Exponentia.ai: Pioneering tomorrow’s AI-Driven Solutions

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION |FEBRUARY 2024 To Read More : Upshot Seychelles: Discover Paradise On Earth Article How To Ace a Job Interview? Case?Study Case?Study A Deep Dive into YouTube's Impactful Marketing and Revenue Strategies AI Most Trusted Solutions Providers Product Review BambooHR RAMENDRA SHUKLA Co-Founder & CEO | Exponentia.ai Exponentia.ai Pioneering tomorrow’s AI-Driven Solutions

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5. F r o m E d i t o r ’ s D e s k W Providers," we highlight the companies and organizations that are revolutionizing industries through their innovative artificial intelligence technologies and services. elcome to the latest issue of The Enterprise World magazine, where we showcase the leading AI solutions providers who have earned the trust and confidence of businesses worldwide. In this special edition titled "Most Trusted AI Solutions As businesses increasingly rely on AI to drive efficiency, enhance decision-making, and unlock new opportunities, the need for reliable and trustworthy AI solutions providers has never been greater. In this issue, we feature stories of companies that have demonstrated excellence in delivering cutting-edge AI solutions tailored to meet the diverse needs of their clients. From advanced machine learning algorithms and predictive analytics to natural language processing and computer vision technologies, the featured companies are at the forefront of driving digital transformation and empowering organizations to stay ahead in today's competitive landscape. Through rigorous evaluation and analysis, we have identified the most trusted AI solutions providers based on their track record of delivering tangible results, customer satisfaction, innovation, and industry recognition. Each profile offers insights into the unique capabilities and offerings of these leading providers, showcasing their commitment to excellence and customer success. As organizations continue to navigate the complexities of AI adoption, it is crucial to partner with providers that prioritize reliability, transparency, and ethical AI practices. We hope that the stories shared in this issue serve as a valuable resource for businesses seeking to harness the power of AI to drive growth and innovation. Thank you for joining us on this journey of exploration and discovery. Together, let us celebrate the achievements of the most trusted AI solutions providers and their contributions to shaping the future of business and technology. Shalmali W.

6. Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (APAC) Creative Content Editor Shalmali W. Suchita P. PR & Marketing Coordinator Business Development Executive James H. Shweta N. Graphic Designer Creative Design Head Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T For the cover read about - Exponentia.ai is a prominent global data and AI technology company dedicated to fortifying enterprises’ data and AI capabilities. Founded in 2014, the company’s inception emerged from the vision to equip organizations with technology prowess and harness the potential of data. In just seven years, it has emerged as a trailblazer in data analytics, establishing a prominent position as a leading AI tech firm in India. Having catered to over 60 enterprises across India, the UK, Singapore, UAE, and the US, the company has excelled in implementing analytics and AI solutions. The company believes that swift technological advancements should catalyze organizational growth, not a hindrance. Its primary objective is empowering businesses by offering accessible, affordable, and scalable access to cutting- edge technology. Exponentia.ai specializes in devising roadmaps for data and AI-driven transformations and resolving client challenges through AI-centric and cloud-centric solutions using their proprietary framework, products, and OEM platforms. As an elite partner with esteemed Cloud and AI OEMs such as Microsoft, DataBricks, Qlik, and AWS, the company operates with a team of over 300 professionals across the UK, India, and Singapore. Its comprehensive offerings encompass client consulting services, charting roadmaps, guiding technical architecture, and delivering tailored solutions within the dynamic data and AI landscape.

8. C O N T E N T S C O N T E N T S 12 12 Sanjeev Chadha Exponentia.ai

9. upshot 20 Review 30 Seychelles: Discover Paradise On Eart BambooHR Product Review Case Study 36 Blog 46 A Deep Dive into YouTube's Impactful Marketing and Revenue Strategies Top 10 Finance Institutes In The World article 54 How To Ace a Job Interview?

