CEPTES: Pioneering Excellence in Salesforce Development and Innovation

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION | DECEMBER 2023 How did WALMART become a powerhouse in the retail industry? TASMANIA: Experience Nature Like Never Before CEPTES TOP SALESFORCE Development Companies PRIYA RANJAN PANIGRAHY Founder, Director PIONEERING EXCELLENCE IN Salesforce Development and Innovation

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5. F r o m E d i t o r ’ s D e s k I Ceptes, a leading Salesforce development company, celebrated for its innovative solutions and unwavering commitment to excellence. n the latest edition of The Enterprise World, we proudly present a comprehensive exploration into the domain of Salesforce development, spotlighting the top players who have distinguished themselves in this dynamic arena. Our cover story features none other than Salesforce Development Unveiled: Salesforce has revolutionized how businesses engage with their customers and manage operations. In this issue, we delve into the intricacies of Salesforce development, unveiling the magic behind the cloud-based platform that has become synonymous with customer relationship management and business success. Ceptes: Pioneering Excellence: Our cover story unfolds the saga of Ceptes, a company that stands as a paragon of excellence in the realm of Salesforce development. From groundbreaking solutions to client success stories, Ceptes exemplifies the qualities that position a company at the pinnacle of the Salesforce ecosystem. The Enterprise World's Dedication: As The Enterprise World, we are dedicated to bringing forth the stories that matter, highlighting companies that are transforming industries. This edition underscores our commitment to providing valuable insights into the world of Salesforce development, showcasing the companies that are driving innovation and setting new benchmarks. Join us in this enriching journey as we unravel the narratives of excellence, innovation, and success in the realm of Salesforce development in this edition of The Enterprise World. Shalmali W.

6. Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (Apac) Creative Content Editor Shalmali W. Suchita P. PR & Marketing Coordinator Business Development Executive James H. Soniya H. Graphic Designer Creative Design Head Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T For the cover read about - In the ever-evolving tapestry of business, Salesforce emerges as the protagonist, rewriting the narrative of customer relationships and growth. It's not just a platform; it's a dynamic force that transcends industries, weaving its versatility into the very fabric of success. In this grand saga of technological evolution, one company stands as the protagonist's trusted ally: CEPTES Software Private Limited. Imagine it as the Gandalf of the Salesforce landscape, founded and co-forged by the visionary Priya Ranjan Panigrahy and the wizardly Harish Kumar Poolakade. Certified as a Salesforce SI, MSP PDO, Cloud Reseller and ISV partner, CEPTES isn't just a name; it's synonymous with innovation, excellence, and the artistry of rapid application development. It's the brushstroke that paints the canvas of seamless customer-centricity, agility, and competitiveness in the digital realm. As businesses embark on the Salesforce adventure, CEPTES is not just a guide; it's the North Star, leading the way with solutions that sparkle and applications that take flight. Boasting 9+ products and solutions featured on the esteemed AppExchange, CEPTES excels in Salesforce integration, customization, and implementation and shines in the rapid development of enterprise-grade business applications. With a customer-centric approach reflected in an outstanding CSAT score exceeding 4.9 out of 5, CEPTES exemplifies the essence of being the “Finest Stage In My Life” for its employees, the “Solution to Every Problem” for customers, and a proponent of “Grown Together” partnerships. Embracing a gratitude and learning culture, CEPTES offers an open work environment, ensuring employees consider the company their second home. With a focus on fostering future entrepreneurs, CEPTES, under the leadership of its tech visionaries, continues to shape the landscape of Salesforce development and remains a top choice for businesses navigating the complexities of the digital age.

8. C O N T E N T S 12  Ceptes

9. upshot 22 Tasmania: Experience Nature Like Never Before Article 32 SAVINGS CHALLENGE: UNDERSTANDING THE 100 ENVELOPE METHOD Case Study retail industry? 38 How did Walmart become a powerhouse in the Review 48 Slicktext

