Aryaka: Leading the Way with Cutting-edge SASE Solutions

1. WWW.THEENTERPRISEWORLD.COM | APAC EDITION | JANUARY 2024 The Best SASE SOLUTIONS PROVIDERS To Watch In 2024 CASE STUDY TASMANIA: EXPERIENCE NATURE LIKE NEVER BEFORE UPSHOT BEAUTIFUL DESIGN MAKES A BEAUTIFUL LIFE: TIFFANY & CO. ARTICLE THE PSYCHIC PERSPECTIVE: A COST-FREE APPROACH TO ENHANCING BUSINESS DECISION-MAKING RENUKA NADKARNI Chief Product Officer LEADING THE WAY WITH CUTTING-EDGE SASE SOLUTIONS

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3. SUBSCRIBE WWW.THEENTERPRISEWORLD.COM | APAC EDITION | DECEMBER 2023 CASE STUDY MERCEDES: A CLASS APART BLOG UPSHOT 4 LAST MINUTE CHRISTMAS DESSERT RECIPES TO SAVE LIVERPOOL: THE GEM OF ENGLAND THE DAY! ARTICLE THE PSYCHIC PERSPECTIVE: A COST-FREE APPROACH TO ENHANCING BUSINESS DECISION-MAKING THE MOST INFLUENTIAL BUSINESS LEADERS IN 2023 SUDHIR KUNDER CHIEF BUSINESS OFFICER DE-CIX India TRANSFORMATIVE LEADERSHIP IN THE DIGITAL CONNECTIVITY LANDSCAPE How about showcasing your products to 150,000+ C-suite Subscribers? To get recent updates of our magazines SUBSCRIBE US info@theenterpriseworld.com

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5. F r o m E d i t o r ’ s D e s k A business landscape. s we stride into a new year brimming with technological promise, it is our pleasure to present the latest edition of The Enterprise World – a platform that continually evolves to capture the essence of groundbreaking innovations and disruptive solutions in the In our much-anticipated issue this month, we bring you a curated selection that holds the spotlight on "The Best SASE Solutions Providers To Watch In 2024." networking and security is undergoing a transformative journey, and Secure Access Service Edge (SASE) stands at the forefront, reshaping how organizations approach connectivity and data protection. The world of Our dedicated team has scoured the industry to identify and showcase the trailblazing SASE solutions providers that are redefining the norms. From innovative startups to established industry leaders, each featured company in this issue has demonstrated unparalleled commitment to excellence, pushing the boundaries of what's achievable in the realm of Secure Access Service Edge. As you delve into the pages of this magazine, expect to encounter insightful interviews, thought- provoking articles, and in-depth analyses that unravel the intricate tapestry of SASE. Discover the visionary minds steering these enterprises towards a secure, agile, and interconnected future. We invite you to join us on this journey of exploration, where the convergence of networking and security is not just a technological shift but a strategic imperative for businesses aiming to thrive in a dynamic digital landscape. Thank you for your continued support, and here's to a year filled with discovery, innovation, and success. Warm regards, halmali S Shalmali W.

6. ENT Business World Media Pvt. Ltd., Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B, Wakad Aundh Main Road, Pune. 411057 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (Apac) Creative Content Editor Shalmali W. Suchita P. PR & Marketing Coordinator Business Development Executive Priyanka N. Graphic Designer James H. Creative Design Head Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T For the cover read about - Aryaka is a prominent Secure Access Service Edge provider headquartered in San Mateo, California. The company offers a consumption-based SASE solution with a cloud-based, as-a- service delivery approach. What sets Aryaka apart is their fusion of Network-as-a-Service and Network Security-as-a- Service. In a world where global connectivity is paramount, Aryaka’s SASE offering delivers just that. It provides users, sites, and applications with not only secure internet access but also firewall-as-a-service, all on a high-performance, scalable, and elastic cloud platform. This comprehensive solution, in turn, brings a multitude of benefits to enterprises.

8. C O N T E N T S 12 Aryaka

9. UPSHOT 22 Tasmania: Experience Nature Like Never Before CASE STUDY 38 Beautiful Design Makes a Beautiful Life: Tiffany & Co. The Psychic Perspective: A Cost-Free Approach to Enhancing Business Decision-Making ARTICLE 34 Product Review 30 WIX

