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Paytm's Partnership with SBI and NPCI to Launch Co-Branded RuPay Credit Cards.

For the co-branded Paytm SBI Credit Card to be made available on the RuPay network, Paytm's parent company, One 97 Communications, partnered with SBI Card. As a result of this partnership, the three domestic Indian brands Paytm, NPCI's RuPay, and SBI Card will cooperate to broaden credit inclusion in India and improve the general public's access to digital financial services. Read More: https://cardinsider.com/blog/paytm-partners-with-sbi-and-npci-to-launch-co-branded-rupay-credit-cards/

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Paytm's Partnership with SBI and NPCI to Launch Co-Branded RuPay Credit Cards.

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  1. Paytm's Partnership with SBI and NPCI to Launch Co- Branded RuPay Credit Cards. cardinsider.com

  2. Introduction Paytm, a leading digital payment platform in India, has joined hands with SBI, the country's largest bank, and NPCI, the organization responsible for retail payments, to bring forth this strategic partnership. The introduction of co-branded RuPay credit cards signifies a significant development in the Indian financial landscape. cardinsider.com

  3. Overview Paytm is a leading digital payments and financial services company based in India. It was founded in 2010 by Vijay Shekhar Sharma and initially started as a mobile recharge and bill payments platform. Over the years, Paytm has expanded its offerings and developed into a comprehensive digital payments ecosystem. State Bank of India (SBI): State Bank of India, commonly known as SBI, is the largest public sector bank in India. It was established in 1955 and is headquartered in Mumbai. SBI offers a wide range of banking and financial services to individuals, businesses, and corporates. National Payments Corporation of India (NPCI): The National Payments Corporation of India (NPCI) is a non-profit organization that operates the retail payments and settlement systems in India. It was established in 2008 under the guidance of the Reserve Bank of India (RBI) and Indian Banks' Association (IBA). cardinsider.com

  4. Co-branded RuPay credit cards A co-branded credit card is a credit card that is jointly issued by two organizations, typically a financial institution (such as a bank) and another company or brand. In this case, Paytm, State Bank of India (SBI), and the National Payments Corporation of India (NPCI) have partnered to launch co-branded RuPay credit cards. cardinsider.com

  5. Features 1. Enhanced Rewards: The credit cards may offer rewards and loyalty programs that are specific to the co-branded partners. For example, users may earn cashback or reward points for transactions made through Paytm or specific SBI services. Exclusive Offers: Cardholders may have access to exclusive offers, discounts, and promotions related to the partner companies. These offers could include discounted shopping, travel benefits, or access to special events. Customized Benefits: The co-branded cards may come with benefits tailored to the target audience. For instance, if the partnership targets frequent travelers, the card may offer benefits such as airport lounge access, travel insurance, or accelerated reward points on travel-related expenses. Seamless Integration: The credit cards will likely integrate with the existing Paytm ecosystem, allowing users to manage their card-related activities through the Paytm app or website. This integration may include features such as card activation, transaction history, bill payments, and customer support. Acceptance: As RuPay is an Indian domestic payment network, the co-branded credit cards will be widely accepted within India, including at merchants and online platforms that accept RuPay cards. However, they may have limited acceptance internationally compared to global payment networks like Visa or Mastercard. cardinsider.com 2. 3. 4. 5.

  6. Partnership Accessible and Convenient Digital Payments: Paytm, as a leading digital payments platform, has a vast user base and a robust digital infrastructure. By collaborating with SBI and NPCI, the partnership can leverage SBI's extensive banking network and NPCI's payment systems to provide users with easy access to digital payments through the co-branded credit cards. This enhances the overall convenience and accessibility of digital payment solutions. Integration with Paytm Ecosystem: Paytm offers a wide range of services beyond payments, including shopping, bill payments, and financial products. The co-branded credit cards can be seamlessly integrated into the existing Paytm ecosystem, allowing users to manage their card-related activities within the Paytm app or website. This integration simplifies the user experience and offers a unified platform for managing digital payments and other financial services. Enhanced Rewards and Offers: Co-branded credit cards often come with tailored rewards programs and exclusive offers for cardholders. By combining the strengths of Paytm, SBI, and NPCI, the partnership can offer cardholders unique benefits and rewards that align with their digital payment needs. This can include cashback offers, discounts on specific services, or rewards for using Paytm's digital ecosystem. cardinsider.com

  7. THANK YOU! cardinsider.com

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