1 / 6

ppt digital marketing

digital marketing can become an active marketing channel to attract and engage with new customers. Above, we answer the question u201cWhat is digital marketing?u201d and share its scope.

Shristi4
Download Presentation

ppt digital marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital marketing and its scope 2023 By SHRISTI NEGI

  2. What is digital marketing • Digital marketing  is the element ofmarketing  that utilize theinternet and online based digital technologies such as desktop computers , mobile phones and other digital media and platforms to promote products and services. Its growth during the 1990s and 2000s changed the way brands and businesses . As digital platforms increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops. • These mainly includes various types of marketing campaigns like video ads, social media posts, SEO marketing, online ads, etc. that seem to appear on a laptop, desktop, mobile, or tablet when somebody is active on that digitally.

  3. Current scenario • India is rapid growing large economy in the world, it still popularly known as the country of villages. Digital marketing industry in India is a flourishing career today. In a country with a rapid growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement. Digital Marketing industry in India is spread to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management. The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow business to communicate and form a transaction anywhere and anytime.

  4. Future trends of digital marketing in india • There is no doubt about the fact that the current and future of digital marketing in India are bound to experience the growth of online marketing. Therefore, some of the future trends of digital marketing in India will include • Increasing demand for AI:Artificial intelligence is slowly but steadily making its place in the digital marketing field. The most used features of AI, such as monitoring site traffic and boosting SEO, have been game changers for brands. As AI continues strengthening its grasp across fields, it is expected that soon it will also be able to predict the likings of the consumers, therefore, becoming an asset to the brands.

  5. Future trends of digital marketing in india • WhatsappMarketing:Digital Marketing is a growing trend that is changing the traditional forms of marketing. Whatsapp can help hold the target market as it allows the business to send direct messages to consumers. This has also helped them establish their credibility while extending the growth of online marketing. • Not only sending promotional and reminder messages, but WhatsApp has also started taking online orders directly from them. This increases sales vastly. WhatsApp marketing is the best way for digital marketing.

  6. Thank you Presented by Shristinegi Hashtag Digital Marketing Academy Dehradun https://www.hashtagacademy.in/ Contact https://www.hashtagacademy.in/about-our-trainer/

More Related