Abdallah Nassar: Revolutionizing the Ways of Communication

1. WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | DECEMBER 2023 ARTICLE Unlocking Creativity and Empowering Education: The Impact of Adobe Creative Cloud on Students, Staff, and Teachers The Psychic Perspective: A Cost-Free Approach to Enhancing Business Decision-Making CASE STUDY Rolex Watches: New Era of Luxurious Time UPSHOT Liverpool: The Gem of England MOST ICONIC LEADERS IN BUSINESS ABDALLAH NASSAR EMEA (Vice President) | Afghan Wireless REVOLUTIONIZING THE WAYS OF COMMUNICATION

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5. F r o m E d i t o r ’ s D e s k W Leaders in Business," brings to the forefront individuals who have redefined leadership, and at the center stage is Abdallah Nassar, Vice President for Technology and Operations at Afghan Wireless. elcome to another captivating edition of The Enterprise World, where we unravel the narratives of business luminaries and celebrate their exceptional journeys. This month, our project title, "Most Iconic In the fast-paced world of technology and telecommunications, Abdallah Nassar stands out as a visionary leader steering Afghan Wireless towards new horizons. Our cover story dives deep into Nassar's impactful contributions, innovative strategies, and the leadership philosophy that has propelled him to the zenith of success. His story is not just about achievements but a testament to resilience, foresight, and the ability to navigate complex landscapes. As we explore the realms of Nassar's leadership, readers will gain insights into the dynamic and ever-evolving tech industry. The magazine goes beyond the professional realm, offering a glimpse into the personal attributes that have shaped Nassar's leadership journey. His experiences, challenges, and triumphs serve as a source of inspiration for aspiring leaders and entrepreneurs alike. The Enterprise World takes pride in presenting stories that transcend conventional narratives, providing a holistic view of leaders who have left an indelible mark on the business world. "Most Iconic Leaders in Business" is not just a magazine; it's a tribute to the trailblazers shaping industries, influencing change, and leaving a lasting legacy. Join us in acknowledging the brilliance of Abdallah Nassar and other iconic leaders featured in this edition. Their stories illuminate the path for aspiring leaders and contribute to the collective wisdom that propels the business landscape forward. Utkarsh D.

6. The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Marketing Coordinator (Americas) Creative Content Editor Shalmali W. Peter J. PR & Marketing Coordinator Business Development Executive Ellyse J. James H. Creative Design Head Graphic Designer Sankalp K. Aparna S. Social Media Manager Digital Circulation Manager Narendra S. Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

7. L E A D E R S I N S P O T L I G H T Broad Experience in the Technology Industry As a Vice President of Afghan Wireless (AWCC), Abdallah Nassar is a reliable and professional leader whose passion for getting things done serves as an inspiration to the team. He received certification in Project Management Professional from the University of Manchester. He received his diploma in Management Information Systems from the Lebanese University and Chartered Computer Engineering from the University of Manchester. Certified as Professional Business Analyst from the Project Management Institute. Thereafter, he finished his Diploma in Executive Leadership Programme from The Wharton School. Abdallah has 22 years of working experience in the technology industry and has spent more than 15 years in executive roles as CTIO in Africa, Asia, the Middle East, and the Southern Pacific. At AWCC, he is responsible for providing leadership and directing the business with the help of the technology team. His team ensures end-to-end performance of all IT systems and the telecommunications network. He says, “Being on top of the market does not happen by chance. The key success factor for an operator is the understanding of the network quality from a customer perspective.” AWCC offers the best service quality and customer experience and it is moving ahead toward the renovation and innovation of the network.

8. C O N T E N T S 12 Abdallah Nassar

9. UPSHOT 22 32 Liverpool: The Gem of England CASE STUDY Rolex Watches: New Era of Luxurious Time Article 40 UNLOCKING CREATIVITY AND EMPOWERING EDUCATION Article 44 THE PSYCHIC PERSPECTIVE product Review 28 wix

10. Federal Jury Rules Google’s Android App Store an Illegal Monopoly Following Epic Games Lawsuit NEWS READ MORE In a groundbreaking decision with potential ramifications for the tech industry, a federal jury declared on Monday that Google’s Android app store operates as an illegal monopoly. The verdict, arising from an extensive legal battle between Epic Games, the creators of the popular video game “Fortnite,” and the tech giant, represents a significant win for critics questioning Google’s app store practices and terms. UAW files federal complaint against Volkswagen of Chattanooga The jury determined that Google’s actions, including imposing fees for in-app purchases and restricting competing app stores on Android devices, violated U.S. antitrust laws. This ruling marks a pivotal moment that could challenge the dominance of Android app store operators, who have long fended off accusations of monopolistic behavior from consumers, app developers, and other opponents of major technology companies. READ MORE In a recent federal complaint, the United Auto Workers (UAW) union has accused foreign automakers Honda, Hyundai, and Volkswagen of violating labor laws at their U.S. facilities. The union alleges that these companies engaged in illegal union-busting activities as UAW seeks to organize workers in their plants, following a period of heightened union activity in the wake of a strike against Detroit’s Big Three automakers. Victory over Google! Epic Games CEO Tim Sweeney celebrated the outcome, stating, “Victory over Google! After 4 weeks of detailed court testimony, the California jury found against the Google Play monopoly on all counts.” In response, Google expressed its intent to contest the landmark verdict, emphasizing the competition and openness provided by Android and Google Play in comparison to other major mobile platforms. National Labor Relations Board (NLRB) Workers at three different facilities—Honda’s plant in Indiana, Hyundai’s plant in Alabama, and Volkswagen’s plant in Tennessee—have filed charges with the National Labor Relations Board (NLRB) against their respective employers. The UAW claims that management at these facilities prevented employees from freely sharing information about the union, infringing upon their rights to organize. United Auto Workers President Shawn Fain expressed concern over what he described as unlawful tactics employed by the automakers to suppress workers’ efforts to unionize.

