Dr. Prabhakar Baranwal: Bringing a Holistic Approach to Leadership and Continuou

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION | MARCH 2024 REVIEW < SUPERHUMAN Top 10 Finance Companies in NEW YORK What is the Untold Story of KELLOGG'S Breakfast Mate Failure? Fresh Techniques for bulk email deletion in gmail Emerging Emerging Leader To Watch In 2024 Top MANAGER PROJECT MANAGEMENT GODREJ PROPERTIES LIMITED Bringing a Holistic APPROACH TO LEADERSHIP AND CONTINUOUS LEARNING

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5. F r o m E d i t o r ’ s D e s k Welcome to the latest issue of The Enterprise World, where we spotlight the “Top Emerging Leaders To Watch In 2024". As we embark on a new year filled with possibilities and opportunities, it's essential to recognize the individuals who are shaping the future of business and innovation. In this issue, we shine a spotlight on a diverse array of leaders from across industries, each distinguished by their vision, creativity, and dedication to driving positive change. From dynamic entrepreneurs and visionary executives to innovative thought leaders and disruptors, these emerging leaders embody the spirit of innovation and entrepreneurship that defines our modern business landscape. As we navigate through an ever-evolving global economy, the importance of visionary leadership has never been more evident. These emerging leaders are not only charting new paths to success but also inspiring others to push the boundaries of what is possible. Whether they are pioneering groundbreaking technologies, revolutionizing traditional industries, or advocating for social and environmental causes, their contributions are reshaping industries and driving progress in our interconnected world. As we introduce you to these remarkable individuals, we invite you to explore their stories, insights, and achievements. May their journeys inspire you to embrace innovation, pursue excellence, and lead with purpose in your own endeavors. We extend our heartfelt congratulations to all the featured leaders and companies in this issue. Thank you for your dedication, passion, and commitment to making a positive impact on the world. Together, let us forge ahead into a future filled with endless possibilities. Warm regards Shalmali W.

6. Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (Apac) Creative Content Editor Shalmali W. Suchita P. PR & Marketing Coordinator Business Development Executive James H. Soniya H. Graphic Designer Creative Design Head Sankalp K. Divya B. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T For the cover read about - Influential leaders navigate challenges, adapt to evolving landscapes, and champion a vision that propels the entire team toward success. Their impact is profound, creating an environment that nurtures innovation, employee satisfaction, and overall organizational excellence. Prabhakar Baranwal, One such influential leader is at Godrej Properties Limited. With a keen focus on customer joy and a commitment to quality, Dr. Baranwal has elevated leadership standards within the real estate sector. Beyond conventional business metrics, his approach is marked by a holistic perspective that considers employees’ diverse needs and aligns with senior executives’ expectations. With a doctorate in engineering, Dr. Baranwal brings a unique blend of academic rigor and practical leadership insights to his role. His distinguished journey positions him as a leader who excels in navigating complex business scenarios and prioritizes the human aspect of leadership within the organization. the Project Manager

8. C O N T E N T S 12 Prabhakar Baranwal

9. upshot 20 upshot Companies in New York 22 Top 10 Finance Article 28 article email deletion in gmail 30 Fresh Techniques for bulk Case Study 34 Case Study Breakfast Mate Failure? 34 What is the Untold Story of Kellogg's Review 42 42 Review Superhuman Review