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13. Exponentia.ai Pioneering tomorrow’s AI-Driven Solutions T oday, AI Solutions Providers emerge as the trailblazers shaping the future of technology. They are the architects behind businesses’ successful integration of advanced AI technology, propelling them toward unprecedented success. These providers redefine what’s possible by offering cutting-edge solutions that transform industries and make remarkable advancements an everyday reality. The company believes that swift technological advancements should catalyze organizational growth, not a hindrance. Its primary objective is empowering businesses by offering accessible, affordable, and scalable access to cutting-edge technology. Exponentia.ai specializes in devising roadmaps for data and AI-driven transformations and resolving client challenges through AI-centric and cloud-centric solutions using their proprietary framework, products, and OEM platforms. As an elite partner with esteemed Cloud and AI OEMs such as Microsoft, DataBricks, Qlik, and AWS, the company operates with a team of over 300 professionals across the UK, India, and Singapore. Its comprehensive offerings encompass client consulting services, charting roadmaps, guiding technical architecture, and delivering tailored solutions within the dynamic data and AI landscape. Among these outstanding providers stands Exponentia.ai. Founded by the visionary stalwart Ramendra Shukla & Rohit Mathur, the company is illuminating the global stage with its unparalleled data and AI capabilities. Its specialty lies in creating custom roadmaps for AI-driven transformations and a relentless pursuit of empowering businesses through accessible, scalable, and cutting-edge technology cements its legacy as a pioneer shaping the future of enterprise success. Mission and Values Exponentia.ai’s mission is to be the top strategic partner, excelling in data and AI solutions and ensuring customer success. Guided by core values—Customer Centricity, Innovation, Excellence, Integrity, Team Success, Agility, and Ownership—Exponentia.ai transforms enterprises, enhancing efficiency and customer experiences. Empowering Enterprises with Data & AI Solutions Exponentia.ai is a prominent global data and AI technology company dedicated to fortifying enterprises’ data and AI capabilities. Founded in 2014, the company’s inception emerged from the vision to equip organizations with technology prowess and harness the potential of data. In just seven years, it has emerged as a trailblazer in data analytics, establishing a prominent position as a leading AI tech firm in India. Having catered to over 60 enterprises across India, the UK, Singapore, UAE, and the US, the company has excelled in implementing analytics and AI solutions. Navigating Early Challenges The initial challenges faced by Exponentia.ai were diverse, stemming from macroeconomic hurdles like the COVID-19 pandemic, economic fluctuations, and the evolving landscape of client initiatives. Notably, its offerings garnered substantial interest; however, the elongated sales cycles posed a significant www.theenterpriseworld.com | 13

14. hurdle. Nevertheless, as time progressed, the landscape shifted, witnessing a mainstream adoption of Data and AI initiatives, which benefited the company. Fortuitously, Exponentia.ai received invaluable support from their early clients and business partners, who were instrumental in overcoming many challenges. This support was pivotal in navigating the hurdles faced during the company’s initial phases. enterprises like PayPal, SBI Group, HDFC Group, ICICI, Adani Enterprises, Godrej, Mondelez, and UPL. It has developed IP-based solutions focusing on Sales Intelligence and currently explores GenAI applications for enterprise clients, building solutions on these platforms. Partnering with leading data and AI OEMs such as DataBricks and major cloud platforms like Qlik, Exponentia.ai’s solutions stem from these collaborations. Operating in the UK, Singapore, and India, with a team of about 300 based mainly in delivery hubs in Bombay and Pune, the company has extended its expertise beyond sales and content mining into various enterprise functions like procurement and supply chain. In terms of healthcare, Exponentia.ai has engaged in various projects within life sciences, hospitals, and pharmaceuticals. While the company acknowledges its involvement in healthcare, especially in ongoing impactful use cases, the sector’s importance remains paramount, signifying a pivotal area for future exploration and expansion. Growth Catalysts The growth trajectory of Exponentia.ai has been consistently steady, yet a few pivotal moments laid the foundation for significant growth cycles. One crucial decision was the deliberate focus on specific industries, particularly BFSI and CPG, during the early stages. This focused approach enabled the company to shape growth strategies tailored to these sectors, creating substantial client value. Moreover, its initiatives to expand its business footprint in the UK and Singapore materialized post the Covid era, contributing significantly to its growth. Customer-Centric Solutions & Industry Entry Exponentia.ai initially observed prevalent customer needs, prompting the company to identify significant opportunities in specific domains. The company recognized the persistent enterprise demand for transformative solutions in these areas and focused on addressing these pressing needs. Initially emphasizing consulting over implementations, the company swiftly realized the necessity of offering comprehensive end-to-end solutions to showcase tangible value to clients. This realization led to the development of specific solutions and complete service packages. While competition varies Innovating with Products & Solutions Exponentia.ai offers distinctive products like OneTAP, facilitating Sales Intelligence for improved conversions, and GPTXponent, a tailored Business Analyst for Enterprises. The company’s solutions encompass Advisory, Implementation, and Support services, covering Data as a Product, Modern Data Platforms, Data Governance, and AI Solutions. These solutions enhance Customer Experience, Sales Intelligence, Procurement Intelligence, and operational efficiencies across various business processes. The company collaborates with major | February 2024 14

