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Digital Marketing - An Over view

Digital Marketing: A Comprehensive Overview Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. With the rapid advancement of technology and the increasing reliance on the internet, digital marketing has become an essential component of modern marketing strategies for businesses of all sizes.

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Digital Marketing - An Over view

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  1. DIGITAL MARKETING

  2. WHAT IS “DIGITAL MARKETING” ?

  3. CONTENTS OF DIGITAL MARKETING

  4. SEO SEO SEO SEO IS THE PROCESS OF IMPROVING YOUR WEBSITE'S VISIBILITY ON SEARCH IS THE PROCESS OF IMPROVING YOUR WEBSITE'S VISIBILITY ON SEARCH ENGINES LIKE GOOGLE. THE MAIN GOAL IS TO INCREASE ORGANIC (NON ENGINES LIKE GOOGLE. THE MAIN GOAL IS TO INCREASE ORGANIC (NON- -P PAID) TRAFFIC TO YOUR SITE. TRAFFIC TO YOUR SITE. AID)

  5. KEY RANKING FACTOR KEY RANKING FACTOR On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your website to improve its search engine rankings. It's primarily about building your site's reputation and authority through external factors.

  6. TYPES OF SEO 1. White Hat SEO Ethical SEO practices that follow search engine guidelines to improve rankings in a sustainable, long-term manner. 2. Black Hat SEO Unethical SEO practices that aim to manipulate search engine algorithms to achieve quick rankings, often in violation of search engine guidelines. 3. Gray Hat SEO A combination of both White Hat and Black Hat techniques, often walking the fine line between the two.

  7. WEB TRAFFIC

  8. SEARCH ENGINE MARKETING

  9. WHAT IS THE SEARCH ENGINE MARKETING ? Search engine marketing (SEM) is a digital marketing strategy that helps businesses promote their websites and appear higher in search engine results. SEM is also known as paid search or pay-per-click (PPC). How SEM works ? 1) 2) 3) Advertisers bid on keywords. Advertisers create ads that appear when people search for those keywords. Advertisers participate in an auction to determine the ad's position in the search results. Advertisers only pay when someone clicks on their ad or visits their website. 4)

  10. BENEFITS OF SEM

  11. BENEFITS OF SEM A. SEM helps businesses reach customers when they're already looking for their products or services B. SEM can help businesses boost brand awareness and drive traffic to their websites C. SEM can help businesses improve their website's rankings in organic search results

  12. SEO VS SEM

  13. DISTINGUISH

  14. THANK YOU ! C-3/207, 1st Floor Guru Nanak Pura, Radhu Place Road, near V3S Mall, Mahraja Banquet, Laxmi Nagar, New Delhi, Delhi 110092 Call Us: +91-9899172757 info@dicslaxminagar.com Website :- https://www.dicslaxminagar.com/digital-marketing- course-in-laxmi-nagar.php Presented By : Shailender Sharma

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