12. PRABHAKAR BARANWAL MANAGER PROJECT MANAGEMENT GODREJ PROPERTIES LIMITED | March 2024 12

13. Cover Story Bringing a Holistic Approach to Leadership and Continuous Learning Journey in Real Estate Dr. Baranwal reflects on his journey that commenced in 2005 with a contracting company in Mumbai. Initially a site engineer, he gradually transitioned into broader responsibilities, overseeing executions and managing contractors and vendors during his decade-long tenure with the company. In 2000, Dr. Baranwal pursued leadership learning at NICMAR, marking a turning point in his career. As an assistant manager, he applied theoretical knowledge to practical scenarios as the crucial link between juniors and seniors. This phase honed his ability to balance conflicting perspectives and laid the foundation for his leadership style. In 2014, Dr. Baranwal’s ascent continued as he took on the role of a project manager, successfully leading a project valued at 45 CR. Recognition followed, propelling him to a larger project worth 500 CR in 2016, where he navigated the challenges of managing a substantial team of 70 to 80 individuals. L eaders play a pivotal role in shaping the growth and dynamics of an organization, wielding the power to inspire, guide, and innovate. Their influence extends beyond conventional managerial responsibilities, as they set the tone for the organizational culture, foster collaboration, and drive strategic initiatives. Influential leaders navigate challenges, adapt to evolving landscapes, and champion a vision that propels the entire team toward success. Their impact is profound, creating an environment that nurtures innovation, employee satisfaction, and overall organizational excellence. One such influential leader is Prabhakar Baranwal, the Project Manager at Godrej Properties Limited. With a keen focus on customer joy and a commitment to quality, Dr. Baranwal has elevated leadership standards within the real estate sector. Beyond conventional business metrics, his approach is marked by a holistic perspective that considers employees’ diverse needs and aligns with senior executives’ expectations. With a doctorate in engineering, Dr. Baranwal brings a unique blend of academic rigor and practical leadership insights to his role. His distinguished journey positions him as a leader who excels in navigating complex business scenarios and prioritizes the human aspect of leadership within the Godrej organization. www.theenterpriseworld.com | 13

14. Acknowledging the significance of empathy in leadership, Dr. Baranwal’s approach evolved, earning accolades for his team’s achievements. By 2018, he and his team were nominated for the Best Project and Best Manager awards. In 2021, Dr. Baranwal transitioned to Godrej Properties, embracing the shift from contracting to real estate. Notably, he found organization’s emphasis on leadership refreshing, with a focus beyond business targets. Inspired by leaders within the organization, including the MD, he appreciates the importance of developing structures and feedback mechanisms. In his two plus-year tenure as a leader at Godrej Properties Limited, Dr. Baranwal shoulders a substantial array of roles and responsibilities. Leading a team of 62 individuals, including support staff and direct operations personnel, he articulates the challenges faced in implementing new policies, particularly those emphasizing quality in the real estate sector. LEADERSHIP IN ACTION Evolving Leadership Dynamics Dr. Baranwal’s primary responsibility is to ensure that his team comprehends the benefits of these policies and views them not as threats but as avenues for personal and career growth. He knows the importance of retaining the enthusiasm and energy of his team members, emphasizing the positive impact of the changes on their professional journey. Dr. Baranwal reflects on the notable shift in business leadership. During his 19-year tenure, he encountered a mix of bosses and leaders, such as Narayan Murthi and Ratan Tata. Dr. Baranwal distinguishes leaders from bosses, emphasizing a critical attitude transformation over the years. In the earlier stages of his career, he observed seniors who merely issued instructions, focusing on targets and deadlines. However, a pivotal shift occurred after a decade as he encountered true leaders within his organization. Dr. Baranwal acknowledges his crucial role in aligning his team with the organization’s business targets. Encouraging a systematic approach, he emphasizes the necessity of clarity in vision and strategy. His leadership style involves implementing policies and ensuring that his team perceives them as advantageous, fostering a sense of commitment and motivation to achieve the set targets systematically. The contemporary workforce, Dr. Baranwal notes, seeks leaders rather than bosses. Today’s professionals are inclined towards a mindful, friendly work environment that fosters personal and career growth. Gone are the days of mere command-driven interactions; the modern workforce thrives under leaders who guide, nurture, and facilitate a conducive working atmosphere. Dr. Baranwal emphasizes the impact of such leadership on efficiency and overall workplace satisfaction, showcasing a collective preference for a transformative and engaging corporate culture. | March 2024 14

