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Cooking for the Changing Eating Habits of Americans Joe K. Wilson Cedar Lake Bible Conference Center 13701 Lauerman St. Cedar Lake, IN 46303 219-374-5941 joekwilson@msn.com CCCA San Antonio December 1, 2005 Cooking for the Changing Eating Habits of Americans Old Camp Food Paradigm

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cooking for the changing eating habits of americans
Cooking for the Changing Eating Habits of Americans

Joe K. Wilson

Cedar Lake Bible Conference Center

13701 Lauerman St.

Cedar Lake, IN 46303

219-374-5941

joekwilson@msn.com

CCCA San Antonio

December 1, 2005

cooking for the changing eating habits of americans2
Cooking for the Changing Eating Habits of Americans
  • Old Camp Food Paradigm
    • Commodities are us!
    • Mac and cheese….again!
    • Fat is flavor!
    • Salads are for sissies!
    • Variety…who needs it?
cooking for the changing eating habits of americans3
Cooking for the Changing Eating Habits of Americans
  • Old Paradigm Was Good Enough
      • No competition.
      • It’s camp food—what do you expect?
      • No fast food environment.
      • Schools and colleges weren’t as “high end.”
      • Kids ate what was set in front of them.
      • No food allergies or intolerance, vegans, or bottled water.
      • No lack of exercise.
that was then this is now
That was Then…This is NOW!
  • Today’s Consumer:
    • More educated
    • Higher expectations
    • Routinely eating away from home
    • Emphasis on healthy eating
    • Greater nutrition awareness
today s consumer
Today’s Consumer
  • Prohibition Against Certain Foods:
    • Vegan diet
    • Low carb
    • Lactose intolerant
    • Gluten intolerant
    • Food allergies
    • Low sugar
    • Low fat
cooking for the changing eating habits of americans6
Cooking for the Changing Eating Habits of Americans

Parents and guests are expecting food

to be prepared and presented with a

new health-conscious mindset.

Do you have one?

current food trends
Current Food Trends
  • Atkins or low-carb diet
  • Low sugar
  • Eliminating trans fat
  • New USDA Food Pyramid
  • Whole grains
  • Organic and natural foods
  • Vegan diet
  • Food allergies and intolerance
low carb diet
Low-Carb Diet
  • A.C. Nielsen: 162% increase 2003-2004
  • Sales declined 3rd Quarter 2004
  • Sales fell again February 2005
  • Atkins Nutritionals bankrupt Fall 2005
    • Lost $340 million last year
    • Low carb lifestyle has peaked
low carb lessons
Low-Carb Lessons
  • Offer low-carb options
    • Fruit
    • Salads
  • Low-carb wraps instead of bread
  • Big lesson: taught people to watch what they eat.
low carb lessons focus on good carbs
Low-Carb Lessons: Focus on “Good Carbs”
  • Eliminate “bad carbs:”
    • Low nutrition, high calories
    • “White foods:” sugar, flour, rice
  • Use “good carbs:”
    • Whole grains
    • Beans
    • Vegetables
    • High fiber
low sugar diets
Low Sugar Diets
  • Avoid empty calories and increase the nutritional value of your diet
  • Maintain stable blood sugar levels
  • Control cravings for sweets
  • Balance your diet
  • Keep energy high

http://shapefit.com/lowsugar-diet.html

low sugar diets15
Low Sugar Diets

“Are you constantly coping with sugar highs

and lows?

Do you suffer from uncontrollable cravings,

shakes and/or dizzy spells?

Get your blood sugars in check.

Reduce the mood swings, hunger pains and

other uncomfortable side effects by following

a well-balanced meal plan with all the right

foods.”

