a Vice President role in real estate to Genesis Wealth required acquiring financial knowledge and licenses. He navigated market dynamics and adapted to technological shifts in the media industry, pioneering news websites. Marketing challenges, including the rise of digital platforms, demanded ongoing efforts to craft effective strategies. Frank's proactive approach to industry transformations, market dynamics, and marketing changes showcases his adaptability and commitment to staying ahead. ( Frank has achieved significant milestones throughout a lucrative career spanning over 3 decades, from venturing into new industries to founding successful publications and marketing ventures. In the early 1990s, he embarked on a career in marketing and investment, as a Manager employed by a Hong Kong-based conglomerate. He was key in planning and developing various projects, from tourist attractions to innovative | January 2024 14

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16. In September 2023, delivering a keynote speech at the CEO Business Gala, for which Genesis Wealth is the title sponsor. Nevertheless, these challenges have significantly influenced Frank's career, equipping him with the resilience and adaptability essential for success in the dynamic business world and underscoring the significance of his proactive and strategic problem- solving approach. In his accomplished career, Frank takes immense pride in several notable achievements that paved his way atop the ladder of industry success. While at Global Chinese Press, he led a team in shaping a distinctive editorial direction, gaining substantial market share and earning industry recognition. Awards, including "Global Chinese Press Day" proclaimed by the Mayor of Vancouver, underscored their success. Joining Genesis Wealth Management, Frank swiftly adapted, earning accolades like the "Best Administration Award" in 2021 and the "Outstanding Performance Advisor Award" in 2023. Recognized as one of "The Most Impactful CMOs to Watch in 2023," he actively engages in community volunteer work, coordinating the Vancouver Chinatown Spring Festival Parade and receiving The Platinum Jubilee of Her Majesty Queen Elizabeth II for significant contributions. management, coupled with strong performance and investment returns, a fundamental necessity in today's world.” The company’s specialization in the commercial real estate sector, particularly in the rapidly growing field of logistics warehousing, was another factor. During his tenure in the real estate development industry, Frank observed that many individuals investing in pre-sale properties were searching for opportunities to grow their wealth while prioritizing the safety of their investments. Genesis stood out with its focus on the steady accumulation of wealth and their ability to provide customized solutions to investors, guiding them in various aspects of investment management. Highlighting the factors piqued his interest in joining Genesis, Frank adds: “What initially drew me to Genesis was their commitment to wealth | January 2024 16

17. Cover Story In January 2023, serving as the Title Sponsor for the CSSA Entrepreneur Business Forum. Moreover, despite being a relatively young company, Genesis distinguishes itself as one of Canada's few professional and compliant investment institutions focused on the commercial real estate sector. With over 30 years of experience in managing large institutional investments and a team of dedicated, trusted, and knowledgeable professionals, Genesis exudes professionalism, credibility, and a dynamic team. with Securities Commissions in British Columbia, Ontario, and Alberta (NRD: 64570). A proud Private Capital Markets Association of Canada (PCMA) member, the company is committed to delivering steady wealth growth and comprehensive investment management services. Its mission is rooted in positively impacting clients' lives and communities, prioritizing clients' interests with high-quality, value-added financial services. Genesis promises rigorous screening of investment managers, in-depth research on underlying assets, and transparent, long-term communication. While it can't guarantee final performance, the company upholds the highest standards of integrity, valuing client-centricity. Essentially, Genesis stands out in the financial services industry with its resolute commitment to delivering exceptional value and personalized service. The company's foundation is built on solid research and bolstered by the extensive experience of its founder, Nancy Wei, who has held executive positions in several prominent asset management firms and securities research institutions in Canada and Asia, including Quadrus Investment, HSBC Global Investment, and Ping An Securities. Genesis allocates substantial resources to in-depth research, thoroughly examining the long-term, medium-term, and short- term trends within the Canadian investment market. With over three Suite of Comprehensive Investment Management Services Genesis, a leading financial services company based in Vancouver, Canada, is a registered Exempt Market Dealer www.theenterpriseworld.com | 17