12. C O V E R S T O R Y Leading the Way with Cutting-edge SASE Solutions | January 2024 12

13. RENUKA NADKARNI Chief Product Officer www.theenterpriseworld.com | 13

14. I service delivery approach. What sets Aryaka apart is their fusion of Network-as-a-Service and Network Security-as-a-Service. connect sites, users, and clouds across the globe. This service effectively interconnects enterprise locations, hybrid workforces, and cloud workloads, complemented by top- notch service, support, and a comprehensive set of SLAs tailored for the cloud-centric era. In a world where global connectivity is paramount, Aryaka's SASE offering delivers just that. It provides users, sites, and applications with not only secure internet access but also firewall- as-a-service, all on a high- performance, scalable, and elastic cloud platform. This comprehensive solution, in turn, brings a multitude of benefits to enterprises. Furthermore, the SD-WAN solution features advanced, patented technology for end-to-end application and network optimization, ensuring complete visibility and precise control over all network segments and applications, ultimately delivering an unparalleled application experience. In the ever-evolving Secure Access Service Edge (SASE) market, where network and security converge to meet the demands of a dynamic digital landscape, many tech companies vie for supremacy. However, only a select few, like Aryaka, emerge as true innovators. The company is spearheaded by Renuka Nadkarni, the Chief Product Officer. Her knowledge, expertise, and dedication have been instrumental in leading Aryaka and propelling it to remarkable heights. A Look at the Comprehensive Portfolio: Products and Services Challenges and Turning Points Unified SASE Similar to the early years of establishing any company, building the foundation of Aryaka presented its share of challenges. Companies that had proactively adapted to significant shifts in the business environment over the preceding four years were well- positioned. SASE's primary goal was to empower intricate networks within hybrid setups, with service providers extending security controls across these networks comprehensively. Aryaka's core offering is its Unified SASE solution, a consumption-based model with a cloud-based delivery that seamlessly merges Network-as-a- Service and Network Security-as-a- Service. This SASE service ensures global network connectivity, firewall protection, and secure internet access for users, sites, and applications worldwide. It's all delivered through a high-performance, scalable, and elastic cloud service with integrated lifecycle services. With her visionary leadership, Aryaka has consistently stood out, thanks to her relentless pursuit of cutting-edge solutions and a pioneering role in category-creating technologies. It isn't just a few countable features that set Aryaka apart from the rest. There's much more to know about the company's dedication to excellence in every department, from resources to services. However, the onset of the pandemic accelerated the pace of digital transformation, swiftly transforming SASE's role into an urgent necessity for businesses worldwide. As cybercrime rates soared, SASE vendors faced the formidable challenge of aligning their network and security capabilities with the swiftly changing business dynamics. It was a monumental undertaking, one that Aryaka has fully committed to addressing. Importantly, Aryaka's SASE solution is rooted in Zero Trust principles, offering robust protection with URL filtering, content scanning, real-time threat intelligence, and both on- premises and cloud firewalls, all backed by unified policy enforcement that spans sites, users, and devices. Pioneering Innovation in the SASE Market Aryaka's SD-WAN Service Aryaka is a prominent Secure Access Service Edge provider headquartered in San Mateo, California. The company offers a consumption-based SASE solution with a cloud-based, as-a- The company's SD-WAN Service capitalizes on a high-performance global FlexCore private network, empowering enterprises with a resilient and adaptable Network-as-a-Service to With a history spanning nearly 15 years, Aryaka has demonstrated steady, organic growth, recently achieving a milestone of over $100 million in | January 2024 14

15. Y R O T S R E DARIN MCAREAVEY Interim CEO & Chief Financial Officer V O C PETE HARTEVELD Chief Revenue Officer www.theenterpriseworld.com | 15

