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MGMT 3P80 Library & Internet Resources for Business Strategy Research Presented by: Linda Lowry Business Librarian James A. Gibson Library Brock University September 2004 Agenda Session Objectives Industry Analysis Project - Research Strategies Article Files - Research Strategies

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mgmt 3p80 library internet resources for business strategy research

MGMT 3P80Library & Internet Resources for Business Strategy Research

Presented by: Linda Lowry

Business Librarian

James A. Gibson Library

Brock University

September 2004

agenda
Agenda
  • Session Objectives
  • Industry Analysis Project - Research Strategies
  • Article Files - Research Strategies
  • Accessing Library Databases from Off-Campus
  • Citing Your Sources
  • Questions
session objectives
Session Objectives
  • By the end of today’s session, you will be able to:
    • Look up standard industrial classification (NAICS) codes for any industry
    • Identify Canadian companies within that industry
    • Locate annual reports & financial statements for Canadian companies
    • Locate articles on companies and industries from newspapers and business magazines
    • Cite sources correctly
industry analysis project research strategies
Industry Analysis Project -Research Strategies
  • Step 1: Identify your anchor company’s industry using standard industry classifications
  • Step 2: Identify major companies within the industry
  • Step 3: Identify relevant trade or industry associations
  • Step 4: Look for background information (profiles & statistics)
  • Step 5: Look for current news and analysis
step 1 identify your anchor company s industry using standard industry classifications
Step 1: Identify your anchor company’s industry using standard industry classifications
  • Identify your Anchor Company: e.g. Sleeman Brewery
  • Jot down industry keywords: Breweries, Beer, Alcoholic Beverages, Malt Beverages
  • Look up NAICS and SIC codes
  • NAICS Canada 2002
    • 312120 Breweries
  • US 1987 SIC
    • 2082 Malt Beverages
backgrounder standard industry classification schemes
Backgrounder: standard industry classification schemes
  • NAICS - North American Industry Classification System (1997, revised in 2002)
  • SIC - US and Canadian Standard Industrial Classifications
    • Latest revision 1987 (US) and 1980 (Canada)
    • US SIC still used in in some company directories and databases
  • GICS - Global Industry Classification Standard
    • Developed by MSCI and S&P
    • Used by the TSX and other stock exchanges and by major equity indices (e.g. S&P 500)
naics canada 2002 manual
NAICS Canada 2002 Manual
  • Created by statistical agencies of Canada, US & Mexico
  • Hierarchical structure
  • Divides economy into 20 sectors
  • Based on supply-side / production-oriented principles
  • Call No: DOC CA1 DS12 501 2002

Access the manual online at: http://www.statcan.ca/english/concepts/industry.htm

slide8

NAICS Canada 2002 - Search

  • 31-Manufacturing
  • 312-Beverage & Tobacco Products
  • 3121-Beverage Manufacturing
  • 31212 - Breweries
  • 312120 - Breweries (Canada)

http://www.statcan.ca/english/concepts/industry.htm

slide9

1987 US SIC Manual

Call No: REF HF 1042 S73 1987

Or Access Online at: http://www.osha.gov/pls/imis/sicsearch.html

slide10

GICS (Global Industry Classification Standard)

http://www.msci.com/equity/MK-GICS-DIR-3-02.pdf

GICS has:

10 sectors

24 industry groups

62 industries

132 sub industries

step 2 identify major companies within the industry
Step 2: Identify major companies within the industry
  • CanCorp Financials database
    • 12,000 Canadian companies (listed on TSX or TSX Venture)
    • Search the textual description of business
    • Can also search by US SIC Codes
    • Includes 7 years of annual financial, quarterly financials, and financial ratios
  • SEDAR website
    • Securities filings for Canadian public companies from 1997 - present
    • Search by company name or industry group
step 2 identify major companies within the industry12
Step 2: Identify major companies within the industry
  • The following print sources are also useful for identifying Canadian companies:
  • FPSurvey Industrials (REF HG 5151 F53)
  • FPSurvey Mines & Energy (REF HD 9574 C2 F5)
    • Both directories include the following lists:
    • Top Ten by Industry (for 24 Industry Groups)
    • Companies by GICS code (look in back of directory)
  • Toronto Stock Exchange Review (REF HG 5160 T6 T68)
    • Green Pages - S&P/TSX Capped Sector Indices
step 3 identify relevant trade or industry associations
Step 3: Identify relevant trade or industry associations
  • Useful Finding Tools:
    • Associations Canada - REF AS 40 A7 D57
  • Example for the Brewery industry:
    • Brewers of Canada
    • http://www.brewers.ca
  • Scan websites for press releases & industry news or statistics
step 4 look for background information profiles statistics
Step 4: Look for background information (profiles & statistics)
  • Industry Profiles: Overviews of major industries that often include statistics and forecasts
    • Strategis (www.strategis.gc.ca)
    • > Business Information by Sector
    • Or ->Economic Analysis & Statistics ->Canadian Industry Statistics
  • Consult the Company & Industry Guide – Industry Profiles section for more sources
step 4 look for background information profiles statistics16
Step 4: Look for background information (profiles & statistics)
  • Industry Ratios: key financial ratios by industry or sector
    • Eg. Financial Performance Indicators for Canadian Business (Statistics Canada publication)
  • Industry Statistics: data on manufacturing, services, retail, wholesale sectors from Statistics Canada
    • Search the Daily (Statistics Canada website - www.statcan.ca) for the latest releases
  • See the Company & Industry Guide – Ratios & Statistics section for more sources
slide17