18. In January 2023, during the parade, being interviewed by a CBC reporter. decades of research experience, Genesis identifies investment tracks with steady, long-term potential, particularly in the surging e- commerce-driven industrial real estate sector. Rigorous due diligence sets the company apart, evaluating over 100 investment products and recommending the top 5 with a track record of positive returns. Genesis prioritizes steady wealth growth through a unique approach, focusing on investment categories backed by physical assets and avoiding high-risk products. target and invest in industrial real estate within the supply chain logistics sector and has been experiencing remarkable growth, especially with the rapid development of e-commerce. The Fund focuses on assets backed by tangible, income-generating properties. Manna Industrial Property (Value-Add) Limited Partner (the "Fund") is a distinguished real estate fund dedicated to acquiring and managing income- producing industrial properties in Canada. economic landscape. These acquisitions, aligning with strict criteria, minimize risk for the Fund and investors while holding substantial future value. Properties must generate income through existing tenants with above-average market capitalization rates or show potential for future value-added income. The Manna Industrial Fund, a testament to Genesis's client-centric approach, ensures steady income generation from its investments in industrial real estate. Focused on supply chain logistics, it offers stable cash flow, appealing to investors seeking regular returns. Additionally, the Fund aligns with Genesis's goal of facilitating steady Manna Industrial Fund, with extensive connections to major brokerages in Canada, uniquely accesses exclusive, off-market properties amid the current One of its key products is the Manna Industrial Fund, which is designed to | January 2024 18

19. Cover Story wealth growth by identifying sound investment opportunities with strong fundamentals and future potential. The Fund's success in generating positive returns, even in challenging economic conditions, showcases Genesis's commitment to quality and its ability to manage risk while providing attractive investment opportunities. growth, and the guidance of these mentors has been invaluable. For instance, Warren Buffett, an influential figure in finance, has inspired Frank with his wisdom and investment strategies. His disciplined, long-term approach to wealth management has greatly influenced Frank’s view on financial leadership, emphasizing the importance of putting clients at the center. Frank further adds that the quote, "Life is like a snowball, all you need is wet snow and a really long hill," reflects Buffett's life philosophy and investment principles, leaving an indelible mark on him. “I have remained steadfast in my pursuit of identifying upward trajectories for our clients, aligning with the principles of sound investment practices,” says Frank. At Genesis, he adheres to a leadership philosophy grounded in several fundamental principles. He prioritizes a client-centric approach, placing the company's clients at the core of all endeavors. He believes consistently understanding their unique needs and objectives, fostering trust, and building long-lasting relationships are integral. On the other hand, transparency and integrity are fundamental elements of his leadership, emphasizing open and honest communication with the team and clients and upholding the highest standards of integrity. Driven by a Continuous Process of Learning and Growth Although specific individuals and mentors have heavily influenced his leadership approach and style, Frank strongly believes that leadership is an ongoing journey of learning and In January 2023, organizing the Vancouver Chinatown Spring Festival Parade, attracting 150,000 spectators. www.theenterpriseworld.com | 19

20. In 2021, organizing the Genesis/Manna Golf Tournament with team members. Recognizing the dynamic nature of the financial services industry, Frank promotes a culture of continuous learning and adaptability for himself and the team. He believes staying informed about industry trends, emerging technologies, and the latest financial regulatory developments enables them to make informed decisions and provide cutting-edge solutions to clients. With a focus on clients' long-term success, Frank also emphasizes making decisions and crafting strategies that prioritize sustained growth and well-being. While short-term gains may be tempting, he maintains a commitment to keeping the company's focus on the bigger picture and making decisions that contribute to its sustained growth and stability. delivering exceptional client service and driving innovation in the financial services industry. Additionally, Frank also oversees the overall marketing strategy, brand management and enhancement, digital marketing efforts, advertising campaigns, and promotional activities to raise brand awareness and attract potential clients, develop strategies to engage existing clients and foster long-term relationships, monitor market trends, competitor analysis, and client feedback to identify opportunities for growth and improvement. As the marketing leader, Frank offers the marketing team leadership, guidance, and mentorship while ensuring effective collaboration, managing team resources, Wearing Multiple Hats at the Helm Being at the helm, Frank is primarily involved in developing elaborate and comprehensive marketing strategies aimed at establishing a strong brand presence while effectively attracting clients and fostering business growth based on the regulations and compliances of the Canadian Securities Administrators. He is also dedicated to building and maintaining a strong team. He believes a dedicated and cohesive team is essential for | January 2024 20