11. Innovations Spark a Charge in EV Convenience READ MORE The United States, with approximately 50,000 public charging stations for EV Convenience, is facing a stark contrast to the estimated 145,000 retail fuel locations for gas-powered cars. This discrepancy has fueled the phenomenon known as “charging anxiety,” where EV Convenience drivers worry about the availability of charging stations during their journeys. The scarcity of charging infrastructure, coupled with concerns about malfunctioning equipment, has prompted more than 20% of EV drivers in the U.S. to encounter charging issues, as revealed by a study conducted by J.D. Power, a prominent data analytics company. Mobile Chargers: A New Frontier in EV Convenience In response to these challenges, a wave of innovative startups is introducing mobile charging solutions to ease the minds of current and prospective EV drivers. These solutions range from robust metal boxes on wheels to sleek robots designed to navigate parking lots. While initial interest primarily comes from vehicle fleets, which often find themselves in locations devoid of charging infrastructure, experts predict broader adoption among everyday drivers in the future. EV manufacturer Lightning eMotors has introduced “Lightning Mobile,” a mobile charging unit weighing 9,900 pounds and priced at over $300,000. Though not conventionally portable, it serves as a generator that can be deployed in areas lacking charging infrastructure, including remote locations, event spaces, and fleet depots. With the capacity for up to four vehicles to charge simultaneously, Lightning eMotors has experienced growing interest, particularly on the West Coast where EVs are gaining popularity.

12. COVER STORY ABDALLAH NASSAR EMEA (Vice President) | Afghan Wireless | December 2023 12

13. REVOLUTIONIZING THE WAYS OF COMMUNICATION S ome executives in the increasingly diverse corporate world stand out from the crowd and alter the path of their industry's history, leaving a lasting impression. They redefine success in the sector and introduce innovations as visionary leaders and change agents. We highlight Abdallah Nassar (Vice President, Afghan Wireless) among the list of notable leaders because he epitomizes leadership in the quickly changing digital age. His efforts have transformed how Afghans interact and utilize technology for communication. The Enterprise World reveals the stories of tenacity that Abdallah has left behind, leaving a lasting impression on the records of corporate history. certification in Project Management Professional from the University of Manchester. He received his diploma in Management Information Systems from the Lebanese University and Chartered Computer Engineering from the University of Manchester. Certified as Professional Business Analyst from the Project Management Institute. Thereafter, he finished his Diploma in Executive Leadership Programme from The Wharton School. AWCC offers the best service quality and customer experience and it is moving ahead toward the renovation and innovation of the network. Contributing to overall Business Strategies With strong analytical skills in assessing financial returns, Abdallah has experience in the development of Capex/ Opex budgets. Being an expert in business case analysis, he possesses strong negotiation skills and has a wide knowledge of RFP processes. At AWCC, he led the technology function in line with best practice technology measures and group guidelines. He plays a pivotal role in the Leadership Team of the organization and contributes to the overall business strategy both locally within the operation and internationally within the group. Abdallah is involved in developing new technology, architectures, and network systems. Furthermore, he is part of determining and managing all aspects of planning, designing, building, and operating. Abdallah has 22 years of working experience in the technology industry and has spent more than 15 years in executive roles as CTIO in Africa, Asia, the Middle East, and the Southern Pacific. At AWCC, he is responsible for providing leadership and directing the business with the help of the technology team. His team ensures end-to-end performance of all IT systems and the telecommunications network. He says, “Being on top of the market does not happen by chance. The key success factor for an operator is the understanding of the network quality from a customer perspective.” Broad Experience in the Technology Industry As a Vice President of Afghan Wireless (AWCC), Abdallah Nassar is a reliable and professional leader whose passion for getting things done serves as an inspiration to the team. He received www.theenterpriseworld.com | 13

14. COVER STORY First Wireless Communication Company Ariana TV and Radio), energy (Bayat Energy), construction, security, and logistics enterprises. Afghan Wireless is a joint venture between the Bayat Group (80%) and the Afghan Ministry of Communications (20%). The Bayat Group and The Government of Afghanistan have championed the growth and success of the telecommunications industry of Afghanistan. Due to high prices, people could not afford handsets, and reaching remote areas of Afghanistan was another challenge for AWCC. Most importantly, there was a lack of talent and educated people in Afghanistan to roll out the network and know the telecom business. The company had to hire people from outside of the country which was very expensive and expatriates were not interested in working in Afghanistan. Over time, it managed to overcome all the challenges and become a leading player in the industry. Dr. Ehsanullah Bayat, a renowned Afghan business leader and the Chairman of the Bayat Group, founded AWCC in 2002. Being the first wireless communication company in Afghanistan, it provides mobile communication services in the industry. Moreover, it is the first company to offer cellphone services to Afghan consumers and businesses. AWCC has driven rapid growth in the development of the nation and deployment of global-class High- Definition (HD) Voice Communications, internet, data, and mobile payment services. More than 6,000 people work for the company which is directly responsible for the creation of 100,000 jobs throughout Afghanistan. Challenges in Initial Days In the initial days, Afghan Wireless faced a plethora of challenges due to the absence of basic telephony and setting up the network with the best-in- class telephony equipment in light of the trade embargo and regime issues. On the contrary, a majority of Afghans were unaware of the value of telecommunication services. In fact, people did not have any idea regarding how to utilize phones before AWCC started the services. Connecting Afghans with the World Recently, AWCC focused on network expansion in the areas where telecom services were not available to serve Afghans. It was the first company to roll out 4G and HD voice in Afghanistan to connect Afghans with the world. Today, AWCC is offering 4G services in the 34 provinces of Afghanistan. In addition to the affordable voice and data products, Bayat Group is Afghanistan's most prominent diversified services company that comprises media and telecommunications (Afghan Wireless, | December 2023 14

