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Media Literacy On A Shoestring: A Critical Framework and Practical Applications for Teaching Multimodal Literacy PowerPoint Presentation
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Media Literacy On A Shoestring: A Critical Framework and Practical Applications for Teaching Multimodal Literacy. Jeff Share Ian Aronson Frank Baker jshare@ucla.edu ian.aronson@nyu.edu fbaker1346@aol.com.

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Media Literacy On A Shoestring:A Critical Framework and Practical Applications for Teaching Multimodal Literacy

Jeff Share Ian Aronson Frank Bakerjshare@ucla.eduian.aronson@nyu.edufbaker1346@aol.com

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One of my major criticisms of today’s public education system is that it fails to recognize and address young people’s attraction to media.
teaching about film
Teaching about film

"If people aren't taught the language of sound and images, shouldn't they be considered as illiterate as if they left college without being able to read or write?"

George Lucasfilm director

teaching about film4
Teaching about film

“Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”Jim Burke, fromThe English Teacher’s Companion

teaching about film5
Teaching about film

“If video is how we are communicating and persuading in this new century, why aren't more students writing screenplaysas part of their schoolwork?"

Heidi Hayes Jacobs

media literacy on a shoestring
Media Literacy On A Shoestring

Abundance of publications which feature motion pictures and which appeal to young people

what do standards say about film literacy
What do standards sayabout film literacy?

NCTE/IRA Standards6.  Students apply knowledge of language structure, language conventions (e.g., spelling and punctuation), media techniques, figurative language, and genre to create, critique, and discuss print and non-print texts.

what do standards say about film literacy8
What do standards sayabout film literacy?

K-2 Knows different elements from films, videos, television, and other visual media that appeal to him or her

6-8 Understands how symbols, images, sound, and other conventions are used in visual media

9-12 Understands the influence of different factors on media production, distribution, and advertisingUnderstands the relationship between media andthe production/marketing of related products

what do standards say about film literacy9
What do standards sayabout film literacy?

Middle School Film Standards

  • Film language
  • Historical & cultural contexts
  • Production & creative expression
  • Viewers’ response & aesthetic valuing
  • Cross curricular connections
what do we want students to understand about creating a film
What do we want students tounderstand about creating a film?

The language of film

  • Camera
  • Lights
  • Sound (includes music)
  • Editing (including special effects)
  • Set design
  • Actors: expressions; wardrobe
academy awards
Academy Awards
  • Best Director
  • Cinematographer
  • Art Direction (sets)
  • Best Screenwriter
  • Best Costume Design
  • Film Editing
  • Makeup
  • Music
visual thinking
Visual thinking
  • Have students read a passage from a novel
  • Introduce them to screenplays
  • Help them understand what is missing from a screenplay script
  • Introduce the role of storyboards
  • Have them create their own storyboards
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Visit the NCTE

21st Century Literacy Center

Located at:

1C01/05