16. C O V E R S T O R Y | January 2024 16

17. Strategic Moves: Recent Product Launch and Expansion annual recurring revenue. The company has strategically invested substantial resources into security development in recent years, all while maintaining a focus on sustainable growth and profitability. Aryaka stands poised to navigate these challenges and continue its trajectory as a significant player in the SASE landscape. ensure that remote employees can access enterprise resources securely and with ease. Customer experience is not solely about technology but is a holistic blend of people, processes, and technology. Aryaka's customer-centric commitment fosters trust and open communication with its customers over time, resulting in an enhanced customer experience that sets the company apart. Aryaka is surging ahead with an ambitious roadmap to bolster its SASE capabilities. In the upcoming year, the company plans to unveil a range of new native security products and features, further enhancing its Unified SASE offering. This move is geared toward providing customers with a holistic security stack integrated within Aryaka's Unified SASE framework, all underpinned by a unified management system that spans both networking and security services. By blending tiered lifecycle services and management choices, Aryaka aims to elevate the user experience and streamline the adoption of Unified SASE. Unveiling the Architect of Success at Aryaka Innovation and Adaptation Renuka Nadkarni, the Chief Product Officer at Aryaka, boasts an illustrious career spanning over two decades, making her a driving force behind Aryaka's remarkable journey. Her impressive track record includes leadership roles in network and cybersecurity across diverse companies, from startups to industry giants, where she excelled in strategic planning, operations, and product management. In response to the evolving landscape, Aryaka's platform has not disrupted the traditional way of working; rather, it has adapted to meet the changing needs. In the pre-SASE era, enterprises often used a segmented approach, dividing networking and security functions between branch offices and cloud-based solutions, leading to complexity and high costs. Aryaka's shift towards integrated lifecycle services, covering everything from design to implementation and management, streamlines operations, saving both time and money. With Aryaka's SASE deployment, businesses can cut overhead costs and benefit from an expert team on- demand, reducing risk, eliminating barriers, expediting deployment, and ensuring overall success. Last year, Aryaka introduced its vision of a truly Unified SASE solution, a concept the company has continued to build upon. Customers have readily embraced this approach, recognizing the value of converged networking and security as a service for their enterprises. What resonates with customers is not just individual products or technologies but the synergy of features, capabilities, and service delivery within Aryaka's Unified SASE offering. This strategic alignment has paved the way for Aryaka's journey towards becoming a pioneer in the field. Notably, as the CTO of Security at F5 Networks, Renuka played a pivotal role in expanding F5's presence in the security sector, spearheading innovative cybersecurity solutions, contributing to mergers and acquisitions, and demonstrating a keen financial acumen. Her dynamic career also includes significant contributions at VMware, Infoblox, and successful startup launches, underscoring her deep involvement in pioneering security technologies. In a field dominated by industry giants, Aryaka shines as a game-changer. The company achieves this by staying innovative and competitive, using smart strategies that adjust to shifting market conditions and customer demands. By reshaping the conventional approach, Aryaka offers an all-in-one managed service that combines security and networking. This speeds up companies' digital transformation efforts and sets the stage for sustainable growth while also taking on the established industry leaders. Risk Mitigation Strategies at Aryaka Transforming User Experience Aryaka keeps a vigilant eye on market trends and values customer feedback, ensuring a strong product-market alignment from the outset. When it comes to managing resources, the company strikes a balanced approach between calculated risk-taking and caution, making choices based on market and economic conditions to maintain a healthy business equilibrium. Aryaka has harnessed technology to address a major challenge faced by businesses: establishing a secure infrastructure that seamlessly supports both remote and onsite workforces. In the era of hybrid work, ensuring consistent performance and security, regardless of location, is paramount. Aryaka's SASE security measures www.theenterpriseworld.com | 17

18. Y R O T S R E SRINI ADDEPALLI Chief Technology Officer V O C VIDYARANYA MADDI Senior Vice President Of Global Delivery & Support | January 2024 18

19. Employee-Centric Culture Management of businesses. With the shift in how things work, increased use of the cloud, and evolving customer expectations, Aryaka has restructured its approach. Today, IT leaders are leaning towards as-a-service models for networking and security, a shift reflected in Aryaka's SASE offering. The company is now dedicated to providing top-notch customer experiences, allowing businesses to keep up with their customers' demands. Serving clients in 104 countries, Aryaka offers high-quality services worldwide. increasingly crucial in a world where technology evolves rapidly, compelling businesses to keep pace. Aryaka maintains an agile organizational structure that fosters efficient communication among teams and between managers and employees. Regular interactions are facilitated through internal chat platforms and routine check-in sessions, complemented by more structured annual performance reviews. This dynamic blend of formal and informal communication channels plays a vital role in identifying and nurturing talent. Renuka finds this unwavering drive and mission ingrained in every corner of the organization, recognizing that the future of technology belongs to those who can navigate a landscape of perpetual change. With years of experience in the field, Renuka's advice to budding entrepreneurs is straightforward yet powerful: Identify a problem that truly matters to people or businesses, one that improves their experience with a product or service. Build a team of like-minded individuals who share your vision and offer unwavering support. Ÿ Leading with Vision: Renuka Nadkarni's Philosophy and Advice The company also offers a comprehensive learning program in collaboration with LinkedIn, available to all employees for skill development. Mentorship is deeply ingrained in Aryaka's culture, extending not only within the company but also to initiatives like Women in Tech and Internship programs. These programs prioritize knowledge sharing and empowering the younger generation with a passion for technology. Ÿ As a leader, Renuka aims to embody the driving ethos of Aryaka, which revolves around constant evolution to meet the ever-changing demands of customers and the broader market. At Aryaka, the mantra is clear: digital transformation is an ongoing journey. The company's success hinges on this philosophy, which becomes At the same time, cultivate resilience, whether through inherent determination or a commitment to continuous learning, to overcome setbacks along the entrepreneurial journey. Ÿ But what sets Aryaka apart is its commitment to open and interactive communication with its global workforce. The company values inclusivity and celebrates this diversity in everyday interactions and holiday festivities. To balance out the fast- paced work environment, the company provides global wellness days, affording employees time to recharge. These efforts have led to Aryaka being acknowledged as a “Great Place to Work” both in India and on the global stage, making it a preferred workplace for employees worldwide. Concluding Aryaka's Success Story In conclusion, Aryaka's journey in the competitive SASE market exemplifies the company's unwavering commitment to innovation and excellence. The company has consistently broken new ground with cutting-edge solutions, firmly establishing itself as a trailblazer in the ever-evolving world of Secure Access Service Edge. With a relentless pursuit of innovation, Aryaka is poised to continue its impressive trajectory within the tech industry. Secrets to Aryaka's Long-Term Success Aryaka's success stems from its keen awareness of market trends and its ability to adapt to the changing needs www.theenterpriseworld.com | 19