12. COVER STORY Pioneering Excellence in Salesforce Development and Innovation I industries, weaving its versatility into the very fabric of success. Salesforce Expertise n the ever-evolving tapestry of business, Salesforce emerges as the protagonist, rewriting the narrative of customer relationships and growth. It's not just a platform; it's a dynamic force that transcends CEPTES was established in 2010. Having garnered more than decade of combined experience in the US, the founders, driven by a desire to contribute to their home country’s economic growth and employment opportunities, embarked on a journey to leverage technology for business transformation. In this grand saga of technological evolution, one company stands as the protagonist's trusted ally: CEPTES Software Private Limited. Imagine it as the Gandalf of the Salesforce landscape, founded and co-forged by the visionary Priya Ranjan Panigrahy and the wizardly Harish Kumar Poolakade. Certified as a Salesforce SI, MSP PDO, Cloud Reseller and ISV partner, CEPTES isn't just a name; it's synonymous with innovation, excellence, and the artistry of rapid application development. It's the brushstroke that paints the canvas of seamless customer-centricity, agility, and competitiveness in the digital realm. Over the past 13 years, CEPTES has evolved into a versatile player in the Salesforce ecosystem, embracing various partnership types. As an ISV partner, the company develops its products, serves as a system integrator for Salesforce implementations, collaborates on product development as a PDO partner, offers managed services, and functions as a Cloud Reseller partner in India. With a workforce of 250 professionals across leadership, project management, architecture, and development roles, CEPTES operates from multiple offices in Bangalore, Hyderabad, and Noida. Expanding its global footprint, CEPTES has established offices in the US and Dubai, targeting North America and the Middle East as key markets, with a growing presence in Singapore and Australia for the Asia Pacific region. CEPTES Software continues to empower businesses with Salesforce solutions, fostering growth and innovation. As businesses embark on the Salesforce adventure, CEPTES is not just a guide; it's the North Star, leading the way with solutions that sparkle and applications that take flight. Boasting 9+ products and solutions featured on the esteemed AppExchange, CEPTES excels in Salesforce integration, customization, and implementation and shines in the rapid development of enterprise- grade business applications. With a customer-centric approach reflected in an outstanding CSAT score exceeding 4.9 out of 5, CEPTES exemplifies the essence of being the “Finest Stage In My Life” for its employees, the “Solution to Every Problem” for customers, and a proponent of “Grown Together” partnerships. Embracing a gratitude and learning culture, CEPTES offers an open work environment, ensuring employees consider the company their second home. With a focus on fostering future entrepreneurs, CEPTES, under the leadership of its tech visionaries, continues to shape the landscape of Salesforce development and remains a top choice for businesses navigating the complexities of the digital age. | December 2023 12

13. CEPTES PRIYA RANJAN PANIGRAHY Founder, Director www.theenterpriseworld.com | 13

14. COVER STORY Navigating Entrepreneurship In the initial phases of their entrepreneurial journey, the founders of CEPTES embraced the exciting challenge of entering the business world, eager to gain a comprehensive understanding of its complexities. Acknowledging the allure and challenges of entrepreneurship, they metaphorically likened their entry to jumping into the ocean without knowing how to swim, emphasizing that the choice was entirely their own. Drawing strength from their Indian cultural background, they emphasized the values of adaptability, ethical conduct, and a long-term perspective. Their vision transcended mere transactions and monetary gains; instead, they aspired to create something enduring. Learning from experience, they grasped the ever-changing nature of business, recognizing that adaptability is crucial. The realization that change is the only constant became evident during the pandemic, prompting them to reevaluate strategies in the face of global macro and microeconomic shifts. The founders emphasized aligning strategies with technological evolution, user experience, and business needs. The transition from a typical 9-to-5 work culture to a relentless commitment to customers and employees took its toll, with sacrifices in personal and family time. Yet, after 13 years, CEPTES stands resilient, successfully challenging larger competitors. The founders find the infinite game of business fascinating and challenging, expressing their commitment to continuous growth and pursuing their dreams. | December 2023 14

15. Revolutionizing Development & Defining the Future Reflecting on the inception of CEPTES ,Panigrahy Recalls their days as Java developers working for a European bank in the US. Both founders recognized a paradigm shift facilitated by Salesforce. The traditional 6 to 8 months required for module development using a waterfall lifecycle transformed into a swift process, with Salesforce enabling the codeless creation of business applications. This innovation resulted in an 80% to 90% time-saving for initial development and maintenance. The founders highlighted the platform’s accessibility, allowing B2B software development from anywhere with just an internet connection. The elimination of infrastructure concerns provided developers with an unprecedented level of freedom and ease. Embracing the idea that understanding a problem should precede grappling with infrastructure intricacies, the founders envisioned a revolution in which developers could focus on solving issues directly. Transitioning to the future, the founders foresaw Salesforce maintaining its position as a leader, attributing this to continual innovation. Beyond its CRM and sales cloud dominance, Salesforce has expanded its product offerings, including AI solutions powered by Einstein AI & Einstein GPT. The founders acknowledged the importance of maintaining data security in the face of emerging technologies like ChatGPT, emphasizing Salesforce’s commitment to protecting customer data. They underscored the significance of Salesforce’s data cloud in a world where diverse software systems generate, produce, and consume data in distinct languages. The convergence of data sources and advanced analytics, especially appealing to the millennial workforce, forms the crux of Salesforce’s future. With a keen focus on data, AI, and CRM, Salesforce is poised to redefine the landscape over the next five to ten years. The platform now boasts a comprehensive suite of industry-specific solutions encompassing sales, marketing, commerce, service, and revenue. The amalgamation of these solutions with AI modules and data layers positions Salesforce as a game-changer in the enterprise realm, solidifying its status as the industry leader. www.theenterpriseworld.com | 15

