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A/B testing, also known as split testing, is a method used to compare two versions of a presentation to determine which one performs better. This technique involves presenting two variants (A and B) to different segments of an audience and analyzing which version yields better results in terms of engagement, comprehension, and overall effectiveness. By systematically testing different elements of a presentation, product managers can gather data-driven insights to refine their approach and deliver more impactful presentations. Understanding how to present product strategy effectively through A/
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