Pune is becoming an extremely important market for brands due to its emergence as the hub for leading IT companies and manufacturing units. Many people across India are flocking to the city, which presents an opportunity for brands to cater their products to them.
Thus, branding companies in Pune are also gearing up to approach them. However, unlike other markets, the target audience in Pune is different. This dynamic market contains consumers who are not only tech-savvy but also appreciate personalised, human-centric interactions. Therefore, traditional marketing simply will not cut it.
Branding companies in Pune must let go of a one-dimensional approach and embrace a seamless, interconnected brand experience or omnichannel branding. But what is omnichannel marketing, and how does it affect brand experience? All the answers are to be given in this article.
What is Omnichannel Branding?
Before diving into what omnichannel branding is, let us establish the difference between it and multichannel branding. As the name suggests, a multichannel approach uses multiple platforms for branding, such as a website, a social media page, a physical store, etc. But the problem with this approach is that the marketing can be disjointed from one another, failing to offer a seamless experience. Customers can move from one platform to another without ever encountering any connected experience, even between the same brand marketing.
In contrast, omnichannel branding is all about connected experiences. Branding companies in Pune ensure that the branding they are creating is a single, unified brand experience across all touchpoints. In essence, omnichannel marketing puts the customers at its centre, where the brand's presence is cohesive. For example, if a customer happens to find a product of a brand they like on Instagram or Facebook or if they use Google Search to find it on their official website. The journey from first touchpoint to the checkout and post-purchase email must be cohesive and seamless, like one continued conversation.
Therefore, multichannel might cover more ground, but because of that, keeping a cohesive experience among all those touchpoints becomes extremely problematic. Whereas, in omnichannel branding, the whole focus is given to a single unified experience that is seamlessly distributed among different channels. Branding companies in Pune are familiar with this and are now shifting their focus to crafting these intricate, multi-layered strategies. Moreover, do not make the mistake that omnichannel marketing is limited only to the internet. It is very much implemented in retail or brick-and-mortar stores.
How Branding Companies in Pune are Implementing This Strategy?
Pune’s branding companies are upping their game by taking the help of data to accurately map out the customer journey. Data-driven research on customer behaviour on each platform lets them create experiences that are found to be more favourable to the customers. Branding companies in Pune usually use the most powerful sources of data collection, like website analytics and social media engagement, to in-store purchase data and customer support inquiries.
This data lets the branding agencies in Pune accurately identify customer touch points, their pain points. They enhance or fix and ultimately create a comprehensive experience that gives the customer a much-needed familiarity. On the other hand, the data also reveals that several customers, after browsing, leave the online carts or checkout without purchase. A similar thing also happens in offline stores, where many customers only browse the store but never make it to the checkout and simply leave.
Here, the branding companies take the opportunity to offer attractive discounts or limited-time offers to stimulate the feeling of missing out. Furthermore, to encourage customers to buy products, news of limited-time offers is emailed to them, encouraging them to change from inactive to hot customers. Moreover, branding companies in Pune have found greater success in in-app notifications that offer a discount to encourage them to complete the purchase.
Ultimately, the goal is simple: to prevent customer experience from becoming disjointed, with no continuity. Such a situation results in the customer simply moving on from one platform without any transaction. Therefore, branding companies in Pune are building omnichannel brand experiences, implementing core strategies and the technologies to leverage their strengths. Ultimately, helping them to create a foolproof ecosystem that holds the hand of the customer from the first interaction to post-purchase emails.
Branding Companies in Pune Ensure the Brand is Central to their Message
The main effort that branding companies in Pune give is making sure the message they are sending to the customers contains a clear image of the brand. In particular, in omnichannel branding, maintaining consistency in the brand’s visual identity, tone of voice, logo, colour palette, as well as communication with the customers across all the channels must be tonally the same. Their message must not be different on their website and their social media, avoiding creating any disharmony.
Small details like their brand colour, tone of communication, email newsletters, and in-store signage all contain a personality that increases the trust and recognition of the brand among the customers. Even though a brand’s LinkedIn post might be more formal than that of Instagram. However, upon seeing the post, the target audience should recognise them immediately. The goal is to make even the silhouette of the brand logo recognisable to the customer.
Omnichannel Marketing is All About Personalisation and Branding Companies in Pune Know it
When people connect with a brand they like, they don’t want to be treated like the mob. They want to be treated with care, and for that, branding companies in Pune are focusing more on personalisation experiences. They take advantage of user data and offer more tailored product recommendations that might pop up when the customers need them the most!
Furthermore, based on their location or demography, ads or other product content can become way more personal. Some customers might need something that is not locally accessible; thus, ads about that product, combined with seamless delivery, are a great combo! Branding agencies in Pune can also promote products or subscriptions that are relevant to a specific customer's purchasing habits.
Conclusion
It is evident that to bring more audience to the brand, branding companies in Pune are taking advantage of omnichannel strategies. They are doing this by putting the customer at the heart of every strategy and ensuring a consistent, cohesive, and compelling brand narrative across all touchpoints. Thus, bringing the brand and the customer together to create a more personal experience.