16. Navigating Salesforce’s Ever-Evolving Landscape Differentiation through Ethical Innovation Over time, CEPTES has cultivated a culture of innovation and continuous learning. The establishment of CEPTES Technopreneur University (CTU) reflects its commitment to fostering a learning environment where employees engage in training programs to adapt to new tools, technologies, and products introduced by Salesforce. CEPTES has received global recognition, including the Global Innovation Award at Dreamforce events in San Francisco for two consecutive years, alongside the Asia Pacific and India Innovation Awards. These accolades underscore CEPTES Software’s local impact on a global scale, positioning the company as a key player connecting with the forefront of global innovation. Adapting to the rapid pace of change in the Salesforce ecosystem poses challenges and opportunities for CEPTES Software. The company recognizes the necessity of continual evolution in a realm where innovation is a constant. Acknowledging the analogy to doctors needing to stay abreast of new medicines and instruments for the betterment of humanity, CEPTES emphasizes the imperative of staying current in the ever-growing open-source market. Understanding Salesforce’s frequent major releases, coupled with its acquisitions of various technology companies, the company adopted a proactive approach. CEPTES strategically distinguishes itself by adhering to a unique ethos since its inception. Unlike larger competitors focused on aggressive sales tactics, CEPTES prioritizes ethical business practices and customer-centric values. Recognizing that traditional sales approaches may not align with its vision, the company emphasizes expertise, experience, and customer satisfaction as the cornerstones. Ethical considerations are embedded in the company’s DNA, shaping how it approaches projects, estimates work, and handles post- delivery interactions. CEPTES has Partnerships.‘‘ Ceptes Exemplies The Essence Of Being The “Finest Stage In My Life” For Its Employees, The “Solution To Every Problem” For Customers, And A Proponent Of “Grown Together” COVER STORY | December 2023 16

17. carved a niche by developing innovative, internally built products that cater to localized needs, reducing time and costs. 100 customers already in its portfolio, CEPTES continues to aspire for more, setting ambitious targets every year—a testament to its relentless pursuit of growth and innovation. foster informed decision-making. Panigrahy parallels actors’ versatility in playing different roles, highlighting the need for leaders to adapt to varied personas within a company. Accepting failure as a crucial part of growth and learning is central to his leadership philosophy. Panigrahy’s vision revolves around cultivating an environment where individuals are allowed to fail, fostering an atmosphere of continuous improvement. These principles collectively form the foundation of the CEPTESs leadership approach, enabling the team to navigate diverse challenges and contribute effectively to the company’s success. The company’s goal extends beyond financial gains; it aims to transform its customers by leveraging the power of technology. Emphasizing productivity, efficiency, and the maximization of licensing benefits without compromising system security or data privacy, CEPTES has established itself as a trusted partner in the Salesforce ecosystem. Although satisfied with its current standing, the company remains driven to expand its horizons, aiming to compete with industry giants and set new benchmarks. With many Fortune Leadership Insights Reflecting on his leadership philosophy, Panigrahy emphasizes a profound understanding of others and continual learning as the core tenets. His approach centers on allowing individuals to operate fully, recognizing the diversity of perceptions and ideas within a team. A key aspect of his philosophy involves active observing and creating awareness of situational dynamics to www.theenterpriseworld.com | 17

18. Strategic Expansion A Perspective on Narayan Murthy’s Statement platform and technology, CEPTES pioneers disruption by offering ready- made business connectors for data extraction, validation and enrichment, social ads, communication channels, collaboration tools, document generation, e-signatures softwares, enterprise ERP connectors for inventory, order and invoicing, payment links & processing, and streamlined onboarding & KYC processes, drastically reducing the time and effort required for these tasks. . Beyond Integration Looking forward, CEPTES, under the leadership of Panigrahy, has devised a comprehensive expansion plan. As Salesforce continues evolving in AI, BI, & RPA CEPTES Software strategically positions itself in these domains. With ongoing expansion into the Middle East and the US, the company is also securing funds for upcoming innovative products. Despite anticipating a slight slowdown in 2024 due to factors like the US economy, CEPTES is preparing for future growth by focusing on technology-driven value-added services. Addressing the recent statement by Narayana Murthy on working hours, Panigrahy offers a nuanced perspective. While acknowledging the competitiveness in the market and the influx of Eastern European countries into the job market, Panigrahy emphasizes the importance of skill over sheer population numbers. Reflecting on the evolution of India’s manufacturing industry, he cautions against the potential impact of AI and automation on software services and engineering jobs. Panigrahy highlights the company’s commitment to industry-specific solutions. Beyond its pioneering product, 200 OK , CEPTES introduces industry- focused solutions, such as Real Estate CRM Solution RealE 360 , catering to brokers, builders, and investors. Additionally, the company offers a range of products, including the flagship products like DataArchiva provides data archiving & data backup solution and XfilesPro - a complete external file management & collaboration solutions. In terms of services, CEPTES is not only a Salesforce implementation partner but also provides consulting services to help clients realize the full potential of their Salesforce licenses. The Managed Services Provider (MSP) arm enhances and improves systems over time, ensuring optimal performance and business process integration. The expansion plan involves creating affordable, usage-based services and products, ensuring accessibility for a broader customer base. CEPTES aims to strengthen relationships with existing customers by sharing best practices, fostering customer satisfaction, and encouraging referrals. The emphasis is not solely on acquiring new customers but on cross-selling, upselling, and building a brand through satisfied, referring customers. The vision is to grow across multiple regions, offering diverse products and services aligned with customer needs and innovation trends. Panigrahy extends the discussion beyond the specified 70 hours, interpreting it as a call for enhanced productivity rather than a fixed time commitment. Drawing from his entrepreneurial experience, he encourages a shift in mindset, urging individuals to think like entrepreneurs for tomorrow. Panigrahy underscores the essence of delivering output in a competitive market, emphasizing that it’s not just about the number of hours but about investing the necessary time to achieve the desired results. A Glimpse into CEPTES’ Innovation Culture of Openness, Learning, & Gratitude Panigrahy sheds light on the groundbreaking product, 200 OK , a native no-code & no limit integration platform within Salesforce that transforms the landscape of system integrations. In a complex world of varied applications speaking different languages, CEPTES addresses the challenge by providing a seamless and secure integration solution. The product caters to businesses of all sizes, allowing them to connect marketing, sales, finance, accounting, operations, project management, and HR software effortlessly. With a focus on Salesforce’s Building a team at CEPTES that aligns with the company’s ethics and values revolves around a unique structure—one devoid of hierarchy. In this open culture, individuals can connect, learn, and share knowledge seamlessly. Gratitude is a cornerstone of the company’s practices, reflecting an embracement of knowledge and experiences. The team adopts a collective attitude of perpetual learning, carrying a student mindset into meetings and Furthermore, CEPTES boasts a Product Development Outsourcer (PDO) division recognized by Salesforce, providing end- to-end support to those looking to build and launch applications on the Salesforce AppExchange. The PDO division has witnessed remarkable success stories, where projects started with a modest investment and eventually transformed into billion-dollar enterprises, showcasing CEPTES’ prowess in products and services. | December 2023 18