15. Entrepreneurial Journey depending on industry, client base, and offered solutions, Exponentia.ai primarily encounters competition from consulting firms within the industry. Shukla’s passion for solving real-world challenges through data became the impetus for founding Exponentia.ai. Leveraging his extensive background in technology development and investment banking, particularly in healthcare and life sciences, Ramendra Shukla led his team in working with industry leaders in sectors ranging from banking and finance to pharmacy and retail. Ramendra Shukla recounts his professional journey marked by academic excellence and diverse experiences. After graduating from BITS Pilani with an engineering degree, he consulted with prominent tech organizations like i2 Technologies, and Infosys. Subsequently, he pursued an MBA at the Indian School of Business, Hyderabad, and delved into consulting roles encompassing strategy and general management. Pandemic: A Blessing in Disguise Interestingly, the pandemic era witnessed a notable surge in technology and AI adoption, affecting Exponentia.ai’s trajectory. The company performed well during COVID-19, experiencing significant growth amid the pandemic and post- COVID landscape. This period brought about favorable business cycles for Exponentia.ai, indicating a positive trend in their growth trajectory. Armed with academic credentials from reputed institutions, Shukla emphasizes the symbiotic relationship between technology and business in his approach. His commitment to unlocking the potential of data for businesses is evident in the journey of Exponentia.ai., where he collaborates with a dedicated team of data scientists and analytics experts to provide insights across various sectors. Through this exciting venture, Ramendra aims to address unanswered questions and illuminate unasked queries through the transformative power of big data and analytics. Following his MBA, Ramendra assumed leadership of the Indian office of a Malaysian enterprise, overseeing its operations for a significant period. However, driven by a shared vision with his partner, he transitioned to entrepreneurship. Joined by a team of trusted investors and initial clients, their foray into the burgeoning field of data and AI was met with early success, facilitating a smoother initiation. Despite the personal and professional challenges resulting from the pandemic’s impact on life, the company saw a distinct upward trajectory in its business operations. Amidst the challenging circumstances, Exponentia.ai experienced growth during COVID-19 and continues to observe promising growth cycles in the post-pandemic phase. www.theenterpriseworld.com | 15

16. Entrepreneurial Responsibilities Adapting to Accelerated Technological Shifts Ramendra Shukla believes entrepreneurship is diverse and ever-evolving. He emphasizes the importance of determining how an organization can consistently deliver value to its customers, a concept he terms "offering-market fit." This necessitates continually refining and shaping this mix, especially as the organization undergoes scaling. Additionally, Shukla underscores the entrepreneur’s duty to construct a robust ecosystem that propels the organization toward success and expansion. This ecosystem comprises strategic partnerships, effective channels, and insightful advisors. Addressing the evolution of technology, Ramendra Shukla emphasizes the need for perpetual vigilance across all facets, not limited to the research and development teams. He stresses that the rapidity of transformations is ubiquitous, citing the swift adoption of big data, cloud technology, and the recent advent of GenAI within the past 6-8 years. The relentless pace of change, where innovations supersede established ones swiftly, demands an ongoing state of preparedness from individuals and teams. Shukla underscores the acceleration in implementing novel applications facilitated by Gen AI, emphasizing that this acceleration necessitates a paradigm shift in adapting to these advancements. The criticality lies in the ability to swiftly adapt to these changes, signifying a new era where the pace of adaptation is as vital as the innovations themselves. Take on Pre & Post COVID Scenario Ramendra Shukla highlights the landscape of AI pre and post-COVID. He acknowledges AI’s initial impact in diverse sectors like customer support and digital optimization before the pandemic. He notes the acceleration in AI adoption during remote work settings amid COVID-19 led to significant strides in the AI journey. Reflecting on the recent emergence of Gen AI and OpenAI, he anticipated a substantial evolution in handling intricate use cases, foreseeing tangible AI-driven value in one to two years. Emphasizing the inevitable influence on job roles, Shukla highlights the necessity of acquiring skills to collaborate effectively with AI systems, envisioning a shift towards more intelligent and creative work. However, he also stresses the importance of adaptability in navigating this transformative journey, acknowledging the challenges inherent in embracing change. Optimistic View on AI Regulation Addressing AI’s ascendance, Ramendra expresses a predominantly positive outlook. He emphasizes the importance of effective regulation as the linchpin for maintaining this positivity. According to him, the power of AI ecosystems is undeniable, and their impact can be transformative when appropriately harnessed. While acknowledging the potential for both constructive use and misuse, Shukla places great significance on the collective responsibility of the entire ecosystem in preventing misuse and steering AI toward beneficial applications. He underscores the necessity of stringent regulation to achieve this delicate balance, asserting that the overarching goal should be promoting the constructive use of AI. Key Achievements in Business Expansion Pillars of Success Reflecting on his entrepreneurial journey, Ramendra Shukla highlights several key achievements. The first is the successful establishment of the business across diverse geographies, culminating in a thriving and profitable enterprise. Another notable accomplishment lies in developing core competencies that position Exponentia.ai as a formidable competitor in the industry. This success is attributed to the collaborative efforts of a dynamic team, including skilled leaders within the organization, consistently pushing the boundaries of innovation. A key indicator of the company’s success is its impressive customer retention rate, with virtually all clients continuing their partnership. This loyalty speaks volumes about the high-quality work and consistent delivery standards maintained by Exponentia.ai. Exponentia.ai’s enduring success stems from several key factors: 1. The company’s dedication to customer-centric approaches has been pivotal. 2. The company’s agility across technical and delivery frameworks has played a crucial role. Another cornerstone has been its core team’s proactive drive in spearheading initiatives. 3. Its commitment to developing IP-driven solutions has significantly contributed to its success. | February 2024 16