15. Cover Story www.theenterpriseworld.com | 15

16. Cover Story Godrej Hill Retreat A Customer-Centric Paradigm Shift Dr. Baranwal’s experience with a customer concern in Pune illustrates the exemplary commitment to customer satisfaction. Instead of rigidly adhering to standard procedures, the Operation’s team went above and beyond. In one instance, a customer raised an issue regarding the height of a geyser. Project team, acknowledging the unique circumstances, personally ensured a solution, showcasing Organization’s willingness to adapt and cater to individual needs. The ethos of organization, as portrayed by Project team, is marked by a genuine desire to address customer concerns at any level. This proactive and adaptive customer- centricity positions as a leader in the real estate market, redefining industry standards and setting a new benchmark for customer satisfaction. Dr. Baranwal sheds light on the distinctive products and services that set the current organization apart in real estate. Unlike other builders, their unique approach extends beyond construction and development; it revolves around a commitment to “customer joy.” Dr. Baranwal notes that the organization fosters genuine connections between customers and senior management, a dynamic he finds lacking in other companies. A striking aspect of the organization’s customer-centric approach is the proactive involvement of senior management in addressing customer concerns. Dr. Baranwal highlights instances where even the Managing Director, adhering to the company’s ethos of customer joy, personally visited tenants’ flats to understand and resolve issues. This hands-on approach, from top management to operational heads, distinguishes them from competitors. | March 2024 16

17. metrics.‘‘ Dr. Baranwal’s leadership journey is characterized by continuous learning, adapting to new challenges, and fostering a holistic approach beyond conventional business Nurturing Leadership Continuous Learning Dr. Baranwal sheds light on his approach to employee care and the unique culture he cultivates within his team. He likens his role to that of a fast charger, swiftly dispelling fears and ensuring a seamless transition for his team. An example of his leadership is the story of a planning assistant, initially from an IT background, who, under Dr. Baranwal’s guidance, has risen to head a project after 2 1/2 years, showcasing his commitment to individual growth within the organization. Dr. Baranwal emphasizes the dynamic nature of leadership and his commitment to staying abreast of evolving market dynamics. Demonstrating an insatiable appetite for learning, he actively engages in LinkedIn courses. To complement his formal education, he delves into various leadership resources, including books and autobiographies, showcasing a diverse range from Hitler to Mahatma Gandhi and Subhas Chandra Bose. Notably, his admiration lies with Ratan Tata, a leader he perceives as exceptional. Reflecting on a poignant incident from Tata’s life, Dr. Baranwal draws inspiration from Tata’s humility during an employee’s daughter’s wedding. This exemplifies his belief that true leadership involves genuine connections and a willingness to be present for one’s team. Addressing an underperforming project upon his arrival, Dr. Baranwal’s strategy focused on enhancing team coordination. Recognizing that success is a collective effort, he prioritized aligning team frequencies, resulting in the project being acknowledged as one of the top three best-quality projects across India in the last quarter. The company’s emphasis on producing leaders is highlighted, emphasizing a unique focus on leadership development beyond the conventional success metrics. www.theenterpriseworld.com | 17