19. discussions and transforming into a teacher mindset to share insights. This culture, meticulously crafted by the founders and CEO over the past 13 years, encourages a commitment to continuous improvement. While acknowledging the inherent diversity in human nature and the influence of external factors, the team attributes its success to a combination of timely actions, commitment, and the values of learning and gratitude. CEPTES has thus cultivated a high-performing team, ready to compete in any field with a shared commitment to openness, learning, and gratitude. Entrepreneurial Wisdom Panigrahy shares profound insights into the multifaceted world of entrepreneurship. Advising aspiring entrepreneurs, he stresses the importance of a deeper purpose, advocating for perseverance and the flexibility to pivot business plans when necessary. Panigrahy paints entrepreneurship as a commitment to building not just a company but a temple, with employees as devotees and work as the guiding religion, emphasizing the need to navigate challenges with resilience and avoid shortcuts for sustained success. Balancing Act Being an entrepreneur is a role that demands unwavering commitment, a sentiment exemplified by Panigrahy. Acknowledging the 24/7, 365-day nature of the job, Panigrahy draws a parallel to a soldier’s dedication to duty. Whether on vacation or at the border, the entrepreneur, like a vigilant soldier, is ever-watchful, safeguarding the interests of the business, employees, customers, and partners. Panigrahy attributes his resilience to the support and sacrifices of his family, a crucial source of inspiration for any entrepreneur, especially one without prior experience. Panigrahy consciously dedicates weekends to quality time with his family despite the constant availability. Striving to create a balance, he ensures dedicated, undistracted time with his kids and family, recognizing the significance of non-digital moments. This commitment extends to CEPTES employees, who, much like their leader, find inspiration in their work, willingly investing extended hours when necessary. COVER STORY www.theenterpriseworld.com | 19

20. # We make a living by what we get, but we make a life by what we give. STORIES TOLD WITH A NEW PERSPECTIVE! www.theenterpriseworld.com

21. - Brett Morris General Manager & COO ADMIRALS COVE

22. T asmania, an island state of Australia, is located 240 kilometers to the south of the Australian mainland. It is separated by the Bass Strait, with the archipelago, containing the southernmost part of the country. It accommodates the surrounding 1000 islands and is the 26th largest island in the world. It is Australia's least populated state with a population of 5,69,825 residents as of December 2021. It constitutes a southern extension of the Great Dividing Range. The state owes its name to the Dutch explorer- navigator Abel Janszoon Tasman, who became the first European to discover the island in 1642. Till 1856, the island was known as Van Diemen's Land, named for Anthony Van Diemen, the governor of the Dutch East Indies who had sent Tasman on his voyage of exploration. An alternative settlement was established by Capt. David Collins at a distance of 5 km to the south in 1804 in Sullivans Cove to the western side of Derwent, where the freshwater is available in abundance. This settlement became known as Hobart Town, later shortened as Hobart, which was named after the British Colonial Secretary of that time Lord Hobart. At least, one-fifth of Tasmania is a World Heritage Area. The area which covers 1.58 million hectares includes national parks, marine, and forest reserves. So it is safe to say that 20% of it is a World Heritage Area that extends far South to the Cradle Mountain in the west. Many of the remote destinations that are untouched or unspoiled are accessible only by foot. | December 2023 22