21. Cover Story and fostering a creative and results- driven work environment. He is tasked with planning, organizing, and executing a wide range of activities in his role. He also takes on the responsibility of forging partnerships with institutions at a similar level, such as prominent financial institutions, investment firms, real estate developers, real estate agencies, and media organizations. especially with the growth of online shopping, requiring three times more warehouse space than traditional stores. Although Canada's e- commerce rate is currently at 12%, it has double the growth potential to catch up with the United States. Second, there are significant shortages of industrial land in core cities like Greater Vancouver and Greater Toronto, with limited room for expansion. Lastly, insufficient new development is a factor, as high costs and complex approval processes deter property owners, resulting in limited new space entering the market in the short term. Besides these, a short- term factor influencing industrial real estate is the pandemic, which has boosted e-commerce and warehouse demand. Pandemic-related closures of factories, schools, offices, and restaurants led to increased reliance on takeout and online shopping. These combined short-term and long- term factors contribute to the ongoing growth of the industrial real estate sector despite economic challenges. focus, securing clients' financial well- being even during challenging economic conditions. These strategies and practices allow Genesis to adapt and leverage changes for the client’s benefit. “Our ability to stay ahead of the curve is a testament to our commitment to client-centricity, innovation, and continuous improvement in the dynamic world of finance,” says Frank. Roadmap to Success for Aspirants Genesis prioritizes a thorough recruitment process, focusing on candidates' qualifications and alignment with company values, where continuous training opportunities, including certifications, compliance, and workshops, support ongoing professional growth. The company emphasizes effective communication, maintaining well- informed teams, and encouraging feedback to foster transparency. Genesis also cultivates a collaborative work environment, recognizing team achievements and promoting a sense of value. While team-building activities enhance interpersonal relationships, the company encourages staying updated on industry trends, followed by regular performance evaluations with constructive feedback to empower team members to understand and improve their strengths and foster growth and excellence in their roles. Throughout his career, Frank has significantly contributed to the continuous growth and development of Genesis. His approach to leadership and vast knowledge of the finance world has earned him a significant position among the top leaders–making him a source of inspiration for several aspirants seeking to make a mark in the industry. As a seasoned leader and a recognized face in financial leadership, Frank believes the below pieces of advice are valuable, especially for emerging professionals seeking to excel in the financial services industry. These include Continuous Learning, Mentorship, Ethical Conduct, Client-Centric Approach, Communication Skills, Risk Management, Networking, Adaptability, Diversification, Resilience, Stay Informed, Patience and Long-Term Focus. He further adds that success in the financial industry is not only about making the right investment choices but also building trust with clients, adhering to ethical standards, and continually improving your knowledge and skills. He concludes, “By following these principles and dedicating yourself to professional growth, you can excel in this challenging and rewarding field.” Genesis acknowledges the need to adapt to industry changes and ensures staying at the forefront of evolving trends by implementing various strategies and practices. The company strongly emphasizes conducting ongoing market research, incorporates innovative investment strategies, leverages technology to streamline operational efficiency, diversifies investment offerings, prioritizes client education, includes environmentally responsible investment options and sustainable practices into its portfolio, and many more. In addition, the leadership team remains flexible and adaptive, ready to pivot in response to new information or market shifts, ensuring a prompt response to changing circumstances. Despite short-term market fluctuations, the company is steadfast in its long-term Leveraging the Latest Innovations for Long-term Success Commercial real estate, especially within the industrial sector, is driven by several key trends and innovations shaping its future. In fact, these developments are poised to impact the industry’s perception of investment and asset management. The sustained increase in industrial real estate is due to three main factors. First, there's strong demand, www.theenterpriseworld.com | 21

22. The Most INSPIRING BUSINESSWOMEN to Follow

23. Case?Study Case?Study The huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed. All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it. Marketing Strategies: Product Differentiation: Tiffany & Co. focused on creating unique and iconic jewelry pieces, emphasizing craftsmanship and design excellence. The brand’s commitment to quality and distinctiveness set its products apart in the competitive luxury market, attracting more consumers. Brand Image Cultivation: The brand strategically cultivated a strong and aspirational brand image. Tiffany’s iconic blue box and the legacy associated with its name were leveraged to convey a sense of prestige. This branding strategy contributed to customer loyalty and attracted new consumers aspiring to be part of the Tiffany experience. Read More... w w w . t h e e n t e r p r i s e w o r l d . c o m