22. T asmania, an island state of Australia, is located 240 kilometers to the south of the Australian mainland. It is separated by the Bass Strait, with the archipelago, containing the southernmost part of the country. It accommodates the surrounding 1000 islands and is the 26th largest island in the world. It is Australia's least populated state with a population of 5,69,825 residents as of December 2021. It constitutes a southern extension of the Great Dividing Range. The state owes its name to the Dutch explorer- navigator Abel Janszoon Tasman, who became the first European to discover the island in 1642. Till 1856, the island was known as Van Diemen's Land, named for Anthony Van Diemen, the governor of the Dutch East Indies who had sent Tasman on his voyage of exploration. An alternative settlement was established by Capt. David Collins at a distance of 5 km to the south in 1804 in Sullivans Cove to the western side of Derwent, where the freshwater is available in abundance. This settlement became known as Hobart Town, later shortened as Hobart, which was named after the British Colonial Secretary of that time Lord Hobart. At least, one-fifth of Tasmania is a World Heritage Area. The area which covers 1.58 million hectares includes national parks, marine, and forest reserves. So it is safe to say that 20% of it is a World Heritage Area that extends far South to the Cradle Mountain in the west. Many of the remote destinations that are untouched or unspoiled are accessible only by foot. | January 2024 22

23. Experience Nature Like Never Before www.theenterpriseworld.com | 23

24. Culture: Shell stringing is a cultural practice in Tasmania. It comprises collecting, preparing, and stringing shells to make necklaces and bracelets by Tasmanian Aboriginal women. This skill and knowledge is passed from mothers to grandmothers to their daughters and granddaughters. It helps to maintain an important link between traditional and contemporary Aboriginal life. Neckace-making is one of the most significant cultural traditions of Tasmanian Aboriginal women. A tradition as ancient as it has continued without interruption before the European colonization in 1803. Whereas colonization disrupted or destroyed so much of its Aboriginal life and heritage, necklace- making has not only continued but evolved. Famous foods: Tasmania is famous for its foods and fresh produce too. The high-quality food and wine are literally at your doorstep when you're there. If you're a food enthusiast and one who is excited about trying out new delicacies this is the perfect place for you. From scallop pies to wine and some of the best freshly shucked oysters, there is plenty to eat and drink. If you're lucky enough to visit the aesthetic state of Tasmania, you cannot ignore the dishes and produce the island has to offer. | January 2024 24

25. Wild abalone and lobster: Tasmania is well-known for its marine life and great fishing. It is one of the world's top suppliers of wild abalone and lobster. Apart from having the cleanest air in the world, it also enjoys the throne of the world's last remaining unspoiled marine environments. Without a doubt, it is the wild abalone and lobster that thrive on Tassie's coastline. This seafood is recognized as some of the best in the world. Black truffles: Ever since the first black truffle was discovered in northern Tasmania in 1999, the island has emerged as one of the bigger producers of this delicacy. France isn't the only country known for truffles. The black truffles available here are also famous as much as in France. Detection of the same might be different, but the exposure is almost the same. Farmed salmon: The Atlantic Salmon is the salmon of choice for many chefs not just in Tassie, but around Australia and, indeed the rest of the world. The crystal clear and pollution-free water is just perfect for breeding top- quality salmon. The fact is that it's rich in omega-3 fatty acids, vitamins and minerals. It means it tastes good, and is healthy for you too, a rare combo, isn't it? Premium fresh fruits and vegetables: You will hardly find a better place for fresh fruits and vegetables anywhere else in the world. Whether you like to buy fresh fruits and vegetables from the supermarket, fresh farmers' produce is a scene you can't find anywhere else in the world. The perfect environment, ideal climate, and passionate farmers are some of the key reasons why the state is so loved for its amazing, fresh, and premium fruits and vegetables. Leatherwood honey: Leatherwood honey may not be as sweet as the other ones, but this is thick, creamy, and amber-yellow, with a unique flavor and pungency. The rainforests in the western part of the island enjoy plenty of rainfall. It results in the humongous growth of leatherwood trees, which give plenty of honey to produce in huge quantities. www.theenterpriseworld.com | 25