http://shapefit.com/lowsugar-diet.html

low sugar diets adaptation
Low Sugar Diets: Adaptation
  • Sugar free dessert alternatives
    • NSA (“no sugar added”) pie or ice cream
    • Fresh fruit
    • Sugar free beverages
  • Search “sugar free desserts” on line
trans fats
Trans Fats
  • Definition: bubbling hydrogen gas through vegetable oil
  • Examples:
    • Solid shortening
    • Hard margarine
    • Snack foods cooked in the above
    • Pie crusts made with the above
  • Raise LDL (“bad”) cholesterol
trans fats government action
Trans Fats: Government Action
  • FDA: mandatory labels 1/01/06
  • New York City: voluntary ban
  • Denmark: trans fat limits
  • Canada: may follow
trans fats restaurant action
Trans Fats: Restaurant Action
  • Quizno’s: removed all trans fat
  • Fazoli’s: 50 items w/o trans fat
  • Jason’s Deli: removed all trans fat
adapting trans fat free
Adapting Trans Fat Free
  • Trans fat or saturated fat?
  • Change hydrogenated to healthy:
    • Olive, Peanut, Canola, Sunflower
  • Change to trans-fat-free alternatives
    • Crisco, Fleischmann’s, Promise
    • Ask your food vendor
  • Switch from fried to baked
trans fat free snacks
Trans Fat Free Snacks
  • Wheat Thins
  • All Frito Lay products
  • Triscuits and Oreos
  • Goldfish crackers
  • Check the label
new food pyramid key points
New Food Pyramid: Key Points
  • Grains: whole grain cereal, bread, etc.
  • Vegetables: more dark green types
  • Fruits: variety and less fruit juice
  • Milk: fat free
  • Meat and Beans:
    • lean meat baked, broiled or grilled
    • Include fish and beans
focus on whole grains27
Focus on Whole Grains
  • Use whole wheat bread
  • Try brown rice or whole wheat pasta
  • Popcorn
  • Listed first on the label:
    • Whole oats, whole rye, whole wheat
    • Wild rice
  • Avoid on the label:
    • Multi-grain, stone-ground, 100% wheat
    • Cracked wheat, seven-grain, bran
next trend organic foods
Next Trend: Organic Foods
  • Definition:
    • “Organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity.
    • It is based on minimal use of off-farm inputs and on management practices that restore, maintain, and enhance ecological harmony.”
    • “Organic agriculture practices cannot ensure that products are completely free of residues; however, methods are used to minimize pollution from air, soil, and water.”

National Organic Standards Board

organic food facts
Organic Food Facts*
  • 66% of U.S. consumers claim to use organic products at least occasionally
  • 27% are eating more organic products than they did last year
  • Most available organic meat: poultry
  • 70% are concerned about health risks of pesticides, hormones, & antibiotics
  • Most interested in organic: Hispanics

*Organic Trade Association

organic trend tracker survey
Organic Trend Tracker Survey
  • Top 3 reasons we buy organic
    • Avoid pesticides 70.3%
    • Freshness 68.3%
    • Health and nutrition 67.1%

2005 Whole Foods Market Organic Trend Tracker Survey

organic trend tracker survey32
Organic Trend Tracker Survey
  • Most purchased food categories
    • Fresh fruits and vegetables 73%
    • Non-dairy beverages 32%
    • Bread or baked goods 32%
    • Dairy items 25%
    • Packed goods like soup/pasta 22%
    • Meat 22%
    • Snack Foods 22%

2005 Whole Foods Market Organic Trend Tracker Survey

industry responses to organic
Industry Responses to Organic
  • Panera Bread: “all natural” chicken
  • Chipotle Grill: free range pork, natural beef & chicken
  • University of Wisconsin: organic beef
camp responses to organic
Camp Responses to Organic
  • Fresh fruits and vegetables are vital
  • Freshness
  • Healthful diet
  • Consumers do NOT expect to pay extra for healthy food
healthy soy options
Healthy Soy Options
  • A mainstream, healthy protein option
  • 78% of consumers say soy is healthy
  • 33% know it reduces risk of heart disease
  • Most popular soy items in restaurants:
    • Veggie burgers
    • Tofu
    • Soymilk
special diet trends
Special Diet Trends
  • Vegetarians
  • Food allergies & intolerance
    • Lactose
    • Nuts
    • Gluten
    • Artificial colors or preservatives (MSG)
    • Fish
    • Strawberries
other food trends
Other Food Trends
  • Ethnic, especially Asian
  • Premium and flavored coffee
  • Green tea
  • Bottled water
  • Comfort foods
  • Eating out as a treat
  • Give guests what they want
cooking for the changing eating habits of americans38
Cooking for the Changing Eating Habits of Americans

“The definition of what consumers consider healthy is forever spinning like a free-range chicken on a stone oven rotisserie!”

Sharon Palmer in Today’s Dietician