1. Search the Daily to identify reports

2. Search the Library Catalogue to access full text reports

step 5 look for current news investment analysis
Step 5: Look for current news & investment analysis
  • Search databases and/or news sites for current stories on major companies and industries from newswires and business magazines
  • ABI/Inform Global, Canadian Newsstand, CBCA Complete, CPI.Q and Lexis-Nexis are good starting points
  • Search by Company Name (e.g. Sleeman) or Subject (e.g. Breweries) or keyword (beer)
step 5 look for current news investment analysis19
Step 5: Look for current news & investment analysis
  • www.corporateinformation.com (Website: registration required)
    • Search by company name, by industry & country
  • Investor’s Digest of Canada (FL7 HG 4501 I55)
    • Biweekly source of investment news & analysis
  • Value Line Investment Survey (REF HG 4501 V26)
    • Investment analysis for 1700 companies and for 90 industries (covers US & some Canadian companies)
  • Yahoo! Finance (http://finance.yahoo.com)
    • Industry Center (for industry profiles, news by industry, industry statistics etc.)
  • Presentations and Conference Calls (with analysts)
    • Check Investor Relations areas of corporate websites
article files research strategies
Article Files -Research Strategies
  • Your task: search newspapers, magazines and other media for recent examples of companies that illustrate a concept / issue
  • Try: ABI/Inform Global or a news database
  • Why: Current, fulltext business and news sources updated daily or weekly
  • How: Search fulltext articles for concept (e.g. price cutting) and limit to last 6 months
company industry research guide online http www brocku ca library research manmar indres htm
Company & Industry Research Guide Onlinehttp://www.brocku.ca/library/research/manmar/indres.htm
slide22

Accessing Databases from Home

Your Patron Status must be authenticated before you can access the database

citing your sources
Citing Your Sources
  • Why do you need to cite your sources?
    • When paraphrasing ideas
    • When using direct quotations
    • To acknowledge sources of facts
    • To avoid allegations of plagiarism or academic misconduct
  • There are two main “methods” of referencing
    • Author-Date (In-text) References and Reference List (APA Style)
    • Footnote / Endnote and Bibliography (Chicago Style)
citing your sources business chicago style guides
Citing Your Sources: Business / Chicago Style Guides
  • Chicago Manual of Style, 15th ed.
    • Call No: REF 2369 U69 2003
  • Innis Library Citation Guide for Business (McMaster University Business School)
    • http://library.lib.mcmaster.ca/guides/businesscitation.pdf
slide25

Example of Quotation and Endnote (Chicago Style)

Example of a Bibliography Entry (Chicago Style)

Source: Baker Library Citation Guide

citing your sources a checklist
Who is the author / creator? (a person, a company, a government body, etc.)

What is the title?

Was the item published in a print source (e.g. book, newspaper, magazine)?

For articles: do you have the date, volume, issue and page numbers?

For books: do you have the place of publication and publisher’s name?

Was the item published in an online source (e.g. website, database)?

When was the document written/updated?

When did you access the document?

What is the URL?

Did you use a Library database? If yes, what is it called? (e.g. ABI/Inform Global)

Citing Your Sources: a Checklist
questions
Questions?
  • For Further Assistance:
    • Drop by the Reference Information Desk
    • Reference Assistance by Email:

Linda.Lowry@BrockU.CA

    • Research Consultations by Appointment
      • For Groups - Please email to book an appointment or call: 905-688-5550 ext. 4650

Thank You!