26. Places to Visit in Tasmania: The island has a whole lot of tourist attractions. Greenery, nature, and clean air are the highlights of the island state. Bruny Island: The Bruny Island is a popular spot for a day trip from the city for foodies and nature buffs. The island lies across the D'Entrecasteaux Channel from the seaside town of Kettering. It's famous for its flavorsome foods such as handmade chocolates, local berries, artisan cheeses, and succulent seafood. Tasman National Park: Nature lovers will have a good time here, especially people who love solitude. An extremely good way to replenish your energy levels. This park protects the most incredible coastal scenery. The wind-lashed Tasman peninsula is 56 kilometers east of Hobart. You get to experience the raw beauty of nature here. Three Capes Track: This four-day, three-night hike, is suitable for all kinds of hikers, even children. It's one of the best things to do in Tasmania, during the Spring season. Hard-core hikers can also bear the hiking during winter if they are dressed appropriately. they are dressed appropriately. Three Capes Track: This four-day, three-night hike, is suitable for all kinds of hikers, even children. It's one of the best things to do in Tasmania, during the Spring season. Hard-core hikers can also bear the hiking during winter if | January 2024 26

27. Salamanca Place: At, Salamanca place there are adoringly restored sandstone buildings, and is a tourist hub in the heart of Hobart's historic waterfront. Built by convicts between 1835 and 1860, these beautiful Georgian buildings were once warehouses along the commercial center of old Hobart. Today, there are house art galleries, cafes, restaurants, shops, etc. Cataract Gorge, Launceston: A mere 15-minute leisurely walk along the river from Launceston's city center, the wild and romantic Cataract Gorge is a deep chasm carved over many centuries by the South Esk River. Sharp walking paths, built in 1890 cut into the cliff face on both sides of the gorge, offering heart-stopping views of the river far below. Fascinating Facts about Tasmania Ÿ Tasmania is the world's 26th largest island and it has the world's cleanest air. Ÿ It was first “discovered” on November 24, 1642, by Abel Tasman. Ÿ More than 20% of the island is Tasmanian Wilderness World Heritage Area Ÿ Hobart is the capital city of Tasmania, the second driest capital city in Australia. Ÿ It has the oldest trees in the world and has dense rainforests. www.theenterpriseworld.com | 27

30. F O U N D E R S R E V I E W Roy Reznik ESTABLISHMENT YEAR: 2020 Assaf Rappaport HEADQUARTERED: NYC Ami Luttwak NO. OF EMPLOYEES: 650 WEBSITE: www.wix.com Yinon Costica | January 2024 30

31. Overview: Wiz is a cloud security startup. The company's platform analyzes computing infrastructure hosted in AWS, Azure, GCP, and Kubernetes. According to the information of 2023, Wiz employed over 650 employees, with a maximum of sales and marketing personnel. The individuals are scattered across North America and Europe while most engineering individuals are based in Tel Aviv, Israel. The company partners with Amazon Web Services (AWS), Google Cloud, Azure, Alibaba Cloud, and VMware. With their visionary and talented team, they are on a mission to help organizations create secure cloud environments that accelerate their businesses. As fraud and hacking have increased these days, securing your personal or organizational information has become extremely vital these days. Pros and Cons: Wiz is a full-stack multi-cloud security platform. It is trusted by security teams all over the world. The company has protected over 5 million cloud workloads securely and successfully. The organization provides products like agentless scanning, foundational risk assessment, graph visualization, and toxic combinations. Wiz connects in minutes via API and achieves full coverage across PaaS resources or virtual machines. It continuously enforces correct configurations across cloud resources and monitors workloads. The IT security industry shows interconnections between technologies running in your cloud environment and immediately visualizes the pathways to breach. PROS CONS Provides too much information at times Exceptional UI Lacks a paid training and certification program Provides the needed data and functional processes Some dashboards are tricky to understand Cost-effective Compliance modules are limited User-friendly www.theenterpriseworld.com | 31