15. the company launched innovative products in the market such as Asaan App, sports portal, and e-Ketaab. Mainly, AWCC is focusing on digital products which is the need of youth. Today, AWCC covers almost 1800 sites across the country which includes major areas of Afghanistan. Afghan Wireless is operating around 400 direct selling points by offering SIM & and providing services pane Afghanistan. In Addition, AWCC has more than 100,000 retailers selling top-ups across the country. Its base has reached 5.2 M and it is the top taxpayer in the country. operation in Afghanistan thus Afghans trust it more than any other. Besides, AWCC is connecting Afghanistan through Fiber Optic. much better than others. The best-in- class internet infrastructure of the company has led to rolling out superior data and digital solutions as well as digital distribution channels. The company has superior sports streaming solutions as well as digital lifestyle services catering to both Android as well as IOS users. As one of the first operators to receive a fiber optic network license, AWCC has invested heavily in building a world- class, nationwide fiber network. The company delivers high-speed data and internet service with unparalleled security and reliability. Its mobile money arm, Afghan Besim Mobile Money Company (ABMMC), offers swift, secure mobile banking services nationwide. Its other services include money transfers, salary disbursements, and smart payment of utility bills for consumers, businesses, and Government entities. Afghan Wireless is proud of adding AWCC Football Club to its 'Top SIM'. The SIM is designed for customers who want to have more convenient services and bigger values. Through 'Top SIM', Afghan Wireless supports 4G data speed, the best voice rates, and innovative VAS with the most suitable international rates with the first 4G network of Afghanistan. AWCC Football Club is one of the value- added services designed in an innovative way to engage football fans in the real game. They can enjoy football and be part of the game by being involved in predicting it and getting a chance to win exciting prizes. A World-Class Fiber Network The vision to introduce new technologies to the Afghanistan market is the prominent reason behind the long-standing success of AWCC. Being an Afghan-owned company, it serves Afghans in a better way and it is the first one to start Best-in-class Internet Infrastructure Providing customers with the fastest internet services across the country differentiates AWCC from others in the market. Moreover, its voice quality is www.theenterpriseworld.com | 15

16. COVER STORY Propagation of Wireless Signals others without any charges. TOHFA service means that the user can buy these bundles from their mobile credit and give them as a gift to their friends, family, and loved ones who are on the AWCC network. It will make them happy and keep them connected. The way of getting this service is very simple and easy, as customers need to follow the steps mentioned on AWCC's website. Library, PDF, audio, and video-based books are available. It provides non- fiction books, learning videos, and detective and thriller books in different languages. Afghan Wireless Super Wi-Fi, an advanced version of Wi-Fi is a wireless communication technology that enables the propagation of wireless signals over much longer distances than its predecessors. Super Wi-Fi was conceived by the FCC (Federal Communication Commission). It removes the limitations of Wi-Fi communication technology by changing the frequency band from a high-frequency to a low-frequency band composed of white spaces, which are commonly used for television broadcasting services. Super Wi-Fi- powered devices allow it to propagate signals on UHV and UHF bands within a cell size of approximately 60 miles from the point of origin at speeds of up to 22 Mbps. AWCC offers an E-Learning Services platform over WAP which is designed for all categories of ages such as beginner, intermediate & and advanced levels. By subscribing to E-Learning Services Study, students get access to their favorite educational books such as English Grammar, School Books, and General Books. They are available on a daily, weekly, and monthly basis in addition to a subscription. Catering to Comprehensive Needs The Islamic Radio service of AWCC is catering to the spiritual needs of the Islamic community living in Afghanistan. Any mobile user of the network can access the service by just dialing 6060. Moreover, Ketaab is a digital-based library service that offers a variety of books to customers based on their interests. They can read books at the Ketaab portal that includes Islamic, Historic, and Geographic genres. At the Afghan Wireless Digital AWCC offers Direct Carrier Billing (DCB) which provides the convenience of purchasing and paying for apps and in-app content like games, movies, videos, wallpapers, puzzles, live streaming of Football leagues, and so on. Users get access from the Play Store/App Store and charge it from The “TOHFA” service of AWCC allows customers to purchase & and gift the best voice and data bundles for | December 2023 16

17. their mobile credits. Direct carrier billing is a service that paves the opportunity to use famous digital websites and content and pay using core balance instead of MasterCard or any other digital payment gateway. ABDALLAH NASSAR EMEA (Vice President) Afghan Wireless www.theenterpriseworld.com | 17

18. COVER STORY Highest Achievable Levels of Network Security Afghan Wireless has developed Afghanistan's fastest, most advanced, and reliable communications network. Its service provides companies with up to 1.2GB of Internet Bandwidth. Moreover, its Microwave Backbone and IP-based transport ring provide corporate clients with 99% uptime and the highest achievable levels of network security and redundancy, data protection, and transmission capacity. AWCC PABX is a communication solution designed for corporate institutions that have extensive GSM traffic. Its features are as follows: Each Circuit provides 30 voice channels. This capacity can be enhanced at any time depending on the number of calls. Provides a direct connection from the corporate PABX to AWCC network over E1 circuits through a Microwave link. No SIM card is required for desk phones as their extensions are mapped into AWCC's number range. The facility allows for both incoming and outgoing calls. Results in overall cost reduction, as all calls are routed over a single account/number. AWCC 3G/4G* Signal Repeater is an indoor repeater device for improving voice and mobile internet signals for AWCC customers. This product is targeted at customers who are in weak or blind mobile signal zones, frequently facing call drops, and need to improve the quality of telecommunication within their corporate premises. | December 2023 18