24. A Journey through Unforge?able Adventure ? Bog?a | January 2024 24

25. B Bogota, capital of Colombia—a place where whispers of history dance through vibrant street art and the pulse of contemporary life. This city is an intertwining of the old and the new. A city with cobbled streets of La Candelaria, centuries-old echoing tales, and sleek skyscrapers that pierce the sky. It is a dynamic canvas where colonial charm and modern vitality unite. Thanks to this fusion of the past and present, this city is an ideal location with history, entertainment, delicious cuisine, culture, business, and much more. As the largest city in Colombia, its diverse and multicultural atmosphere is a center of attraction for artists worldwide. It is the melting pot where all the cultures from different regions of the country have a place. From the cuisine of the Coffee Triangle to the joy of the Caribbean, or the artisanal heritage of Boyaca and the Valle de Cauca Festival—this capital city brings together the best of Colombia. As the heart of the country’s art, politics, and innovation, this city is at the top of the list of many travelers and explorers. If you are someone looking to cross out Bogota from your “Must Visit” list, this article might be the best and cheapest guide for your trip. Cultural Heritage of Bogota’s Museums Bogota’s museums weave a rich fabric of cultural exploration. These museums are enriched with Colombian history art, and cultural heritage in this vibrant city. We have mentioned a few of these museums that will evoke the artist within you. Ÿ Gold Museum (Museo del Oro): Showcasing a remarkable collection of pre-Columbian golden artifacts. Ÿ Botero Museum: Home to Fernando Botero’s distinctive sculptures and an extensive art collection. Ÿ National Museum of Colombia: Covers a wide range of exhibits, from archaeology to contemporary art. Ÿ Museo del Oro Zenu: Dedicated to the artistic legacy of the Zenu culture. Ÿ Museo Nacional de la Independencia – Casa del Florero del 20 de Julio: Commemorates Colombia’s struggle for independence. Ÿ Maloka Interactive Center: Engages visitors with interactive science and technology exhibits. Whether you’re drawn to ancient civilizations, contemporary art, or hands-on scientific exploration, the museums here are the best place for you. Each museum is a chapter, contributing to the city’s vibrant cultural narrative.

26. Wonders of Nature in Bogota: A Paradise for Adventurers As the sun bathes the city in golden warmth, and raindrops dance on cobblestone streets, Bogota’s nature whispers tales of resilience, inviting all to witness its timeless beauty. Here are some places in the womb of nature that one must visit at least once in a lifetime. 1. The Zipaquirá Salt Cathedral Fall into the heart of Bogota’s history at the Zipaquirá Salt Cathedral, a mesmerizing underground sanctuary 200m below the surface. It was transformed into a colossal cathedral in the 1930s, which was originally a salt mine. Passing by the vibrantly illuminated passages into large rooms adorned with the Stations of the Cross, statues, and religious icons. This leads to a grand chamber crowned by a towering cross—an engineering marvel. A morning departure to the Salt Cathedral would be the best time to visit this magical place, leaving before the capital’s notorious traffic jams. 2. Gautavita At the heights of 3100 meters above sea level, the sacred Guatavita Lake unveils the living legend of El Dorado—a claim grounded in ancient rituals. A newly appointed cacique (a native chief), shrouded in golden dust, submerging into the icy waters offering golden statues to the lake’s depths. Despite many attempts to drain the lake water to recover the presumed wealth—some involving dynamite, Guatavita remains a sacred Place. Along with these historical tales this place also offers mesmerizing microclimates and exotic flora. | January 2024 26

27. 3. La Chorrera Waterfall Next on our list is an exhilarating day hike to the majestic La Chorrera Waterfall, standing tall at 590 meters near Chachi. Trail markers guide the way from Bogota to Choachi, unveiling a scenic route through farms before entering the mystical cloud forest. After a 45-minute trek, discover a quaint restaurant offering refreshments. Pass the enchanting Chiffon Waterfall, navigating a narrow and occasionally slippery path leading to the main falls. This beautiful journey will relish glimpses of this city, diverse orchids, and vibrant birdlife. Adding more colors to this city, the birdlife is a must-see in a lifetime. Narrow trails and 2.5 hours of altitude-ranging adventure are rewarded by this dramatic and calming waterfall. 4. The Páramo of Sumapaz The sprawling Páramo of Sumapaz is the world’s largest high- altitude desert, elevated up to 4000 meters. A 1.5-hour drive from the southern part of the city leads to this breathtaking expanse. Sumapaz unfolds panoramic views over Cundinamarca, Meta, and Huila, offering diverse climates like wind, rain, and sunshine. This sacred land for the Muisca people is now also a protected water source for Bogota. Encountering fragile desert flora, wildflowers, and the iconic espelita (frailejónes) plants and lakes will silence all the harsh lights and noises from city life. Packing some warm clothing and rain gear to savor this high-altitude marvel would be best. 5. Chicaque Parque Natural Nestled just 30 minutes from Bogota, Chicaque Parque Natural unfolds over 20km of marked trails meandering through the cloud forest. With campsites and rentable cabins, this place is a haven for hikers and bird enthusiasts, boasting around 300 avian species. Encounter sloths, llamas, and deer while expert biologist guides offer immersive experiences. For thrill-seekers, imagine canopy rappelling from an 80-meter oak or a 340-meter zip-line soaring over the cloud forest at 40 km/h, allowing a captivating view of the Magdalena River valley. This place gives you wings with the purity of nature that fulfills one’s heart. www.theenterpriseworld.com | 27