17. Ramendra Shukla Co-Founder & CEO www.theenterpriseworld.com | 17

18. Balancing Act: Work & Life potential achievements guides the direction. Ramendra Shukla believes this foresight, though not fully realized at the outset, proves invaluable as entrepreneurs progress, facilitating discovery and adaptation. His advice encourages aspiring entrepreneurs to embrace the entrepreneurial journey with a strategic balance of ambition and practicality. “ Addressing the challenge of maintaining a work-life balance outside the professional realm, Shukla emphasizes the importance of synchronization between the two domains. Recognizing the need for dedicated family time, Shukla strives to allocate specific hours for personal affairs while acknowledging the inherent flexibility required in his leadership role. Understanding that responsibilities may extend into weekends and necessitate adaptability, he underscores the significance of carving out personal time within the constraints of a dynamic schedule. Shukla advocates for a balanced approach, acknowledging the impossibility of pursuing extensive hobbies during the entrepreneurial journey. Given the nonnegotiable aspects of leadership responsibilities, he emphasizes the necessity of flexibility. While he believes in the challenge of dedicating time to hobbies, Shukla expresses optimism about the potential for such pursuits, underscoring the dynamic nature of the entrepreneurial landscape and the evolving opportunities for achieving work-life harmony. Guided by core values—Customer Centricity, Innovation, Excellence, Integrity, Team Success, Agility, and Ownership—Exponentia.ai transforms enterprises, enhancing efciency and customer experiences.” Wisdom for Aspiring Entrepreneurs When offering advice to new entrepreneurs, Ramendra Shukla emphasizes seizing the opportune moment for venturing into entrepreneurship, especially in the early stages of one’s career. He underscores the advantage of having the time to experiment and navigate challenges. Additionally, Shukla advocates for cultivating a broader perspective at the outset of the entrepreneurial journey—what he terms "thinking big." While acknowledging the necessity to start small, having a broader vision of | February 2024 18

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21. Best time to travel Have a beach trip in mind to the isolated, beautiful islands of Seychelles? The best month to explore the beauty of the land is November, as it marks the start of the summer season in Seychelles and is less crowded compared to December. Other than November, the next ideal months are from April and May or October when the humidity is less and you can relax under the shade of tropical trees. www.theenterpriseworld.com | 21