19. The Largest & fastest 4G LTE Network ofAFGHANISTAN www.theenterpriseworld.com | 19

22. LIVERPOOL | December 2023 22

23. LIVERPOOL The Gem of England Liverpool Attractions: Liverpool, a city located in the metropolitan county of Merseyside in North West England, is famous for multiple reasons. The music scene, football teams, culture, friendly faces, maritime history, and so on. All of us know the rock band The Beatles belonged from here. The Hollywood actress Jodie Comer, the two professional football teams, and the nightlife, all these are the breath-taking elements here. When you notice all these elements around you, you're in Liverpool, my dear friend! Not only The Beatles, there are more reasons to be fascinated by the beauty of the city. Several indoor and outdoor attractions can be enjoyed by people. The Formby Squirrel Reserve is right around the corner from Crosby Beach. The "Iron Men" sculptures can be seen famed by Antony Gormley's. The glittering Albert Dock is home to a variety of great museums and art galleries in Liverpool. It also includes the Tate Liverpool and the Mersey Maritime Museum. Sefton Park is a 235-acre Grade I-listed park with enough for families. The city also has a surplus of free attractions and things to do. The multi-faceted attributes of the city make it different from other cities. With a population of 9,17,000, the city's two football teams enjoy a huge fanbase. Delve a little deeper into the city and you will discover a few things that could exhilarate your experience of this gem of a brilliant UK city. During the late 19th and early 20th century, the city was most famous for being a port. Liverpool is on the east side of River Mersey. It became a borough in 1207 and a city in 1880. Scouse or Scousers? One is the name of a dish, while the other is a nickname used for people. So, scouse is the term used for a filling stew made of beef, carrots, onions, and potatoes. It is guessed to be a version of Norweigan Labskaus, that was brought to the city hundreds of years ago by visiting sailors. The delicacy is still served in many pubs and eateries in the city today. In 1889, the city became separate from Lancashire. The number of national museums in Liverpool is very high, except London, of course! A person who will visit there will find all sorts of interesting things to do during the stay. The history, the culture, the visuals around the city, and the museums, all of it is worth going. The local people in the city are addressed as Scousers or Liverpudlians. After a long day of strolling in the city, at the end of the day you need to feel satiated, you can always find a good place serving the delicacy. Grab a local scouser with you to have the scouse, how does that sound? www.theenterpriseworld.com | 23

24. Interesting Facts About Liverpool: 1. A Hub for Museums: With a count of 10 museums to visit, a person who is inquisitive by nature will learn a new thing or two over here. You can make a list of museums and keep ticking after completing each one of them. Almost all interests are covered, and all of them are free to enter too. A great place to begin with the museum stroll is the Royal Albert Dock. 2. Cavern Club and The Beatles are inseparable: 3. The Chinese Connection: Even though the original Cavern Club does not exist, the original arches of the building can be seen. The Fantastic Four grew up in the same area and had started performing some of their very first shows in the city. With a count of over 292 performances at the iconic Cavern Club, the renovated club has Beatles memorabilia and is a remarkable place to listen to music. Liverpool dons the hat of hosting the oldest Chinatown events. London and Manchester host the biggest Chinatowns in the UK. The Chinese community, for centuries, has trading links with Liverpool city that allured immigrants, sailors, and traders from all over the globe. Another interesting fact about Liverpool City is the arch of Liverpool's Chinatown. The lavish structure was decked with hundreds of dragons and two magnificent lions. 4. Largest Cathedral in the UK: 74 years was the time taken to build this cathedral. Yes, that's right! We aren't joking. At 189 meters long and 101 meters tall at its highest point, it truly is humongous. The Anglican Cathedral holds the title of the largest cathedral in the UK. If you plan to explore the gorgeous Georgian Quarter you will not want to miss this monument. Located on St. James Mount, it is worth the visit. | December 2023 24

25. 5. A wet dock: The best hidden gem is the 300-year-old dock that lies underneath Liverpool ONE. Opened in 1715, the clever design allowed ships to unload cargo without worrying about the tides of the River Mersey estuary. It took 5 years to build and cost three million pounds in today's monetary calculation. The immense hard work and dedication helped Liverpool become the best trading port on the planet. 6. Jaw-dropping cultural diversity: 7. Outbreak of Tropical Diseases: According to a study, 51% of Liverpudlians speak a language different from English a home. A whopping 60 different languages are spoken by the residents daily. Back in the 1830s, when the first ship came into the city carrying silk, tea, and cotton, the Chinese community continued to grow for centuries. The Chinatown in Liverpool is still on a roll to date. Liverpool's Overseas Trade was founded by Sir Alfred Lewis Jones in November 1898. It resulted in the outbreak of tropical diseases. Sir Alfred donated 350 pounds to establish a School of Tropical Medicine, the first of its kind. It provided cutting-edge research and teaching ever since which included co-relating Malaria and mosquito bites. 8. Liverpool means muddy pool: Last but not least the most interesting fact is the history of the city's name. The origin of the name comes from the old English words "lifer" which means muddy or thick water, and pol means pool or creek. Muddy Pool doesn't sound as trendy as Liverpool. In 1190, the first written record was as Liverpul. Later, according to the Cambridge Dictionary of English place-names, the very first reference was of a pool or a tidal creek, so later it got changed to Liverpool. www.theenterpriseworld.com | 25

26. Things To Avoid In Liverpool: a. Being unprepared for the changeable weather: Liverpool resides on the northwest coast of England along with the Irish Sea. This region of the world is famous for unsettled weather. The Atlantic Ocean can bring windy and rainy days even when it's sunny. So be prepared to face constant weather changes. b. Avoid Taxis when exploring: There isn't much of a point in taking taxis when you're in the mood to stroll around the city. Geographically, the city is quite small and we're sure you do not want to waste your money on taxi fares, do you? For a fact, the walk from Royal Albert Docks to the City Centre is not even a 10-minute one. From there again if you walk for 10 minutes, you'll be at the University of Liverpool in the Knowledge Quarter. c. Avoid eating at tourist restaurants: If you're a foodie and want some authentic Liverpool taste, head to a local restaurant. Of course, you can eat at a franchise restaurant, but then you will miss out on down-to-earth cafes, neighborhood pubs, and even fine- dine bars. d. No mocking the Scouse accent: The Liverpudlian accent is one of the most pronounced in the UK. When talking to a local, you'll hear a mix of English and Irish. With the waves of immigration that emerged in Liverpool, you might feel the urge to copy the accent when talking to a local. The locals get offended and may roll their eyes, so it is better to avoid this common pitfall. | December 2023 26