32. Features: A variety of products with a focus on providing security at all times is the core belief of the Wiz organization. Being a cloud security company, a variety of products according to client's needs are provided to them too. Until now cloud security companies have created thousands of low-priority alerts because they look at vulnerabilities or misconfigurations in isolation. 1. Snapshot Scanning: The system takes a snapshot of each VM system volume and analyzes its operating system, application layer, and data layer statistically with no performance impact. 3. Remediation workflow: It sends risk alerts to the right people to fix using built-in integrations to Slack, ServiceNow, Jira, and more. SOME IMPORTANT FEATURES ARE: 2. Noise-cancelling alerts: 4. Extensibility: Built on Wiz's robust and fully documented webhooks and APIs that enable easy integration to any data platform you need. Collapses alerts for related resources into one alert (e.g. multiple VMs part of an instance group or containers from the same image). 3. Business Plan: The business plan offers 10 collaborators, 100 GB storage space, a standard marketing suite, standard site analytics, accept payments, and standard e-commerce. The business plan costs Rs. 799/month. 1. Light Plan: The light plan offers just the basics. 2 collaborators, 2 GB storage space, a light marketing suite, and a free domain for 1 year. The price of the light plan is Rs. 199/month. WIZ PLANS: 4. Business Elite: The elite plan offers 15 collaborators, unlimited storage space, an advanced marketing suite, advanced site analytics, advanced developer platform. With more features added, the business elite plan is up to Rs. 1,599/month. 2. Core Plan: The core plan has 5 collaborators, 50 GB of storage space, a basic marketing suite, a free domain for 1 year, basic site analytics, accept payments, and basic e-commerce. The price of the core plan is Rs. 399/month. 5. Enterprise Plan: This plan offers everything without any restrictions. Unlimited collaborators, multi-site management, single sign-in, dedicated success manager, and much more. The prices are not revealed yet in this one. | January 2024 32

33. Customer Reviews: A lot of businesses are using the Wiz cloud security system and seem quite satisfied with it. The features it offers, the amount of information, the User Interface, and plans are very much on-point. A lot of customers are happy about the quick response of the back- end team to help in matters of despair. COMPLETE VISIBILITY OVER MY CLOUD ASSETS AND THEIR SECURITY POSTURE, LIKE MAGIC.” The UX amazingly, it's responsiveness and ability to pack tons of data into a single page. You can see everything you need and if it is not there pre-built, you can just filter out exactly what you are looking for and get the whole picture just via the security graph. Wiz can dig deep and find connections between components, asses those, and emphasize the critical from everything else. I can prioritize with Wiz with no effort on my part and most importantly I can customize the rules to fit my organization perfectly with unmatched granularity. Lastly, the recommendations are precise. LEADER IN CLOUD SECURITY MONITORING!” Wiz has helped my team and me gain visibility and context into the security health of our cloud resources. Its recommendations and proactive screening of cyber and cloud vulnerabilities along with tailor-made remediation and preventive actions have helped us stay risk-aware and secure our cloud assets in a single place. www.theenterpriseworld.com | 33

34. THE PSYCHIC PERSPECTIVE: A Cost-Free Approach to Enhancing Business Decision-Making I Amidst this, the Psychic Perspective in Business emerges as a refreshing, cost-free approach to augmenting business acumen. Leveraging intuition and insights beyond the reach of conventional analytics, this approach beckons a deeper understanding of market trends, employee morale, and customer needs. n the complex tapestry of modern business, the clarity of decision-making is often obscured by data overload and unpredictable market dynamics. Cultivating Intuition Developing a Mindful Workspace: At its core, the psychic perspective relies on honed intuition, a seemingly ethereal faculty that resides within every business leader. Cultivating this aspect involves creating a mindful workspace that encourages reflective thinking. This can be achieved by allocating time for meditation and encouraging a culture where silent contemplation is respected and valued. In these moments of stillness, leaders often report epiphanies or gut feelings that guide their next course of action. Ÿ Training the Intuitive Muscle: Like any skill, intuition can be developed with practice. Begin by making small predictions based on gut feelings in low-risk situations and gradually increase the stakes as your confidence grows. Journaling decisions and their outcomes is an effective way to track progress and patterns, ultimately sharpening the intuitive sense. Ÿ Leveraging External Resources: As part of developing intuition, leaders can engage with external resources to expand their Ÿ | January 2024 34