22. The beaches of Seychelles are ideal not just for thalassophile but also for diving enthusiasts. The coastline of Seychelles is spread with soft white sand and turquoise blue water, offering an idyllic view. It is home to remote and secluded beaches to the world-renowned Anse Lazio, every single one of them being a treat for your eyes and soul. These beaches not only offer a soothing retreat but also a wide range of activities like surfing, snorkeling, and paraboarding. It is a paradise for divers offering the underwater beauty of coral reefs, shipwrecks, rock formations swarming with colorful fishes, sea turtles, and whale sharks. One of the best diving spots of Seychelles is Aldabra Atoll offering over a thousand species of fish and seven hundred species of corals. Let yourself immerse in these captivating beaches of Seychelles - 1. Anse Source d’Argent (La Digue Island) This beach is known as the most photographed beach in the world and photographers and filmmakers love coming to this beach. Surrounded by naturally sculptured granite boulders and sheltered by reefs, this beach is a sight to behold. However, this beauty comes with a price as you need to pay a small entrance fee to access this beach. 2. Anse Lazio (Praslin Island) Being one of the most popular beaches globally, it attracts a lot of crowds. It has a broad stretch of soft white sand merging with calm, tranquil clear turquoise water with a slight gradient, and beautiful granite rocks on both ends. This beach is the perfect destination for swimming and snorkeling enthusiasts. | February 2024 22

23. 3. Anse Intendance (Mahe Island) Located in the far south of Mahe Island, this beach is jaw-droppingly beautiful. It is spread over half a mile, where you can find the whitest sand with the backdrop of lush greenery, palm trees, huge boulders, and forest-covered hills. With no reef, the waves are much larger than other beaches in the country, making it the perfect beach for surfing. 4. Anse Cocos (La Digue Island) Want to get away from the chatter of the crowd and immerse yourself in calm and peace? Then this hidden gem is the perfect spot for you. Tucked away on the eastern coast of La Digue Island, this beach has similar vibes as Anse Source d’Argent beach, having the advantage of less to no crowd. To reach here, you have to take a hike for about 30 minutes from Grand Anse. 5. Petite Anse (Mahe Island) Surrounded by two giant granite cliffs, it offers powder-white sand and clear water. This beach faces northwards so you get to enjoy the mesmerizing views of Mahe Island’s verdant peaks. To gain access, you have to register at the gates of Four Seasons Resort and take a fifteen-minute walk down the hill. You can avoid this hassle by staying in the resort itself. www.theenterpriseworld.com | 23

24. Exploring The Seychelles Culture The Islands of Seychelles reside around 90,000 people with 90% of that population located in the main island of Mahe. While the official languages are Creole, English, and French, most of the population speak their own Creole variant called Seychellois Creole or Seselwa - a mix of African languages with French influence. Seychelles holds a multi-ethnic culture, with the majority of its population being of Creole descent and others of European origin. Furthermore, this country also has roots in France, India, the UK, and China. The majority of the Seychelles population follows Roman Catholicism followed by Anglician Christianity, Hinduism, and Islam. Some minor populations also indulge in the spiritual belief of witchcraft, magic, and superstition. Following the enthusiasm and beauty of African dances, the two dance forms prevalent in Seychellois society are sega and moutya, mirroring its customs. These dance forms which were originally performed under the moonlight under the beats of drums are sensual and bends religion and social relations. | February 2024 24

25. Dive Into Mouth Watering Cuisine The Creole or Seychellois cuisine’s flavors are majorly influenced by France, China, and India having its own unique blend of herbs and spices. Dominated mostly by seafood, you can also find a wide range of vegetarian and vegan-friendly options. It has an array of native and fresh tropical fruits, juices, and some bizarre food options that you might want to try at least once. Being a tropical land with exotic fruits, it has over 23 banana species. The people of Seychelles use banana leaves for cooking as well as storing. Coconut husk is used as a tinder in the grill fires, giving the meat of coconut a sweetened flavor and aroma. Some of the dishes you can try are: Ÿ Bouyon Blan (a thick soup made with whitefish, loffa, and bilenbi) Ÿ Salted fish Ÿ Giraffe Crab soup Ÿ Octopus curry Ÿ Breadfruit Chips Ÿ Shark Chutney Ÿ and Ladob (a dessert made with banana/sweet potato and coconut milk) If you want to experience authentic Creole cuisine, local restaurants like Le Reduit restaurant, Mimi’s Cafe, and Mi mum Takeaway are good options. www.theenterpriseworld.com | 25