28. F O U N D E R S R E V I E W Roy Reznik ESTABLISHMENT YEAR: 2020 Assaf Rappaport HEADQUARTERED: NYC Ami Luttwak NO. OF EMPLOYEES: 650 WEBSITE: www.wix.com Yinon Costica | December 2023 28

29. Overview: Wiz is a cloud security startup. The company's platform analyzes computing infrastructure hosted in AWS, Azure, GCP, and Kubernetes. According to the information of 2023, Wiz employed over 650 employees, with a maximum of sales and marketing personnel. The individuals are scattered across North America and Europe while most engineering individuals are based in Tel Aviv, Israel. The company partners with Amazon Web Services (AWS), Google Cloud, Azure, Alibaba Cloud, and VMware. With their visionary and talented team, they are on a mission to help organizations create secure cloud environments that accelerate their businesses. As fraud and hacking have increased these days, securing your personal or organizational information has become extremely vital these days. Pros and Cons: Wiz is a full-stack multi-cloud security platform. It is trusted by security teams all over the world. The company has protected over 5 million cloud workloads securely and successfully. The organization provides products like agentless scanning, foundational risk assessment, graph visualization, and toxic combinations. Wiz connects in minutes via API and achieves full coverage across PaaS resources or virtual machines. It continuously enforces correct configurations across cloud resources and monitors workloads. The IT security industry shows interconnections between technologies running in your cloud environment and immediately visualizes the pathways to breach. PROS CONS Provides too much information at times Exceptional UI Lacks a paid training and certification program Provides the needed data and functional processes Some dashboards are tricky to understand Cost-effective Compliance modules are limited User-friendly www.theenterpriseworld.com | 29

30. Features: A variety of products with a focus on providing security at all times is the core belief of the Wiz organization. Being a cloud security company, a variety of products according to client's needs are provided to them too. Until now cloud security companies have created thousands of low-priority alerts because they look at vulnerabilities or misconfigurations in isolation. 1. Snapshot Scanning: The system takes a snapshot of each VM system volume and analyzes its operating system, application layer, and data layer statistically with no performance impact. 3. Remediation workflow: It sends risk alerts to the right people to fix using built-in integrations to Slack, ServiceNow, Jira, and more. SOME IMPORTANT FEATURES ARE: 2. Noise-cancelling alerts: Collapses alerts for related resources into one alert (e.g. multiple VMs part of an instance group or containers from the same image). 4. Extensibility: Built on Wiz's robust and fully documented webhooks and APIs that enable easy integration to any data platform you need. 3. Business Plan: 1. Light Plan: The light plan offers just the basics. 2 collaborators, 2 GB storage space, a light marketing suite, and a free domain for 1 year. The price of the light plan is Rs. 199/month. The business plan offers 10 collaborators, 100 GB storage space, a standard marketing suite, standard site analytics, accept payments, and standard e-commerce. The business plan costs Rs. 799/month. WIZ PLANS: 4. Business Elite: The elite plan offers 15 collaborators, unlimited storage space, an advanced marketing suite, advanced site analytics, advanced developer platform. With more features added, the business elite plan is up to Rs. 1,599/month. 2. Core Plan: The core plan has 5 collaborators, 50 GB of storage space, a basic marketing suite, a free domain for 1 year, basic site analytics, accept payments, and basic e-commerce. The price of the core plan is Rs. 399/month. 5. Enterprise Plan: This plan offers everything without any restrictions. Unlimited collaborators, multi-site management, single sign-in, dedicated success manager, and much more. The prices are not revealed yet in this one. | December 2023 30

31. Customer Reviews: A lot of businesses are using the Wiz cloud security system and seem quite satisfied with it. The features it offers, the amount of information, the User Interface, and plans are very much on-point. A lot of customers are happy about the quick response of the back- end team to help in matters of despair. COMPLETE VISIBILITY OVER MY CLOUD ASSETS AND THEIR SECURITY POSTURE, LIKE MAGIC.” The UX amazingly, it's responsiveness and ability to pack tons of data into a single page. You can see everything you need and if it is not there pre-built, you can just filter out exactly what you are looking for and get the whole picture just via the security graph. Wiz can dig deep and find connections between components, asses those, and emphasize the critical from everything else. I can prioritize with Wiz with no effort on my part and most importantly I can customize the rules to fit my organization perfectly with unmatched granularity. Lastly, the recommendations are precise. LEADER IN CLOUD SECURITY MONITORING!” Wiz has helped my team and me gain visibility and context into the security health of our cloud resources. Its recommendations and proactive screening of cyber and cloud vulnerabilities along with tailor-made remediation and preventive actions have helped us stay risk-aware and secure our cloud assets in a single place. www.theenterpriseworld.com | 31

32. W A T C H E S New Era Of Luxurious Time Keeping time with elegance and precision, there exists a name that stands above all others—Rolex watches. These timepieces are not merely instruments, they are finely crafted chapters in the rich history of horology—a place of weaving a legacy of sophistication and innovation in between metal pieces. The mere utterance of “Rolex watches” creates an atmosphere of timeless luxury, where painstaking craftsmanship meets state-of-the-art technology. From the iconic Oyster Perpetual to the illustrious Submariner, every Rolex creation is a living legend and a symbol of unwavering dedication to excellence. Such accuracy would have baffled Einstein himself in his theories of time and relativity. Let us unravel the mystique concealed behind the crown, where each tick of a Rolex watch resonates with the heartbeat of horological mastery. | December 2023 32