18. Dr. Baranwal’s pursuit of knowledge extends beyond traditional academia, encompassing LinkedIn courses and a focus on leadership principles during his RICS in global project management. He emphasizes that his leadership foundation is built upon this diverse range of learning experiences, blending theoretical knowledge with practical application to navigate the intricacies of leadership in a constantly evolving corporate landscape. promising a future marked by innovation, diversity, and a steadfast focus on delivering homes that exceed customer expectations. resilience and patience in the face of career challenges. His counsel revolves around not letting sales figures dictate one’s confidence, as business, like heartbeats, experiences ups and downs. Dr. Baranwal urges young leaders not to succumb to fear during low periods but to maintain patience and focus on their goals. He highlights the interconnectedness of team dynamics, emphasizing that a leader’s reactions directly impact the team’s faith and unity. Inspirational Figures Dr. Baranwal draws inspiration from two influential figures in his professional journey. He draws inspiration from his senior, Mr Sandesh Vaivude, from Shapoorji Pallonji. Dr. Baranwal admires Mr. Sandesh's approach of never blaming employees, fostering a collaborative environment, and consistently leading teams together. The imprint of Mr. Sandesh’s behavior is evident in Dr. Baranwal’s leadership style, which emphasizes teamwork and collective growth. Expanding Horizons with Quality One critical advice is maintaining open communication with the team during challenging times and avoiding hasty decisions that may disrupt team dynamics. Dr. Baranwal advocates for leaders to seek support when needed but underscores the importance of maintaining composure and not projecting immediate reactions onto the team. Looking towards the future, his current organization envisions a trajectory marked by expanding its real estate portfolio. The company’s commitment transcends mere quantity, strategically focusing on delivering more flats, homes, and diverse real estate projects catering to various segments, including low-cost housing, mid-housing, and high-rise developments. The second figure in Dr. Baranwal’s pantheon of inspirations is Mr. Adi Godrej, a down-to-earth personality and a luminary in the business world. Dr. Baranwal appreciates Mr. Godrej’s humility and approachability. Admiring Godrej’s traits, Dr. Baranwal envisions emulating them in his leadership journey. With a goal set for the next 5 to 10 years, Dr. Baranwal aspires to be mentioned as a good leader, just as he says the names of his inspirational figures today. This aspiration reflects his commitment to evolving as a leader and leaving a positive legacy in the professional realm. Furthermore, Dr. Baranwal encourages leaders to support their team members’ growth aspirations and not hinder their progress. He stresses the significance of adaptability in the rapidly evolving corporate landscape, urging leaders to stay updated on emerging technologies and market trends. In his parting words, Dr. Baranwal emphasizes a humble and continuous learning mindset, encouraging every leader to remain a perpetual student. This advice encapsulates his belief that humility, resilience, and a commitment to ongoing learning are key elements for success in the dynamic world of business leadership. Crucially, the organization stands out not just for its scale but for its emphasis on quality. Dr. Baranwal highlights the company’s commitment to ensuring a seamless and snags-free experience for customers transitioning into their new homes. The pledge to a “0 snag” policy reflects the company’s dedication to delivering residences where customers encounter no issues upon entry. The future expectation revolves around a multifaceted approach, combining expansive project offerings with an unyielding commitment to quality assurance. This vision positions as a trailblazer in the real estate sector, Words Of Wisdom Offering sage advice to aspiring young business leaders, Dr. Baranwal emphasizes the importance of | March 2024 18

19. Cover Story www.theenterpriseworld.com | 19

22. NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW | March 2024 22

23. Top 10 Finance Companies in New York The nancial sector is the heart of an economy. For an economy to function, a stable nancial economy is imperative. The nance market in the US is projected to reach US$ 0.58 Billion in 2022. The total revenue is expected to show an annual growth rate of 11.46% CAGR. It resulted in a projected market volume of US$ 1.08 bn by 2027. Wall Street itself depicts New York to be the nance hub. It is the most powerful city in nance. In the year 2022, almost 25% of Sequoia’s investments were in Fintech. Tiger Global closed 79 rounds of investment whereas Andreessen Horowitz closed 46 ntech clients. In this article, we will look at the top 10 nance companies in New York: www.theenterpriseworld.com | 23

24. 2. MERRILL LYNCH Headquarters: New York Founded: 1820 Size: 10,000+ employees Revenue: $10+ Billion Merrill Lynch is one of the world's most prominent wealth management rms. Merrill Lynch nancial advisors combine an in-depth knowledge of concepts and boast expertise in the customers' needs and doubts. It enables the customers to be at peace regarding nancial matters. The company grew to fame on the strength of its network of nancial advisors. 1. J. P. MORGAN Headquarters: New York Founded: 1799 Size: 10,000+ employees Revenue: $8.3 Billion J. P. Morgan has been engaged in the nance segment for 200 years and is at the top consistently. It has been an important guiding light for businesses and markets to make it big in terms of nance. The company on-boards other companies around the world too for providing the best solutions to suit the demands of the clients. | March 2024 24