23. Experience Nature Like Never Before www.theenterpriseworld.com | 23

24. Culture: Shell stringing is a cultural practice in Tasmania. It comprises collecting, preparing, and stringing shells to make necklaces and bracelets by Tasmanian Aboriginal women. This skill and knowledge is passed from mothers to grandmothers to their daughters and granddaughters. It helps to maintain an important link between traditional and contemporary Aboriginal life. Neckace-making is one of the most significant cultural traditions of Tasmanian Aboriginal women. A tradition as ancient as it has continued without interruption before the European colonization in 1803. Whereas colonization disrupted or destroyed so much of its Aboriginal life and heritage, necklace- making has not only continued but evolved. Famous foods: Tasmania is famous for its foods and fresh produce too. The high-quality food and wine are literally at your doorstep when you're there. If you're a food enthusiast and one who is excited about trying out new delicacies this is the perfect place for you. From scallop pies to wine and some of the best freshly shucked oysters, there is plenty to eat and drink. If you're lucky enough to visit the aesthetic state of Tasmania, you cannot ignore the dishes and produce the island has to offer. | December 2023 24

25. Wild abalone and lobster: Tasmania is well-known for its marine life and great fishing. It is one of the world's top suppliers of wild abalone and lobster. Apart from having the cleanest air in the world, it also enjoys the throne of the world's last remaining unspoiled marine environments. Without a doubt, it is the wild abalone and lobster that thrive on Tassie's coastline. This seafood is recognized as some of the best in the world. Black truffles: Ever since the first black truffle was discovered in northern Tasmania in 1999, the island has emerged as one of the bigger producers of this delicacy. France isn't the only country known for truffles. The black truffles available here are also famous as much as in France. Detection of the same might be different, but the exposure is almost the same. Farmed salmon: The Atlantic Salmon is the salmon of choice for many chefs not just in Tassie, but around Australia and, indeed the rest of the world. The crystal clear and pollution-free water is just perfect for breeding top- quality salmon. The fact is that it's rich in omega-3 fatty acids, vitamins and minerals. It means it tastes good, and is healthy for you too, a rare combo, isn't it? Premium fresh fruits and vegetables: You will hardly find a better place for fresh fruits and vegetables anywhere else in the world. Whether you like to buy fresh fruits and vegetables from the supermarket, fresh farmers' produce is a scene you can't find anywhere else in the world. The perfect environment, ideal climate, and passionate farmers are some of the key reasons why the state is so loved for its amazing, fresh, and premium fruits and vegetables. Leatherwood honey: Leatherwood honey may not be as sweet as the other ones, but this is thick, creamy, and amber-yellow, with a unique flavor and pungency. The rainforests in the western part of the island enjoy plenty of rainfall. It results in the humongous growth of leatherwood trees, which give plenty of honey to produce in huge quantities. www.theenterpriseworld.com | 25

26. Places to Visit in Tasmania: The island has a whole lot of tourist attractions. Greenery, nature, and clean air are the highlights of the island state. Bruny Island: The Bruny Island is a popular spot for a day trip from the city for foodies and nature buffs. The island lies across the D'Entrecasteaux Channel from the seaside town of Kettering. It's famous for its flavorsome foods such as handmade chocolates, local berries, artisan cheeses, and succulent seafood. Tasman National Park: Nature lovers will have a good time here, especially people who love solitude. An extremely good way to replenish your energy levels. This park protects the most incredible coastal scenery. The wind-lashed Tasman peninsula is 56 kilometers east of Hobart. You get to experience the raw beauty of nature here. Three Capes Track: This four-day, three-night hike, is suitable for all kinds of hikers, even children. It's one of the best things to do in Tasmania, during the Spring season. Hard-core hikers can also bear the hiking during winter if they are dressed appropriately. they are dressed appropriately. Three Capes Track: This four-day, three-night hike, is suitable for all kinds of hikers, even children. It's one of the best things to do in Tasmania, during the Spring season. Hard-core hikers can also bear the hiking during winter if | December 2023 26

27. Salamanca Place: At, Salamanca place there are adoringly restored sandstone buildings, and is a tourist hub in the heart of Hobart's historic waterfront. Built by convicts between 1835 and 1860, these beautiful Georgian buildings were once warehouses along the commercial center of old Hobart. Today, there are house art galleries, cafes, restaurants, shops, etc. Cataract Gorge, Launceston: A mere 15-minute leisurely walk along the river from Launceston's city center, the wild and romantic Cataract Gorge is a deep chasm carved over many centuries by the South Esk River. Sharp walking paths, built in 1890 cut into the cliff face on both sides of the gorge, offering heart-stopping views of the river far below. Fascinating Facts about Tasmania Ÿ Tasmania is the world's 26th largest island and it has the world's cleanest air. Ÿ It was first “discovered” on November 24, 1642, by Abel Tasman. Ÿ More than 20% of the island is Tasmanian Wilderness World Heritage Area Ÿ Hobart is the capital city of Tasmania, the second driest capital city in Australia. Ÿ It has the oldest trees in the world and has dense rainforests. www.theenterpriseworld.com | 27