28. Elevate Your Experience: Top 10 Things to Do in Bogota Bogota, Colombia, is a city pulsating with life and culture, offering a plethora of experiences for both locals and visitors. Here are the top 10 things to do: 1. Cerro de Monserrate: Ascend this green mountain for a breathtaking view. Choose between a cable car and a challenging trail, explore market stalls, indulge in local treats, and enjoy panoramic views at the top. 2. La Candelaria: Stroll through the historic neighborhood with narrow, colorful streets. Explore Plaza de Bolívar, local art shops, and the Gabriel Garcia Marquez Cultural Center. Visit Museo Botero and experience the vibrant street life. 7. Usaquén Craft Market: Explore trendy Usaquén, filled with artisans and trendy restaurants. The craft market offers gold-plated earrings, hand-painted mugs, and other unique goods. 6. Andres Carnes de Res: Indulge in Colombian comfort food at Andres Carnes de Res. Try unique dishes like plantain pizza, paired with tangerine vodka cocktails. As night falls, the restaurant transforms into a dance club. 8. Mercado Paloquemao: Immerse yourself in a tropical fruit safari at this bustling market. Sample exotic fruits like lulo and guanabana while exploring the vibrant corridors. | January 2024 28

29. 3. Tejo at Barrio San Felipe: Embrace the local sport of Tejo, combining beer, aim, and explosive fun. Several venues in San Felipe offer Tejo along with craft beers and a lively atmosphere. 4. Theatron: Dive into the vibrant nightlife at Theatron, Colombia’s largest gay- themed nightclub. Dance across its 17 rooms to tunes ranging from Cher to reggaeton, and experience drag queen shows. 5. Salsa Clubs: Despite the chilly weather, explore the city’s salsa scene. El Goce Pagano, Quiebra Canto, and Galeria Café Libro offer lively atmospheres and dance-worthy tunes. Bogota’s dynamic offerings cater to a diverse range of interests, making it a city that never fails to captivate and surprise. 9. Sunday Ciclovia: Rent a bike and join the Sunday Ciclovia, where cars are banned from main roads. You can explore these sights and neighborhoods without the usual traffic congestion. Conclusion: A City that Never Ceases to Mesmerize Bogota, Colombia, transcends the boundaries of time, seamlessly blending the echoes of its past stories with the vibrant rhythms of contemporary life. This city, where history whispers through cobblestone streets and modern skyscrapers pierce the sky, offers an unparalleled journey through the old and the new. Nature’s wonders into the beautiful colors of this city. Pulsating with life and culture, this place invites both locals and visitors to savor its diverse offerings. That leads to creating memories that linger as a testament to the city’s captivating charm. Whether exploring its natural wonders, art scene, or dynamic cultural attractions, Bogotá promises an adventure that transcends borders and resonates with the spirit of a city that never ceases to mesmerize. 10. Graffiti Tour: Discover the modern side of Bogota’s historical center through street art. Take a graffiti tour of La Candelaria, featuring works by artists like Guache and the Toxicomano collective. www.theenterpriseworld.com | 29

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34. Lip-smacking Global Christmas Delicacies: The delicacies taste just wow during the festival especially, isn't it? If you take notice, all the delicacies taste even better than usual. It is believed that the delicacies are made with pure love and affection that adds to the taste of it. All parts have the world on their way of preparing various dishes for the festival. Let's get immersed into the flavors of it and imagine us having the same. Here are some delicacies from around the world: 1. Christmas pudding:England 2. Stollen: Greece A traditional dish with many names. Plum pudding or figgy pudding are the synonyms and it is served in England during the festival. It acts as a stand-out dish because it doesn't have any plums in it. Earlier, raisins were known as plums in the Victorian era. So the name plum pudding. It is made of molasses, dried fruits, suet, spices, and eggs. Famously known as Weihnachtsstolle or Christollen, is a sugarcoated bread that is packed with marzipan, rum, and dried fruits. This fruit cake is long and flat and often resembles a fruit cake. 3. Feast of Seven Fishes: Italy 4. Kolaczki cookies: Poland This is a traditional Italian dinner that has a seven-course menu. Known as Festa Dei Sette Pesci, a foodie can enjoy octopus, carp, calamari, mussels, shrimp, and fried eel. Not to forget the Italian Panettone that is a traditional tiramisu. Stuffed with raspberry and apricot jam, cream cheese or sour cream also adds flavor to this variety of fillings. These cookies are folded specially and topped with confectioner's sugar immediately before serving. It adds to the flavor and is quite flavorsome. | January 2024 34