25. 4. BNY MELLON Headquarters: New York Founded: 1784 Size: 10,000+ employees Revenue: $16.158 Billion With a presence in 35 countries, BNY Mellon provides extensive investment and wealth management services. It is a global investment rm committed to assisting clients with any nancial needs. It is recognized as the world’s largest custodian bank and Security Services Company. As of 2023, the organization boasts $1.8 trillion in assets management and $45.7 trillion in assets under custody as of 2023. The Financial Stability Board considers it a systematically important bank. 3. BANK OF AMERICA Headquarters: Charlotte, NY Founded: 1904 Size: 10,000+ employees Revenue: $10+ Billion Bank of America is one of the world’s most brilliant banks. It offers a range of services to its customers like investing, banking, asset management, and nancial risk management products and services. It is for individuals, small and middle-market enterprises, and large corporations. 69 million clients get to experience the exceptional services provided by the organization. The company is a worldwide leader with 15,000 Automated Teller Machines (ATMs) and 57 million veried digital bank users. www.theenterpriseworld.com | 25

26. 6. MORGAN STANLEY Headquarters: New York Founded: 1935 Size: 10,000+ employees Revenue: $14.8 Billion This is a multinational investment management and nancial services company located in Midtown Manhattan. The company takes pride in its presence in 41 countries with an employee count of more than 75,000. The organization came into existence in response to the Glass-Steagall Act that required the splitting of American commercial and investment banking businesses. The company operated with a 24% market share in public offerings and private placements. 5. AMERICAN EXPRESS Headquarters: New York Founded: 1850 Size: 10,000+ employees Revenue: $11.74 Billion The American Express bank specializes in payment cards. Stationed at 200 Vesey Street, it is famously known as American Express Tower. AMEX cards are primarily categorized as green, gold, platinum, and black with a higher rank indicating a high priority level. According to the purchase volume, AMEX is the fourth largest card network globally behind China UnionPay, Visa, and Mastercard. It had 133.3 million cards in force worldwide as of December 31, 2022. | March 2024 26

27. 8. CITI Headquarters: New York Founded: 1812 Size: 10,000+ employees Revenue: $4.3 billion Citi has had a certain inuence on the market since 200 years of its legacy. In 1998, the company was formed by the merger of Citicorp, the bank holding company, and Travelers in 1998. Citigroup is the third largest banking institution in the United States by assets as compared to its competitors. It has its operations in over 160 countries and transacts in 100 different currencies. The client base goes up to 200 million customers which inclusion of some celebrated brands in various industries, sectors, businesses, and governments. 7. GOLDMAN SACHS Headquarters: New York Founded: 1869 Size: 10,000+ employees Revenue: $12.93 billion It is the second-largest investment bank in the world by revenue. It is ranked 55th on the Fortune 500 list of the largest United States Corporations considering the total revenue growth. It offers services like investment banking in the form of advisory for mergers and acquisitions, restructuring, securities underwriting, prime brokerage, asset management, and wealth management. It is a pioneer in the market for many types of nancial products and provides clearing and custodian banking services. www.theenterpriseworld.com | 27

28. 10. CAPITAL GROUP Headquarters: Los Angeles Founded: 1931 Size: 7500 employees Revenue: $7.6 Billion With over $2.6 trillion in assets under management, Capital Group is counted as the world’s largest and oldest investment management operation. It has ofces in Asia, America, Australia, and Europe. It offers products focused on active management, including more than 40 mutual funds through its subsidiary, American Funds Distributors, and individually operated accounts as well. The company has 36 mutual funds that operate under its American funds banner and has about $1.9 trillion under management. Among these funds, the Growth Fund of America was one of the best actively-handled funds as of 2020 with around $150 billion. 9. FIDELITY INVESTMENTS Headquarters: Massachusetts Founded: 1946 Size: 70,000 employees Revenue: $24 Billion An American multinational nancial services, it is considered one of the largest asset managers in the world. The company operates a brokerage rm, manages mutual funds, provides fund distribution, provides investment consultation, retirement services, index funds, asset custody, and wealth management. Its largest equity mutual fund is Fidelity Contrafund, which has $107.4 billion in assets. This makes the rm the largest non-indexed fund in the U.S. and the largest fund managed by an individual. | March 2024 28