30. SAVINGS CHALLENGE: UNDERSTANDING THE 100 ENVELOPE METHOD | December 2023 30

31. S perception. Enter the 100 envelope challenge, a savings strategy that has caught the attention of many looking to put away a little extra cash. The method is simple engaging, and can lead to significant savings. This article explores how it works and why it’s become so popular. aving money can sometimes feel like an uphill battle, but a fun approach can change that anticipation into the process, making it more enjoyable and sustainable over time. savings capacity and maintaining financial stability. Engaging the Community Potential Savings with the Method The beauty of this challenge is its potential. Participants can save a whopping $5,050 over 100 days if completed successfully. This amount can substantially boost an emergency fund, a nice vacation, or even a down payment on a significant purchase. Considering the simplicity of the challenge, the potential returns are impressive. One of the joys of this challenge is its communal aspect. Many participants share their progress on social media, encouraging friends and family to join. This shared experience fosters motivation and accountability. Watching others succeed can be a strong driving force to stick with the challenge until the end. What Is the 100 Envelope Challenge? At its core, the 100 envelope challenge is a systematic way to save money over a specific period, typically 100 days. Participants get 100 envelopes and number them from 1 to 100. Each day, they randomly pick an envelope and deposit the amount corresponding to the number written on it. For instance, if they select envelope number 30, they’ll put $30 into it. Understanding the 100 Envelope Challenge | The Enterprise World The sense of community that arises from participating in the 100 envelope challenge adds an extra layer of motivation. It transforms saving from a solitary endeavor into a collective achievement. The support and encouragement of peers can make the journey more enjoyable and increase the likelihood of completing the challenge. The 100 envelope challenge demonstrates that consistent, small contributions can lead to significant savings over time. It reinforces the idea that even modest daily savings can add to a substantial financial cushion. Adapting the Challenge to Your Needs The Appeal: Gamifying Savings Understanding the 100 Envelope Challenge | The Enterprise World Not everyone might be comfortable with the idea of possibly saving $100 in a day. That’s okay! The 100- envelope challenge can be adapted to fit various budgets. Instead of $1 to $100, envelopes could be labeled with smaller amounts, such as 10 cents to $10. The primary aim is consistency, making savings enjoyable, and not straining one’s finances. Understanding the 100 Envelope Challenge | The Enterprise World One of the main reasons the 100- envelope method has become a hit is its game-like nature. Instead of viewing savings as a chore, it becomes a daily surprise. You never know how much you’ll save that day until you pick an envelope. This unpredictability adds a fun twist to the otherwise mundane task of saving money. SoFi states, “These gamified savings techniques provide motivation for you to stash away cash and see your savings account steadily grow.” The 100 envelope challenge offers a fresh and exciting way to approach savings. By turning the process into a game and potentially engaging with a community, it becomes less about the money and more about the journey. It’s a testament to the fact that even tasks as routine as saving can be revitalized and made enjoyable with a bit of creativity. The gamification aspect of this challenge can be a game-changer for individuals who struggle with traditional savings methods. It injects an element of excitement and The flexibility of this challenge is one of its strengths. It can be tailored to suit individual financial circumstances and goals. The key is to find the right balance between stretching one’s www.theenterpriseworld.com | 31

34. HOW DID BECOME A POWERHOUSE IN THE RETAIL INDUSTRY? | December 2023 34

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36. Whether it is a party on the weekend or just regular grocery shopping, Walmart is always preferred by U.S. citizens. If you are a tenant living on your own or you have a family to feed, Walmart products are affordable as well as accessible. Though Walmart has become a huge brand in the retail industry, it has faced ups and downs and still stands as the retail powerhouse. Have you ever thought what would have been its journey? What are the marketing strategy techniques that made it a successful company? In this article, you will delve into the basic know-how of Walmart and understand its journey closely. Being a multinational powerhouse in the retailing industry, Walmart is based in the United States of America. Its various department stores focus their services on middle-class and lower-middle-class people. According to Fortune Globe 500, the company stands as the second-largest public corporation in the world. Today, it is one of the most valuable companies in the world that employing more than 2 million people. The organization is based in Bentonville, Arkansas. In 2009, it earned 51 percent of its $258 billion in sales from the U.S. grocery business. | December 2023 36

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38. THE CHRONOLOGICAL ORDER OF ESTABLISHMENT 1945: Sam Walton bought a Franklin franchise variety store, located at Newport. The moment served as a stepping stone for his future retail ventures. 1945 1962: The first official store was inaugurated in Rogers by Sam Walton. It was mainly focused on providing customers with a wide range of products at lower prices. 1962 1969: In this year, the company developed into a publicly traded company, that is listed on the New York Stock Exchange, under the symbol "WMT." 1969 1970s-1980s: The rapid expansion of the company took place across the United States where various stores opened and grew into the dominant force of the retail industry. The company emerged with a new strategy of "Everyday Low Prices" (EDLP) in which efficient customers were targeted and it included dynamic Walmart products. 1970 1983: In Washington, Missouri, the first Supercenter was launched. It combined the concept of the traditional discount store with grocery store along with a traditional discount store which will give a one-stop shopping experience to consumers. 1983 1991: The company started expanding its ventures outside the boundaries of the United States. The first international store was set up in Mexico City, Mexico. The event marked the beginning of its global expansion. 1991 2000s: The company was expanding its business on both domestic as well as international levels. The Walmart Neighbourhood Market was introduced which included smaller grocery-focused stores and emphasized its commitment to satisfy customers at low prices. 2000 2005: The sustainability business program was launched which was aimed at turning the company into the environment-friendly one. Catering to this, several initiatives were commenced incorporating waste reduction, less energy consumption, and promoting sustainable sourcing. 2005 2010s: The focus was shifted to e-commerce and digital innovation to leverage technological upgradation to succeed in the retail industry. The organization started acquiring e-commerce companies like Jet.com and spent on improving online shopping experiences. This is how it stayed ahead of every competitor in the market. 2010 | December 2023 38