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36. Encouraging a Holistic Team Approach Strategic Intuition in Leadership Development perspective. For instance, a free psychic reading could serve as an unconventional yet enlightening experience that prompts leaders to view their business challenges from a completely different angle. While the validity of such readings can be subjective, the exercise itself can stimulate the leader’s own intuitive processes and potentially unlock new insights. Ÿ Fostering Intuitive Collaboration: The Psychic Perspective in Business thrives in an environment where team members feel comfortable expressing their instincts. Facilitating sessions where employees are encouraged to share their gut feelings about projects or decisions can lead to valuable insights that might not emerge from data alone. Integrating into Leadership Training: The most forward- thinking companies are integrating the development of intuitive skills into their leadership training programs. This includes exercises designed to simulate decision- making scenarios where intuition must be relied upon, thereby fostering confidence in leaders to trust their gut alongside analytics. Ÿ Ÿ Integrating Intuition with Data Balancing Quantitative with Qualitative: In the domain of business, data is indisputably valuable. However, slavish reliance on data without the balance of intuition can lead to rigid decision-making. To counteract this, successful leaders integrate their gut feelings with hard data. For example, when predictive models fail to reach a consensus on a market trend, a leader’s intuition might tip the scales. Empowering Decisive Action: Empowering leaders to make decisive actions based on a combination of analytics and intuition can result in a more agile and proactive business environment. Leaders who trust their intuition are often more adept at navigating through uncertainty and ambiguity, which are ever- present in the business world. Ÿ Ÿ Building Collective Intuition: Teams with diverse experiences and backgrounds can create a collective intuition that is more powerful than the sum of its parts. Encourage team members to voice their hunches and explore them without immediate judgment. This diversity of intuition can lead to a more robust and nuanced approach to business challenges. Ÿ Conclusion Case Studies and Real-World Applications The psychic perspective in business is not about eschewing data or abandoning analytical rigor; it is about enhancing these with the depth of human insight. It represents a cost-free, often underutilized resource that can provide a competitive edge in decision- making. Bulleting the Synergy: To effectively blend intuition with data, consider the following steps: Ÿ Analyzing Success Stories: Many business leaders who have relied on their intuition can recount specific instances where it led to success. Analyzing these case studies helps in understanding the conditions under which intuitive decisions were made and the thought processes involved. Ÿ Evaluate the available data and acknowledge its limitations. Ÿ Reflect on past experiences and outcomes of similar situations. Ÿ As we recognize the power of intuition, we begin to see its value not as a replacement for data, but as a complementary force that, when harnessed correctly, can lead to greater innovation and strategic foresight in business. Weigh the data against your gut feeling, checking for alignment or disparity. Make a provisional decision based on data, then adjust it slightly with your intuition if necessary. Ÿ Learning from Failures: Equally important is the examination of failures. Intuition is not infallible, and understanding the circumstances where it led astray can provide critical lessons. This reflective practice ensures that the use of intuition is continuously refined and not blindly trusted. Ÿ Ÿ In a world that is rapidly changing and increasingly complex, the Psychic Perspective in Business offers a timeless tool: the human instinct, refined and applied with intention. Continuously refine this balance through reflection and adjustment. Ÿ | January 2024 36

38. Beautiful Design Makes Beautiful Design Makes A Beautiful Life: A Beautiful Life: TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. TIFFANY & CO. | January 2024 38

39. T ceremony of chaos when the carbon atoms collided with each other in extreme conditions. As the pressure was about 50,000 times the pressure at the surface and the temperature exceeded 1600°C, the carbon atoms bonded with 4 others, and diamonds were formed. he huge bodies of water reflected the Metroid shower passing by. The eruptions resembled fancy fountains with red glitterous lava flowing into the sea. It seems like a party of chaos but the most beautiful one. As if nature was creating itself, forming mountains and sea, under the light of the newly formed moon. One more thing was created in this All of this, for a man (Charles Lewis Tiffany, 1812–1902) to put that diamond on a ring billions of years later and establish Tiffany & Co.—“the store of his dream.” He not only sold jewelry but gave the world something to dream about. He was selling a dream that would change the face of luxury and jewelry forever. This article is the breakdown of this very dream and the company sells it. TIFFANY & CO. TIFFANY & CO. www.theenterpriseworld.com | 39

40. Time Line of Tiffany & Co. Founded in 1838 by Charles Lewis Tiffany (1812–1902) and his partner, J. B Young, as Tiffany & Young, a “fancy goods” store on Broadway in New York. Charles Lewis Tiffany introduced the iconic blue color in the 1840s. 1830s and 40s Charles Lewis Tiffany took sole control, renaming it Tiffany & Co. 1853 Moved to a grand store in Union Square in 1870. Became a hub for New York’s elite, known for Japonesque-style silverware and diamond jewelry. 1870s Purchased the Tiffany diamond, a massive 128.54-carat canary yellow stone. 1878 Introduced the Tiffany setting in 1886. Won awards for designs at international exhibitions. 1880s Louis Comfort Tiffany became the first design director in 1902. 1900s Flourished through the Art Deco era and embraced the 30s Retro or cocktail style. 1920s & 30s Designers Elsa Peretti (1974) and Paloma Picasso (1980) joined. 1970s & 80s | January 2024 40