35. Here is a short and sweet Christmas poem we would love to share with you all. A poem by Norman Wesley Brooks: Christmas is forever, not for just one day, Loving, sharing, and giving, are not to be put away Like bells and lights and tinsel, in some box upon a shelf. The good you do for others is the good you do for yourself. Customs of Christmas in Other Areas 1. Philippines: In the Philippines, the city of San Fernando celebrates the Ligligan Parul (the festival of giant lanterns). It features dazzling parols that symbolize the Star of Bethlehem. Each parol consists of thousands of spinning lights that illuminate the night sky. This festival has made San Fernando the "Christmas Capital of the Philippines". 2. Sweden: The Yule Goat is a Swedish Christmas symbol dating back to ancient pagan festivals. In 1966, the tradition underwent a transition. Someone came up with the idea of making a giant straw goat, now referred to as the Gavle goat. According to the official website, the goat is more than 42 feet tall, 23 feet wide, and weighs 3.6 tons. Fans can livestream every year the construction of it on Sunday of Advent. 3. Finland: On Christmas morning, Finish families make a porridge of rice and milk topped with cinnamon, milk, or butter. Whoever finds the almond in the porridge wins. Of course, to please the kids some families make sure it comes into their plates and they aren't upset during the festive environment. 4. Barbados: A typical scene in Barbados is of a table with a baked ham decked up with pineapple and sorrel glazes, a rum cake, and Jug Jug, a dish inspired by the Scottish influence on the island combining of pigeon peas, corn flour, herbs, and salt meat. www.theenterpriseworld.com | 35

36. Lesser Known Facts about Christianity: The United States of America has the highest Christian population: Ÿ With almost 225 million Christians or about 70% of the population in the United States of America remains the nation of the Christians. The average age of Christians around the world is 30 years: Ÿ The number is similar to the global average age. The Muslim population in general is much younger, with an average age of 23. Jews and Christians have a higher education than any other religious group in the world: Ÿ The number of years for formal education for Jews and Christians is 13.4 and 9.3 years respectively. Muslims and Hindus are the two main religious groups with the lowest formal education, with an average of 5.6 years. Jesus Christ of Nazareth is the founder and central figure of Christianity: Ÿ Every single aspect of Christianity is influenced by the life and teachings of Jesus. Christians believe that Jesus is God incarnate and that only through Him can people be saved and have a place in heaven. Conclusion: Christmas Eve is the most awaited part of the year. People keep on making plans for that particular day. At this time all the resentment and rage are long gone. Relatives, friends, and families come together to make the most of this time by creating memories till the next Christmas Eve. The house is filled with joy and bliss. May we all learn to give, just more and more giving, without expecting anything in return! We immediately assume to get something from someone, but practicing selflessness will take you miles. Let's take a plunge to help those in need, and bring blossom to their lives. Our hearts are so full after writing this blog. Merry Christmas to all of you. Have a great one and keep showering your love on us. Hope you had a good read. HAPPY SOLSTICE! | January 2024 36

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38. Beautiful Design Makes Beautiful Design Makes A Beautiful Life: A Beautiful Life: TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. | January 2024 38

39. T ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed. he huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it. TIFFANY & CO. TIFFANY & CO. www.theenterpriseworld.com | 39

40. Time Line of Tiffany & Co. Founded in 1838 by Charles Lewis Tiffany (1812–1902) and his partner, J. B Young, as Tiffany & Young, a “fancy goods” store on Broadway in New York. Charles Lewis Tiffany introduced the iconic blue color in the 1840s. 1830s and 40s Charles Lewis Tiffany took sole control, renaming it Tiffany & Co. 1853 Moved to a grand store in Union Square in 1870. Became a hub for New York’s elite, known for Japonesque-style silverware and diamond jewelry. 1870s Purchased the Tiffany diamond, a massive 128.54-carat canary yellow stone. 1878 Introduced the Tiffany setting in 1886. Won awards for designs at international exhibitions. 1880s Louis Comfort Tiffany became the first design director in 1902. 1900s Flourished through the Art Deco era and embraced the 30s Retro or cocktail style. 1920s & 30s Designers Elsa Peretti (1974) and Paloma Picasso (1980) joined. 1970s & 80s | January 2024 40

