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How to use Google Analytics to Optimize Your Web Performance - PowerPoint PPT Presentation


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How to use Google Analytics to Optimize Your Web Performance . Overview.

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Presentation Transcript
overview
Overview

Web Marketing is the most ROI based marketing mediums available to insurance marketing communications professionals. The distinction of web marketing that makes it so lucrative is its tracking capability. Web marketing can be optimized IF marketers understand and use web analytics to review and evaluate their online marketing efforts.

today s session
Today’s Session
  • Introduce Google Analytics
  • Teach you how to set it up on your site
  • Demonstrate what website statistics can be reviewed
  • Show ways to use Google Analytics to optimize web performance.
distinction of web marketing
Distinction of Web Marketing
  • Highly targeted
  • Immediately track-able
  • Super flexible
  • Easily deliverable
  • Interactive
tap the power of web analytics
Tap the Power of Web Analytics
  • How do people come to your website?
  • What are your visitors looking for when they come to your website?
  • What pages are visited?
  • Are they staying when they hit your site?
  • What are the patterns of behavior?
use the data to think
Use the Data to Think!
  • New traffic-driving channels
  • Untapped opportunities
  • Sales Trends
  • High ROI placements
  • Geo-graphic locations
web serves many purposes
Web serves many purposes:

AWARENESS

COMMUNICATION

CONNECTION

SERVICE

SALES