29. Conclusion: New York City is the epicenter of nance in America. It got the honor despite Philadelphia having a rst-mover advantage. It became the leader in American nance after the Second Bank of the United States failed to renew its charter in 1836. The turning point was realizing the dominance of Philadelphia’s security exchange market. Such incidents have made it easier for the city to achieve more and more as it got the friction to move forward constantly. www.theenterpriseworld.com | 29

30. | March 2024 30

31. Utilizing the “Select All Conversations” Feature This is a simple yet powerful feature. After performing a search or selecting a category, click on the “Select all conversations” checkbox. This allows you to select more than just the emails visible on the current page. With this method, you can delete hundreds of emails in a few clicks. It’s like using a net to catch all the fish in the pond at once. Keyboard Shortcuts Time to bring out the big guns – keyboard shortcuts. Enable them in your Gmail settings and learn a few that help with bulk email deletion. For instance, use “*” followed by “a” to select all emails in view, then “#” to delete. It turns your bulk email deletion task into a swift, keyboard-driven dance. Instead of waiting for emails to pile up, schedule regular cleanups. Set a calendar reminder for a monthly or bi-monthly email decluttering session. This proactive approach ensures that your inbox never reaches a state of overwhelming chaos again. It’s like regular maintenance for your digital garden, keeping it free from weeds. www.theenterpriseworld.com | 31

34. Is The Untold Story of What F a i l u r e? | March 2024 34

35. ? www.theenterpriseworld.com | 35

36. Overview of the Product: Kellogg's Breakfast Mate was a breakfast product introduced by Kellogg's, a renowned food company known for its cereal and snack offerings. Breakfast Mates aims to provide consumers with a convenient and quick breakfast solution, ideal for busy mornings or on-the-go lifestyles. The product typically consisted of a combination of ingredients such as cereal, fruit, nuts, and yogurt, packaged together in a single serving container. With its promise of convenience and nutrition, Kellogg's Breakfast Mates entered the market as a potential solution for consumers seeking a hassle-free breakfast option. 1998 1999 Kellogg Launch Year: Discontinued Year: Company/Parent Company: $1.29 Honey Nut Corn Flakes, Cereal Clusters, Crispy Muesli, and Fruit & Fibre Price: Competitors: Total Invested Amount in Marketing: $30 million | March 2024 36

37. 1. Kids can prepare breakfast for themselves and they do not have to depend on their parents. 2. A ready-to-eat perfect snack during any time of the day. Due to increased working hours of the day, many people in the U.S. do not get enough time to make food for themselves. So Breakfast Mates would have been an easy choice for them. 3. Competing with the fast-food industry. People do not have any choice but to eat highly nutritious food when it comes to the fast-food industry. However, Breakfast Mates offers a healthy and ready-to-eat option to kill your starving and not compromise on nutrition. www.theenterpriseworld.com | 37

38. What was Breakfast Mates Consisted of? Kellogg’s Breakfast Mates included four popular brands: Corn Flakes, Fruit Loops, Mini Wheats, and Frosted Flakes. Along with a container of aseptically packaged milk [no refrigeration required] and a plastic spoon, Kellogg placed the product in the refrigerator dairy section besides yogurt, Jell-O pudding, and other refrigerated desserts. It was perceived by the company that most Americans eat cereals by pouring milk over cereal so they will welcome the Breakfast Mates. Why did Kellogg’s Breakfast Mates fail in the market? Kellogg’s started marketing its products through various advertisements in which the company promoted its nutritional value for kids as well as adults. Having a breakfast that consists of high nutritional value was the Unique Selling Point (USP) of Kellogg’s. However, this USP failed when the company launched a new product named Breakfast Mates which came along with cereal, milk, and spoon in it. Due to a lack of market research and understanding of customer choices, the product couldn’t reach up to the mark. According to studies, the following factors were responsible for its failure: | March 2024 38