41. Introduced designer-jeweler Jean Schlumberger in 1956. 1950s The Tiffany & Co. Foundation was established, committing to environmental support. 2000 Committed to net-zero greenhouse gas emissions by 2050. 2015 Launched the Diamond Craft Journey, revealing the countries of origin for diamonds. 2020 Unveiled the Landmark at 57th Street and Fifth Avenue, featuring 10 floors of stunning creations and custom works. 2023 www.theenterpriseworld.com | 41

42. Products and Legacy: The Diamond King Charles Lewis Tiffany, a visionary entrepreneur driven by a profound passion for acquiring the most exceptional and rare gemstones, laid the foundation for luxury as we recognize it today. In 1837, he inaugurated Tiffany & Co. in New York City as a purveyor of fancy goods and stationery. Mr. Tiffany’s ground-breaking acquisition of jewels from French aristocrats during the 1840s marked a pivotal moment. He introduced major gemstones to the United States for the first time. This move reached widespread attention, and the press awarded Tiffany the illustrious title of “The Diamond Kings,” a distinction the House proudly upholds to this day. The Modern Engagement Ring The first Tiffany Setting, introduced in 1886, had a single diamond lifted above the ring by six platinum prongs. Melvyn Kirtley, the top gem expert at Tiffany, says, “These prongs lift the diamond off the ring and into the light.” Lifting the diamond off the finger and letting in as much light as possible makes it sparkle a lot. The Blue Box A hundred years later, Tiffany added the finishing touch to their famous packaging. A white satin ribbon on all their Blue Boxes. It’s carefully tied into a bow, and with a gentle pull, it opens up to show the amazing Tiffany item inside. The Blue Box is known all over as the most famous and wanted packaging globally. It is a tradition that goes back to the time our founder started the company. Legacy of Gemstones Tiffany has a fascinating history rooted in exploration and a love for rare gems, driven by the passion of its founder. Back in the day, Charles and his gem experts not only showed the world brand-new gemstones but also played a big role in making Tiffany & Co. a famous jeweler worldwide. One such gem introduced by Tiffany in 1968 is tanzanite, known for its beautiful blue color and named after Tanzania, where it comes from. Tiffany’s collection also boasts centuries- old favorites like rubies, emeralds, and sapphires, all of top-notch quality. Symbol of Love Charles Tiffany was the first jeweler to make diamond rings a symbol of love. In 1886, he created the Tiffany Setting which became a world-famous engagement ring. For over 130 years, this ring has been a part of many incredible love stories. This innovation didn’t just make Tiffany & Co. a jewelry store, it turned it into a place known for classic designs, amazing craftsmanship, and celebrating love. | January 2024 42

43. 7,500 7,000 6,500 Brand Value In Million U.S. Doller 6,000 5,500 5,000 4,500 4,000 (Source: https://www.statista.com/) Global Recognition: The brand’s global recognition is reflected in its substantial brand value, signifying that it has successfully positioned itself as a symbol of luxury on a worldwide scale. Tiffany & Co. has consistently demonstrated robust brand value on the global stage, with a noteworthy trajectory from 2010 to 2023. In 2023, the iconic brand reached a staggering brand valuation of around seven billion U.S. dollars, showcasing a remarkable surge of nearly 500 million dollars from the preceding year. This significant increase underscores the enduring appeal of Tiffany & Co. along with its ability to elevate brand value in a competitive market. Let’s break down the factors that resulted in the exponential growth of this brand. • Consumer Resonance: The consistent growth in brand value suggests that Tiffany & Co. continues to resonate with consumers, leveraging its heritage and distinctive offerings to maintain a strong market presence. • • • Consistent Financial Performance: The brand’s financial strength is evident in the nearly 500 million dollar surge in brand value compared to the previous year, highlighting its ability to navigate and excel in the market. Adaptability: the brand’s ability to adapt to evolving market dynamics is evident in its financial performance, indicating a brand that stays attuned to consumer preferences and market trends. • Enduring Appeal: Tiffany & Co.’s enduring appeal lies in its legacy of luxury, exceptional craftsmanship, and timeless elegance, making it a preferred choice for consumers seeking prestige and quality. Strategic Initiatives: The brand’s strategic initiatives, possibly in areas such as marketing, product innovation, or market expansion, have likely contributed to its impressive brand value growth. • • Competitive Market: Operating in a competitive market it has not only maintained its market position but has also enhanced its standing, reflecting its strategic market approach. • This comprehensive market analysis illuminates Tiffany & Co.’s prowess in navigating the market, solidifying its status as a global leader in the luxury segment. www.theenterpriseworld.com | 43