39. 2020s: Consumer preferences were put forward and expanded into other international markets. The company was targeting organic products to meet its commitment to uplift farmers of the country. It is evolving every day and adapting itself to technological advancements. 2020 MERGERS AND ACQUISITIONS Being a retail giant, Walmart revolutionized the industry with its low-cost business model. It nurtured exceptional customer service along with an extensive product range. Due to prioritizing affordability and convenience, Walmart has become a common household name. Today it is serving millions of customers at the international level and maintaining its position as a leader in the retail industry. Its mergers and acquisition deals have become headlines not just in US newspapers but also in worldwide news. The organization has encountered cultural challenges during acquisitions and mergers that took place in its journey. Due to human resource negligence issues, some of its mergers and acquisitions failed miserably, however, it demonstrated how cultural issues are not considered when international business affairs arrive. For example in the Argentinian Market, the company experienced insensitivity to the culture of Germans, South Koreans, and Latin America. It added to employee demotivation due to which the company became incapable of competing with others. www.theenterpriseworld.com | 39

40. Success Strategy additional employee social and economic benefits. Disease Control and Prevention to close retail stores in the area. Every successful organization builds its unique strategy which gives successful results and creates benchmarks for others to follow. If you want to build your business on the larger platform then read these tactics applied by Sam Walton: 5. Strong corporate culture: The strong work culture incorporates efficiency, frugality, and customer service. Sam Walton, founder of the organization known for his hands-on leadership style and commitment to serving customers. He made sure that similar leadership values were passed down to subsequent generations of leaders. 3. Sustainability/ Environmental Issue: According to Food and Water Watch and the Institute, Walmart stores are not following performance standards based on environmental protection. The company ran into the issue of vending substandard products as it reduces the durability and quality of goods. Issues of reduction of waste, lagging behind renewable energy sources, overuse of electricity, etc were the most prominent ones. Today, Walmart has taken a long time goal to operate 100 percent renewable power and leverage technology for sustainable development. 1. Emphasis on low prices: The famous “Everyday Low Prices” strategy emphasizes life-essential products whose prices are kept low to target middle-class and lower-class people. It helped products to gain a wide customer base. The company cracked the budget-conscious shoppers and values their convenience. Overall, there are various factors that contributed to the growth and development of Walmart and the company emerged as a giant in the retail industry. 2. Large-scale operations: Walmart stores are operated in around 27 countries and its massive scale allows them to negotiate lower prices with suppliers and spread fixed costs across many stores. Such larger-scale operations allowed the company to deal with investors and build trust with them. According to records, its customer experience was enhanced due to deals cracked at higher management levels. Challenges 1. Ethical Issues: Regardless of being the largest private employer worldwide, Walmart has faced ethical issues with respect to gender discrimination, exploitation, and compensation of workers. Moreover, the higher management took a stance against developing worker's unions that could work to improve working conditions. In 2013, National Labor Relations sued the company due to its low wages. It was proved that the company had violated the rights of employees and imposed illegal restrictions. Despite the pressure from employees, it suspended workers who participated in the strikes, which eventually led to employee turnover. 3. Innovation and technology: Being a leader in the retail industry, Walmart was among the first companies that leveraged a cashless payment system, barcoding, etc. With the help of technology, it improved the customer experience and invented new operational techniques. For example, the company has spent heavily in the field of e-commerce and has innovated technologies, such as its automated pickup towers and its use of robots to clean floors and track inventory. 2. COVID-19 Pandemic: Due to the COVID-19 pandemic, more than 60 stores were closed and the Omicron variant disrupted the retail industry. The crisis situation restricted direct contact with customers and limited their access to various retail services. For instance, in Maryland, a store was shut down due to the high emergence of COVID cases among the communities. Soon, it was recommended by The Centers for 4. Prioritizing employee satisfaction: It is better known as a tough employer in the market, however, the company made efforts to revamp working conditions and enhance employee satisfaction in recent years. In 2019, the company increased its starting wage to $11 per hour and offered | December 2023 40

