As we reach the fourth quarter of 2017, itâ€™s time to start thinking about the year ahead and what to expect from SEO in 2018.\n\nThere are number of search industry trends that weâ€™ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.
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SIX SEO TRENDS TO
WATCH IN 2018
VOICE SEARCH AND DIGITAL
The rise of digital assistants has presented a growing
market that can change the way search queries are
performed. According to Google, 1 out of 5 searches
already come from voice queries.
Link building is not expected to disappear in 2018, but it
will be more important than ever to create a strategy
that seeks out quality links. There’s no need to aim for
new links if they don’t add value and help you build an
authority in your target niche.
User experience for SEO will become even more
important in 2018. Google has made it clear that the
focus is on the user and this should make more sites
deliver a smooth UX for their visitors.
2018 is more than likely to be the year that brands realize
the potential of putting mobile first, rather than catering
to mobile as an afterthought. This is particularly true if
Google decides to make 2018 the year it finally deploys
its mobile-first index.
THE RISE OF VISUAL SEARCH
Visual search is an exciting area and the combination of
technological innovation and user experience can take
searching to the next level.
AI AND MACHINE LEARNING
Artificial intelligence and machine learning are already
changing the way that search results are ranked.
Machine learning can also facilitate the way searches
take place, helping users find contextualized results.
As it seems, 2018 will be an interesting year for SEO. Traditional SEO techniques
are still effective, but a number of trends are in the works that could significantly
alter the practice of optimizing for search.