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34. The Beginning of a New Era Founded by Hans Wilsdorf, rather than any “Hans Rolex” as any of us would have guessed, in the year 1905, in London. He aimed to make it short and simple, a name that was easy to pronounce in any language. Moreover, the term “Rolex” possessed onomatopoeic qualities, echoing a sound like the winding of a watch. It is practicality shone through, given that the name was compact enough to effortlessly grace the face of any watch. Wilsdorf's profound appreciation for precision timekeeping paved the way for the Rolex watches to surge in popularity in 1910. That pivotal year marked a historic milestone as Rolex became the inaugural wristwatch to bear the esteemed Swiss certificate of chronometric precision, bestowed by the official Watch Rating Centre in Switzerland. This certification proved transformative, sparking a notable uptick in sales. Empire at sea, both in warfare and commerce. This achievement set the stage for Rolex to establish itself as a provider of mechanical precision coveted by many. The brand's ascent to popularity reached new heights with the introduction of the first waterproof watch. Rolex's commitment to innovation, coupled with its timeless design, launched it to the forefront of the luxury watch industry. Since its inception, Rolex has consistently delivered cutting- edge accuracy, solidifying its position as a pioneer in high-end timepieces. Ÿ In 1914, Wilsdorf further solidified Rolex's reputation by securing a “Class A” Precision Certificate from the Kew Observatory, typically reserved for marine chronometers. This recognition resonated particularly with British customers, who recognized the critical role of accurate timekeeping in the dominance of the British Ÿ Awareness and Association of Rolex Watches Brand awareness: Brand association: For a brand like Rolex, it's essential to engage in positive impact activities beyond being just a large manufacturing entity. Rolex consistently sponsors organizations like National Geographic to contribute to aqua and nature conservation, wildlife protection, and various environmental causes. This association extends to Rolex's commitment to technological advancements, exemplified by innovations like waterproof cases and resistance features. This effort showcases the brand's dedication to both environmental stewardship and ongoing technological improvements. As a premier luxury brand, Rolex enjoys widespread recognition among its potential customers. The brand establishes connections by sponsoring events and utilizing social media platforms to showcase the value of its wristwatches. The Rolex narrative extends beyond extreme exploits to encompass more commonplace sports competitions. These include the 24 Hours of Le Mans and noteworthy partnerships like being the official sponsor for the Women's World Golf Rankings. This approach allows Rolex Watches to resonate with a diverse range of audience. | December 2023 34

35. Market and Distribution Strategy I. Marketing Strategy: What sets this brand apart is the impeccable craftsmanship of its watches along with the ingenious marketing strategies. This combination together has propelled it to the pinnacle of global luxury. Compelling Stories: Partnerships and Sponsorships: One of the key strategies lies in the brand's ability to craft a compelling story. Rolex doesn't just sell watches; it sells a lifestyle, an embodiment of success and achievement. Through carefully curated campaigns, Rolex aligns itself with icons of achievement, from explorers conquering the highest peaks. The brand's association with excellence isn't just implied, it's boldly proclaimed through these captivating narratives. By gracing the wrists of influential personalities, celebrities, and sports icons, Rolex embeds itself in the fabric of success. The brand strategically sponsors events that align with its values, from Formula 1 racing to Wimbledon. These associations are responsible for the enhancement of Rolex's visibility. Exclusive Distribution: Digitalizing: Rolex has also mastered the art of scarcity. By controlling the supply of its watches and releasing limited editions, the brand creates an aura of exclusivity. The scarcity principle fuels desirable Rolex watches into timepieces and coveted artifacts. The brand's social media presence is a gallery of aspirations, showcasing watches and the experiences they embody. From Instagram to YouTube, Rolex crafts a visual narrative that transcends the tangible, inviting enthusiasts into a world where time is not just measured but lived. II. Distribution Strategy: Overcoming Challenges for a Sustainable Future Distribution is pivotal for any product, and Rolex's strategy distinguishes it from other watchmakers. A Rolex isn't just a watch; it's a rarity. With a limited number of exclusive stores globally, the brand crafts an air of exclusivity. Rolex predominantly distributes through its stores, e-commerce platforms, and select multi-brand outlets. Despite producing around 2000 watches daily, their scarcity amplifies desirability, making each Rolex a coveted emblem of distinction. Even brands like Rolex face challenges in the pursuit of perfection. Challenges to dethrone the king of watchmaking, challenges like a sudden change of leadership and decline in sales worldwide. Throughout its history, Rolex watches have encountered a series of challenges that have tested its mettle. www.theenterpriseworld.com | 35

36. List of 10 Best Rolex Watches Revolutionizing Time Rolex Submariner 41mm Rolex GMT-Master II 'Pepsi' 1953 1955 $9,150 10,700 Rolex Submariner 126610LV Rolex Explorer II 226570 2020 2021 $10,800 $9,650 Rolex Submariner 5513 Rolex Daytona 1963 1962 $21,995 $12,258 Rolex Explorer 36mm Rolex Oyster Perpetual 126000 1953 1950 $6,450 $9,055 Rolex Submariner 14060 Rolex Datejust 1945 1990 $4,800 $7,000 | December 2023 36

37. FAQs 1. What makes Rolex so special? Rolex is renowned for its precision, craftsmanship, and enduring style. Each timepiece is a testament to the brand's commitment to excellence and innovation. 2. Why are Rolex watches so expensive? The high cost is justified by the meticulous craftsmanship, quality materials, and extensive research invested in creating each watch. The exclusivity and brand prestige also contribute to their premium pricing. 3. Are Rolex watches a good investment? Yes, Rolex watches are often considered a sound investment. Their reputation for quality and timeless design tends to be appreciated over time, making them sought-after collector's items. 4. How can I spot a fake Rolex? Genuine Rolex watches have distinct features, including a smoothly sweeping secondhand and a hologram- encoded sticker on the case back. Purchasing from authorized dealers and being aware of these details can help identify authenticity. 5. Do Rolex watches hold their value? Yes, Rolex is known for retaining its value well. The combination of craftsmanship, brand prestige, and limited availability contributed to their value appreciation over the years. 6. Can I wear my Rolex in water? Most Rolex are water-resistant, and some are specifically designed for underwater use. However, it's crucial to check the specific water resistance rating of your model and ensure it www.theenterpriseworld.com | 37