41. Walmart International 2. What time Walmart is closing? Walmart International includes more than 5,100 retail units and approximately 550,000 associates around the world. Additionally, the products are sold by the Global Sourcing Unit which includes apparel, homeware, jewelry, hardlines, and more throughout the world. The unit is upholding the reputation of the company as the most trusted retailer in the world, by regularly auditing the practices of suppliers and working with them through the Walmart Responsible Sourcing Program to help them meet high standards. People prefer Walmart due to its lower and sustainable products which help them to save money and live better. To bring value and convenience to millions of customers, Walmart International is operating in 19 countries outside the U.S. The closing and opening times of Walmart stores vary according to the area. However, most of them are opening at 7 am and close at 8.30 pm. The unique global perspective of the company builds connections and brings innovations to the market to make customers' lives easier. Moreover, strategic partnerships are built through equity investments to support core businesses. 3. What is Sam's Club US? An American chain of membership, Sam's Club US is the only retail warehouse club owned and operated by Walmart Inc. It was established in 1983 and named after Sam Walton, founder of Walmart, Sam's Wholesale Club. FAQs 1. How many Walmart stores are active? Walmart International is building a strong strategy that includes small and medium businesses and simultaneously generates growth for the company and partners. Ultimately, it leaves a positive impact on stakeholders. Globally, there are 10,500 active Walmart stores and 20 Sam's Clubs US in 27 countries. Before FY2023, the company will be employing 2.1 million associates worldwide. www.theenterpriseworld.com | 41

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43. REVIEW • Founder: Matt Baglia • Founded: 2012 • Headquarters: Jamestown, NY • Number of Employees: 11-50 • Website: https://www.slicktext.com/ www.theenterpriseworld.com | 43

44. Overview Features Yes, knowing your target audience or customers is important. But do you know what is even more important? Targeting your audience in such a way that would drive them to take action that is beneficial for your business. One of the popular methods today that leverages this method is SMS marketing. Within the SMS Marketing industry, SlickText is a prominent player, and according to their website, the #1 rated marketing service today. 1. Text to Join People can text to join your SMS lists by sending a keyword to your dedicated number or shortcode. Use SlickText’s marketing tools to advertise your keywords and SlickText will organize and build your contact list. Through the easy-to-use interface of SlickText, you can create valuable bonds with your customers that drive business. In addition, SlickText offers 15+ native integrations and over 4000 more through Zapier to help you grow your lists, ingest subscriber data, and automate productivity. 2. Opt-in Forms Build mobile-friendly opt-in forms that can be used as a landing page, at kiosks, on tablets, or embedded on your website. SlickText, with its Form Builder, makes the task of building a form hassle- free. No knowledge of design or coding is required. Today, thousands of marketers across North America are using SlickText’s integration to grow e-commerce revenue, nurture leads, build email lists, send text blasts, and more. How SlickText was Founded? After graduating from Fredonia State University, Co-founder Matt Baglia was researching non-traditional marketing channels for business owners. Feeling discontent with the reach of email and social media, what appealed to him was text messaging and its under-adopted marketing method. 3. Website Popups Popup enables you to effortlessly grow your text messaging lists by presenting website visitors with an opt-in form as you browse. The earlier you capture the visitor info in their site experience, the better it will be for you to maximize list growth potential and conversion. With a background in product management and marketing, Matt thought developing SlickText would prove to be a great move. A lot of hard work went into the product and translated to SlickText serving thousands of customers and becoming an industry leader through usability, message quality, and customer service. | December 2023 44

45. 4. Text Surveys Quickly collect valuable information for your business through SMS Surveys. Whether you are looking for people to vote or gather feedback in general, SlickText makes everything easy for you. 5. SMS Auto-responders Build mobile-friendly opt-in forms that can be used as a landing page, at kiosks, on tablets, or embedded on your website. SlickText, with its Form Builder, makes the task of building a form hassle- free. No knowledge of design or coding is required. 6. Automated Workflows Automated workflows provide tailored messaging for leads and customers based on their behaviors. The combination of workflows and automation marketing can be leveraged to create e-commerce abandoned cart sequences to SMS chatbots for fostering leads. 7. Text to Win Text to win helps you engage with your customers or target audience. It allows everyone to win something through a simple text. Thousands of businesses and organizations have achieved great success with their text-to-win contests. SlickText’s SMS Marketing software makes it easy for you to set up a contest and automate the process. www.theenterpriseworld.com | 45

46. STORIES TOLD WITH A NEW PERSPECTIVE! If conveyed in an engaging manner, good stories can develop into great ones. At The Enterprise World, we are on a pursuit to give voice to some of the untold success stories from the world of business. Our proficient team has the knack for identifying successful stories and transforming them into compelling stories through our professional and artistic touch. This, combined with our proven industry experience, make our magazines compelling and insightful. In these business stories, we cover clients across various sectors such as technology, consulting, finance, manufacturing, healthcare, etc. These include inspiring success stories of companies as well as business leaders from these verticals. From North & South America, Europe, and Middle-east to Africa and APAC, we serve clients across the globe. These clients include startups, small and medium-sized businesses (SMBs), as well as large conglomerates. We focus on building positive and long-term relationships with our clients. To align with the client's vision and mission, we give a human touch to every story we publish. Our team prioritizes the promotion of services and products of clients through our reader- friendly platform. Our experience in storytelling helps us connect with the featured leaders/companies, helping them achieve steady organic growth without having to invest too much time or money. We also keep in mind our avid readers. Through these neatly-depicted business success stories, we aim to inspire the younger generation to pursue entrepreneurship and business as a lucrative career option. Moreover, through our exclusive section 'The Enterprise Diary', we provide readers with the much-necessary market insights and trends from the business world. Keep reading our magazine to get inspired and stay up-to-date with everything business!

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