41. Introduced designer-jeweler Jean Schlumberger in 1956. 1950s The Tiffany & Co. Foundation was established, committing to environmental support. 2000 Committed to net-zero greenhouse gas emissions by 2050. 2015 Launched the Diamond Craft Journey, revealing the countries of origin for diamonds. 2020 Unveiled the Landmark at 57th Street and Fifth Avenue, featuring 10 floors of stunning creations and custom works. 2023 www.theenterpriseworld.com | 41

42. Products and Legacy: The Diamond King Charles Lewis Tiffany, a visionary entrepreneur driven by a profound passion for acquiring the most exceptional and rare gemstones, laid the foundation for luxury as we recognize it today. In 1837, he inaugurated Tiffany & Co. in New York City as a purveyor of fancy goods and stationery. Mr. Tiffany’s ground-breaking acquisition of jewels from French aristocrats during the 1840s marked a pivotal moment. He introduced major gemstones to the United States for the first time. This move reached widespread attention, and the press awarded Tiffany the illustrious title of “The Diamond Kings,” a distinction the House proudly upholds to this day. The Modern Engagement Ring The first Tiffany Setting, introduced in 1886, had a single diamond lifted above the ring by six platinum prongs. Melvyn Kirtley, the top gem expert at Tiffany, says, “These prongs lift the diamond off the ring and into the light.” Lifting the diamond off the finger and letting in as much light as possible makes it sparkle a lot. The Blue Box A hundred years later, Tiffany added the finishing touch to their famous packaging. A white satin ribbon on all their Blue Boxes. It’s carefully tied into a bow, and with a gentle pull, it opens up to show the amazing Tiffany item inside. The Blue Box is known all over as the most famous and wanted packaging globally. It is a tradition that goes back to the time our founder started the company. Legacy of Gemstones Tiffany has a fascinating history rooted in exploration and a love for rare gems, driven by the passion of its founder. Back in the day, Charles and his gem experts not only showed the world brand-new gemstones but also played a big role in making Tiffany & Co. a famous jeweler worldwide. One such gem introduced by Tiffany in 1968 is tanzanite, known for its beautiful blue color and named after Tanzania, where it comes from. Tiffany’s collection also boasts centuries- old favorites like rubies, emeralds, and sapphires, all of top-notch quality. Symbol of Love Charles Tiffany was the first jeweler to make diamond rings a symbol of love. In 1886, he created the Tiffany Setting which became a world-famous engagement ring. For over 130 years, this ring has been a part of many incredible love stories. This innovation didn’t just make Tiffany & Co. a jewelry store, it turned it into a place known for classic designs, amazing craftsmanship, and celebrating love. | January 2024 42

43. 7,500 7,000 6,500 Brand Value In Million U.S. Doller 6,000 5,500 5,000 4,500 4,000 (Source: https://www.statista.com/) Global Recognition: The brand’s global recognition is reflected in its substantial brand value, signifying that it has successfully positioned itself as a symbol of luxury on a worldwide scale. • Tiffany & Co. has consistently demonstrated robust brand value on the global stage, with a noteworthy trajectory from 2010 to 2023. In 2023, the iconic brand reached a staggering brand valuation of around seven billion U.S. dollars, showcasing a remarkable surge of nearly 500 million dollars from the preceding year. This significant increase underscores the enduring appeal of Tiffany & Co. along with its ability to elevate brand value in a competitive market. Let’s break down the factors that resulted in the exponential growth of this brand. Consumer Resonance: The consistent growth in brand value suggests that Tiffany & Co. continues to resonate with consumers, leveraging its heritage and distinctive offerings to maintain a strong market presence. • • • Consistent Financial Performance: The brand’s financial strength is evident in the nearly 500 million dollar surge in brand value compared to the previous year, highlighting its ability to navigate and excel in the market. Adaptability: the brand’s ability to adapt to evolving market dynamics is evident in its financial performance, indicating a brand that stays attuned to consumer preferences and market trends. • Enduring Appeal: Tiffany & Co.’s enduring appeal lies in its legacy of luxury, exceptional craftsmanship, and timeless elegance, making it a preferred choice for consumers seeking prestige and quality. Strategic Initiatives: The brand’s strategic initiatives, possibly in areas such as marketing, product innovation, or market expansion, have likely contributed to its impressive brand value growth. • • Competitive Market: Operating in a competitive market it has not only maintained its market position but has also enhanced its standing, reflecting its strategic market approach. • This comprehensive market analysis illuminates Tiffany & Co.’s prowess in navigating the market, solidifying its status as a global leader in the luxury segment. www.theenterpriseworld.com | 43

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