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If you canâ€™t explain it simply, you donâ€™t understand it well enoughâ€ - This quote by Albert Einstein often fascinates me. Not because I am a big fan of him (actually I am) but, because how substantially relevant it is to modern times. The line is so powerful that everyone, regardless of their ambitions, financial constraints, and demographic differences, can learn from it and make progress from wherever they are standing.\n
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Startups Turned into
in Less than a Year (You
Can Do it Too)
“If you can’t explain it simply, you don’t understand it well
enough” - This quote by Albert Einstein often fascinates me.
Not because I am a big fan of him (actually I am) but, because
how substantially relevant it is to modern times. The line is so
powerful that everyone, regardless of their ambitions, financial
constraints, and demographic differences, can learn from it and
make progress from wherever they are standing.
Being a serial entrepreneur & CEO of a renowned mobile app
development company, I discerned the power of simplicity
often times. I figured out that unless you turn your loquacious &
convoluted business plan into a simple one-liner, you will only
get better at scaring your prospects away. You should be comfy
to articulate your business idea in a “Pitch” if you yourself
understand it fairly well.
According to a recent study, over 100 million startups are raised
every year and barely 1% of them taste the escalator of success.
It’s not that the all of the rest 99% have poor ideas, weak
management, insufficient funds, or incompetent team. But, the
one thing where they commonly get beaten off-ground is lack of
a clear, precise Pitch.
A Pitch is a simple, delicious recipe, that is perfected with three
‘secret’ ingredients: what you can do right now, what problems
you can solve in the market, and why you are the best option the
market has. In simple words, a Pitch is your business idea with
its benefits to the market in 25 words or less.
When does Your Startup Need a Pitch?
Remember those 99% startups I stated about earlier? If you
don’t want to get in the trouble of slipping in their common
pool, define your pitch before you even start your business.
Your pitch should be like a short commercial that conveys the
to your potential customers, investors, and even future
Why Should I Invest my Valuable Time in Mastering My
If you think your business idea is complicated enough to be
articulated in two lines for you, guess how tangled it will be for
your prospective customers. I hope you have realized till now
‘six-second-YouTube-ad’ appears sorely frustrating to viewers.
So, how can you expect them to read out the entire case study of
Elaboration is easier than precision. But, unless the precision
itself is elaborative, even the extended elaboration will send a
negative single to your projected market. Business ideas that
lack simplicity and clarity, fail to add value. A complication is
sometimes a sign that your primary objective is making money
rather than solving the problems of your customers.
100 million. Yes, that’s the number of your competitors that
double folds every year. With the numbers, comes the noise.
And most of the new businesses usually lack the perfect Pitching
sword to cut through all that noise.
How Should a Perfect Pitch Sound Like?
just 30 days” - this is one of my pitches when I approach new
clients. That doesn’t mean that every pitch must sound like this
one. The formation of your pitch should revolve around your
goal plus how you are going to solve your customer’s problem.
Do you want more leads? More email subscribers? Or Improved
Once clarifying your goal, attach the ‘problem solving’
proficiency of your business. Doesn’t seem like a big deal right?
The actual art of crafting pitches is not in finalizing an attractive
pitch, but, in drafting one that stands apart and converts. It takes
time and several pitfalls before you will grip the perfect one.
The Path to a Million Dollar Business
started with almost no additional funds. There are several
examples of businesses that effectively introduced themselves to
market with perfect pitches and ended up being million-dollar
Before kicking off my mobile application development
services, I made myself clear that how I am going to help my
clients. The ‘what’ part came later. Sometimes, you just have to
ponder on how to stand out and how to move forward instead of
how to beat your competition. Because, if your idea is perfect
and your solutions are solving problems, then your customer
base grow automatically.