38. 9. Are vintage Rolex watches a good buy? Vintage Rolex watches can be a great investment, but it's crucial to authenticate and verify their condition. Purchasing from reputable dealers or having a thorough appraisal is recommended. undergoes regular servicing to maintain this feature. 7. How often should I service my Rolex watch? Rolex recommends servicing every 10 years, but it may vary based on usage. Regular maintenance ensures optimal performance and longevity of your timepiece. 10. Where can I buy an authentic Rolex watch? To ensure authenticity, it's recommended to purchase Rolex watches from authorized dealers or reputable sources. Be cautious of deals that seem too good to be true, as counterfeit watches are prevalent in the market. 8. Can I customize my Rolex watch? Rolex offers limited customization options. While you can choose certain features during purchase, extensive modifications may void the warranty and affect the watch's authenticity. | December 2023 38

40. UNLOCKING CREATIVITY AND EMPOWERING EDUCATION: THE IMPACT OF ADOBE CREATIVE CLOUD ON STUDENTS, STAFF, AND TEACHERS | December 2023 40

41. I IV. Accessibility and Inclusivity: n the ever-evolving landscape of education, technology plays a pivotal role in shaping the learning experience. One such transformative tool is Adobe Creative Cloud, a suite of applications that has become a linchpin for fostering creativity, collaboration, and innovative teaching methods. This essay explores how Adobe Creative Cloud is a valuable asset for students, staff, and teachers, facilitating a dynamic and engaging educational environment. enhances productivity. Applications like Adobe Acrobat and Adobe Sign simplify document management, allowing for seamless collaboration on paperwork, proposals, and official documents. The cloud-based nature of these tools ensures accessibility from anywhere, fostering efficient teamwork even in remote or hybrid work environments. A. Universal Design Principles: It promotes universal design principles, allowing educators to create content that is accessible to students with diverse learning needs. Applications like Adobe InDesign support the creation of accessible PDFs, ensuring that educational materials are inclusive and accommodating for all students. B. Unified Branding and Communication: B. Language Learning Tools: I. Empowering Students: For educational institutions, maintaining a unified brand identity is crucial. Adobe Creative Cloud aids staff in creating consistent and professional-looking documents, presentations, and marketing materials. The ability to use standardized templates across various applications ensures a cohesive brand image, strengthening the institution’s identity. For language teachers, Adobe Creative Cloud offers a range of tools to enhance language learning experiences. Adobe Spark Video can be used to create multimedia presentations, allowing students to practice pronunciation, vocabulary, and language comprehension in a dynamic and engaging manner. A. Creative Expression and Skill Development: Adobe Creative Cloud offers a diverse range of applications like Photoshop, Illustrator, and Premiere Pro that empower students to unleash their creative potential. Through hands-on experiences with these tools, students can develop essential digital literacy and multimedia skills, preparing them for the demands of the modern workforce. Creating visual content, editing videos, and designing graphics become accessible and intuitive, fostering a culture of creativity and innovation. V. Future-Ready Skills: III. Transformative Teaching Methods: A. Industry-Relevant Skill Development: By incorporating Adobe Creative Cloud into the curriculum, educational institutions align themselves with industry demands. Students graduate not only with theoretical knowledge but also with practical, industry- relevant skills that position them as valuable assets in the job market. A. Interactive Learning Materials: Teachers can leverage it to create interactive and engaging learning materials. From interactive PDFs to multimedia-rich presentations, educators can design content that captivates students’ attention and enhances the learning experience. This approach not only caters to diverse learning styles but also encourages active participation and comprehension. B. Enhanced Learning Materials: B. Professional Development Opportunities: Students can use Adobe Creative Cloud to elevate their assignments and projects, creating visually compelling and impactful presentations. Whether it’s designing infographics, crafting interactive PDFs, or developing multimedia-rich reports, students can communicate their ideas effectively, enhancing the quality of their work and setting a higher standard for academic achievement. For teachers, it serves as a platform for continuous professional development. The suite’s versatility allows educators to explore new teaching methodologies, keeping them abreast of technological advancements and ensuring that they remain effective and inspiring mentors. B. Project-Based Learning: Adobe facilitates project-based learning, where students are immersed in real-world, hands-on activities. Teachers can assign tasks that require students to use applications like Adobe Spark for storytelling or Adobe Illustrator for designing and fostering critical thinking, problem-solving, and collaboration skills. Multimedia Storytelling and Critical Thinking: II. Enabling Staff Collaboration: A. Streamlining Workflows: A. Developing Narrative Skills: For administrative staff and collaborative teams, Adobe Creative Cloud streamlines workflows and Adobe Creative Cloud encourages students to develop multimedia storytelling skills through applications like Adobe Premiere www.theenterpriseworld.com | 41

