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Videos the next in Digital Marketing

Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwingu00a0resourcesu00a0into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following.<br>

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Videos the next in Digital Marketing

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  1. “Videos the Next in Digital Marketing’’ “Why Video Has Become Trend in Digital Marketing”

  2. Why Video Has Become Trend in Digital Marketing Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following.

  3. Video Marketing Trends • YouTube already dominates the field, with a billion users watching hundreds of millions of hours every day. To sweeten the marketing appeal, YouTube reaches more 18-49 year-old viewers than any of the cable networks. • While YouTube traffic expanded more than 40 percent since last year, video viewing options also opened up. Face book now offers embedded videos and in-line live streaming, and services like Periscope and Face book are starting to attract the bravest of no-do-over video pioneers marketing in real time. This is what Videos the Next in Digital Marketing.

  4. Video Ads in Search Results • Another clear indicator of just how popular video marketing has become is the inevitable launch of in-SERP video ads. Google and Bing are both testing video incorporation into rich search results. • The new True View for Shopping, a product that allows users to order products from inside a demo video, has already yielded impressive results. Sapphire and Mayfair test cases report increased viewing time, revenue and ad recall.

  5. Why Video Marketing is Effective Content marketing and social media changed the marketing game in a major way. Brand storytelling took centre stage, propelled by the advantages of humanizing and allowing businesses to connect in a more meaningful way with their customer base. For small businesses, video is an inexpensive way to level the playing field. Here, big businesses and slick, expensive advertising spots don’t always have the advantage. Smaller companies can stand out in several ways:-

  6. New Technologies in Your Future

  7. New Technologies in Your Future Every aspect of marketing in the last few years has moved toward personalization, targeting and interactive content. New video technology takes the concept to a new level, with engaging videos that move from viewing into response. Data collection forms, surveys, polls and choose-your-adventure videos will become more common. You’ve seen these formats in Hulu big business advertising for years, but not in heavy use elsewhere. That’s bound to change as new video production programs make fancy interaction cheap and available for any user.

  8. Conclusion Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. The more they know about your positive practices, the more likely they are to stick around.

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