What are the dos and don'ts in micro-influencer marketing_

1. Confluencr is the bestregional influencer marketing agency in India with a network of content creators across social media platforms, in 16+ countries. We have served international and national clients across FinTech, Consumer Tech, and other genres. Our propriety in-house solutions and content-driven influencer strategies have propelled successful campaigns for 100+ brands.

2. What are the dos and don'ts in micro-influencer marketing? Micro influencer marketing is one of the new and powerful strategies followed by businesses to increase their brand awareness and grow through them. Also, micro-influencers have come a long way to serve themselves as a powerful solution to businesses for choosing them to connect with their audiences and promote brands through them. Today in this blog post we will learn that if you are looking for micro and so to partner with what should you look for and what should you not? So, let's begin with this.

3. What are the don'ts you need to ignore while looking for micro-influencer marketing? #1: Focus only on the number of the followers While you are trying to hire a micro-influencer for your brand, do not only focus on the number of followers they have with them. Do not judge them with their reach among the people. Ensure to check out their previous work and the companies they have worked with. #2: Don't give unclear information to your influencer. Do not let your influencer have half information about your brand, your business, or what your goal is. As this will need to create miscommunication in the future and lead to a flop marketing strategy. #3: Work with them for brand awareness Avoid using the influencers just for the promotion of your product or brand awareness in the market full stop as this will lead to errors in detecting your parameters of success and even cost you high.

4. #4: Loosen your contact once work is done Do not lose contact with those micro-influencers if your campaigns have taken place or your work is done. As this will lead to a wrong impression among the influencers about your brand and company and can even lead to a bad relationship. #5: Only use Instagram for your campaign Another thing you need to avoid is only using Instagram for your brand promotion or customer attraction. As this will lead to using half the capability of your Influencer and neglecting its reach over other platforms. #6: Rush the influencers Avoid rusting your influences or bothering them about creating content or promoting your brand as this will mishap your image among them.

5. What are the do's you need to ensure while looking for micro-influencer marketing? #1: Look for their previous work While you are hiring or partnering with micro-influencers do not forget to look for their previous work or companies they have worked for. Do always try to find their niche in the market as this will help to determine the right influencer for yourself. #2: Allow your influencer to have complete knowledge about your brand. Do always ensure that your influencer has complete information about you, your brand, and your product as well as the influencer knows what is the motive of your product, what you want to convey through your brand, and what is the goal of your campaign. Also, define your success parameters to the influencer as this will help you to have great communication between you two.

6. #3: Allow your influencer to keep their views. Always initiate your influencer to give their views and thoughts about your campaigns and the message you want to convey to society. This will help you to create a good relationship as well as also help you to know the other's perspective towards your campaigns. #4: Offer fair negotiation Every influencer works for a pay range. So, while partnering with your micro-influencer, do always offer them a fair negotiation price so that they feel comfortable working for you and work with their full zeal. A barter influencer marketing platform can help you to choose the best micro-influencer in your pay scale. #5: Set a time limit Be sure to schedule a starting day and ending day before getting into the contract as this will help you to set your parameters accordingly. Do always ensure to ask about the availability of your influencer as this will help you to build trust and loyalty among them. #6: Appraise their work Micro-influencers are small influencers who fully stop more than their pay scale focusing on the appraisal and audience connectivity. So, whenever your campaign is successful or brand promotion is great do not forget to appraise their performance as this will help them to grow and work with full confidence.

7. Conclusion Micro influencing can be a great marketing strategy if it's done in the right manner. Do follow the above tips and strategies to have efficient marketing. We as an influencer marketing agency do look to curate the needs of businesses in terms of hiring any kind of influencers for their brand. Do always feel free to reach us!

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