42. B. Virtual Workshops and Conferences: Rush and Adobe Spark Video. Engaging in video production or interactive storytelling not only enhances their creativity but also hones their narrative and communication skills. enhances their graphic design skills but also teaches them how to distill complex information into visually appealing, easily understandable formats, promoting effective communication of ideas. Teachers can organize virtual workshops and conferences using Adobe Connect, providing students with opportunities to learn from experts, collaborate with peers, and showcase their work to a broader audience. This not only enriches their learning experience but also prepares them for the interconnected and globalized nature of the professional world. B. Encouraging Critical Analysis: IX. Gamification of Learning: Teachers can utilize the tool to foster critical thinking by assigning multimedia projects that require students to analyze, interpret, and synthesize information creatively. For example, students can use Adobe Illustrator to visually represent historical events or Adobe Audition to create podcasts that delve into complex topics, promoting deeper understanding and critical analysis. A. Adobe Captivate for E-Learning: Adobe Captivate, an e-learning authoring tool, enables teachers to incorporate gamification elements into their lessons. Gamified content, such as quizzes, interactive simulations, and scenario-based learning, not only makes the learning process more enjoyable for students but also enhances their engagement and retention of information. VIII. Data Visualization and Analytical Skills: A. Using Adobe Analytics: Institutions can utilize Adobe Analytics, part of Adobe Experience Cloud, to teach students data visualization and analytical skills. This application allows students to turn complex data into visually compelling charts and graphs, aiding in the development of skills that are increasingly valuable in various fields, including business, science, and social sciences. VII. Global Collaboration: B. Student-Created Educational Games: A. Connecting Classrooms Worldwide: Students can use Adobe Creative Cloud to design and develop educational games, fostering a sense of ownership over their learning. This not only boosts their creativity but also allows them to share their creations with peers, promoting collaborative learning experiences. Adobe Creative Cloud’s cloud-based nature facilitates global collaboration, allowing students and teachers to connect with peers worldwide. Through platforms like Adobe Libraries, educational materials, design assets, and project files can be easily shared and accessed by individuals in different geographical locations. This fosters cultural exchange, diverse perspectives, and a sense of global interconnectedness among students. B. Infographics for Effective Communication: Teachers can incorporate Adobe Illustrator and Adobe Photoshop into their curriculum to teach students how to create infographics. This not only Conclusion: In conclusion, Adobe Creative Cloud has emerged as an invaluable asset in the realm of education, shaping the way students learn, staff collaborate, and teachers instruct. The suite’s diverse applications cater to various educational needs, fostering creativity, enhancing collaboration, and preparing individuals for a digitally driven future. As education continues to evolve, it stands as a beacon, guiding institutions toward a more innovative, inclusive, and future-ready approach to learning and teaching. | December 2023 42

44. THE PSYCHIC PERSPECTIVE: A Cost-Free Approach to Enhancing Business Decision-Making I n the complex tapestry of modern business, the clarity of decision-making is often obscured by data overload and unpredictable market dynamics. Amidst this, the Psychic Perspective in Business emerges as a refreshing, cost-free approach to augmenting business acumen. Leveraging intuition and insights beyond the reach of conventional analytics, this approach beckons a deeper understanding of market trends, employee morale, and customer needs. Cultivating Intuition Developing a Mindful Workspace: At its core, the psychic perspective relies on honed intuition, a seemingly ethereal faculty that resides within every business leader. Cultivating this aspect involves creating a mindful workspace that encourages reflective thinking. This can be achieved by allocating time for meditation and encouraging a culture where silent contemplation is respected and valued. In these moments of stillness, leaders often report epiphanies or gut feelings that guide their next course of action. Ÿ Training the Intuitive Muscle: Like any skill, intuition can be developed with practice. Begin by making small predictions based on gut feelings in low-risk situations and gradually increase the stakes as your confidence grows. Journaling decisions and their outcomes is an effective way to track progress and patterns, ultimately sharpening the intuitive sense. Ÿ Leveraging External Resources: As part of developing intuition, leaders can engage with external resources to expand their Ÿ | December 2023 44

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46. Encouraging a Holistic Team Approach Strategic Intuition in Leadership Development perspective. For instance, a free psychic reading could serve as an unconventional yet enlightening experience that prompts leaders to view their business challenges from a completely different angle. While the validity of such readings can be subjective, the exercise itself can stimulate the leader’s own intuitive processes and potentially unlock new insights. Ÿ Fostering Intuitive Collaboration: The Psychic Perspective in Business thrives in an environment where team members feel comfortable expressing their instincts. Facilitating sessions where employees are encouraged to share their gut feelings about projects or decisions can lead to valuable insights that might not emerge from data alone. Integrating into Leadership Training: The most forward- thinking companies are integrating the development of intuitive skills into their leadership training programs. This includes exercises designed to simulate decision- making scenarios where intuition must be relied upon, thereby fostering confidence in leaders to trust their gut alongside analytics. Ÿ Ÿ Integrating Intuition with Data Balancing Quantitative with Qualitative: In the domain of business, data is indisputably valuable. However, slavish reliance on data without the balance of intuition can lead to rigid decision-making. To counteract this, successful leaders integrate their gut feelings with hard data. For example, when predictive models fail to reach a consensus on a market trend, a leader’s intuition might tip the scales. Empowering Decisive Action: Empowering leaders to make decisive actions based on a combination of analytics and intuition can result in a more agile and proactive business environment. Leaders who trust their intuition are often more adept at navigating through uncertainty and ambiguity, which are ever- present in the business world. Ÿ Ÿ Building Collective Intuition: Teams with diverse experiences and backgrounds can create a collective intuition that is more powerful than the sum of its parts. Encourage team members to voice their hunches and explore them without immediate judgment. This diversity of intuition can lead to a more robust and nuanced approach to business challenges. Ÿ Conclusion Case Studies and Real-World Applications The psychic perspective in business is not about eschewing data or abandoning analytical rigor; it is about enhancing these with the depth of human insight. It represents a cost-free, often underutilized resource that can provide a competitive edge in decision- making. Bulleting the Synergy: To effectively blend intuition with data, consider the following steps: Ÿ Analyzing Success Stories: Many business leaders who have relied on their intuition can recount specific instances where it led to success. Analyzing these case studies helps in understanding the conditions under which intuitive decisions were made and the thought processes involved. Ÿ Evaluate the available data and acknowledge its limitations. Ÿ Reflect on past experiences and outcomes of similar situations. Ÿ As we recognize the power of intuition, we begin to see its value not as a replacement for data, but as a complementary force that, when harnessed correctly, can lead to greater innovation and strategic foresight in business. Weigh the data against your gut feeling, checking for alignment or disparity. Make a provisional decision based on data, then adjust it slightly with your intuition if necessary. Ÿ Learning from Failures: Equally important is the examination of failures. Intuition is not infallible, and understanding the circumstances where it led astray can provide critical lessons. This reflective practice ensures that the use of intuition is continuously refined and not blindly trusted. Ÿ Ÿ In a world that is rapidly changing and increasingly complex, the Psychic Perspective in Business offers a timeless tool: the human instinct, refined and applied with intention. Continuously refine this balance through reflection and adjustment. Ÿ | December 2023 46

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