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46. Establishment Year: 2012 Founder: Daniel Chait Headquartered: New York City No. of Employees: 501 to 1000 employees Website: https://www.greenhouse.com/ Greenhouse Product Greenhouse Product Review? Review? | January 2024 46

47. Establishment Year: 2012 Founder: Daniel Chait Headquartered: New York City No. of Employees: 501 to 1000 employees Website: https://www.greenhouse.com/ Overview: Greenhouse is a candidate hiring software. It guides organizations to implement hassle-free hiring processes. A software that is designed to make the hiring process simpler. A non-biased platform makes the process more fair and equitable for every candidate. It provides an opportunity for potential candidates to an organization. All people-first companies are on the constant lookout for deserving candidates. The software helps organizations to attract, hire, and on-board top talent. The process is made a lot easier and the right candidates for the job are discovered. It tracks the right candidates for an organization, so it is of course time-saving and brings efficiency into the hiring process. The platform offers various products and services for candidates and organizations to get noticed and notified of job postings. Greenhouse Greenhouse www.theenterpriseworld.com | 47

48. Pros and Cons: who are fit for the job. The talent acquisition industry has been open to adopting applicant-tracking software. According to experts, it is showing gradual growth in the industry. So, it is proved that it is well-accepted by many organizations. Let us dive deep into its pros and cons to see the reason for this acceptance: Greenhouse has a proactive approach to helping organizations to hire candidates. The platform is reliable when it comes to remote recruiting, social media recruiting, and much more. It is the right applicant tracking software that guides hiring managers to meet candidates PROS CONS Well-aligned Decision Making Features UI can be better All candidates cannot be seen in a single pipeline Candidates like the way the platform works Candidate search via data functionality can be improved Quick response by customer support Value for Money Page loading times can be optimized • Advanced Plan: The advanced plan includes everything that is included in the essential plan. Plus it offers some enticing features like hosting 10+ online events regarding hiring, a dedicated single sign-in, higher data configuration, and custom reports that help to track the candidates’ profiles. Core Features: Greenhouse features help organizations to set up a considerate interview process. Employers can easily obtain potential employees' information and automate the process of outreach. A special feature wherein the candidates have the facility to pre-record the correct pronunciation of their names. It also helps to indicate their pronouns so the hiring team gets it right, and the candidate feels recognized. Greenhouse promotes itself as a people-first employer brand. It automates surveys to measure candidate experience, manages data from in-person interviews with candidates, and provides liberty to candidates to self- schedule their interview timings. • Expert Plan: In the expert plan, all features of the essential and advanced plans are included. Additionally, expert data configuration, developer sandbox, and BI connector, these features are offered too. With these features offered, the candidates and the hiring organizations find it easy to locate each other. Various candidates from diverse backgrounds and different fields are found on the platform which helps the candidates to start the “getting hired” process faster. Greenhouse Plans: • Essential Plan: The essential plan of Greenhouse software includes applicant tracking, structured hiring, team collaboration, multichannel sourcing, mobile app, core reports, candidate experience, etc. However, the essential plan comes with some restrictions. Features like advanced data configuration, single sign- on, and advanced career page configurations are not included in this plan. So the essential plan is useful for small-scale businesses and individuals. Customer Reviews: A lot of startups and established business organizations are using Greenhouse software. Each one has a different review of the hiring software. Some customers are happy about the quick response of their customer service team while some are a bit concerned about the UI of the platform. Let’s read some more reviews here: | January 2024 48

49. • Easy to navigate, even easier to customize and optimize: I found Greenhouse very versatile. If you conduct high- volume recruitments, you can utilize templates and make copies of previous requisitions to streamline what could be a very administrative process. At the same time, Greenhouse has awesome features for creating a personalized candidate experience, and I've had candidates share that they love the DEIB features (voice pronunciation recording, pronouns, and more!). Greenhouse continues to implement new features that streamline existing manual processes I followed, I like the new 24-hour interview reminder! Great ATS System: I like how easy the greenhouse is to use. It allows me to easily manage my positions and candidates. I can set reminders to follow up with candidates and easily keep track of where candidates are in the interview process with the "Pipeline" tab on roles. Greenhouse also makes it easy to find and pull data for all different parts of the process from time in stage to pass- through rates. It allows you to build custom reports and save them making it easy to keep track of any data you may need. I would recommend Greenhouse to other companies as their ATS tool as it is something that has worked very well for myself and our recruiting team. • www.theenterpriseworld.com | 49