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How Search Engine Works we are teaching

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SEO

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  1. How Search Engine Works?

  2. SEO stands for Search Engine Optimization. SEO is the process :- of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions , and grow revenue. What Is SEO?

  3. On Page SEO • Off Page SEO • Technical SEO Types of SEO?

  4. Site Icon • Meta title & Meta Description • User – Mobile – Google Friendly • Content Optimization • Keyword Optimization • Image Optimization • Redability And UX • Loading Speed • User Friendly URLs • Page Speed & Bounce rate Website Optimization Checklist(On Page SEO Factors)

  5. Off page SEO refers to anything done outside of your website with the potential to affect search engine rankings. • To Actions Taken Outside of your own Website to impact your rankings within Search Engine Result Page (SERP) • It covers all SEO tactics that take place outside of your own website Off Page SEO

  6. It increase your SERP • Page Rank • Website traffic through various platforms • Outreach • Social Media Why Is Off Page SEO Important For Marketing?

  7. Website Authority • Link Juice ( Brand Reputation) • Word of Mouth • Reviews And Reference Without Off Page SEO your website can not rank

  8. Link Building • Backbone of any Off Page SEO strategy • Objective : Build awareness and solve the issue • Authority websites helps to improve your rankings • Focus should be on quality over quantity Off Page SEO Factors

  9. Backlink Backlinks are links on one website that point to another website. They're also known as inbound or incominglinks. Search engines like Google view backlinks as votes of confidence. Essentially, you vouch for another site when you link to it. That's why pages with lots of backlinks often rank higher on Google. Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”. So the more of these “votes” you have, the higher your site will rank in Google and other search engines

  10. Types of Backlink Do-Follow- A dofollow link is a link that helps in terms of SEO by passing the authority of the origin site to the destination site. No-follow- A nofollow link, is a link which does not pass authority on to the website it is linking to.

  11. Link Building Activity Platforms • Social Book Marking • Document Sharing – 1) PDF Submission • 2) PPT Submission • Image Sharing • Video sharing • Business Listing • Classified Ads Submission • Guest Posting • Forum Posting • Blog Commenting • Article Submission • Press release Submission

  12. Similar Web • URIRANK - Alexa Ranking • Moz Tool Bar • Aherf • SEMRUSH • SEO Quake Chrome Extensions for SEO

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