26. If you are traveling for the first time, we recommend staying in Mahe, where you can find many budget-friendly options. The next best options are the dreamy islands of Praslin and La Digue. Ÿ Constance Ephelia (Luxury Hotel) Ÿ Story (Luxury Hotel) Ÿ Carana Beach (Mid-range hotel) Ÿ L’Habitation Cerf Island (Budget friendly hotel) Ÿ Vallon (Budget friendly hotel) Ÿ RedCoconut Villa (Airbnb) Ÿ Cozy House (Airbnb) Ÿ Sea Splash (Budget friendly hotel) Ÿ Paradise Sun (Mid-range hotel) Ÿ Terrasse Sur Lazio (Luxury Hotel) Ÿ Le Domaine de L’Orangeraie (Luxury Hotel) Ÿ La Digue Apartments (Budget friendly hotel) Ÿ Le Repaire (Mid-range hotel) Ÿ Villa Familia (Airbnb) ? Ÿ The currency of Seychelles is Rupee, but US dollars and Euros are widely used. Ÿ Credit cards are accepted in hotels and resorts. Ÿ Expenses like rentals, entry fees, etc. are quoted in Euros and US dollars. Ÿ Seychellois Rupee is mostly used in shops and local stores. Ÿ No visa is required to visit Seychelles, though you should have your passport the whole time. Ÿ Carry lightweight clothes, trekking essentials, and smart casuals for your stay. | February 2024 26

27. Apart from scuba diving, sunbathing, shopping, and island hopping, try some of these adventurous activities - Ÿ Rock Climbing - Constance Ephélia Resort offers various grades of rock climbing, from beginners to advanced. Challenge yourself with this one of the best adventure sports of Seychelles. Ÿ Copolia Trail in Mahe Island - This trail leading to the granite hilltop offers an enchanting view and is absolutely free and a perfect activity to try for trekkers and hikers. Ÿ Vallee de Mai Tour - Love birds? Then you must visit Vallee de Mai. It is considered a World Heritage Site by UNESCO and is one of the rarest places where coco de mer palm (sea coconut) grows in its natural form. Ÿ Coconut Plantation House - One of the best things to do is to explore the vintage plantation house of La Digue which showcases its historical and cultural significance. If you want to escape the hustle and stress of your life, this small county can be your next destination. Imagine cold and gentle waves touching your feet in the summer heat and calming your soul, vibrant hues of dusk and dawn casting upon the turquoise water, and a peaceful time with your loved ones. Seychelles offers an amalgamation of different ethnicities with African culture and should be a part of your bucket list. www.theenterpriseworld.com | 27

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37. If I want to watch a particular video, I’ll go to YouTube. Undoubtedly, it is the biggest and the most popular video platform that has shaped the way we consume online content. Having about 2.1 billion users worldwide, it is a daily source of entertainment for many users and a source of income for content creators. However, while watching videos on it, have you ever thought about its journey, transformations, etc.? If not, then think about it now and read our article that speaks everything you need to know about YouTube. Enjoy reading! “Me at the Zoo” Though the rst-ever video was uploaded on YouTube in April 2005, “Me at the Zero”, its journey began three months back with Chad Hurley, Steve Chen, and Jawed Karim. They wished to create a simple landscape for users that can reach up to the global level, as before YouTube there was no viable video-sharing platform. One of its three founders, Jawed Karim created a video of 18 seconds, shot in the San Diego Zoo, named “Me at the Zoo” and received 240 million views. Five months later, an advertisement from Nike was uploaded which depicted Brazilian soccer star Ronaldinho collecting his Golden Boots. The advertisement resulted in the potential growth of both YouTube and Nike. www.theenterpriseworld.com | 37

38. The Growth Phase In the era of immediacy and hyper-connectivity, technology is shifting almost every aspect of our daily lives. From beauty tutorials to vlogging it has revolutionized social media. Let’s explore its growth phase: YouTube Live started to broadcast concerts, royal weddings, news, and the Olympic Google bought this fast- expanding video-sharing for $1.65 billion February 2005 May 2007 April 2011 October 2006 Partner Program was launched through which a few content creators earned six-gure salaries via YouTube Trademark, Logo, and Domain were registered | February 2024 38

39. YouTube became the second-most popular social network globally YouTube Music subscription service started September 2016 May 2018 September 2019 January 2022 Introducing AI- powered ads for better outcomes and user engagement Google initiated YouTube Go due to which users can download videos www.theenterpriseworld.com | 39

