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If you can’t explain it simply, you don’t understand it well enough” - This quote by Albert Einstein often fascinates me. Not because I am a big fan of him (actually I am) but, because how substantially relevant it is to modern times. The line is so powerful that everyone, regardless of their ambitions, financial constraints, and demographic differences, can learn from it and make progress from wherever they are standing.\n

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this is how several startups turned into million

This is How Several

Startups Turned into

Million-Dollar Businesses

in Less than a Year (You

Can Do it Too)

if you can t explain it simply

“​If you can’t explain it simply, you don’t understand it well

enough” - This quote by Albert Einstein often fascinates me.

Not because I am a big fan of him (actually I am) but, because

how substantially relevant it is to modern times. The line is so

powerful that everyone, regardless of their ambitions, financial

constraints, and demographic differences, can learn from it and

make progress from wherever they are standing.

Being a serial entrepreneur & CEO of a renowned ​mobile app

development company​​, I discerned the power of simplicity

often times. I figured out that unless you turn your loquacious &

convoluted business plan into a simple one-liner, you will only

get better at scaring your prospects away. You should be comfy

to articulate your business idea in a “Pitch” if you yourself

understand it fairly well.

According to a recent study, over 100 million startups are raised

every year and barely 1% of them taste the escalator of success.

It’s not that the all of the rest 99% have poor ideas, weak

management, insufficient funds, or incompetent team. But, the

one thing where they commonly get beaten off-ground is lack of

a clear, precise Pitch.

so what is a pitch

So, What is a Pitch?

A Pitch is a simple, delicious recipe, that is perfected with three

‘secret’ ingredients: what you can do right now, what problems

you can solve in the market, and why you are the best option the

market has. In simple words, a Pitch is your business idea with

its benefits to the market in 25 words or less.

When does Your Startup Need a Pitch?

Remember those 99% startups I stated about earlier? If you

don’t want to get in the trouble of slipping in their common

pool, define your pitch before you even start your business.

Your pitch should be like a short commercial that conveys the

unique value and pleasure received in doing

unique value and pleasure received in doing business with you

to your potential customers, investors, and even future

employees.

Why Should I Invest my Valuable Time in Mastering My

Pitch?

If you think your business idea is complicated enough to be

articulated in two lines for you, guess how tangled it will be for

your prospective customers. I hope you have realized till now

that

we

are

living

in

‘six-second-YouTube-ad’ appears sorely frustrating to viewers.

So, how can you expect them to read out the entire case study of

your business?

Elaboration is easier than precision. But, unless the precision

itself is elaborative, even the extended elaboration will send a

negative single to your projected market. Business ideas that

lack simplicity and clarity, fail to add value. A complication is

sometimes a sign that your primary objective is making money

rather than solving the problems of your customers.

100 million. Yes, that’s the number of your competitors that

double folds every year. With the numbers, comes the noise.

And most of the new businesses usually lack the perfect Pitching

sword to cut through all that noise.

even

an

era

where

a

How Should a Perfect Pitch Sound Like?

our solutions will increase your sales

“​Our solutions will increase your sales by 20-25%, and that, in

just 30 days” - this is one of my pitches when I approach new

clients. That doesn’t mean that every pitch must sound like this

one. The formation of your pitch should revolve around your

goal plus how you are going to solve your customer’s problem.

Do you want more leads? More email subscribers? Or Improved

sales?

Once clarifying your goal, attach the ‘problem solving’

proficiency of your business. Doesn’t seem like a big deal right?

The actual art of crafting pitches is not in finalizing an attractive

pitch, but, in drafting one that stands apart and converts. It takes

time and several pitfalls before you will grip the perfect one.

The Path to a Million Dollar Business

it s not impossible to turn the tides in one year

It’s not impossible to turn the tides in one year even if you

started with almost no additional funds. There are several

examples of businesses that effectively introduced themselves to

market with perfect pitches and ended up being million-dollar

ones.

Before kicking off my ​mobile application development

services​​, I made myself clear that how I am going to help my

clients. The ‘what’ part came later. Sometimes, you just have to

ponder on how to stand out and how to move forward instead of

how to beat your competition. Because, if your idea is perfect

and your solutions are solving problems, then your customer

base grow automatically.

Resources>>​http://blog.shubhashishit.com/this-is-how-several-startups-turned-into-million-dollar

-businesses-in-less-than-a-year-you-can-do-it-too/