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6 SEO Trends To Watch in 2018 - PowerPoint PPT Presentation


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As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018.\n\nThere are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018.

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Presentation Transcript
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6

SIX SEO TRENDS TO

WATCH IN 2018

VOICE SEARCH AND DIGITAL

ASSISTANTS

The rise of digital assistants has presented a growing

market that can change the way search queries are

performed. According to Google, 1 out of 5 searches

already come from voice queries.

LINK BUILDING

Link building is not expected to disappear in 2018, but it

will be more important than ever to create a strategy

that seeks out quality links. There’s no need to aim for

new links if they don’t add value and help you build an

authority in your target niche.

USER EXPERIENCE

User experience for SEO will become even more

important in 2018. Google has made it clear that the

focus is on the user and this should make more sites

deliver a smooth UX for their visitors.

MOBILE-FIRST INDEX

2018 is more than likely to be the year that brands realize

the potential of putting mobile first, rather than catering

to mobile as an afterthought. This is particularly true if

Google decides to make 2018 the year it finally deploys

its mobile-first index.

THE RISE OF VISUAL SEARCH

Visual search is an exciting area and the combination of

technological innovation and user experience can take

searching to the next level.

AI AND MACHINE LEARNING

Artificial intelligence and machine learning are already

changing the way that search results are ranked.

Machine learning can also facilitate the way searches

take place, helping users find contextualized results.

As it seems, 2018 will be an interesting year for SEO. Traditional SEO techniques

are still effective, but a number of trends are in the works that could significantly

alter the practice of optimizing for search.

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