40. ADS AND SUBSCRIPTION-BASED BUSINESS MODEL COMPONENTS OF A SUCCESSFUL VIDEO Adwords/Adsense: As you might know Google’s most of its revenue comes from its proprietary advertising services, Google Adwords. Advertisers earn money whenever users click on the advertisement. Creators pay Google for running their ads through Adwords and most of them include insurance, home loans, products, and services. YouTube creates a great opportunity for marketing your products and services. To improve performance, driving more traffic to your site and more revenue for your business, apply these best practices in your video creation process. These tried and tested YouTube video elements will surely contribute to your video marketing success! Try these strategies to make your video viral: YouTube Premium: To make the end-user experience more engaging and ad-free, YouTube Premium started. The company shares part of the premium with the creators through a monthly membership fee. Moreover, creators get money if you watch their content repeatedly. Today, YouTube Premium Lite is becoming popular in the European regions because of its monthly affordable subscription plans. Channel membership: It is a paid monthly subscription for a particular channel. To support their favorite creators, and get access to extra benefits, and exclusive content, subscribers pay a monthly fee. They receive extra benefits like live streams, live chats, badges, and custom emojis. Prices vary by country and creators, it takes a 30% share of membership profits of channels. YouTube TV: In the United States it is a TV streaming service that allows paid subscribers to watch live TV from 100+ cables, broadcasts, regional sports networks, etc. Within five years of its launch, the paid subscribers have surpassed 5 million users. | February 2024 40

41. Branded Intro Footage Ÿ Branding enhances loyalty, users will recognize your efforts and stick to your conetnt. Ÿ It ensures that viewers will remember the video and recommend it to others. An Attention-Grabbing Intro Ÿ It gives viewers the right reason to watch your video and convinces them to remember you. Ÿ Helps you to gain trust due to which audience feels that solution is valuable. Keeps Titles And Opening Credits Short Ÿ Over alf of YouTube viewers will watch the entire video when it's under one minute in length. Ÿ Keep 5 seconds opener that are punchy and straight. Trending Topics into Your Video Content Ÿ Consider themes that are current, noteworthy, distinctive, local, gaming, movie, music, or even unexpected. Ÿ Google and Twitter are the greatest source to discover trends. Background Music Ÿ Watching videos without music is dull so include the background music Ÿ It will instantly grab the attention and set the mood for watching whole video and stablish emotional connection. A Call To Action Ÿ You can consider clickable annotations in the rst few seconds of the video Ÿ Without a call to action your audience will disappear over the course of your video Customized Experiences Ÿ Give people what they want, when they want it, by using data. Ÿ Create excitement around the big events and leverage data to deliver personalized content. A Call To Action Ÿ You can consider clickable annotations in the rst few seconds of the video Ÿ Without a call to action your audience will disappear over the course of your video www.theenterpriseworld.com | 41

42. Why Does YouTube Matter more than any other social media platform? On a lazy Sunday afternoon, there are hundreds of chances where you have spent lots of your time watching videos on YouTube. So why does it matter to you more than any other social media platform? In 2021, 81% of Americans used this platform. 500 hours of videos are uploaded every minute. 59% of executives prefer watching videos to reading text. It is localized in more than 100 countries and is available in 80 languages. | February 2024 42

43. Affiliate Advertisement: Creators can take advantage of affiliate marketing ads offered by brands with one-time or even recurring commissions on sales. For example, if a creator decides to promote an editing tool like Canva, then they can first create an affiliate account with them. After that, they will get an affiliate link with tracking parameters that need to be placed in your video or channel text description. Conversion through clicks on the link will earn you affiliate income. This video platform holds a unique and extraordinary position in the realm of social media. Being the first video-centric platform, it allows you to engross in storytelling and gives a multisensory experience as compared to text and image alone. It promotes long- form videos due to which creators can delve in-depth into complex and controversial topics transcend geographical boundaries and conquer language barriers. How can a Channel Earn from other than YouTube Partnership Programs or Adsense? Challenges: Copyright, Controversies, and Algorithmic Evolution It has multiple ways of earning though your channels get rejected in its partnership program due to noncompliance with conditions. You can also promote the product via your videos on the channel. Refer to these points to know in detail: YouTube's journey to success was not without challenges. Copyright infringement issues, controversies surrounding content moderation, and concerns about brand safety presented formidable hurdles. The platform responded by refining its policies, implementing advanced content moderation tools, and collaborating with creators to strike a balance between freedom of expression and responsible content governance. Sponsored videos: Sponsor the paid videos to promote any particular product or service. Various brands and organizations reach up to channels that have huge subscriber base and makes a video that can promote their sales. The evolution of its algorithms also played a pivotal role in its success. The recommendation algorithm, in particular, not only became a double-edged sword, driving engagement by suggesting personalized content but also facing scrutiny for contributing to echo chambers and the spread of misinformation. It has fine-tuned its algorithms, aiming to enhance user experience while addressing concerns related to content discoverability and platform accountability. Embedded advertisements: There are embedded videos that show In-stream and In-video overlay ads with more active advertising agreements. Through this video can be streamed directly and your channels get paid for it. www.theenterpriseworld.com | 43