39. Factor one: Warm Milk. Yes, though we eat cereals with milk, many customers did not like the idea of eating cereals with warm milk. Each container of milk was ‘aseptically packaged,’ it didn’t need refrigeration. Factor two: As it was reected in the advertisement, the idea of opening the package was not that easy. The advertisement showed that children open Breakfast Mates package when their parents are asleep, however, it couldn’t be the same. The product wasn’t child-friendly. Factor three: Consumers found Breakfast Mates too expensive and competitors like Nestle, Quaker, etc. offered better choices. Its retail price ranged from $1.39 to $1.69 depending on the retail store. Combining milk with cereal is considered as Kellogg’s move to enter into the dairy industry. Factor four: Breakfast Mate was re-educating people on how to eat milk with cereal when consumers were not ready to buy milk in the same package of cereal. However, people expect to have cold milk with cereal of their own choice. Factor ve: Many Americans who have tried eating aseptically packaged milk were not satised with the taste. Some of them had given reviews that the milk’s taste was burnt. Targeting the wrong audience can prove to be a disaster for any company. Factor six: Breakfast Mate had portable packaging so that children who live away from home can have it. It could be kept in a lunchbox, suitcase, brown bag, etc. However, the problem was that milk can get warm at room temperature which changes its taste. Factor seven: Packaging and Portion Size Issues: Packaging that did not appeal to consumers or portion sizes that were deemed inadequate or excessive may have contributed to dissatisfaction with the product. Factor eight: Distribution Network Issues: Issues with the distribution network, such as logistical problems or inefciencies, could have hindered the product's reach to target markets. www.theenterpriseworld.com | 39

40. After one year of experimentation, Kellogg decided to dismantle Breakfast Mate in 1999 and announced that it would stop production. Cereal, milk, and spoon were not just needed to make the launch successful and only one parameter can prove a fatal mistake. There are few lessons new food companies can learn from the mistakes of Kellogg: For any food and beverages company, it is important to do deep research which helps to understand customer choices and preferences. For example, Kellogg's failed miserably in its initial move into the Indian market because the company showed how Indian breakfast is harmful to health. Do not try to confuse the customers. Adding milk with cereals did not offer anything new but showed that the combo would be easy to eat. Through the advertisements, Kellogg was implying that it is needed to store in a refrigerator. Selling the brand in the right place. Selling cereal was the main agenda rather than anything else, however, including milk in the Breakfast Mates was a bad decision as where will you exactly nd it on the shelves of the supermarket? Being best in at least one thing. It is an important lesson that can be learned from Kellogg’s failure of Breakfast Mates. Focusing on a single product is more essential than combining both of them in a single package. If you are introducing something new in the market, keep the price low. Why will a consumer prefer to try a new product by paying more than the usual one? Ÿ Ÿ Ÿ Ÿ Ÿ By learning from Kellogg’s mistakes, we hope you have received important insights. The company soared high and achieved new milestones in the market and never looked back. The next time you are shopping at the supermarket and watching different avors of Kellogg’s, do not forget to buy it separately and not with the milk. | March 2024 40

42. R E V I E W R E V I E W Establishment Year: 2015 Founder: Rahul Vohra Headquartered: San Francisco, California No. of Employees: 51-200 employees Website: https://superhuman.com/ | March 2024 42

43. Overview: smart computer features, like artificial intelligence, to help organize your emails. It's like having a helper to sort and prioritize your messages, so you can focus on what's important. Superhuman wants to give you more time by making email management quick and easy. Superhuman is a special email service created by Rahul Vohra in 2015. Rahul wanted to make emails better. He used his experience in gaming and design to change how people use emails. Superhuman is known for being different and cool because it makes sending and getting emails faster and easier. It's like an upgrade for your email experience. Superhuman is like a special and fancy email service that not everyone can use. You need an invitation to join, which makes it feel exclusive and cool. People who use it like that it's not for everyone – it's like having something special and high-quality just for them. Superhuman wants to give users a great and top-level experience. Superhuman is like an email service that uses smart technology and design. It's made to give you a super-fast and easy way to deal with emails. You can use shortcuts on your keyboard and clever automation to make your email work smoothly. It helps you get things done quickly and makes managing your messages super-fast. Since it started in 2015, Superhuman has been getting better based on what users say and as technology changes. The person behind Superhuman, Rahul Vohra, wants to make emails different and better. It is committed to making a product that changes how people use their email and makes it a more enjoyable experience. Superhuman care about how things look and want to make sure everything is simple and easy to use. They use Pros and Cons of Superhuman: Pros Cons Email Snippets No Unified Inbox Send Calendar Invites No Meeting Scheduler Outlook & Gmail accounts A Pricey Solo Email Experience Filtered Tabs for Inbox No Unified Inbox Fast Email Experience www.theenterpriseworld.com | 43