44. MAJOR VIDEO TRENDS ON YOUTUBE FOR 2024: Mental Health AI-Enhanced and Well-being Video Editing Crypto and Blockchain Short-form Content videos Collaborations Content Eco-Friendly Sustainability and Celebrity Ÿ Mental Health and Well-being: Various YouTubers are creating stories around mental well-being and sharing their own experiences. There is a deep emphasis on a healthy lifestyle that leads to mental peace which includes meditation, journaling, etc. Moreover, the audience is responding well to these videos as this video platform has remained the platform for entertainment and maintains a positive mindset. Ÿ Celebrity Collaborations: Everyone is curious about the lives of celebrities and they are considered role models for yachts. Videos that consist of collaborations between YouTube creators and traditional celebrities are becoming more common, bridging the gap between online and offline entertainment. Ÿ Sustainability and Eco-Friendly Content: To save the environment and prevent natural disasters, many countries are making efforts at the international level. Therefore, the content focusing on eco-friendly products, climate change events, and sustainable behavior is contributing to raising awareness. Such creators are contributing to building a sensation towards the social responsibility of every citizen. Ÿ AI-Enhanced Video Editing: AI-powered video editing tools are simplifying the content-making process and allowing creators to upload high-quality videos. Moreover, people are using AI to create music and soundtracks for videos. Ÿ Crypto and Blockchain Content: There is a huge content trend regarding crypto and blockchain technology. You will find educational content and tips to earn money through NFTs, and teaching about crypto laws. Such investment-oriented videos are gaining prominence on online platforms. Ÿ Short-form videos: Attention span is decreasing day by day among users, hence short videos are going viral and it has become challenging for every creator to upload valuable content in minimum time. Such videos can capture the attention of users quickly. | February 2024 44

46. Top 1 10 0 FINANCE FINANCE INSTITUTES INSTITUTES Top In The World In The World Why learning Finance is important? Helps with economic stability by managing inflation and overall monetary policies. Helps you learn more about stocks, real estate, bonds, and other finance tools. Helps mitigate risks, and ensures businesses and individuals can navigate uncertainties effectively. Helps businesses grow by fueling expansion, innovation, and day-to-day operations. | February 2024 46

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48. 1 1 3 3 Harvard University It was founded in 1636 as Harvard College and is the oldest university in the United States. It is one of the best universities to study finance as it teaches finance and economics by discussing real-life business cases. There are various webinars, workshops, and virtual classes apart from the main course that you can opt for. The fee and cost of living will be around USD 50,000 per year. University of Pennsylvania University of Pennsylvania or Wharton School of the University of Pennsylvania is the US’s first business school that was established in 1881. It offers online and offline courses and conducts ventures, which are outdoor trips where they teach students how to develop leadership skills, manage stress, and make critical decisions. The fee and cost of living will be around USD 50,000 to 60,000 per year. University of Chicago The University of Chicago has eight professional schools, one of which is Booth School of Business (Chicago Booth). It was established in 1898 and is the second oldest business school in the US. It has recently launched a Master in Finance program. The fee and cost of living here will be around USD 55,000 to 60,000 per year. | February 2024 48

49. 2. University of Pennsylvania 1. Harvard University 4. New York University 3. University of Chicago 6. Massachusetts Institute of Technology 5. Columbia University www.theenterpriseworld.com | 49

50. 4. New York University New York University is a private research university that was founded in 1832 and offers a wide range of courses in finance and economics. The percentage of finding a job prospect after graduating is high here, but so are the expenses. The fee and cost of living will be around USD 80,000 to 85,000 without a scholarship program. 5. Columbia University Columbia University is a private Ivy League research university in New York City that was established in 1754 as Kings College. It offers a wide range of finance courses and the fee and cost of living is around USD 80,000 which can be reduced to USD 14,000 after aid and scholarships. 4. 6. Massachusetts Institute of Technology Massachusetts Institute of Technology was established in 1861 and is a private research university. The Sloan School of Management at MIT offers courses in finance with its fee and living cost being around USD 60,000 per year. 7. Stanford University Stanford University (Leland Stanford Junior University) was established in the year 1885, by Leland and Jane Stanford. It is a private research university that offers offline and online courses in finance. The average fee and cost of living is around USD 55,000 per year. | February 2024 50