44. Features of Superhuman: Sorting & Filtering Time Generative AI Integrations Management Ÿ Attachment Search Ÿ Tags Ÿ AI Sorting Ÿ Predefined Rules Ÿ Microsoft Outlook Integration Ÿ Gmail Integration Ÿ Apple Calendar Integration Ÿ Email Automation Ÿ Snooze Ÿ Text Generation Ÿ Text-to-Speech Ÿ Text Summarization Superhuman Plans: GROWTH 45 / User / Month STARTER 30 / User / Month ENTERPRISE For growing teams dependent on email For individuals and small teams For larger teams $ $ CUSTOM PRICING | March 2024 44

45. Customer Reviews: “Very high-quality and efficient app across iOS and MacOS” On Mac: the best thing is a keyboard-centric approach to everything which makes any action super-fast and easily accessible. Also, this is the ONLY email client I know that allows you to navigate between the emails in a thread, and expand and collapse them - all using your keyboard. I've dreamed about this since I used it in the Gmail web app a long time ago. On iOS: an email thread displayed as a chat is just awesome. A familiar command bar is accessible via swipe down, and also a suitable action toolbar at the bottom - very convenient. Full Gmail label support is rare on mobile too. "Incredible email experience” I am someone who absolutely hates email - I have wrestled with being up to date for a decade on email...until I tried Superhuman. The desktop is especially amazing with the ease of use of the command shortcuts - the product is so well designed, that it is as if the creators tapped unique human behavioral insights to create an ideal app. It is almost like email is a fun game - and finally, one I can win. I use Superhuman 5-6 times a day instead of when I would check email once or twice a day max without it. "Does the Job of Clearing the Inbox" I do like the follow-up/reminder feature the most. I hate letting things fall through the cracks, so I'd end up keeping emails in my inbox to follow up on later, but then just forgetting about them because there were so many. With Superhuman, I can push every email I need to follow up on to a certain point in the future so it's out of my way and off my shoulders. It's only there when I need it to be. I use Superhuman every day, but I find I need to go back to Outlook.com a few times a day to use contacts, and the calendar, and to see certain attachments, like .eml files. I understand Superhuman is an email client, but I do miss the integration of Microsoft Office products sometimes and cannot entirely cut the cord. www.theenterpriseworld.com | 45

46. ? FAQs 1. What is Superhuman? Ans: Superhuman is an email platform designed to enhance your email experience. It focuses on making email faster, more efficient, and enjoyable by incorporating cutting-edge technology and thoughtful design. 2. How is Superhuman different from other email services? Ans: Superhuman stands out for its emphasis on speed, user-friendly design, and exclusive invitation- only model. It utilizes keyboard shortcuts, smart automation, and AI-driven features to streamline the email workflow and provide a top-tier experience. 3. Why Superhuman is considered exclusive? Ans: Superhuman operates on an invitation-only model, making it accessible to a limited user base. This exclusivity contributes to its reputation as a premium email service, attracting users who value both functionality and a curated, and high-quality experience. 4. How does Superhuman use AI in email management? Ans: Superhuman incorporates AI-driven features, such as advanced email filtering and prioritization, to help users focus on important messages. This intelligent system assists in organizing emails, making the overall email experience more efficient. 5. Who is Rahul Vohra, and what is his vision for Superhuman? Ans: Rahul Vohra is the founder of Superhuman. His vision involves challenging the traditional way people interact with emails. He is committed to refining Superhuman based on user feedback and technological advancements, aiming to redefine the email experience for users. | March 2024 46

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